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I AM STILL LEARNING
s e l e c t e d w o rk s _ L I S C E LY N G R I FA L
_ S T R AT E G Y S TAT E M E N T
Practical lifestyle products for the modern consumer.
_PROJECT
JCPENNEY [ G R O U P C O L L A B O R AT I O N P R O J E C T ]
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_OBJECTIVE
_APPROACH
With Target's success in the retail world as a model, examine JC Penney's struggles
Through market research, our team was able to determine that many college
in trying to fight for market share. Create a strategy to introduce product lines
and young business professionals do not shop at JCPenney because they do not
that you as a group think will attract a broader demographic.
feel a connection to the product and brand offerings. We believe that creating more enticing and trendy brand offerings for the modern consumer will expand JC Penney's customer base. Reinforcing the loyalty of existing customers, and expanding the target market to include college students and young business professionals are the keys to ensuring a bright future for JCPenney.