ICE WARRIOR QUEST FOR THE INACCESSIBLE POLE EXPEDITION Modern-day Exploration: Ordinary People Taking the Pulse of the Planet The first in a ground-breaking series – The EARTH WARRIOR Project Sponsorship Portfolio This document outlines some of the investment opportunities available and the likely returns. It is intended to give partners and potential investors a clear idea of the opportunities available now and a hint of the potential of a longer-term relationship.
INACCESSIBLE POLE EXPEDITION Her Royal Highness Princess Anne I am delighted to announce that the Princess Royal has very kindly agreed to become the expeditions Patron. When one is really pushing the limits of mental and physical tolerance it means so much to have people routing for you .
Supporters
Michael Palin – Broadcaster and President of the Royal Geographical Society “Learning to travel the hard way is not only the best way, but it’s also the most memorable. I greatly admire all of you for having a go – believe me you won’t forget the experience. Good luck.”
Ice Warrior’s Patron - Sir Ranulph Fiennes " When Jim approached me with a brief note hinting of a 'large ambitious but realistic' polar project in the offing he left me with little idea as to what it was all about. But three things grabbed my immediate attention. 'Polar', 'World Firsts' and the fact that this was a British effort. " " During my first conversation with Jim, I was impressed by his quiet confidence and solid enthusiasm. Since then I have come to learn of the determination, dexterity, skills and knowledge of Jim and the crew behind the project and am delighted to be associated with them. Ice Warrior has all the potential of a truly great British First. Slightly mad and eccentric in conception, thorough and precise in planning and likely to prove ingenious and resolved in execution. I wish Jim and his team the very best of luck in their endeavours. ”
See: More Supporters
THE ARCTIC POLE EXPEDITION Arguably one of the most important unfolding stories in the world’s media is the state of the Arctic Ocean. As an early warning indicator it is vital that we know what is happening to our Polar Regions and we continue to monitor them. Without such data how do we know anything we attempt to do to mitigate climate change is actually working? In 2012 our journey of 800 miles from the edge to the very centre of the Arctic ocean will scientifically benchmark its condition and provide, in the words of leading scientists, “crucial data” in helping to understand what is happening. This is a massive endeavour to be the first to reach the Arctic Pole; the “Unconquered Everest” of the Polar Regions and to conduct an essential transect of the Arctic Ocean. This is modern-day exploration that is genuine pioneering, both purposeful and worthwhile.
INACCESSIBLE POLE EXPEDITION Aims •
Adventurous Reaching the Northern Pole of Inaccessibility for the very first time – the Arctic Pole
•
Scientific Gathering crucial sets of data for the scientific community and conveying the story to audiences around the globe
•
Educational Educating, informing and raising awareness of the Arctic Region as a climate change indicator
INACCESSIBLE POLE EXPEDITION The Arctic Pole or Northern Pole of Inaccessibility was first established by Sir Hubert Wilkins in 1927 when he wanted to traverse the Arctic Ocean by aircraft for the first time and therefore needed to know where the very centre of the ocean was. Obviously in 1927 the technology for establishing this furthest point from land was limited in its accuracy. In 2005 Jim McNeill, Ice Warrior’s Founder, had been working with NASA-sponsored US scientists from the National Snow and Ice Data Center to validate their satellite estimates of the degree of sea ice melting when he asked them to reestablish the exact position using the latest GPS and satellite technology. In doing so it identified that a number of islands off of the Russian coastline were missed out. This changed the position from 84°03′N 174°51′W to 85°15‘N 176°09'E (note the new easterly longitude).
Arctic Pole Magnetic Pole
North Pole
Geomagnetic Pole
The Story so far….. Since 2001 Jim McNeill has set about delivering the reality of global climate change, first hand, from the Arctic. Few, if any, are better qualified to do so. He had his first attempt to reach the Pole of Inaccessibility in 2003 when he was thwarted by contracting Necrotising Fasciitis of his left ankle in Resolute Bay, before he departed. His second attempt was in 2006 when he accumulated 32 minutes of primetime news coverage on ITN as he endeavoured to traverse a rapidly disintegrating ice cap to get to the Arctic Pole or Northern Pole of Inaccessibility; the unconquered Everest of the Polar Regions; a significant place on this planet yet to be reached. This was not just the very last World First in polar feats but an expedition gathering crucial climate change data for the scientific community. The attempt ended prematurely when he fell through the ice. “I retrieved my sledge but took off my skis to get better traction across a flat piece of solid ice to the first obstacle. This was a metre-wide crack across the ice like a tiny ravine. I pulled the pulk up to where I thought I had enough free rope to step across the gap and placed my right boot on the other side, lifted my left foot to move forward and was halted halfway by the lack of slack rope. The inertia of the sledge pulled me backward and I stepped down on the blue ice in the crack. This gave way instantly and I found myself chest deep in the sea water, my feet beginning to float underneath the slab. I remember feeling invigorated at first and then suddenly I realised the potential seriousness of the situation. I snapped into action and made a first feeble and unreasoned mess of getting out.” The next three days were the worst he’d ever spent on the ocean with a fierce storm smashing the thick, old ice into a floating crust, threatening to swallow him up at any moment. It didn’t but he did call a halt to the expedition. “Conditions are just too treacherous to carry on. In my 23 years of travelling the Arctic I’ve never witnessed anything like this at the tale-end of winter… if ever there were testament to global climate change then this must be it!”
See the full report at http://news.bbc.co.uk/1/hi/sci/tech/4731672.stm and http://news.bbc.co.uk/1/hi/sci/tech/4770780.stm
INACCESSIBLE POLE EXPEDITION The Pole of Inaccessibility is named that for good reason. It is the furthest point from land and to get to it will be a journey of 80 days and 800 miles, across treacherous sea-ice, in one of the most inhospitable environments on Earth. The team will face frigid temperatures (minus 50 degrees Celsius) that will freeze flesh in seconds, polar bears that will hunt them and an ocean that will swallow them up as the sea-ice melts. It will take perfect preparation, steely determination, great team work and massive amounts of reserves to succeed But it will be worth it.
INACCESSIBLE POLE EXPEDITION
The Ice Warrior project was founded by Jim McNeill, an accomplished polar explorer, presenter and keynote speaker with over 25 years and thousands of miles of Arctic travelling experience. In 2001 he conceived the idea of combining his professional rescue expertise with his polar expeditioning into a long term vision known as the Ice Warrior Project. Jim has worked in the environmental science sector, trained army personnel and has 12 years of blue-chip marketing communications experience at consultancy level. In 2006 he resigned his fire and rescue operations for the Royal Household, to engage in “professional exploring”. Currently he’s engaged on high profile TV projects for the BBC. Throughout his career Jim has selected, trained and led teams in key business situations, where the reputation and share value of corporations is won and lost on strategic and tactical media relations; to critical life saving situations, where effective leadership and hands on teamwork are key to preserving the lives of car crash victims; through to longer term life-threatening situations in extreme climatic situations with multiple risks over long periods of time. He has a passion for leadership and getting the very best performance out of individuals and teams, at any level.
INACCESSIBLE POLE EXPEDITION
Current Partners
Founded in 1830, the RGS is a world centre for geography: supporting research, education, expeditions and fieldwork, and promoting public engagement and informed enjoyment of our world. The expedition has been granted Official Approval status from the society. The Met Office has been a pioneer for over 150 years. As a world-leading weather and climate service, the Met Office works closely with governments, individuals and organisations of every size to share its expert scientific knowledge and advice. Around the clock, around the world, millions of people need to know more about how the weather will affect them now and in the future – especially us! The US based National Snow and Ice Data Center (NSIDC) supports research into our world's frozen realms: the snow, ice, glacier, frozen ground, and climate interactions that make up Earth's cryosphere. Scientific data, whether taken in the field or relayed from satellites orbiting Earth, form the foundation for the scientific research that informs the world about our planet and our climate systems. They have been our partner since 2005. The Norwegian Polar Institute is Norway's central institution for research, environmental monitoring and mapping of the polar regions. The Institute is the Norwegian authorities' consultant and supplier of knowledge, and contributes to the best possible administration of Norwegian polar areas. We have counted polar bears since 2007 for NPI.
INACCESSIBLE POLE EXPEDITION
Current Partners
The Arctic and Antarctic Research Institute belongs to the Russian Federal Service for Hydrometeorology and Environmental Monitoring (Roshydromet). Organized in 1920, AARI is the oldest and the largest Russian research institution in the field of comprehensive studies of the Polar Regions and have assisted Jim and his team by providing vital logistical help http://www.aari.ru
The Scott Polar Research Institute is a centre of excellence in the study of the Arctic and specializes particularly in the relationship between glaciers, ice sheets and environmental change. Through the publication of its scientific research, advice to governmental bodies and via public outreach, SPRI helps educate and inform a worldwide audience about the polar regions and rapid changes they are undergoing. Ice Warrior will raise funds for the Friends of Scott Polar Research Institute to support the work of polar scientists, historical research of the Institute and to the projection of that research through the outreach activities of the polar museum.
INACCESSIBLE POLE EXPEDITION
Structure
INACCESSIBLE POLE EXPEDITION
Sponsorship We are wholly dedicated to our sponsors and committed to delivering very much more than the required and agreed return on investment. We can also offer unique investment opportunities extending to the year 2020.
The following slides will show our current portfolio of sponsorship options which presents some ideas. These are not the only opportunities available. You will find us entirely flexible and fiercely loyal.
Here are some of our ideas:
Leaving Reception
London Ice Station
QAJAQ
Join our Expedition Patron HRH Princess Anne and leading supporting figures at a leaving reception in London. An opportunity to position your company and brand at a high profile event.
A branded high profile “experience� centre where the public can follow the expedition, learn about the latest science beamed back by the team as well as interact with static exhibits. A great platform for exposure.
A highly visible opportunity to brand the new innovative sledges the expedition will be using to cope with the Arctic Ocean. These are a cross between a sledge and a canoe, and are featured in media coverage already generated.
Hello from the base camp team, Thanks for your prediction yesterday for day 4. You were 2.5km out as the team covered 17.6km and you were 8th closest out of 2750863 predictions. The team were expected to cover 19.9km yesterday. Click here to find out why they didn't.
Info for today's prediction is: Day: 5 Distance from base camp: 65.8km Avg Temp: -26 deg Celsius Wind speed: 20 Knots Snow: 0% Visibility: 100% Terrain: Snow drifts Distance to Pole: 1453km <<Click here to enter your prediction for today>> Best regards, The Expedition Team -------------------------------Sponsors: Your Company
Step-by-Step Campaign
Mobile Application
Secondment of Staff
Engage your customers in this global Citizen Science project, inviting them to participate in the expedition “step by step”. A strong online execution, tied in with customer offers or product launches.
Facilitate the creation of a mobile application for iPhone or BlackBerry (or both) which tracks the team’s progress and positions ITN at the heart of the expedition, using the latest mobile technology to involve viewers in the journey.
Allow your staff to become a core part of the Ice Warrior effort, working on various aspects which bring the whole project to the attention of the media and its audiences.
Education Roadshow
Video Documentary
Ambassadorship
Fundamental to our aims is to engage with schools and allow them to learn direct from the Arctic Ocean.
Invest in the story to be told with video documentary footage on YouTube. We can directly manage product placement and use.
Link your activities with Ice Warrior Founder, Jim McNeill and strengthen the impact of product launches or green agenda positioning. Use Jim for talks, customer events, endorsements and other marketing activities.
FURTHER DETAIL
EXPEDITION LEAVING RECEPTION Meet our Patron HRH Princess Anne at a reception to mark the start of the expedition. • • • • • • •
Have key members of staff presented to HRH Princess Anne Have your branding and display at the reception Be photographed with our Patron to mark the occasion Meet other key supporters Meet with the expedition team and our support team TBC – The Royal Geographical Society, Kensington Gore, London February 2012, 18:00 hrs to 21:00 hrs
THE LONDON ICE STATION An Igloo – like structure in the middle of London linking near-live to our expedition. Highlighting our Citizen Science and engaging all. • Concept with proven success, notably used to engage public in 2012 Olympic bid • Multimedia, interactive display • Public “votes” on a call to action (newsworthy in itself) • Science and Technology Corner – opportunity for people to see raw data live from the expedition, unvarnished and real, and form their own opinions • Feature on “communicating in the Arctic” • Perfect venue for product launches, press events • Expedition launch at London Ice Station, as team set off to Heathrow • Sponsorship carried through to expedition tents • High footfall location such as City Hall or Trafalgar Square • 4 month long interactive “experience”
SPONSORING THE QAJAQS High visibility with proven media interest
• These represent a revolutionary method of traversing a disintegrating Arctic Ocean. Qajaq is the Inuit word for kayak • Designed by Jim McNeill and moulded by renowned kayak builder Howard Jeffs, it is a cross between a sledge and a canoe and able to be paddled across open water. • The Qajaq is manufactured by Prodrive using the latest technology and is very visible with strong PR potential • Opportunity to brand these with your logo
http://news.bbc.co.uk/1/hi/england/berkshire/7808276.stm
STEP-BY-STEP CAMPAIGN Strong tie to your brand, with the opportunity for customers to personally get involved and win a trip to basecamp • A micro-site where consumers are invited to click on a “step” of the expedition. • Each step adds to the total steps that your customers have “taken towards the Arctic Pole”. • See how far your customers have “travelled” along the expedition path • Monitor the progress of the expedition • Twitter feed • Facebook feed • Take part in the debate, send a message to the team • Chance to win trip to basecamp in Canada!
MOBILE APPLICATION Good hook for repeated use of the application, allowing users to predict the progress made by the expedition team • Ties in with TV news features • Strong education potential, feeding the reality of climate change directly to viewer’s personal phones • Provides a mobile platform with the ability to: • Feed advertisements • Link to other applications or offers • Track usage and interest • Run competitions • Feed RSS updates to the application • Etc.
OFFICIAL PROVIDER OF ICE WARRIOR STAFF Brand the project with your own people and provide them with a purposeful, developmental path • Ice Warrior requires staff to operate the off-ice activity and development of the project: • Coordinate the dissemination of scientific information, support logistics • Bring in long term sponsors, manage press • Coordinate public events and talks from leading scientists • Manage the online presence, social media (twitter, linked-in) • Opportunity for you to fund a project manager and provide a great opportunity for your staff to demonstrate skills in a live project • Provision of case studies for PR purposes, talking points with customers
EDUCATION ROADSHOW Take your Brand around the country until December 2011 with the Ice Warrior Education Roadshow • • • • •
Visiting schools, colleges and universities Feeding into 5 areas of the UK National Curriculum Attendance at selected county and other shows Specific exhibitions Museum exhibits – such as our Northwest Passage Exhibit from May 2009 to January 2010 at the National Maritime Museum (over 300,000 visitors) • Branded collateral and learning materials • A dedicated section of the Ice Warrior Website following the whole roadshow programme
DOCUMENTARY FOOTAGE Be a fundamental part of an on-going story documented on You Tube
Traffic and Stats People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. Demographics The user base is broad in age range, 18-55, evenly divided between males and females and spans all parts of the world. Fifty-one percent of users go to YouTube weekly or more often and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube enables us to reach a wide spectrum of our audience.
THE JIM MCNEILL AMBASSADORSHIP An opportunity to have Jim McNeill become ambassador for your brand
• • • • • • • • •
Keynote, after dinner or other speeches Recent speeches conducted for IoD, Avenance, MAC, Global Summit, PWC, Grant Thornton…. At iconic venues such as Buckingham Palace, Windsor Castle, Blenheim Palace, The Royal Albert Hall, Lloyd’s of London…. Photographic rights Partner status on Ice Warrior website Endorsement of appropriate services, equipment or clothing Opportunity to get in at the ground level of a growing, long-term project Can strengthen the impact of any green agenda positioning or research Proven newsworthiness, with BBC, NBC, CNN, ITN
INACCESSIBLE POLE EXPEDITION
PR Wherever possible we engage the support and following of the media. This will not only justify your sponsorship through extensive exposure but also tell the real tale of these ordinary people engaged in crucial citizen science. In 2008/2009 Ice Warrior founder, Jim McNeill invested in employing Nelson Bostok Comms to sow the seed of this expedition in the minds of key journalists. We now have our own Publicist Carla Delaney to reap the benefits of this investment. Contact Carla on: +44 (0)7596125543 delaneypr@aol.co.uk To further enhance our profile we also have renowned speaker agency Room 54 ltd. Contact Jan Jenkins on: +44(0)1753 481 168 info@room54.co.uk
INACCESSIBLE POLE EXPEDITION
Media Coverage/Partners
So Far
Planned
Country Walking Explorersweb Wide World Magazine Ottawa Citizen Adventure World Magazine The Vancouver Sun Calgary Herald Radio Canada International - The Link Programme Fresh Business Thinking Explorersweb - the poles.com The Adventure Blog Article on Jim in FHM Mountain Hardwear Sessions Wide World Click Green Culture 24 Times on Line - Jim's Arctic boots BBC TV News at One report BBC Radio 4 - Today Programme BBC Radio 5 Live - Simon Mayo
BBC TV News - David Shukman, Robert Hall BBC Online - Mark Kinver BBC Radio 2 Drivetime – Simon Mayo BBC Radio 4 News, Today Programme, Broadcast House BBC Radio 5 Live – Peter Allen and Aasmah Mir The Times – Tom Whipple, Jonathan Leake ITN – Lawrence McGinty (Syndicated to CNN, Reuters, NBC, etc.) Sunday and Daily Telegraph – Richard Gray Sunday Mirror – Adam Lee-Potter New Scientist - Catherine Brahic Flemmich Webb – Freelance Explorersweb Adventureblog Targets include: David Derbyshire, Environment Editor, Daily Mail Fiona Harvey, Environment Correspondent, Financial Times Alok Jha, Science Correspondent, Guardian David Adam, Environment correspondent, Guardian Mark Wilson, deputy editor, Independent magazine 2 Jon Stock, editor weekend supplement, Telegraph Joyce Smith, features editor, Telegraph
INACCESSIBLE POLE EXPEDITION Planned Pre launch Features and Appearances Sponsorship announcement Science portfolio announcement Education programme launch Official Launch – Royal Geographical Society - HRH Princes Anne, Sir Ranulph Fiennes and Dignitaries Launch of London Ice Station -Major of London Leaving UK Photo Call Team 1 - Whole Team attending Preparation and Acclimatisation Base camp Resolute Bay Flight to Ellef Ringnes Island Expedition Start Leaving UK Photo Call Team 2 Base Camp Report Science Report Re-Supply and Changeover Team 1 for 2 Returning UK Photo Call Team 1 Leaving UK Photocall Team 3 Base Camp Report Science Report Magnetic North Pole Reached Re-Supply and Changeover Team 2 for 3 Returning UK Photo Call Team 2 Leaving UK Photocall Team 4 Base Camp Report Science Report Re-Supply and Changeover Team 3 for 4 Returning UK Photo Call Team 3 Pole of Inaccessibility Reached Return to Base Camp, Resolute Returning UK Photo Call Team -Whole Team attending Scientific Press Conference Lecture Series Exhibits Schools Roadshow
Media Events
Others TV Appearances Magazine Articles
Feature Articles National Newspapers Feature Articles Vertical Markets Team Members own websites Team Members own blogs, etc. Press Releases Expert Commentary – Sir Ranulph Fiennes PR Stunts Ice Warrior Website Jim McNeill’s Talks and Speeches
INACCESSIBLE POLE EXPEDITION
Investment
We would put together a bespoke package commensurate with your investment. Your investment will be risk managed with a payment schedule applied. In 2006 we achieved the equivalent of ÂŁ2.2 million worth of TV news coverage in just 17 days from the UK alone. It was then syndicated across the world â&#x20AC;&#x201C; CNN, NBC, etc.
You will share the kudos and value of supporting such an endeavour across your Marketing, Human Resources and CSR departments. We believe we can deliver a tremendous return on your investment and would like to demonstrate how.
INACCESSIBLE POLE EXPEDITION
Key Dates
EARTH WARRIOR PROJECT
BACKGROUND
MISSION Our mission is to engage ordinary people in developing themselves to become modern-day explorers, discovering and documenting change and delivering these stories to widespread audiences throughout the globe; contributing to society and ultimately, making life more worthwhile. AIM Our immediate aim is to develop the successful Ice Warrior model so that we conduct similar expeditions in all the Worldâ&#x20AC;&#x2122;s extreme environments; Polar, Desert, Ocean, Mountain and Jungle. OBJECTIVES In doing so we will establish a centre for excellence in expedition training and outfitting
The EARTH Exploration Centre Our long-term aim is to establish live links from these expeditions into an experiential learning centre which keeps its finger on the pulse of the Earth, allowing us all to learn more about our planet and be better informed to look after it:
The Earth Centre RIGHT NOW, our route to achieving all this starts with a World First polar expedition.
Future Vision
Polar Regions Jungles
Deserts
Oceans Mountains
Earth Warriors Envirospheres
EARTH WARRIOR PROJECT
BACKGROUND
HISTORY OF ICE WARRIOR Since 2001, Ice Warrior has emulated the â&#x20AC;&#x153;Golden Eraâ&#x20AC;? of exploration, when polar expeditions were purposeful and worthwhile, as well as adventures which pushed the limits of human endurance. In those days they called for volunteers to take part in such enormous endeavours.
We do exactly the same, now, but train these people comprehensively in everything which makes them safe and competent polar travellers. When they are ready, they take part in an Ice Warrior expedition. So far we have trained 215 people from all walks of life and echelons of society. 26 of these volunteers have reached a North Pole. The whole process is an extraordinary journey of self-development, of achievement, of learning and of comradeship.
INACCESSIBLE POLE EXPEDITION
SCIENCE
The Arctic sea ice field is not smooth as we know it from fjords and lakes during winter. Most of the cooling of the Arctic goes to growing sea ice and is compensated by its southward drift cooling the global climate. Furthermore, part of the ice transported southward has been subject to ice thickness changes due to internal forces (ice mechanics) in the sea ice field associated with its drift due to currents and winds. Sea ice modelling in global circulation models suffers a lack of a good mechanical ice thickness redistribution model that deals properly with the role of dynamics and ice motion (kinematics). This represents one of the biggest unsolved problems of sea-ice mechanics. The principal objective is to collect data for model calibration and is important for improved interpretation of distribution of ice types and ice thickness measurements in terms of ice volume transports within and out of the Arctic.
The expedition will start near the coast where there is intense ridging and end at the point of most distance to any coast where ice thickness is dictated by the thermodynamic growth and ice rafting. Our expedition is a truly global effort, with involvement from UK, US, Icelandic and Russian citizens
INACCESSIBLE POLE EXPEDITION Bjorn Erlingsson Ice Warriorâ&#x20AC;&#x2122;s own Scientist
The Ice Warrior Arctic Pole expedition is travelling through an area where intense and variable ice formation processes take place. The science program has two objectives:
1.
Collect ground truth data on ice and snow thickness as well as ice types along the transect, in conjunction with detailed satellite imagery analysis. The analysis and satellite imagery calibration will be conducted in cooperation with W. Meier and T. Scambos of the National Snow and Ice Data Center (NSIDC) using SeaSAT (NASA) data.
2.
In-situ investigation of ice ridges and transition between rafting and ridging will be conducted along the route. The data will be used to calibrate a model for mechanical ice thickness redistribution as a result of small scale motion and internal forces in the ice.
INACCESSIBLE POLE EXPEDITION Ted Scambos
Lead Scientist - National Snow and Ice Data Center, Boulder, Colorado, USA
Dr. Ted Scambos, the scientist leading our collaboration with NSIDC/NASA explains â&#x20AC;&#x153;Measuring sea ice thickness over the entire Arctic, using satellites, has long been a 'holy grail' for polar research. The annual growth and decay of this system-the sea ice and underlying ocean - represents a huge cycle of heat, fresh water, and salt in Earth's climate, yet we've never had a good way to measure its total volume. The measurements that the Ice Warrior team will take, plus simultaneous observations from space using the NASA satellite, ICESat, promise to give us the best possible chance of resolving this system to a new degree of accuracy. Furthermore, we will be able to use the team's on-the-ground ice and snow measurements to compare against past measurements by submarine and buoy-sonar. This comparison will help us evaluate how quickly Earth's northern ice cap is thinning."
INACCESSIBLE POLE EXPEDITION Walt Meier
Scientist - National Snow and Ice Data Center, Boulder, Colorado, USA
There is consistent and complete satellite data on aerial extent dating back to the late 1970s. Other data extend the record back to the early 1950s with good confidence. However, while there are some records of ice thickness dating back to the 1930s, the data is extremely sparse in both space and time. New satellite sensors are now providing more complete information on thickness, but these sensors are still new technologies and better validation is required. The best validations are from ground measurements taken by ice auger. A major uncertainty in the satellite data is an accurate knowledge of the snow thickness and density. Only surface measurements can provide quality information on snow cover. The Ice Warrior expedition to the Arctic Pole will allow such measurements to be taken and will provide an important dataset for satellite validation. In addition, the Ice Warrior expedition will collect measurements far into the central Arctic Ocean, a region that has rarely been sampled from the ground. This is a region that appears to have thinned quite dramatically in recent years and is therefore an important region to gather data. Thus, the measurements collected by Ice Warrior will add valuable information to our knowledge of the Arctic sea ice cover.â&#x20AC;?
INACCESSIBLE POLE EXPEDITION
We hope soon to have a very important announcement about the Russian Federations part in our expedition.
INACCESSIBLE POLE EXPEDITION Jim McNeill Founder, Ice Warrior
When I started Ice Warrior in 2001 I wanted it to be accessible to everyone, to contribute to our knowledge and understanding of the Polar Regions and to show that ordinary people, from all walks of life, with the right attitude and training can achieve extraordinary things. (I was living proof!) Thatâ&#x20AC;&#x2122;s exactly what we do. I call this modern-day exploration and I feel it is about as close as we can get to emulating the golden era of exploration, when we knew so little of our World and the risks were much higher. But although the discoveries we make these days are more about climate change, pollution and changes in biodiversity than mapping undiscovered areas, it doesnâ&#x20AC;&#x2122;t make them less important. If we are to be true guardians of our Earth and for me this is part of being civilised, then we have a great deal to learn from it, still, and the fact that Ice Warrior can contribute to this makes me feel very proud indeed.
INACCESSIBLE POLE EXPEDITION
More Supporters
Zac Goldsmith MP Richmond Park and North Kingston “Jim and his team are not only undertaking an extraordinary Great British endeavour in the true, traditional sense of the phrase, but they are doing it with genuine purpose. The data they’ll gather will deliver new evidence as to what is really happening and further our understanding of the seaice and its effect on climate change. I’m delighted to support them and wish them well. Best wishes and best of luck!” Zac
Donal McIntyre - Broadcaster and reporter
“Ice Warrior represents the best of British. It represents the great eccentric adventurous spirit. It also represents pioneering endeavours and the struggle of triumph over adversity”
Lord Robert Winston “What Jim McNeill and his team are doing is pioneering of the most advanced kind. Just as Cancer Research UK is genuinely pioneering new ways to treat cancer; what he is planning pushes man beyond the boundaries and will take him to the most inaccessible places on Earth.”
INACCESSIBLE POLE EXPEDITION
SUMMARY
Adventurous Reaching the Northern Pole of Inaccessibility for the very first time â&#x20AC;&#x201C; the Arctic Pole A WORLD FIRST Scientific Gathering crucial sets of data for the scientific community and conveying the story to audiences around the globe
REAL PURPOSE Educational Educating, informing and raising awareness of the Arctic Region
as a climate change indicator TOTALLY ENGAGING
FOR A FULL PRESENTATION OF THE OPPORTUNITIES PLEASE CONTACT: Ice Warrior Expeditions Ian Richardson +44(0)1344 883861