Lions Daily News Issue Three - June 18

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LIONS DAILY NEWS IN PRINT AND ONLINE

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The New Creative Capital Tuesday, June 18 14:00 – 14:30 Wednesday, June 19, 10 – 10:45 am Lumière Theatre, Palais I

Debussy Theatre

JEFFREY KATZENBERG MEG WHITMAN MICHAEL KASSAN

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Sean Lyons Global CEO Tiffany Rolfe CCO, US Jess Greenwood CSO, US

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LIONS DAILY NEWS IN PRINT AND ONLINE

Kaepernick billboard does it for Nike in Outdoor awards

A SELECTION OF TODAY’S SEMINARS 10.00 GOOD: SAWA THE GLOBAL CINEMA MEDIUM INSPIRED BY HUNGER/LUMIERE

NIKE and Wieden+Kennedy Portland’s iconic ‘Believe in Something’ billboard, featuring NFL star Colin Kaepernick, was the unanimous choice of the Cannes Lions Outdoor jury as their Grand Prix winner. Jury president John Patroulis, also chief creative officer of Grey, said the simple static image secured the top prize despite being up against “incredible work… including immersive outdoor experiences that people even paid for”. The billboard’s power derived from the fact that it showed Nike’s willingness to stand alongside black NFL players taking part in the league’s controversial kneeling protest. The brand stuck to its position despite seeing a drop in its share price and experiencing calls for a boycott by some sections of US society. Patroulis said the jury was looking for “simple, well-executed

10.30 IMPACT: FORRESTER THE VALUE OF AGENCY CREATIVITY/DEBUSSY 11.00 GOOD: PARTICIPANT MEDIA DEFINING ART + ACTIVISM/ LUMIERE 12.00 EXPERIENCE: ACCENTURE INTERACTIVE AND DROGA5 WHEN WORLDS COLLIDE: THE EVOLUTION OF CREATIVITY/ LUMIERE 12.00 INNOVATION: TABOOLA THE ART OF ASKING QUESTIONS/ DEBUSSY 12.45 GOOD: CHEIL WORLDWIDE AWAKEN THE LIONESS: THE BATTLE FRONT OF ASIAN WOMAN/DEBUSSY 13.00 ENTERTAINMENT: CONDE NAST MORE IS MORE: THE FUTURE OF PRESTIGE CONTENT IN THE STREAMING AGE/LUMIERE 14.00 INNOVATION: GOOGLE FROM DESIGN THINKING TO DESIGN FEELING/LUMIERE 14.00 COMMUNICATION: R/GA THE NEW CREATIVE CAPITAL/ DEBUSSY 14.45 INNOVATION: MASTERCARD GIVING THEM SOMETHING THEY CAN FEEL: MULTISENSORY BRAND EXPERIENCE/DEBUSSY 15.00 COMMUNICATION: EDELMAN “THE HYPER PHYSICAL REVOLUTION” KILLING UBIQUITY WITH UNIQUE CREATIVITY/ LUMIERE 15.30 IMPACT: GENERAL MILLS HOW TO TRANSFORM YOUR MARKETING (THE NON BS VERSION)/DEBUSSY 16.15 IMPACT: ANHEUSER-BUSCH CHEERS TO PEOPLE! MAKE BRANDS MORE HUMAN, CHANGE THE GAME/DEBUSSY 17.00 ENTERTAINMENT: TRANSLATION PUSHING CULTURE FORWARD: THE GUCCI AND DAPPER DAN STORY/DEBUSSY

INSIDE

PRINT & PUBLISHING JURY PRESIDENT OLIVIER ALTMANN

OUTDOOR JURY PRESIDENT JOHN PATROULIS

work that was perfect for the brand and elevated the space it was in. A key filter for us was the idea that outdoor advertisers are not invited into public space. So they need to contribute to their environment, not detract.”

Like his fellow jury presidents, Patroulis praised the diversity of his jury: “It’s why we got to where we did.” There were also Gold Lions for eight campaigns, including Nike’s arch-rival Adidas.

THE WINNER of the 2019 Cannes Lions Grand Prix for Print & Publishing is ‘The Blank Edition’, entered by Impact BBDO Dubai on behalf of newspaper publisher AnNahar. Jury president Olivier

Altmann called the winner “the perfect demonstration of print creativity”. ‘The Blank Edition’ idea came about during a 2018 political impasse in Lebanon which left the country with- TURN TO P.16

Newspaper scoops Print Grand Prix

AWARD WINNERS OUTDOOR / HEALTH & WELLNESS / PHARMA / PRINT & PUBLISHING / DESIGN SHORTLISTS SOCIAL & INFLUENCER / PR / DIRECT / CREATIVE STRATEGY / CREATIVE DATA / MEDIA

How health communicators can counter vaccine-hesitancy and refusal

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TUESDAY / JUNE 18 / 2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

Global reach is the pride of the Lions TODAY I’d like to extend a very special welcome to Eiler Fagraklett. Eiler is living proof of the increasingly global nature of creativity, and of the ever-growing Cannes Lions family. Because Eiler is the first delegate in our 66-year history to travel to the Festival from Greenland. Welcome Eiler, we hope you have a wonderful time. We know you will. But Greenland isn’t the only new country represented at Cannes Lions this week — we have delegates for the very first time from Cameroon, from Senegal, and from Mongolia. And also each year, a new country wins a Lion for the first time, or a Gold Lion for the first time, or a Grand Prix for the first time. In recent years we have seen countries winning Lions who for decades never did — Ecuador, Peru, Tunisia, Lebanon, Sri Lanka, Vietnam, the list goes on. You might think globalisation of creativity would make the work less culturally unique, TURN TO P.16 but the exact

FESTIVAL CHAIRMAN PHILIP THOMAS

Tuesday 18th June 2019 2:00–2:45PM Health Inspiration Stage • Palais II

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Events at

INKWELL BEACH Across from The Carlton

Join P&G and Saturday Morning Group with Verizon Media as they premiere a courageous and ground-breaking film about race in America. TUESDAY, JUNE 18 • 10:00 AM

Join Pantene and GLAAD President Sarah Kate Ellis as they premiere a new campaign celebrating the humanity of inclusion and freedom of expression. TUESDAY, JUNE 18 • 11:00 AM

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IKEA’s disability solution wins Health & Wellness THE WINNER of the Cannes Lions Health & Wellness Grand Prix for 2019 is ThisAbles, entered by McCann Tel Aviv on behalf of retailer IKEA. An inspiring campaign, ThisAbles involves the use of 3D-printing technology to help disabled people to customise their furniture so that it is attractive, affordable and also meets their own particular needs. Jury president Shaheed Peera, also executive creative director Publicis, said: “In a world where there is so much turmoil, it is great to see major brands plugging the gap of hope for a

HEALTH & WELLNESS JURY PRESIDENT SHAHEED PEERA

marginalised set of people. Worth pointing out is that one of the people working

on the account is actually a beneficiary of the ThisAbles technology, which underlines how important it is to have diversity across the industry.” ThisAbles has increased IKEA revenues in Israel “and is an example of something that should be scalable”, said Peera. “It is also indicative of a trend that we couldn’t have foreseen seven or eight years ago, the idea of major brands having a role in health and wellness.” ThisAbles also picked up two of the five Gold Lions awarded by the jury. The other went to campaigns from the UK (2) and France.

Exclusive Lunch with the FT Wednesday 19th June 2019 12:30 - 2:30pm Limited spaces available Please RSVP to ftcannes@ft.com

App blows Pharma jury away

PHARMA JURY PRESIDENT ROBIN SHAPIRO

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seek medical attention. Jury president Robin Shapiro said “We were completely blown away by it. The app wasn’t just tech for the sake of it. It used mobile in an unexpected and relevant way.”

In terms of category trends, Shapiro said there was a lot of “creativity with a conscience”. She also cited “a trend towards inclusion, some clean, simple yet beautiful craft and more non-traditional work. There were plenty of examples of brand experiences and events.” It has been a few years since the Pharma jury has awarded a Grand Prix. This year, the notoriously tough category only gave out two Gold Lions — one of which went to the ‘Breath Of Life’ app. Shapiro, also global president of TBWA\WorldHealth, said: “We had a good debate about retaining the purity of the category to keep the standards up.”

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A GROUNDBREAKING mobile app from China that fuses creativity and cuttingedge tech is the winner of the 2019 Pharma Grand Prix. Entered by McCann Health Shanghai on behalf of GlaxoSmithKline, the ‘Breath Of Life’ app is a way for people who are short of breath to fi nd out if they may be suffering from Chronic Obstructive Pulmonary Disease (COPD) by blowing into the microphone of their mobile. An algorithm converts the sound of the user’s breath into a lung volume measurement. This is then displayed using nature motifs from traditional Chinese art. Users who fall below a certain level are advised to

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Fake views: new guidelines to curb images that harm minds

JUDE KELLY

WHAT you see can be as bad for you as what you eat — and the creative industries must bear more responsibility for the over-processed, highly addictive visual diet that is affecting the mental health of millions of people around the world. This is the message from M&C Saatchi and MTArt Agency, who together with UK photographer John Rankin and Jude Kelly CBE, Women of the World (WOW) founder and former creative director of London’s Southbank, launched the Visual Diet movement. The project sets out guidelines to help those

JOHN RANKIN

in the creative industries to take greater care of the visual landscape by focusing more on diversity and body- and mind-positive imagery and less on the inauthentic ‘perfection’ achieved through retouching. The new guidelines were unveiled at a panel debate yesterday, which saw Mimi Gray, M&C Saatchi’s head of visual content, joined on stage by Rankin, Kelly and artist Adelaide Damoah to explore the troubled — and, in the age of social media, increasingly troubling — relationship between our daily visual diet and our mental health. During

ADELAIDE DAMOAH

the session, Damoah removed her thick, Insta-ready make-up to show 1,000-plus Lions delegates that “there’s nothing wrong with being open and vulnerable and authentic, and showing the world your true face”. Kelly said the advertising industry had been having intelligent conversations over the last decade about selfregulation, diversity and changing society’s perception of ‘normal’. “But over the same period, social media has had an intoxicating and I’d say toxic effect on how ordinary men and women see themselves. We need to have a

powerful worldwide conversation about what should be done about that.” Rankin said that imagery, like anything else, can be “healthy or harmful, addictive or nutritious” — and never more so than in the social-media age, with its obsession with hyperretouched, click-bait imagery. “I feel like my medium has been hijacked by people that are misusing and abusing its power,” he added. “The way we create advertising has got to be smarter and more responsible. We have to think about who’s going to see it and what effect it’s going to have on the people who do.”

Questions of creativity and humanity CREATIVITY and curiosity are two human qualities an artificial intelligence-powered machine will never have, which is why our ability to pose questions and gain knowledge will be discussed during The Art Of Asking Questions, the Taboola-hosted session taking place today (12.00, Debussy). Steven Pinker, the esteemed Harvard professor renowned for his work in linguistics and language development, will debate that phenomenon with Adam Singolda, founder/CEO of the international online advertising service-

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TABOOLA’S ADAM SINGOLDA

provider Taboola. Singolda said advertisers must learn to appreciate humans’ desire to discover, something a robot is unable to do unless it has machinelearning data to analyse.

“Machines will never become creative; they can play chess but will never be able to invent chess,” he added. “Asking questions is the ultimate form of creativity, and my discussions with Pinker will be about how that has evolved and how technology, like Google’s search engine and Amazon’s Alexa, is also being influential.” He added that Pinker was the ideal expert to speak about the topic as our ability to reason facilitates those moments of enlightenment we have during conversations. Technology will never replace that

ability, but it is enhancing it. As a B2B service, Taboola is famous for the “Around The Web” and “You Might Also Like” sections at the bottom of online-content services. It works with digital-content providers, including major media firms like the NBC in the US and Indian news website NDTV, whose readers would like immediate access to more related content. “For the advertisers we work with, we go beyond demographics. They can reach readers at a moment in time when they are truly open to their messages.”

Design Grand Prix for Google Creative Labs THE WINNER of the 2019 Design Grand Prix is Google Creative Labs for ‘Creatability’, a series of creative tools that use advances in technology such as voice and body movement recognition, to make devices accessible to people who, because of disabilities, can’t use them. Design jury president Richard Ting said it seemed appropriate at a Festival like Cannes Lions to celebrate an innovation that made creativity accessible to more people: “We’re only really celebrating people who are able to use the tools at our disposal. So it’s refreshing that Google is enabling access for those people who are shut out.” Ting, who is also executive vice-president, global chief experience officer at R/ GA, said the diversity of the design jury played strongly into the final decisions. “It led to a real interrogation of the work at so many levels.” In terms of trends Ting said there was a lot of work seeking to make a positive impact, “around accessibility, women’s rights, gun violence and mental health”. As for decision-making parameters, the jury was looking for work that was “innovative, impactful, creatively sharp and had a tight concept. We wanted to see things that were changing business, not just short-term stunts.” Gold Lions were awarded to five campaigns from the US (3), Japan and Germany. The Japanese campaign for the Japanese Para Table Tennis Association also focused on the challenges facing disabled people.

RICHARD TING

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NetEase partners with CAA to form new advertising alliance NETEASE, the China-based technology, content and communication conglomerate, is in Cannes to unveil a new partnership with the China Advertising Association (CAA). NetEase also has two finalists in the Young Lions the Marketers competition this week. Miao Li, NetEase’s general manager of the marketing strategy department, said the company’s combined media assets include its news app, domestically made and internationally licensed video games, its streaming-music service, its email services, ecommerce sites and an online-education operation. Combined, they reach about half of China’s 1.4 billion population.

NETEASE’S CHRISTINE ZHANG AND MIAO LI

International advertisers seeking to access that market are able to work with NetEase, which provides the required media planning. Its new CAA partnership will provide the expertise in data

collection, data analytics, and trends forecasts that will be useful to marketers entering China. “In addition to meeting and exchanging ideas with some of the world’s great creatives

while we are in Cannes, we believe we can provide clients a better quality service compared to rivals,” Li said. During, a session jointly held with the CAA yesterday, NetEase discussed trends in

Chinese consumption habits. Li said he expected the current Chinese annual digitaladvertising revenue, which grew 24.2% to 369.4bn yuan in 2018 (according to the 2019 China Internet Advertising Development report), will continue to grow but at a slightly lower rate. And while it is currently dominated by brands in the FMCG category, he forecast future growth in the auto and finance categories. Future plans include developing its advertising services, growing its content-production business and, in the long term, expanding internationally. Li expects this to be viable via existing agreements in western Europe, licensing deals with games developer Blizzard Entertainment and Marvel Comics in the US, as well as the recent investment in French games developer Quantic Dream.

is proud to participate in

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Tuesday, June 18, at 10:45 a.m. Health Care Insights Stage in Palais II Featuring: Catherine Blades, Aflac’s Chief ESG Officer Aaron Horowitz, Inventor and Carol Cone, CSR Pioneer www.AflacChildhoodCancer.org Z190548

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Audi A Theatre Tuesday 18 June at midday

Peggy Fang Roe Chief Sales & Marketing Officer, APAC Marriott International

Ashley Galina Dudarenok China Marketing Expert ChoZan & Alarice

Terence Chu

Rachel Catanach

CEO & Founder APAX Group

FleishmanHillard Greater China Moderator

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Poet gets marketers well-versed in appealing to school-age kids ONE OF the biggest issues exercising the minds of marketers is how to market to, and communicate with school-aged children. To help shed light on the problem, David Sable, non-executive chairman of VMLY&R, introduced author and founding editor of Versify, Kwame Alexander, at a seminar in the Debussy. The poet and author of 32 books has a huge audience of schoolkids. “The conventional wisdom is that kids don’t read books these days,” Sable said. “But they certainly do read Kwame’s books, so how does that happen?” Alexander revealed he started writing love poems when he saw an “amazing woman on the bus, and

KWAME ALEXANDER

DAVID SABLE

RANDY PRESTON

after a year of me writing poems to her every day, she agreed to marry me. At that

point I realised that poetry could transform lives, and after that the idea of writing

for kids in the hope of changing their lives for the better seemed natural.”

Dylan and the art of doing good LAST YEAR, Bob Dylan recorded a track called He’s Funny That Way, a genderchange re-imagining of the 1929 classic She’s Funny That Way, for an album called Universal Love.

Little did fans realise that one of the greatest songwriters of all time was performing the song for a branded-content album by MGM Resorts, the hotel-and-hospitality conglomerate based in Las Vegas,

the wedding capital of the world. Dylan was not selling out but partnering with the MGM brand to send out the message that MGM, the corporation, welcomes all marriages,

MCCANN HEALTH’S MATT EASTWOOD

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including same-sex nuptials, at its resorts. “We’re looking at human rights here,” said Matt Eastwood, global chief creative officer at McCann Health during Making Money Is Art, Good Business Is The Best Art, this year’s first Lions Health session. Businesses now need to be socially responsible, Eastwood said, because today’s millennials expect that from brands. “Some 91% of millennials will switch brands to one with a good cause; only 11% see traditional advertising as effective,” he added. MGM and other artists joining Dylan on the Universal Love album, which comprised wedding songs for the LGBTQ community, were underlining the message that same-sex and transgender spouses are entitled to the same rights everyone else has always taken for granted.

Alexander’s love affair with literature was kickstarted by his father who insisted that he read both the dictionary and also his PhD dissertation: “Clearly as a 10-year old that was quite tough, but it also made me realise that books for kids should be like an amusement park where they get to choose the ride.” He also believes that poetry provides a point of entry for kids: “It has a lot of white space, which kids find welcoming,” he added. “We have to give kids the need to read, and we have a responsibility to bring the words off the page and onto the stage. That’s why I come to places like this with (guitarist and singer) Randy Preston. In the last three years we have visited over 1,000 schools all over the US and Europe, because reading is a bridge to becoming more human and connected.”

Other corporations cited by Eastwood as incorporating the expectations of millennials in their campaigns included Indian dairy-products maker Kwality, which has been encouraging schools to change their timetable to give pupils the opportunity to be outdoors for their vitamin D. And no one in the US had heard of the Checkers hamburger chain until its Florida franchise was acquired by rap mogul Rick Ross. His song about the acquisition, to help create jobs and revive the local economy, and a related documentary have helped raise the Checkers brand against rivals like McDonald’s. “This is about RODG, the return on doing good,” Eastwood said, playing on the business term ROI (return on investment). “We’re living in uncertain times and that turbulence is making it hard to be optimistic. But that makes our times ideal for business leaders to be positive agents of change.”

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Creativity is a lifestyle. Creativity at Scale:

In Conversation with Style Icon Jenna Lyons Join Style Icon Jenna Lyons and WarnerMedia’s Kevin Reilly for an intimate conversation covering how the creative mindset is the common dominator in transformation across every industry including content, e-commerce and fashion.

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Wednesday, June 19 11:15 am Palais II Stage

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Summit launches with mission to educate industry educators EDUCATING and inspiring the next generation of creative talent is embedded in the ethos of the Cannes Lions International Festival Of Creativity. But who educates and inspires the educators and inspirers? Where do they go to ensure they are keeping pace with industry change, building new and relevant curricula, and producing ‘job ready’ graduates equipped with the appropriate skills and expectations? The answer, according to Karen Freberg, social-media professor at the University of Louisville in Kentucky, is the Educator Summit, which launches this week in Cannes and brings together more than 30 educators from around the world and across the advertising, graphic design, social, PR,

marketing, media and technology disciplines. “I really believe the Cannes Lions is the focal point of creativity and inspiration, so it’s the perfect place to talk about building connections between the creative communications industry and the individuals who are teaching and mentoring the creative stars of the future,” said Freberg, who conceived the Educator Summit in partnership with professor, futurist and learning pioneer Dr William (Bill) J Ward. The five-day Summit features 300 original content sessions, as well as networking events with key industry partners. The programme concludes on Friday with a half-day Summit focused on closing the widening gap between academia and

Join us at 25 Rue Hoche 17th–21st June 2019

KAREN FREBERG

industry. The latter, Freberg said, is currently educators’ biggest challenge: “There’s a perception that we’re not preparing our students properly, that we’re failing to teach them essential skills and that we’re sending them into the workplace with unrealistic expectations. It’s an urban myth but it persists and it’s been challenging to battle that narrative. So our message to the industry is: ‘Come and tell us what we can do and how to can work together to do it better’.” The Educator Summit is the first time that there’s been real “face time” between the industry and educators, Freberg added: “We hope everybody walks away from this week with a ton of information and insights that will help prepare future generations of the industry. Our aim is to bring forth collaboration, creativity and inspiration through partnership — for the benefit of us all.”

The House of PR is a hub for the PR community at Cannes Lions to congregate, network, relax, enjoy some cold refreshments, attend panels and talks, have private meetings, conduct video interviews, access private wifi or just relax on the large garden terrace. Read the full programme at canneslions.iccopr.com

Many thanks to our sponsors

@iccopr

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Paralympics and a paradigm shift in attitudes to disability

MARIE KONDO

Marie’s less means more THE BLUECURRENT seminar Less Stuff. More Joy: Life-Changing Japanese Creativity featured Marie Kondo, who has revolutionised millions of lives through a simple doctrine of systematic de-cluttering. Her book The LifeChanging Magic Of Tidying Up has now sold over 11 million copies in 42 countries and has spent 100 weeks on the New York Times bestseller list while her Netflix series is airing in 200 countries. But behind Kondo’s ostensibly simple methodology lies a deeper truth, that simplifying your life and working out what the important things are is in fact a way towards greater self-confidence, enhanced productivity, and in some cases, a new career. “I started tidying up when I was five-yearsold,” Kondo said. “To me it was a game. Then I started tidying the rooms of my sisters and brother, and studied housekeeping at college. As I was doing this I was also realising that my method is not just about your house and what’s in it, it is also a way to change your life. It touches a deep nerve, and it’s important to say that it is not just physical objects that can be judged for their ability to spark joy, it’s also ideas and attitudes that can be treated the same way.”

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THE DENTSU seminar, The Paralympics Impact On Our Creativity And Humanity, examined how far the ablebodied world has come in terms of integrating people with disabilities into everyday life. Using the Paralympics as an example of what a sporting event can do to change misconceptions of disabled people, Craig Spence, chief marketing and communications officer, International Paralympic Committee (IPC), listed the positives that started at the London 2012 Paralympic Games. “The first ever Paralympics was held in Rome in 1960 with 400 competing athletes, and now, as we approach the 2020 Tokyo games, there will be 4,650 athletes, 2.5 million tickets sold and 4.2 billion viewers worldwide,” he said. “It’s widely agreed that the London Games in 2012 marked a huge change in attitude that was largely down to the decision to use Paralympians to advertise the games as a whole, and also to

MARLOU VAN RHIJN AND IPC’S CRAIG SPENCE

portray them as high-performance competitors as opposed to mere participants. One thing we all-too-easily forget is that disabled people are hugely creative individuals precisely because they have had to overcome huge challenges and find different ways to do things.” Representing the cream of Paralympians, Marlou van Rhijn, the Harper’s Bazaar

Woman of the Year in 2016, who won Gold in the 200 metres in London, expressed the hope that people would just forget disabilities. “When I won in London, I was surprised by how many questions were about how my disability rather than how I trained and prepared for the competition,” she said. “But the truth is that we’re all equal and we’re all human

beings who get nervous before a performance.” Van Rhijn was the founder of the Project Blade initiative, which saw running blades being made available in highstreet sports stores. “Every sports person starts out with a trip to the local sports shop to buy their gear, so why should it be any different for disabled athletes?” she said.

AT MONDAY’s session Storytelling With Impact: How Sesame Street Changed The World, the new Muppet character starring in the Sesame Street production for Syrian refugees was revealed. Sesame Street has been a successful media brand for 50 years, championing educational storytelling while navigating the waves of new technology and cultural shifts in the industry. The Lions session proved that Sesame Street is still a pioneer, taking on issues including autism, gender equality and conflict, and using their expertise — and their Muppets — to help make the world a better place and provide valuable entertainment for children internationally. Pictured are Sesame Workshop’s executive vice-president and creative director Brown Johnson (left) with president, global impact and philanthropy, Sherrie Westin, and the new Muppet character and Muppeteer.

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HEAR OUR YOUNG LIONS ROAR

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that men should be paid more than women for doing the same job, one in four male respondents said that they believe it’s OK to hit a spouse or partner, and one in four of all respondents still believe that a woman in a relationship should not

“The prevelance of discriminatory attitudes and gendered roles is still strong ”

DANIEL SEYMOUR (MIDDLE RIGHT) WITH SOME OF THE UNSTEREOTYPE ALLIANCE’S PARTNERS ON THE RED CARPET

Unstereotype survey yields mixed findings on equality THE UNSTEREOTYPE Alliance held a networking gettogether for its major partners yesterday on the Palais des Festivals’ legendary red carpet. The Alliance, which is supported by Diageo, Unilever, P&G, Johnson & Johnson, Cannes Lions,

WPP and IPG, as well as leading social media players, is here to publicise its Gender Equality Attitudes (GEA) Survey. The 10-country survey has identified critical gaps in gender equality attitudes, and the Alliance hopes this insight

will spark meaningful change. “We commissioned the survey to see if we have managed to move the needle, and indeed in some areas it was very positive, such as the fact that 80% of respondents said that they want to see a gender-equal

world,” Daniel Seymour, acting director, strategic partnerships division, Unstereotype Alliance, said. “But the prevalence of discriminatory attitudes and gendered roles is still strong. For example, one in three respondents think

Barua warns of data dependency HAVAS Group India’s new CEO, Rana Barua, admits that creativity is taking a battering at the moment. “I love data but it’s spoiling the party a bit,” he said. “Data enables us to measure in advance what creative is going to work and what isn’t, which is making everybody very cautious. Clients used to take creative decisions based on experience and gut — now it’s all about what the data says.” But much of the work being honoured this week in Cannes would have been dumped in research if data were the only criteria, Barua said. Awardwinning creative is still about “fabulous ideas supported by big, brave clients” — clients who are courageous enough

to look at the data, ignore it and trust their instinct. “That’s the sort of work that gives me a reason to continue in this profession every year,” he added. Barua took the helm of Havas

“Clients used to take creative decisions based on experience and gut” India in October last year, charged with guiding the Vivendi-owned company into its next phase of growth. Central to this is the ‘Havas Village’ model of collaboration and integration, which draws on the strengths of both the

be able to refuse sex. So clearly there is still a lot of work to do, and we were delighted when Cannes Lions announced that they will include Unstereotype criteria as part of the jury briefing for Cannes awards for 2019 and beyond.” Seymour also added that a presence in Cannes was an essential part of growing awareness of the Alliance’s quest: “Cannes Lions represents the single biggest concentration of people who can change minds and we want to show them that we are about so much more than good intentions.” Havas Group and other Vivendi companies, notably Universal Music, GameLoft and Dailymotion. In May, Havas made its first acquisition in the shape of Indian user-experience agency Think Design, signalling its ambition to triple is presence and operations in the region. “We’re got a new board strategy, a new bunch of people and we’re acquiring agencies and expertise,” Barua said. “Suddenly we’re seen as a contender in India and it’s a great feeling.” There are challenges, of course — chief among which are attracting the right clients and talent. “To get the sharpest talent, you have to offer more than money,” Barua said. “People have got to want to work for Havas because it’s the best.”


17 SPEAKERS

WARC IN CANNES

Wednesday 19th June, 10am - 5:30pm Audi A, Level 3, Palais 1 10:00

7 SESSIONS

There will be blood: brand activism gets messily effective Margaux Revol (AMV BBDO) Nicholas Hulley (AMV BBDO) Nadja Lossgott (AMV BBDO) and Maria Poulopati (Essity) 10:45 The Future of Strategy David Tiltman (WARC) with panellists Deirdre McGlashan (Mediacom) Harjot Singh (McCann Worldgroup EMEA) and Dom Boyd (Publicis) 11:45

1 AIM: MAKE YOUR MARKETING EFFECTIVE

Is product innovation better than advertising? Kawal Shoor (The Womb) and Navin Talreja (The Womb) 12:30 Why your strategy needs more chaos Rob Campbell (R\GA) and Martin Weigel (Wieden + Kennedy) 14:45 Tourism Australia: Orchestrating Australian ownership of America’s biggest game Jonny Bauer (Droga5) 15:30 The Crisis in Creative Effectiveness Peter Field, David Buttle (Financial Times) and Kathryn Patten (IPA) 16:30 Make Advertising Great Again Rory Sutherland (Ogilvy)

Join the discussion #makeitwarc #warcincannes

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makeitwarc.com

17/06/2019 18:36


16

NEWS

TUESDAY / JUNE 18 / 2019 LIONS DAILY NEWS

GLOBAL REACH IS THE PRIDE OF THE LIONS opposite is true — the big winners at Cannes are almost always rooted in the culture they spring from, adding to the richness of the Festival. But back to Eiler. He not only represents the growing international family of Cannes Lions, but he is also a brand marketer. This is the other huge shift in recent years, brands are truly embracing the power of creativity to build their businesses and drive growth. It used to be a nice-to-have, now it is essential. Cannes is full this week with marketers looking to find what great creativity looks like, which is great news for everyone. And it’s all here — the talks, the work, the conversations and the inspiration. It can be exhausting, but it’s never dull. Enjoy the Festival, wherever you come from.

‘BLOODNORMAL’ FOR ESSITY

NEWSPAPER SCOOPS PRINT GRAND PRIX

WARC’S DAVID TILTMAN

Creative effectiveness? Reports of its death not greatly exaggerated CREATIVITY is in danger of losing its commercial impact and marketers must change tack if they are to convince CFOs that brand-building is a worthy investment. These stark messages will be examined tomorrow in a day of sessions hosted by WARC, which returns to the Lions Festival Of Creativity for its sixth consecutive year. The programme includes the exclusive launch of new research by marketing consultant Peter Field and the Institute for Practitioners in Advertising (IPA). In his presentation, Field will provide fresh evidence that shorttermism in marketing is killing creative effectiveness. He will also share the lessons

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from creatively awarded campaigns that continue to deliver impressive effectiveness. “Creativity is perilously close to becoming irrelevant,” Field said. “We have only a

“Creativity is perilously close to becoming irrelevant. We have only a short time to save it ” short time to save it.” The day concludes with a keynote from Rory Sutherland, vice-chairman of Ogilvy UK, who will argue that the industry needs to take its own advice and find an emotional appeal — not just rational

evidence — to sell marketing to CFOs and CEOs. Using tips from behavioural science, he will sketch out new ways to make the case for creativity. The seven WARC sessions, which kick off tomorrow at 10.00 in Audi A, also feature behind-the-scenes insights into three highly effective campaigns: ‘Bloodnormal’ for Essity in the UK, ‘Carvaan’ for Saregama in India and ‘Dundee’ for Tourism Australia. WARC’s annual Future Of Strategy debate is focused on the ‘age of experience’. Three industry leaders will discuss the rise of customer experience as a marketing priority, how it changes the way campaigns need to be planned,

and what it means in terms of talent and skillsets. Rob Campbell, head of strategy at R/GA and Martin Weigel, head of planning at Wieden & Kennedy, will then argue that clients and agencies need to spend more time focusing on being interesting rather than being right. “A recurring theme of the day will be whether marketers and strategists need to think differently about how they plan for effective outcomes,” said David Tiltman, WARC’s head of content. “Supporting this full day of discussions, this week we’ve also launched Anatomy Of Effectiveness, a white paper summarising current thinking on how to advertise effectively.”

out a government for more than six months. As tensions rose and the economy crashed, publisher An-Nahar produced a completely blank edition of its daily newspaper to draw attention to the fact that politicians were not doing their job. The entire country then jumped on board the “blank” protest, putting pressure on politicians to compromise. The protest also got picked up by hundreds of international media outlets. In a second wave of activity, the publisher invited Lebanese citizens to use the blank issue to write their own headlines. These were then shared via social media, and had the desired effect of encouraging the politicians to do a deal. The jury also awarded Gold Lions to six campaigns from the US (2), Chile, France, Spain and the UK. Altmann, co-founder of Altmann + Pacreau, said the Print & Publishing category was “more important than ever in an era of fake news, because the sector provides verified, true information.”

17/06/2019 20:54


Locations, Infrastructure & Incentives. It’s all available at www.filmusvi.com ©2019 U.S. Virgin Islands Department of Tourism

D3-ADS.indd 17

17/06/2019 18:36


18

NEWS

SATURDAY TUESDAY / JUNE 18 17 / 2019 2017 LIONS DAILY NEWS

T

V INDUSTRY trailblazer Kerry Washington was the star attraction at yesterday’s Cannes Lions session Future Is Female: Women & The Direct To Consumer Economy. Washington’s portrayal of crisis management expert Olivia Pope in ABC hit series Scandal is widely-recognised as having transformed the global TV industry’s openness to casting both female and black actors in lead roles. “Scandal was the first US network show for 40 years to put a black woman at the centre, so that was perceived as taking a risk,” Washington told a packed audience. “But to really disrupt you have to trust your gut and take risks. And then you discover that it wasn’t really a risk at all and people were hungry for it.” Washington, who is now working with Hulu on a limited series called Little Fires Everywhere, said the decision to go with that platform was partly down to data which pointed to the likely success of the series. However, she stressed that data is only one part of an equation that also needs to factor in “empathy and your internal creative impulse”.

‘TRUST YOUR GUT AND TAKE RISKS’ Washington said her focus on empathy extends to anyone, male or female, that is peripheral to the TV storytelling culture. “My company Simpson Street is developing a show about male models who, interestingly, experience a lot of the same challenges associated with women, ranging from eating disorders to pay inequality. We’re interested in any stories that speak to our shared humanity.” With Washington on the panel were Hulu chief marketing officer Kelly Campbell and Stitch Fix chief marketing officer Deidre Findlay, who shared their perspectives on the pivotal role women are playing in driving the direct-to-consumer economy. Both agreed the data science works best when integrated with a human touch. Washington also described her role working with skincare brand Neutrogena, “not just as an ambassador but as a creative consultant with a hands-on role”.

ISSUE 3 P18+D.indd 18

17/06/2019 20:45


LOCATION 2019 INTERNATIONAL

N ER A H TH H. T E NO AC R O M ST A Y BE JU ETT PR

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es v i t en ons, c n i lm ducti 67 fi ack al pro 7-24 B ash merci 4 -76 C For com ct 95 on onta c 17/06/2019 18:36

SHOWCASING THE GLOBAL PRODUCTION INDUSTRY

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20

NEWS

A

SAD Dhunna doesn’t want to be back in Cannes next year talking about diversity. “We just want to be here doing it,” said the founder of The Unmistakables, a marketing communications consultancy made up of minorities, at yesterday’s Why We Don’t Need Another Diversity Talk. Totally unmistakable in every sense is Got Talent dancer Shiva Raichandani, who is challenging the stereotypes of Bollywood head on. Following an exuberant dance routine, Shiva said: “People learn about queer identities through films and videos and what happens on screen trickles down into society and becomes the norm. We need to hold the people in charge [of entertainment] to account and tell them they have a responsibility to represent queer people in a way that’s not denigrating. They can’t keep us on the sidelines anymore.”

TUESDAY / JUNE 18 / 2019 LIONS DAILY NEWS

‘THEY CAN’T KEEP US ON THE SIDELINES ANYMORE’

Interested in Advertising? Lions Daily News Contact Jerry Odlin at the sales office on level 4 of the Palais des Festivals Office: 04 92 59 00 26 Mobile: 00 44 7768 860417

Your News Contact Julian Newby, Editor, Lions Daily News on level 4 of the Palais des Festivals to make an appointment 04 92 59 00 27

ISSUE3 P20+D.indd 20

17/06/2019 20:49


MMA SMARTIES PRESENTS

X MARKS THE SPOT WITH Innovation in Creative Innovation in Strategy Innovation in Execution Innovation in Results

Deadline: July 15, 2019 | www.mmaglobal.com/smarties2019

The MMA enables marketers to drive innovation and enduring business value in an increasingly dynamic mobile and connected world. SMARTIES X is a trademark of the MMA. D3-ADS.indd 21 LionsDaily2019.indd 6

17/06/2019 19:46 5/30/19 6:15 PM


Screen Scotland is the dedicated partnership for screen in Scotland. Home to world-class talent, crews, facilities and breath-taking locations, Scotland also offers a range of financial, production and location support for national and international productions. Awarding funds from the Scottish Government and the UK National Lottery.

www.screen.scot | @screenscots E locations@creativescotland.com T +44 (0) 141 302 1724 Highland Mountains, Scotland

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17/06/2019 18:37


Communication Track WINNERS

23

GRAND PRIX

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

OUTDOOR

NIKE DREAM CRAZY | COLIN KAEPERNICK NIKE WIEDEN+KENNEDY, PORTLAND USA

D3_Outdoor_WIN.indd 23

17/06/2019 21:03


Can 󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂󰈂

Across the world, millions of children aren’t able to read or write – leaving them and their communities at a huge disadvantage. Global charity Room to Read and this year’s Young Lions Marketers are fighting to bring each and every child a quality education. As the sponsor of the Young Lions Marketers Competition and a long-term partner of Room to Read, Ketchum is proud to support their incredible work as they change lives through education. To find out more and to learn about how you can help, visit ketchum.com/endilliteracy.

D3-ADS.indd 24

17/06/2019 19:41


Communication Track OUTDOOR WINNERS TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

GRAND PRIX

A06/029 • USA RETAIL TITLE • NIKE DREAM CRAZY | COLIN KAEPERNICK BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

GOLD AWARDS

B04/011 • USA CONSUMER DURABLESCAMPAIGN TITLE • BIRD’S EYE VIEW BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • DMB MEDIA, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY B04/012 • USA CONSUMER DURABLESCAMPAIGN TITLE • FLAMING SERVE BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • DMB MEDIA, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY B04/013 • USA CONSUMER DURABLESCAMPAIGN TITLE • MOUNTAIN OF SUCCESS BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • DMB MEDIA, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY B04/014 • USA CONSUMER DURABLESCAMPAIGN TITLE • TRIPLE CROWN BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • DMB MEDIA, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY D01/013 • AUSTRALIA DISPLAYS TITLE • SIGNS OF LOVE BRAND • ANZ BANK PRODUCT • ANZ BRAND ENTERED BY • TBWA\MELBOURNE IDEA CREATION • TBWA\MELBOURNE PRODUCTION • TBWA\MELBOURNE / REVOLVER/WILL O’ROURKE, SYDNEY MEDIA • TBWA\MELBOURNE / PHD AUSTRALIA , MELBOURNE PR • TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE CHIEF CREATIVE OFFICER • PAUL REARDON, TBWA\MELBOURNE D01/033 • RUSSIA DISPLAYS TITLE • KOSHOGO BRAND • KLOOP PRODUCT • MEDIA & PUBLICATIONS ENTERED BY • LEO BURNETT MOSCOW IDEA CREATION • LEO BURNETT MOSCOW CREATIVE • ILYA PRYAMILOV, LEO BURNETT MOSCOW D03/044 • FRANCE LIMITED RUN PROMOTIONAL ITEMS & PRINTED MEDIA TITLE • SOUVENIRS DE PARIS BRAND • CENTRE POMPIDOU PRODUCT • CENTRE POMPIDOU ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS / ADF L’ATELIER, PARIS / PRODIGIOUS, PARIS MEDIA • BLUE 449, PARIS DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS • BENOIT PARAYRE, CENTRE POMPIDOU D03/074 • USA LIMITED RUN PROMOTIONAL ITEMS & PRINTED MEDIA TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • DMB MEDIA, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY

D3_Outdoor_WIN.indd 25

D06/034 • SPAIN LIVE ADVERTISING AND EVENTS TITLE • HIDDEN FLAG BRAND • FELGTB/ELDIARIO.ES PRODUCT • FELGTB ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • PRIMO CONTENT, BARCELONA. MANUEL SOBRINO, FELGTB D06/051 • USA LIVE ADVERTISING AND EVENTS TITLE • THE FAKE NEWS STAND BRAND • COLUMBIA JOURNALISM REVIEW PRODUCT • COLUMBIA JOURNALISM REVIEW - NEWS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK MEDIA • TBWA\CHIAT\DAY, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY D06/084 • USA LIVE ADVERTISING AND EVENTS TITLE • BROADWAY THE RAINBOW BRAND • MARS WRIGLEY CONFECTIONERY PRODUCT • SKITTLES ENTERED BY • DDB CHICAGO IDEA CREATION • DDB CHICAGO PRODUCTION • D DB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • ICF NEXT, CHICAGO PRODUCER • ARI WEISS, DDB D09/020 • USA IMMERSIVE EXPERIENCES TITLE • BROADWAY THE RAINBOW BRAND • MARS WRIGLEY CONFECTIONERY PRODUCT • SKITTLES ENTERED BY • DDB CHICAGO IDEA CREATION • DDB CHICAGO PRODUCTION • D DB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • ICF NEXT, CHICAGO PRODUCER • ARI WEISS, DDB E02/004 • USA AMBIENT OUTDOOR TITLE • PAVING FOR PIZZA BRAND • DOMINO’S PIZZA PRODUCT • DOMINO’S PIZZA ENTERED BY • DOMINO’S PIZZA, ANN ARBOR IDEA CREATION • CRISPIN PORTER BOGUSKY+, BOULDER PRODUCTION • CRISPIN PORTER BOGUSKY+, BOULDER MEDIA • CRISPIN PORTER BOGUSKY+, BOULDER PR • CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR BRAND • RUSSEL WEINER, DOMINO’S PIZZA

SILVER AWARDS

A06/005 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-1 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A06/006 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-2 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A06/007 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-3 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A06/008 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-4 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS

25

A06/034 • USA RETAILCAMPAIGN TITLE • DREAM CRAZIER OOH | SERENA WILLIAMS BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY A06/035 • USA RETAILCAMPAIGN TITLE • DREAM CRAZIER OOH | IBTIHAJ MUHAMMAD BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY A06/036 • USA RETAILCAMPAIGN TITLE • DREAM CRAZIER OOH | CHLOE KIM BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY A06/037 • USA RETAILCAMPAIGN TITLE • DREAM CRAZIER OOH | SIMONE MANUEL BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY A06/038 • USA RETAILCAMPAIGN TITLE • DREAM CRAZIER OOH | SIMONE BILES BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY A11/040 • CHILE NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • TSUNAMI BRAND • AMNISTÍA INTERNACIONAL PRODUCT • AMNISTÍA INTERNACIONAL ENTERED BY • VMLY&R, SANTIAGO IDEA CREATION • VMLY&R, SANTIAGO EXECUTIVE CREATIVE DIRECTOR • ALVARO BECKER, VMLY&R SANTIAGO A11/041 • CHILE NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • EARTHQUAKE BRAND • AMNISTÍA INTERNACIONAL PRODUCT • AMNISTÍA INTERNACIONAL ENTERED BY • VMLY&R, SANTIAGO IDEA CREATION • VMLY&R, SANTIAGO EXECUTIVE CREATIVE DIRECTOR • ALVARO BECKER, VMLY&R SANTIAGO A11/042 • CHILE NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • HURRICANE BRAND • AMNISTÍA INTERNACIONAL PRODUCT • AMNISTÍA INTERNACIONAL ENTERED BY • VMLY&R, SANTIAGO IDEA CREATION • VMLY&R, SANTIAGO EXECUTIVE CREATIVE DIRECTOR • ALVARO BECKER, VMLY&R SANTIAGO B01/020 • UNITED KINGDOM FOOD & DRINKCAMPAIGN TITLE • LOVERS, DON’T SPREAD THE HATE - BUTTER BRAND • UNILEVER PRODUCT • MARMITE ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • WYATT CLARKE & JONES, LONDON / KING HENRY, LONDON MEDIA • MINDSHARE, LONDON BRAND MANAGER • CAMILLA WILLIAMSON, UNILEVER

17/06/2019 21:03


presents

badass women

MODERATOR JD Heyman,

Editor-in-Chief, Entertainment Weekly

3PM DAILY at Cannes Lions Beach

Conversations with female rebels who are shaking up our industry TUESDAY, JUNE 18 | 3–4PM

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

WEDNESDAY, JUNE 19 3–4PM

Meredith Verdone

Chief Marketing Officer, Bank of America

THURSDAY, JUNE 20 3–4PM

Danielle Lee

Global VP of Partners Solutions, Spotify

Bess Spaeth

Annastasia Seebohm

Global CEO, Quintessentially

VP of Global Brand Communications & Engagement, American Express

Bec Brideson

Gráinne Wafer

Adrianne Smith

Baileys Global Brand Director, Diageo

Founder, Bec Brideson

Jean Freeman

Principal & CEO, Zambezi

FRIDAY, JUNE 21 3–4PM Eva Santos

Global Chief Creative Officer, Proximity Worldwide

Swati Bhattacharya

Chief Creative Officer, FCB Ulka

Founder, Cannes Can: Diversity Collective

Cannes Lions Beach is located directly across from the Carlton Hotel.

D3-ADS.indd 26

17/06/2019 19:41


Communication Track OUTDOOR WINNERS

27

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

B01/021 • UNITED KINGDOM FOOD & DRINKCAMPAIGN TITLE • LOVERS, DON’T SPREAD THE HATE - MARMALADE BRAND • UNILEVER PRODUCT • MARMITE ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • WYATT CLARKE & JONES, LONDON / KING HENRY, LONDON MEDIA • MINDSHARE, LONDON CLIENT • ANDRE BURGER, UNILEVER B01/022 • UNITED KINGDOM FOOD & DRINKCAMPAIGN TITLE • LOVERS, DON’T SPREAD THE HATE - HONEY BRAND • UNILEVER PRODUCT • MARMITE ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • WYATT CLARKE & JONES, LONDON / KING HENRY, LONDON MEDIA • MINDSHARE, LONDON CLIENT • ANDRE BURGER, UNILEVER B06/028 • SPAIN RETAILCAMPAIGN TITLE • ALABAMA BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING B06/029 • SPAIN RETAILCAMPAIGN TITLE • ILLINOIS BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID. FERNANDO MACHADO, BURGER KING B06/030 • SPAIN RETAILCAMPAIGN TITLE • TURKEY BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID. FERNANDO MACHADO, BURGER KING B06/031 • SPAIN RETAILCAMPAIGN TITLE • MASSACHUSETTS BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING B06/032 • SPAIN RETAILCAMPAIGN TITLE • TEXAS BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID. FERNANDO MACHADO, BURGER KING C01/013 • THAILAND ANIMATED DIGITAL SCREENS TITLE • NARCOS: THE CENSOR’S CUT BRAND • NETFLIX PRODUCT • NETFLIX ENTERED BY • WUNDERMAN THOMPSON BANGKOK IDEA CREATION • WUNDERMAN, BANGKOK / J. WALTER THOMPSON BANGKOK PRODUCTION • THIS IS IT , BANGKOK / CINESOUND, BANGKOK MEDIA • DENTSU X, BANGKOK PR • VERVE , BANGKOK CREATIVE DIRECTOR • JO„O BRAGA, J. WALTER THOMPSON BANGKOK C01/025 • BRAZIL ANIMATED DIGITAL SCREENS TITLE • COMPETITOR’S SALE BRAND • VOLVO PRODUCT • VOLVO ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL

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D01/042 • SWEDEN DISPLAYS TITLE • THE NOT BIG MACS BRAND • BURGER KINGS PRODUCT • BURGERS ENTERED BY • INGO, STOCKHOLM IDEA CREATION • INGO, STOCKHOLM PRODUCTION • INGO, STOCKHOLM ECD • BJORN STAHL, INGO STOCKHOLM D03/026 • USA LIMITED RUN PROMOTIONAL ITEMS & PRINTED MEDIA TITLE • THE FAKE NEWS STAND BRAND • COLUMBIA JOURNALISM REVIEW PRODUCT • COLUMBIA JOURNALISM REVIEW - NEWS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK MEDIA • TBWA\CHIAT\DAY, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY D04/013 • FRANCE DESIGN FOR PROMOTIONAL ITEMS TITLE • SEETROEN BRAND • CITROEN PRODUCT • CITROEN ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • 5.5 DESIGN STUDIOS, PARIS / FURY, PARIS PR • BETC, PARIS. STÉPHANE BARBAT, CITROEN D05/087 • USA SPECIAL BUILD TITLE • BROADWAY THE RAINBOW BRAND • MARS WRIGLEY CONFECTIONERY PRODUCT • SKITTLES ENTERED BY • DDB CHICAGO IDEA CREATION • DDB CHICAGO PRODUCTION • D DB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • ICF NEXT, CHICAGO PRODUCER • ARI WEISS, DDB D06/079 • FRANCE LIVE ADVERTISING AND EVENTS TITLE • SOUVENIRS DE PARIS BRAND • CENTRE POMPIDOU PRODUCT • CENTRE POMPIDOU ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS / ADF L’ATELIER, PARIS / PRODIGIOUS, PARIS MEDIA • BLUE 449, PARIS DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS • BENOIT PARAYRE, CENTRE POMPIDOU D07/096 • ITALY INTERACTIVE EXPERIENCES TITLE • LESSONS FOR GOOD BRAND • LEROY MERLIN PRODUCT • DIY STORE ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • DEA PRODUCTION, MILAN MEDIA • WAVEMAKER, MILAN PR • OMNICOM PUBLIC RELATIONS GROUP, MILAN CCO • BRUNO BERTELLI, PUBLICIS ITALY D07/098 • BRAZIL INTERACTIVE EXPERIENCES TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID S√O PAULO, SÃO PAULO IDEA CREATION • DAVID S√O PAULO, SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID S√O PAULO, SÃO PAULO PR • DAVID S√O PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO D07/104 • USA INTERACTIVE EXPERIENCES TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • DMB MEDIA, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY

D08/007 • USA TRANSIT TITLE • PAVING FOR PIZZA BRAND • DOMINO’S PIZZA PRODUCT • DOMINO’S PIZZA ENTERED BY • DOMINO’S PIZZA, ANN ARBOR IDEA CREATION • CRISPIN PORTER BOGUSKY+, BOULDER PRODUCTION • CRISPIN PORTER BOGUSKY+, BOULDER MEDIA • CRISPIN PORTER BOGUSKY+, BOULDER PR • CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR BRAND • RUSSEL WEINER, DOMINO’S PIZZA D08/010 • USA TRANSIT TITLE • STOP TRAFFICK BRAND • STREET GRACE PRODUCT • FIGHTING DOMESTIC MINOR SEX TRAFFICKING ENTERED BY • BBDO ATLANTA IDEA CREATION • BBDO ATLANTA PRODUCTION • B ARK BARK, ATLANTA / HERO POST, ATLANTA, GA / THE COLOR SPOT, MARIETTA MEDIA • OUTDOOR MEDIA GROUP ATLANTA PR • PORTER NOVELLI ATLANTA ADVISORY • DAVID LUBARS, BBDO WORLDWIDE D08/012 • AUSTRALIA TRANSIT TITLE • SIGNS OF LOVE BRAND • ANZ BANK PRODUCT • ANZ BRAND ENTERED BY • TBWA\MELBOURNE IDEA CREATION • TBWA\MELBOURNE PRODUCTION • TBWA\MELBOURNE / REVOLVER/WILL O’ROURKE, SYDNEY MEDIA • TBWA\MELBOURNE / PHD AUSTRALIA , MELBOURNE PR • TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE. PAUL REARDON, TBWA\MELBOURNE E02/060 • BRAZIL AMBIENT OUTDOOR TITLE • AIR MAX GRAFFITI STORES BRAND • NIKE PRODUCT • AIR MAX ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO LEADERSHIP • HUGO VEIGA, AKQA E03/013 • FRANCE TECHNOLOGY TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS

BRONZE AWARDS

A01/026 • USA FOOD & DRINKCAMPAIGN TITLE • COKE PTSSHHHH BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PR • POWELL COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID A01/027 • USA FOOD & DRINKCAMPAIGN TITLE • COKE FZZZZZZZ BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PR • POWELL COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID A01/028 • USA FOOD & DRINKCAMPAIGN TITLE • COKE KTCHKK BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PR • POWELL COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID

17/06/2019 21:03


YOUNG LIONS WEEK A dedicated stream of content and experiences designed for young talent at Cannes

Check out the Young Lions Week programme on the Cannes Lions app or on the Cannes Lions website here: www.canneslions.com/attend/whats-on/young-lions-week

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Communication Track OUTDOOR WINNERS TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

A02/052 • BRAZIL OTHER FMCGCAMPAIGN TITLE • PARIS BRAND • BIC PRODUCT • STATIONARY STORE ENTERED BY • VMLY&R BRAZIL, SÃO PAULO IDEA CREATION • VMLY&R BRAZIL, SÃO PAULO PRODUCTION • VMLY&R BRAZIL, SÃO PAULO MEDIA • VMLY&R BRAZIL, SÃO PAULO PR • VMLY&R BRAZIL, SÃO PAULO CREATIVE VICE PRESIDENT • RAFAEL PITANGUY, Y&R SÃO PAULO A02/053 • BRAZIL OTHER FMCGCAMPAIGN TITLE • BERLIN BRAND • BIC PRODUCT • STATIONARY STORE ENTERED BY • VMLY&R BRAZIL, SÃO PAULO IDEA CREATION • VMLY&R BRAZIL, SÃO PAULO PRODUCTION • VMLY&R BRAZIL, SÃO PAULO MEDIA • VMLY&R BRAZIL, SÃO PAULO PR • VMLY&R BRAZIL, SÃO PAULO CREATIVE VICE PRESIDENT • RAFAEL PITANGUY, Y&R SÃO PAULO A02/054 • BRAZIL OTHER FMCGCAMPAIGN TITLE • LONDON BRAND • BIC PRODUCT • STATIONARY STORE ENTERED BY • VMLY&R BRAZIL, SÃO PAULO IDEA CREATION • VMLY&R BRAZIL, SÃO PAULO PRODUCTION • VMLY&R BRAZIL, SÃO PAULO MEDIA • VMLY&R BRAZIL, SÃO PAULO PR • VMLY&R BRAZIL, SÃO PAULO CREATIVE VICE PRESIDENT • RAFAEL PITANGUY, Y&R SÃO PAULO A04/029 • TURKEY CONSUMER DURABLESCAMPAIGN TITLE • SHIRT BRAND • LAND ROVER PRODUCT • CLOTHES ENTERED BY • TBWA\ISTANBUL IDEA CREATION • TBWA\ISTANBUL PRODUCTION • 212 STUDIO, ISTANBUL CHIEF CREATIVE OFFICER • ILKAY GURPINAR, TBWA\ISTANBUL

IDEA CREATION • CHEIL WORLDWIDE HONG KONG PRODUCTION • ILLUSION BANGKOK MEDIA • CHEIL WORLDWIDE HONG KONG CHIEF CREATIVE OFFICER • PAUL CHAN, CHEIL WORLDWIDE, HONG KONG B01/100 • HONG KONG FOOD & DRINKCAMPAIGN TITLE • TIDY-UP BRAND • CHUPA CHUPS (SNACK TO HOME LIMITED) PRODUCT • CHUPA CHUPS ENTERED BY • CHEIL WORLDWIDE HONG KONG IDEA CREATION • CHEIL WORLDWIDE HONG KONG PRODUCTION • ILLUSION BANGKOK MEDIA • CHEIL WORLDWIDE HONG KONG CHIEF CREATIVE OFFICER • PAUL CHAN, CHEIL WORLDWIDE, HONG KONG B05/075 • BRAZIL AUTOMOTIVECAMPAIGN TITLE • PYRAMID BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN PARK ASSIST ENTERED BY • ALMAPBBDO, SÃO PAULO IDEA CREATION • ALMAPBBDO, SÃO PAULO PARTNER/CHIEF CREATIVE OFFICER • LUIZ SANCHES, ALMAPBBDO B05/076 • BRAZIL AUTOMOTIVECAMPAIGN TITLE • PISA BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN PARK ASSIST ENTERED BY • ALMAPBBDO, SÃO PAULO IDEA CREATION • ALMAPBBDO, SÃO PAULO PARTNER/CHIEF CREATIVE OFFICER • LUIZ SANCHES, ALMAPBBDO B06/065 • USA RETAILCAMPAIGN TITLE • NIKE DREAM CRAZY | COLIN KAEPERNICK BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLANDCREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

A04/030 • TURKEY CONSUMER DURABLESCAMPAIGN TITLE • POLO SHIRT BRAND • LAND ROVER PRODUCT • CLOTHES ENTERED BY • TBWA\ISTANBUL IDEA CREATION • TBWA\ISTANBUL PRODUCTION • 212 STUDIO, ISTANBUL CHIEF CREATIVE OFFICER • ILKAY GURPINAR, TBWA\ISTANBUL

B06/066 • USA RETAILCAMPAIGN TITLE • NIKE DREAM CRAZY | LEBRON JAMES BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

A09/019 • USA MEDIA / ENTERTAINMENTCAMPAIGN TITLE • WELCOME TO AMERICA BRAND • SPOTIFY PRODUCT • SPOTIFY ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK PRODUCTION • ACTIVE THEORY, LOS ANGELES MEDIA • UM, NEW YORK VP, GLOBAL EXECUTIVE CREATIVE DIRECTOR • ALEX BODMAN, SPOTIFY IN-HOUSE

B06/067 • USA RETAILCAMPAIGN TITLE • NIKE DREAM CRAZY | SERENA WILLIAMS BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

A09/020 • USA MEDIA / ENTERTAINMENTCAMPAIGN TITLE • GOD IS A WOMAN BRAND • SPOTIFY PRODUCT • SPOTIFY ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK PRODUCTION • ACTIVE THEORY, LOS ANGELES MEDIA • UM, NEW YORK VP, GLOBAL EXECUTIVE CREATIVE DIRECTOR • ALEX BODMAN, SPOTIFY IN-HOUSE

B06/068 • USA RETAILCAMPAIGN TITLE • NIKE DREAM CRAZY | SHAQUEM GRIFFIN BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

B01/098 • HONG KONG FOOD & DRINKCAMPAIGN TITLE • HOMEWORK BRAND • CHUPA CHUPS (SNACK TO HOME LIMITED) PRODUCT • CHUPA CHUPS ENTERED BY • CHEIL WORLDWIDE HONG KONG IDEA CREATION • CHEIL WORLDWIDE HONG KONG PRODUCTION • ILLUSION BANGKOK MEDIA • CHEIL WORLDWIDE HONG KONG CHIEF CREATIVE OFFICER • PAUL CHAN, CHEIL WORLDWIDE, HONG KONG

B06/133 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 4 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING

B01/099 • HONG KONG FOOD & DRINKCAMPAIGN TITLE • MUSIC BRAND • CHUPA CHUPS (SNACK TO HOME LIMITED) PRODUCT • CHUPA CHUPS ENTERED BY • CHEIL WORLDWIDE HONG KONG

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B06/134 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 3 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING

29

B06/135 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 5 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING B06/136 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 2 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING B06/137 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 1 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING B06/160 • SPAIN RETAILCAMPAIGN TITLE • IKEA REAL LIFE SERIES STRANG... BRAND • IKEA PRODUCT • FURNITURE/LIVING ROOM ENTERED BY • PUBLICIS SPAIN, MADRID IDEA CREATION • PUBLICIS SPAIN, MADRID CHIEF CREATIVE OFFICER • EDUARDO MARQUES, PUBLICIS B06/161 • SPAIN RETAILCAMPAIGN TITLE • IKEA REAL LIFE SERIES SIMPS... BRAND • IKEA PRODUCT • FURNITURE/LIVING ROOM ENTERED BY • PUBLICIS SPAIN, MADRID IDEA CREATION • PUBLICIS SPAIN, MADRID CHIEF CREATIVE OFFICER • EDUARDO MARQUES, PUBLICIS B11/118 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • SNOWFLAKES BRAND • CAPITA PRODUCT • THE BRITISH ARMY ENTERED BY • KARMARAMA | ACCENTURE INTERACTIVE, LONDON IDEA CREATION • KARMARAMA | ACCENTURE INTERACTIVE, LONDON PRODUCTION • ANONYMOUS CONTENT, LONDON / FINAL CUT, LONDON / MPC LONDON / 750MPH, LONDON / SOUNDTREE MUSIC, LONDON MEDIA • MEDIACOM, LONDON PR • KARMARAMA | ACCENTURE INTERACTIVE, LONDON CHIEF CREATIVE OFFICER • NIK STUDZINSKI, KARMARAMA | ACCENTURE INTERACTIVE B11/120 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • ME ME ME MILLENNIALS BRAND • CAPITA PRODUCT • THE BRITISH ARMY ENTERED BY • KARMARAMA | ACCENTURE INTERACTIVE, LONDON IDEA CREATION • KARMARAMA | ACCENTURE INTERACTIVE, LONDON PRODUCTION • ANONYMOUS CONTENT, LONDON / FINAL CUT, LONDON / MPC LONDON / 750MPH, LONDON / SOUNDTREE MUSIC, LONDON MEDIA • MEDIACOM, LONDON PR • KARMARAMA | ACCENTURE INTERACTIVE, LONDON CHIEF CREATIVE OFFICER • NIK STUDZINSKI, KARMARAMA | ACCENTURE INTERACTIVE B11/121 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • BINGE GAMERS BRAND • CAPITA PRODUCT • THE BRITISH ARMY ENTERED BY • KARMARAMA | ACCENTURE INTERACTIVE, LONDON IDEA CREATION • KARMARAMA | ACCENTURE INTERACTIVE, LONDON PRODUCTION • A NONYMOUS CONTENT, LONDON / FINAL CUT, LONDON / MPC LONDON / 750MPH, LONDON / SOUNDTREE MUSIC, LONDON MEDIA • MEDIACOM, LONDON PR • KARMARAMA | ACCENTURE INTERACTIVE, LONDON CHIEF CREATIVE OFFICER • NIK STUDZINSKI, KARMARAMA | ACCENTURE INTERACTIVE B11/122 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • CLASS CLOWNS BRAND • CAPITA PRODUCT • THE BRITISH ARMY ENTERED BY • KARMARAMA | ACCENTURE INTERACTIVE, LONDON IDEA CREATION • KARMARAMA | ACCENTURE INTERACTIVE, LONDON PRODUCTION • A NONYMOUS CONTENT, LONDON / FINAL CUT, LONDON / MPC LONDON / 750MPH, LONDON / SOUNDTREE MUSIC, LONDON MEDIA • MEDIACOM, LONDON PR • KARMARAMA | ACCENTURE INTERACTIVE, LONDON CHIEF CREATIVE OFFICER • NIK STUDZINSKI, KARMARAMA | ACCENTURE INTERACTIVE

17/06/2019 21:04


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17/06/2019 19:42


Communication Track OUTDOOR WINNERS TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

B11/123 • UNITED KINGDOM NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • SELFIE ADDICTS BRAND • CAPITA PRODUCT • THE BRITISH ARMY ENTERED BY • KARMARAMA | ACCENTURE INTERACTIVE, LONDON IDEA CREATION • KARMARAMA | ACCENTURE INTERACTIVE, LONDON PRODUCTION • A NONYMOUS CONTENT, LONDON / FINAL CUT, LONDON / MPC LONDON / 750MPH, LONDON / SOUNDTREE MUSIC, LONDON MEDIA • MEDIACOM, LONDON PR • KARMARAMA | ACCENTURE INTERACTIVE, LONDON CHIEF CREATIVE OFFICER • NIK STUDZINSKI, KARMARAMA | ACCENTURE INTERACTIVE B12/020 • ITALY (CSR) / CORPORATE IMAGE TITLE • THE SIGN BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW & CEO PUBLICIS ITALY • BRUNO BERTELLI, PUBLICIS ITALY C03/024 • ARGENTINA DYNAMIC DIGITAL SCREENS TITLE • FLY WITH US BRAND • FLYBONDI PRODUCT • FLYBONDI ENTERED BY • GREY ARGENTINA, BUENOS AIRES IDEA CREATION • GREY ARGENTINA, BUENOS AIRES MEDIA • GLOBAL MIND, BUENOS AIRES PR • ADVERPR, BUENOS AIRES PRESIDENTE - CCO LATAM • DIEGO MEDVEDOCKY, GREY ARGENTINA D01/001 • CANADA DISPLAYS TITLE • PRIDE SHIELD BRAND • FONDATION ÉMERGENCE PRODUCT • INTERNATIONAL DAY AGAINST HOMOPHOBIA AND TRANSPHOBIA ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • MORRISON FILMS, MONTRÉAL / 1ONE, MONTRÉAL PR • T÷K COMMUNICATIONS, MONTREAL CREATIVE DIRECTOR • NICOLAS QUINTAL, RETHINK D01/043 • BRAZIL DISPLAYS TITLE • AIR MAX GRAFFITI STORES BRAND • NIKE PRODUCT • AIR MAX ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO LEADERSHIP • HUGO VEIGA, AKQA D01/051 • BRAZIL DISPLAYS TITLE • HASHTAGS OF ARTS BRAND • MUSEU NACIONAL DE BELAS ARTES PRODUCT • MUSEUM ENTERED BY • NBS, RIO DE JANEIRO IDEA CREATION • NBS, RIO DE JANEIRO PRODUCTION • MOVIE MACHINE, RIO DE JANEIRO / SONIDO, RIO DE JANEIRO / ALTA RESOLU«√O, RIO DE JANEIRO CCO • ANDRÉ LIMA, NBS D01/057 • BRAZIL DISPLAYS TITLE • REAL TIME MIC BRAND • METROPOLES PRODUCT • INSTITUTIONAL ENTERED BY • LEO BURNETT TAILOR MADE, SÃO PAULO IDEA CREATION • LEO BURNETT TAILOR MADE, SÃO PAULO PRODUCTION • BELINA FILMES, SAO PAULO / QUIET CITY MUSIC + SOUND, SÃO PAULO CHIEF CREATIVE OFFICER • MARCELO REIS, LEO BURNETT TAILOR MADE D01/060 • BRAZIL DISPLAYS TITLE • WITHOUT A RAMP, A SIDEWALK IS A WALL BRAND • MOVIMENTO SUPERAÇÁO PRODUCT • ACESSIBILITY ENTERED BY • Z+HAVAS, SÃO PAULO IDEA CREATION • Z+HAVAS, SÃO PAULO PRODUCTION • Z+ COMUNICAÇÁO, SÃO PAULO MEDIA • Z+HAVAS, SÃO PAULO PR • GIUSTI COMUNICAÇÁO INTEGRADA, SÃO PAULO CREATIVE DIRECTOR • ALEXANDRE VILELA (X„), Z+ HAVAS D02/005 • FRANCE MASS DISTRIBUTED PROMOTIONAL ITEMS & PRINTED MEDIA TITLE • SEETROEN BRAND • CITROEN PRODUCT • CITROEN

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ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • 5.5 DESIGN STUDIOS, PARIS / FURY, PARIS PR • BETC, PARIS. HUGUES REBOUL, BETC D03/024 • AUSTRALIA LIMITED RUN PROMOTIONAL ITEMS & PRINTED MEDIA TITLE • THE HALF BISCUIT BRAND • LEGACY / RSA PRODUCT • LEGACY / RSA ENTERED BY • VMLY&R MELBOURNE IDEA CREATION • Y&R ANZ, MELBOURNE PRODUCTION • HELL STUDIOS, MELBOURNE MEDIA • WAVEMAKER, MELBOURNE PR • PPR, MELBOURNE CHIEF CREATIVE OFFICER • PAUL NAGY, VMLY&R D03/057 • MEXICO LIMITED RUN PROMOTIONAL ITEMS & PRINTED MEDIA TITLE • BUD LIGHT CEREAL BRAND • AB INBEV PRODUCT • BUD LIGHT CEREAL ENTERED BY • ONLY IF, MEXICO CITY IDEA CREATION • ONLY IF, MEXICO CITY PRODUCTION • ONLY IF, MEXICO CITY CREATIVE DIRECTION • ROCÌO CUADRA, ONLY IF D04/026 • USA DESIGN FOR PROMOTIONAL ITEMS TITLE • THE FAKE NEWS STAND BRAND • COLUMBIA JOURNALISM REVIEW PRODUCT • COLUMBIA JOURNALISM REVIEW - NEWS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK MEDIA • TBWA\CHIAT\DAY, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY D04/075 • ITALY DESIGN FOR PROMOTIONAL ITEMS TITLE • DIESEL X MUSTAFA BRAND • DIESEL PRODUCT • DIESEL ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • COURAGE FILM PRODUCTION, MILAN MEDIA • SIMPLE AGENCY, MILAN CCO • BRUNO BERTELLI, PUBLICIS ITALY D05/013 • USA SPECIAL BUILD TITLE • PAVING FOR PIZZA BRAND • DOMINO’S PIZZA PRODUCT • DOMINO’S PIZZA ENTERED BY • DOMINO’S PIZZA, ANN ARBOR IDEA CREATION • CRISPIN PORTER BOGUSKY+, BOULDER PRODUCTION • CRISPIN PORTER BOGUSKY+, BOULDER MEDIA • CRISPIN PORTER BOGUSKY+, BOULDER PR • CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR BRAND • RUSSEL WEINER, DOMINO’S PIZZA D05/036 • USA SPECIAL BUILD TITLE • 12-HOUR DRIVE-THRU BRAND • POPEYE’S LOUISIANA KITCHEN PRODUCT • QSR ENTERED BY • GSD&M, AUSTIN IDEA CREATION • GSD&M, AUSTIN PRODUCTION • GSD&M, AUSTIN MEDIA • HORIZON MEDIA, NEW YORK PR • ABMC, NEW YORK CHIEF CREATIVE OFFICER • JAY RUSSELL, GSD&M D05/082 • FRANCE SPECIAL BUILD TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS D06/013 • BRAZIL LIVE ADVERTISING AND EVENTS TITLE • DISTRACTED GOALKEEPER BRAND • UBER/ UBER PRODUCT • YELLOW MAY ENTERED BY • TECH AND SOUL, SÃO PAULO IDEA CREATION • TECH AND SOUL, SÃO PAULO ADVERTISING AGENCY • FLAVIO WAITEMAN, TECH AND SOUL, SÃO PAULO

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D06/015 • USA LIVE ADVERTISING AND EVENTS TITLE • STOP TRAFFICK BRAND • STREET GRACE PRODUCT • FIGHTING DOMESTIC MINOR SEX TRAFFICKING ENTERED BY • BBDO ATLANTA IDEA CREATION • BBDO ATLANTA PRODUCTION • B ARK BARK, ATLANTA / HERO POST, ATLANTA, GA / THE COLOR SPOT, MARIETTA MEDIA • OUTDOOR MEDIA GROUP ATLANTA PR • PORTER NOVELLI ATLANTA ADVISORY • DAVID LUBARS, BBDO WORLDWIDE D06/100 • SWEDEN LIVE ADVERTISING AND EVENTS TITLE • THE NOT BIG MACS BRAND • BURGER KINGS PRODUCT • BURGERS ENTERED BY • INGO, STOCKHOLM IDEA CREATION • INGO, STOCKHOLM PRODUCTION • INGO, STOCKHOLM ECD • BJORN STAHL, INGO STOCKHOLM D06/126 • IRELAND LIVE ADVERTISING AND EVENTS TITLE • SLEEPING FLAGS BRAND • O.N.E. PRODUCT • CHARITY DONATION ENTERED BY • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN IDEA CREATION • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN PRODUCTION • ANTIDOTE FILMS, DUBLIN / RAYGUN, DUBLIN PR • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN COPYWRITER • JAMES PASH, ROTHCO, PART OF ACCENTURE INTERACTIVE D08/008 • SPAIN TRANSIT TITLE • COME OUT AND PLAY BRAND • PADDY POWER PRODUCT • GAMBLING SERVICES ENTERED BY • OFFICER AND GENTLEMAN, MADRID IDEA CREATION • OFFICER AND GENTLEMAN, MADRID EXECUTIVE CREATIVE DIRECTOR • JAVIER ÍÑIGUEZ DE ONZOÑO, OFFICER & GENTLEMAN D08/020 • NEW ZEALAND TRANSIT TITLE • SHARK BAIT BRAND • UBER EATS PRODUCT • ONLINE FOOD ORDERING AND DELIVERY PLATFORM ENTERED BY • SPECIAL GROUP, AUCKLAND IDEA CREATION • SPECIAL GROUP, AUCKLAND PRODUCTION • S PECIAL GROUP, AUCKLAND / WONDER, AUCKLAND / ODDBOY, AUCKLAND PR • PEAD PR, AUCKLAND EXECUTIVE CREATIVE DIRECTOR, CREATIVE LEAD • TONY BRADBOURNE, SPECIAL GROUP D09/021 • FRANCE IMMERSIVE EXPERIENCES TITLE • UBERTOYS BRAND • UBER PRODUCT • UBERTOYS ENTERED BY • DDB PARIS IDEA CREATION • DDB PARIS PRODUCTION • ART BRIDGE / QUAD GROUP, PARIS EXECUTIVE CREATIVE DIRECTOR • ALEXANDER KALCHEV, DDB PARIS E02/058 • FRANCE AMBIENT OUTDOOR TITLE • SOUVENIRS DE PARIS BRAND • CENTRE POMPIDOU PRODUCT • CENTRE POMPIDOU ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS / ADF L’ATELIER, PARIS / PRODIGIOUS, PARIS MEDIA • BLUE 449, PARIS DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS • BENOIT PARAYRE, CENTRE POMPIDOU E03/030 • BRAZIL TECHNOLOGY TITLE • BURN THAT AD BRAND • BURGER KING PRODUCT • BURGER KING WHOPPER ENTERED BY • DAVID SÃO PAULO, SÃO PAULO IDEA CREATION • DAVID SÃO PAULO, SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO MEDIA • DAVID SÃO PAULO, SÃO PAULO PR • DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SÃO PAULO MANAGING DIRECTOR • SYLVIA PANICO, DAVID SÃO PAULO

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GRAND PRIX

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

HEALTH & WELLNESS

THISABLES IKEA MCCANN, TEL AVIV ISRAËL

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GRAND PRIX

C01/49001 • ISRAEL CORPORATE IMAGE & COMMUNICATION TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV

GOLD AWARDS

A03/13003 • UNITED KINGDOM OTC PRODUCTS / DEVICES TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO A03/49003 • ISRAEL OTC PRODUCTS / DEVICES TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV A05/11011 • UNITED KINGDOM HEALTH & WELLNESS TECH TITLE • STORYSIGN BRAND • HUAWEI PRODUCT • HUAWEI BRAND ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • D OG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON MEDIA • WAVEMAKER , LONDON CREATIVE • OWEN LEE, FCB INFERNO B01/49003 • ISRAEL BRAND-LED EDUCATION & AWARENESS TITLE • THISABLES BRAND • IKEA PRODUCT • IKEA THISABLES ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV PRODUCTION • MCCANN, TEL AVIV / CRAFT LONDON MEDIA • UM, TEL AVIV PR • MCCANN, TEL AVIV VP CREATIVE • SIGAL ABUDY, MCCANN TLV D01/46001 • FRANCE ANIMAL HEALTH TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS

SILVER AWARDS

A03/14001 • UNITED KINGDOM OTC PRODUCTS / DEVICES TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO B02/9003 • USA NON-PROFIT/FOUNDATION-LED EDUCATION TITLE • #DEFYTHENAME BRAND • MONICA LEWINSKY PRODUCT • ANTI-BULLYING ENTERED BY • BBDO NEW YORK

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IDEA CREATION • BBDO NEW YORK PRODUCTION • O POSITIVE, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE B02/15006 • DENMARK NON-PROFIT/FOUNDATION-LED EDUCATION TITLE • VOICELESS WOMEN BRAND • NEW LIVES PRODUCT • ANTI TRAFFICKING ENTERED BY • UITCH ISCRATCH, COPENHAGEN IDEA CREATION • UITCH ISCRATCH, COPENHAGEN PRODUCTION • UITCH ISCRATCH, COPENHAGEN DIRECTOR, IDEA, CONCEPT • MARTIN N¯RGAARD FURZE, UITCH ISCRATCH B02/29006 • PERU NON-PROFIT/FOUNDATION-LED EDUCATION TITLE • THE LIFE SAVING SOAP OPERAS BRAND • PERUVIAN MINISTRY OF HEALTH PRODUCT • PERUVIAN MINISTRY OF HEALTH ENTERED BY • CIRCUS GREY PERU, LIMA IDEA CREATION • CIRCUS GREY PERU, LIMA PRODUCTION • D EL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA MEDIA • AMERICA TELEVISION, LIMA PR • CIRCUS GREY PERU, LIMA CREATIVE • PER PEDERSEN, GREY B03/1006 • SWITZERLAND FUNDRAISING & ADVOCACY TITLE • WE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. BRAND • PRO INFIRMIS PRODUCT • PRO INFIRMIS ENTERED BY • THJNK, Z¸RICH IDEA CREATION • THJNK, Z¸RICH PRODUCTION • STORIES, Z¸RICH MEDIA • KONNEX, WINTERHUR MUSIC AGENCY • SAMUEL TASELAAR, MASSIVE MUSIC C01/1016 • USA CORPORATE IMAGE & COMMUNICATION TITLE • 5B BRAND • JOHNSON & JOHNSON PRODUCT • JOHNSON & JOHNSON ENTERED BY • UM STUDIOS, NEW YORK IDEA CREATION • UM STUDIOS, NEW YORK PRODUCTION • HWY 61 FILMS, LOS ANGELES / SAVILLE, LOS ANGELES MEDIA • J3, NEW YORK PR • ROGERS & COWAN, LOS ANGELES CLIENT LEAD • SARAH COLAMARINO, JOHNSON & JOHNSON C01/14004 • BRAZIL CORPORATE IMAGE & COMMUNICATION TITLE • 1 MINUTE 46 SECONDS BRAND • HOSPITAL LEFORTE PRODUCT • HEALTH SERVICES FOR F”RMULA 1 ENTERED BY • MCCANN HEALTH, SÃO PAULO IDEA CREATION • MCCANN HEALTH, SÃO PAULO PRODUCTION • VETOR ZERO, SÃO PAULO / CRAFT LONDON / PUNCH AUDIO, SÃO PAULO CONCEPT, SCRIPT • MATT EASTWOOD, MCCANN HEALTH C01/50004 • BRAZIL CORPORATE IMAGE & COMMUNICATION TITLE • TOOTH FAIRY’S ADDRESS BRAND • FACULDADE DE ODONTOLOGIA PRODUCT • SERVICES ENTERED BY • VMLY&R BRAZIL, SÃO PAULO IDEA CREATION • VMLY&R BRAZIL, SÃO PAULO PRODUCTION • VMLY&R BRAZIL, SÃO PAULO MEDIA • VMLY&R BRAZIL, SÃO PAULO PR • VMLY&R BRAZIL, SÃO PAULO CREATIVE VICE PRESIDENT • RAFAEL PITANGUY, Y&R SÃO PAULO D01/38001 • FRANCE ANIMAL HEALTH TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS D01/50001 • FRANCE ANIMAL HEALTH TITLE • STREET-VET BRAND • PURINA PRODUCT • PURINA VETERINARY DIETS ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS

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PRODUCTION • CRAFT PARIS / EDDY, PARIS PR • WEBER SHANDWICK, PARIS EXECUTIVE CREATIVE DIRECTOR, CREATIVE PRESIDENT • RICCARDO FREGOSO, MCCANN PARIS

BRONZE AWARDS

A02/1009 • SWITZERLAND OTC APPLICATIONS TITLE • PAIN IS DRAMA BRAND • GSK PRODUCT • VOLTAREN ENTERED BY • SAATCHI & SAATCHI SWITZERLAND, LAUSANNE IDEA CREATION • SAATCHI & SAATCHI SWITZERLAND, LAUSANNE PRODUCTION • GOOD PEOPLE FILMS, CAIRO ECD • JASON MENDES, SAATCHI & SAATCHI LONDON A02/29002 • ARGENTINA OTC APPLICATIONS TITLE • NASTIEST TEST BRAND • PORTA HNOS PRODUCT • BIALCOHOL ENTERED BY • SANTO, BUENOS AIRES IDEA CREATION • SANTO, BUENOS AIRES PRODUCTION • LA DOBLE A, BUENOS AIRES CHIEF CREATIVE OFFICER • MAXI ITZKOFF, SANTO A04/14001 • USA NUTRACEUTICALS TITLE • NEW NORMAL BRAND • MEDMEN PRODUCT • CANNABIS ENTERED BY • MJZ, LOS ANGELES IDEA CREATION • MEKANISM, NEW YORK PRODUCTION • MJZ, LOS ANGELES DIRECTOR • SPIKE JONZE, MJZ A04/50003 • ARGENTINA NUTRACEUTICALS TITLE • PINCH BRAND • NESTLE WATERS PRODUCT • GLACIAR ENTERED BY • PONCE, BUENOS AIRES IDEA CREATION • PONCE, BUENOS AIRES EXECUTIVE CREATIVE DIRECTOR • JUAN PABLO CARRIZO, PONCE B01/8016 • BRAZIL BRAND-LED EDUCATION & AWARENESS TITLE • LEGS TO FLY BRAND • ESPN PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO PRODUCTION • B OSSA NOVA FILMS, SÃO PAULO / ANTFOOD, SÃO PAULO / BOLHA, SÃO PAULO / FURF DESIGN STUDIO, CURITIBA / ID ETHNOS, RIO DE JANEIRO CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA B01/9004 • CHILE BRAND-LED EDUCATION & AWARENESS TITLE • PRICELESS JEWELRY BRAND • JOYERÕA AURUS PRODUCT • JOYERÕA AURUS ENTERED BY • LOS QUILTROS, SANTIAGO IDEA CREATION • LOS QUILTROS, SANTIAGO PRODUCTION • CUECA, SANTIAGO EXECUTIVE CREATIVE DIRECTOR • RAIMUNDO UNDURRAGA, LOS QUILTROS B01/9007 • UNITED KINGDOM BRAND-LED EDUCATION & AWARENESS TITLE • TOXIC TOBY BRAND • B REEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION PRODUCT • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION ENTERED BY • MCCANN LONDON IDEA CREATION • MCCANN LONDON PRODUCTION • CRAFT LONDON MEDIA • MCCANN LONDON PR • MCCANN LONDON CHIEF CREATIVE OFFICER • ROB DOUBAL, MCCANN LONDON B01/11003 • CHINA BRAND-LED EDUCATION & AWARENESS TITLE • BACK2LIFE BRAND • SAMSUNG PRODUCT • CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) ENTERED BY • CHEIL PENGTAI, BEIJING IDEA CREATION • CHEIL PENGTAI, BEIJING / CHEIL WORLDWIDE HONG KONG PRODUCTION • BIGFISH, BEIJING MEDIA • CHEIL PENGTAI, BEIJING EXECUTIVE CREATIVE DIRECTOR • KIMMY LIU, PENGTAI INTERACTIVE ADVERTISING

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TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

B01/13007 • BRAZIL BRAND-LED EDUCATION & AWARENESS TITLE • NEXT MINUTE LAW BRAND • MINISTERIO PUBLICO AND ABAP PRODUCT • INSTITUTIONAL ENTERED BY • VMLY&R BRAZIL, SÃO PAULO IDEA CREATION • Y&R SAO PAULO PRODUCTION • Y&R SAO PAULO MEDIA • Y&R SAO PAULO PR • Y&R SAO PAULO CREATIVE VICE PRESIDENT • RAFAEL PITANGUY, Y&R SÃO PAULO B01/41002 • INDIA BRAND-LED EDUCATION & AWARENESS TITLE • ONE MINDFUL MIND BRAND • NEUROGEN BRAIN AND SPINE INSTITUTE PRODUCT • KIT ENTERED BY • TBWA\INDIA, MUMBAI IDEA CREATION • TBWA\INDIA, MUMBAI PRODUCTION • MOTHERSHIP PRODUCTIONS, MUMBAI CHIEF CREATIVE OFFICER • PARIXIT BHATTACHARYA, TBWA INDIA B02/1029 • CANADA NON-PROFIT/FOUNDATION-LED EDUCATION TITLE • BOYS DON’T CRY BRAND • WHITE RIBBON PRODUCT • WHITE RIBBON CAMPAIGN ENTERED BY • BENSIMON BYRNE, TORONTO IDEA CREATION • BENSIMON BYRNE, TORONTO PRODUCTION • U NTITLED FILMS, TORONTO / ROOSTER POST PRODUCTION, TORONTO/ ALTER EGO, TORONTO / BERKELEY, TORONTO PR • NARRATIVE, TORONTO CREATIVE DIRECTOR • JOSEPH BONNICI, BENSIMON BYRNE B02/22004 • USA NON-PROFIT/FOUNDATION-LED EDUCATION TITLE • #HOPESTEMS BRAND • SHATTERPROOF

PRODUCT • SHATTERPROOF ENTERED BY • MCCANN HEALTH NEW YORK IDEA CREATION • MCCANN HEALTH NEW YORK CREATIVE LEADERSHIP • MATT EASTWOOD, MCCANN HEALTH NEW YORKB02/23006 • UNITED KINGDOM NON-PROFIT/FOUNDATION-LED EDUCATIONCAMPAIGN TITLE • REMEMBERING MY FATHER BRAND • REFUGE PRODUCT • DOMESTIC ABUSE SUPPORT AND AWARENESS ENTERED BY • MCCANN BRISTOL IDEA CREATION • MCCANN BRISTOL PRODUCTION • MCCANN BRISTOL MEDIA • MCCANN BRISTOL PR • MCCANN BRISTOL CHIEF CREATIVE OFFICER • VINCE MCSWEENEY, MCCANN BRISTOL B02/23007 • UNITED KINGDOM NON-PROFIT/FOUNDATION-LED EDUCATIONCAMPAIGN TITLE • MISTLETOE BRAND • REFUGE PRODUCT • DOMESTIC ABUSE SUPPORT AND AWARENESS ENTERED BY • MCCANN BRISTOL IDEA CREATION • MCCANN BRISTOL PRODUCTION • MCCANN BRISTOL MEDIA • MCCANN BRISTOL PR • MCCANN BRISTOL CHIEF CREATIVE OFFICER • VINCE MCSWEENEY, MCCANN BRISTOL B02/23008 • UNITED KINGDOM NON-PROFIT/FOUNDATION-LED EDUCATIONCAMPAIGN TITLE • CHRISTMAS EVE BRAND • REFUGE PRODUCT • DOMESTIC ABUSE SUPPORT AND AWARENESS ENTERED BY • MCCANN BRISTOL IDEA CREATION • MCCANN BRISTOL PRODUCTION • MCCANN BRISTOL MEDIA • MCCANN BRISTOL PR • MCCANN BRISTOL

37

CHIEF CREATIVE OFFICER • VINCE MCSWEENEY, MCCANN BRISTOLB02/30001 • CANADA NON-PROFIT/FOUNDATION-LED EDUCATION TITLE • THE HEALING HOUSE BRAND • CASEY HOUSE PRODUCT • HIV/AIDS AWARENESS ENTERED BY • BENSIMON BYRNE, TORONTO IDEA CREATION • BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO PRODUCTION • B ENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO / WESTSIDE STUDIO, TORONTO PR • NARRATIVE, TORONTO CREATIVE DIRECTOR • JOSEPH BONNICI, BENSIMON BYRNE B02/38007 • UNITED ARAB EMIRATES NON-PROFIT/FOUNDATION-LED EDUCATION TITLE • THE TOXIC FLAG BRAND • WASTE MANAGEMENT COALITION PRODUCT • WASTE MANAGEMENT ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI CHIEF EXECUTIVE OFFICER • DANI RICHA, IMPACT BBDO DUBAI D01/9002 • NORWAY ANIMAL HEALTH TITLE • THE ANIMALS’ OWN EMERGENCY NUMBER BRAND • DNB PRODUCT • ANIMAL INSURANCE ENTERED BY • TRY REKLAME, OSLO IDEA CREATION • TRY REKLAME, OSLO CREATIVE • CAROLINE RIIS, TRY D01/9003 • BRAZIL ANIMAL HEALTH TITLE • LIFE PRINT BRAND • AMPARA ANIMAL NGO PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO

Introducing

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GRAND PRIX

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

PHARMA

BREATH OF LIFE GSK GLAXOSMITHKLINE MCCANN HEALTH, SHANGHAI CHINA

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Health Track PHARMA WINNERS

41

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

GRAND PRIX

B01/47001 • CHINA REGULATED TITLE • BREATH OF LIFE BRAND • GSK GLAXOSMITHKLINE PRODUCT • CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD) ENTERED BY • MCCANN HEALTH, SHANGHAI IDEA CREATION • MCCANN HEALTH, SHANGHAI CLIENT COMMUNICATIONS • CONNIE LO, MCCANN HEALTH CHINA

GOLD AWARDS

A03/1004 • USA REGULATED: HEALTH PROFESSIONAL TITLE • ONE WORD BRAND • THE LEARNING CORP PRODUCT • CONSTANT THERAPY ENTERED BY • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • L IGHTFARM STUDIOS, RIO DE JANEIRO / CANJA AUDIO CULTURE, CURITIBA CHIEF CREATIVE OFFICER • TIM HAWKEY, AREA 23, AN FCB HEALTH NETWORK COMPANY B01/12002 • CHINA REGULATED TITLE • BREATH OF LIFE BRAND • GSK GLAXOSMITHKLINE PRODUCT • CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD) ENTERED BY • MCCANN HEALTH, SHANGHAI IDEA CREATION • MCCANN HEALTH, SHANGHAI CLIENT COMMUNICATIONS • CONNIE LO, MCCANN HEALTH CHINA

SILVER AWARDS

B01/1007 • UNITED KINGDOM REGULATED TITLE • U=U= BRAND • VIIV HEALTHCARE PRODUCT • HIV AWARENESS

ENTERED BY • HAVAS LYNX, MANCHESTER IDEA CREATION • HAVAS LYNX, MANCHESTER PRODUCTION • HAVAS LYNX, MANCHESTER CHIEF CREATIVE OFFICER • TOM RICHARDS, HAVAS LYNX GROUP B02/30001 • USA NON-REGULATED TITLE • AS MUCH AS I CAN BRAND • VIIV HEALTHCARE PRODUCT • HIV/AIDS MEDICATION ENTERED BY • HARLEY & COMPANY, NEW YORK IDEA CREATION • HARLEY & COMPANY, NEW YORK PRODUCTION • HARLEY & COMPANY, NEW YORK CREATOR AND WRITER • SARAH HALL, HARLEY AND COMPANY D01/50003 • USA REGULATED TITLE • GET UP ALARM CLOCK BRAND • ELI LILLY AND COMPANY PRODUCT • LARTRUVO (OLARATUMAB) ENTERED BY • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK CHIEF CREATIVE OFFICER • TIM HAWKEY, AREA 23, AN FCB HEALTH NETWORK COMPANY

BRONZE AWARDS A03/17002 • USA REGULATED: HEALTH PROFESSIONAL TITLE • ONE WORD BRAND • THE LEARNING CORP PRODUCT • CONSTANT THERAPY ENTERED BY • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • L IGHTFARM STUDIOS, RIO DE JANEIRO / CANJA AUDIO CULTURE, CURITIBA CHIEF CREATIVE OFFICER • TIM HAWKEY, AREA 23, AN FCB HEALTH NETWORK COMPANY

B01/50001 • CANADA REGULATED TITLE • B‹BL FASHION BRAND • OSTEOPOROSIS CANADA IN PARTNERSHIP WITH AMGEN CANADA PRODUCT • OSTEOPOROSIS ENTERED BY • EDELMAN, TORONTO IDEA CREATION • EDELMAN, TORONTO PRODUCTION • EDELMAN, TORONTO MEDIA • EDELMAN, TORONTO PR • EDELMAN, TORONTO CHIEF CREATIVE OFFICER • ANDREW SIMON, EDELMAN C02/1001 • USA NON-REGULATED TITLE • REVERSE BRAND • MERCK FOR MOTHERS PRODUCT • MATERNAL HEALTHCARE ENTERED BY • MATTER UNLIMITED, NEW YORK IDEA CREATION • MATTER UNLIMITED, NEW YORK PRODUCTION • WHITELIST, LOS ANGELES EXECUTIVE CREATIVE DIRECTOR • JARED ELMS, MATTER UNLIMITED D02/3001 • BRAZIL NON-REGULATED TITLE • THE UFOLOGIST BRAND • HERMES PARDINI PRODUCT • VACCINES ENTERED BY • OGILVY, SÃO PAULO IDEA CREATION • OGILVY, SÃO PAULO PRODUCTION • MUGSHOT, SÃO PAULO CCO • FÉLIX DEL VALLE, OGILVY BRASIL D02/42004 • UNITED KINGDOM NON-REGULATED TITLE • SMARTREAD BRAND • BAYER PRODUCT • SMARTREAD ENTERED BY • LANGLAND, WINDSOR IDEA CREATION • LANGLAND, WINDSOR PRODUCTION • M AKING PICTURES, LONDON / CHRIS HOARE, NOTTINGHAM / DAN BURN-FORTI, LONDON CREATIVE DIRECTOR • ANDREW MORLEY, LANGLAND

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GRAND PRIX B01/014 • UNITED ARAB EMIRATES COMMERCIAL PUBLICATIONS TITLE • THE BLANK EDITION BRAND • AN-NAHAR PRODUCT • NEWSPAPER PUBLICATIONS & MEDIA ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI MEDIA • IMPACT PORTER NOVELLI, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI CHIEF EXECUTIVE OFFICER • DANI RICHA, IMPACT BBDO DUBAI

GOLD AWARDS A01/082 • USA FOOD & DRINKCAMPAIGN TITLE • COKE KTCHKK BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PR • POWELL COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID A01/083 • USA FOOD & DRINKCAMPAIGN TITLE • COKE PTSSHHHH BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PR • POWELL COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID A01/084 • USA FOOD & DRINKCAMPAIGN TITLE • COKE FZZZZZZZ BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PR • POWELL COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER • PAULO FOGACA, DAVID A01/089 • UNITED KINGDOM FOOD & DRINKCAMPAIGN TITLE • LOVERS, DON’T SPREAD THE HATE - HONEY BRAND • UNILEVER PRODUCT • MARMITE ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • WYATT CLARKE & JONES, LONDON / KING HENRY, LONDON MEDIA • MINDSHARE, LONDON CLIENT • ANDRE BURGER, UNILEVER A01/090 • UNITED KINGDOM FOOD & DRINKCAMPAIGN TITLE • LOVERS, DON’T SPREAD THE HATE - BUTTER BRAND • UNILEVER PRODUCT • MARMITE ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • WYATT CLARKE & JONES, LONDON / KING HENRY, LONDON MEDIA • MINDSHARE, LONDON CLIENT • ANDRE BURGER, UNILEVER A01/091 • UNITED KINGDOM FOOD & DRINKCAMPAIGN TITLE • LOVERS, DON’T SPREAD THE HATE - MARMALADE BRAND • UNILEVER PRODUCT • MARMITE ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • WYATT CLARKE & JONES, LONDON / KING HENRY, LONDON MEDIA • MINDSHARE, LONDON BRAND MANAGER • CAMILLA WILLIAMSON, UNILEVER

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A06/095 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 1 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING A06/096 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 5 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING A06/098 • SPAIN RETAILCAMPAIGN TITLE • BIRTHDAY 4 BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • LOLA MULLENLOWE, MADRID IDEA CREATION • LOLA MULLENLOWE, MADRID GLOBAL CHIEF MARKETING OFFICER • FERNANDO MACHADO, BURGER KING A11/112 • CHILE NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • EARTHQUAKE BRAND • AMNISTÍA INTERNACIONAL PRODUCT • AMNISTÍA INTERNACIONAL ENTERED BY • VMLY&R, SANTIAGO IDEA CREATION • VMLY&R, SANTIAGO CREATIVE DIRECTOR • RAFAEL PABÛN, VMLY&R SCL A11/113 • CHILE NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • TSUNAMI BRAND • AMNISTÍA INTERNACIONAL PRODUCT • AMNISTÍA INTERNACIONAL ENTERED BY • VMLY&R, SANTIAGO IDEA CREATION • VMLY&R, SANTIAGO CREATIVE DIRECTOR • RAFAEL PABÛN, VMLY&R SCL A11/114 • CHILE NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • HURRICANE BRAND • AMNISTÍA INTERNACIONAL PRODUCT • AMNISTÍA INTERNACIONAL ENTERED BY • VMLY&R, SANTIAGO IDEA CREATION • VMLY&R, SANTIAGO CREATIVE DIRECTOR • RAFAEL PABÛN, VMLY&R SCL B01/032 • FRANCE COMMERCIAL PUBLICATIONS TITLE • THE NON-ISSUE BRAND • L’ORÉAL PARIS PRODUCT • AGE PERFECT ENTERED BY • MCCANN PARIS IDEA CREATION • MCCANN PARIS / MCCANN LONDON PRODUCTION • FACEBOOK, PARIS / CRAFT LONDON MEDIA • CONDÉ NAST INTERNATIONAL, LONDON EXECUTIVE CREATIVE DIRECTOR BEAUTY TEAM • JULIEN CALOT, MCCANN PARIS B02/011 • USA PUBLICATIONS FOR GOOD FOR CHARITY / NOT-FOR-PROFIT

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SILVER AWARDS A05/030 • ARGENTINA AUTOMOTIVECAMPAIGN TITLE • NIGERIA BRAND • VOLKSWAGEN PRODUCT • DRIVER ASSISTANCE FEATURES ENTERED BY • DDB ARGENTINA, BUENOS AIRES IDEA CREATION • DDB ARGENTINA, BUENOS AIRES CREATIVE DIRECTION • FACUNDO VARELA, DDB ARGENTINA A05/031 • ARGENTINA AUTOMOTIVECAMPAIGN TITLE • INDIA BRAND • VOLKSWAGEN PRODUCT • DRIVER ASSISTANCE FEATURES ENTERED BY • DDB ARGENTINA, BUENOS AIRES IDEA CREATION • DDB ARGENTINA, BUENOS AIRES CREATIVE DIRECTION • FACUNDO VARELA, DDB ARGENTINA A05/032 • ARGENTINA AUTOMOTIVECAMPAIGN TITLE • BOLIVIA BRAND • VOLKSWAGEN PRODUCT • DRIVER ASSISTANCE FEATURES ENTERED BY • DDB ARGENTINA, BUENOS AIRES IDEA CREATION • DDB ARGENTINA, BUENOS AIRES CREATIVE DIRECTION • FACUNDO VARELA, DDB ARGENTINA A06/124 • UNITED KINGDOM RETAIL TITLE • KFC ‘AFC - ZFC’ BRAND • KFC PRODUCT • KFC ENTERED BY • MOTHER, LONDON IDEA CREATION • MOTHER, LONDON MEDIA • BLUE 449, LONDON TBC • MOTHER LONDON, MOTHER LONDON A08/005 • GERMANY LEISURECAMPAIGN TITLE • REARRANGED - 1 BRAND • BERLINER PHILHARMONIKER PRODUCT • BERLINER PHILHARMONIKER ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS A08/007 • GERMANY LEISURECAMPAIGN TITLE • REARRANGED - 3 BRAND • BERLINER PHILHARMONIKER PRODUCT • BERLINER PHILHARMONIKER ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS A08/008 • GERMANY LEISURECAMPAIGN TITLE • REARRANGED - 4 BRAND • BERLINER PHILHARMONIKER PRODUCT • BERLINER PHILHARMONIKER ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS B01/008 • USA COMMERCIAL PUBLICATIONS TITLE • THE FAKE NEWS STAND BRAND • COLUMBIA JOURNALISM REVIEW PRODUCT • COLUMBIA JOURNALISM REVIEW - NEWS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK MEDIA • TBWA\CHIAT\DAY, NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY

TITLE • THE GUN VIOLENCE HISTORY BOOK BRAND • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE PRODUCT • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PRODUCTION • LORD & THOMAS, CHICAGO / THE MILL, CHICAGO PR • CURRENT MARKETING, CHICAGO CHIEF CREATIVE OFFICER • LIZ TAYLOR, FCB CHICAGO

B01/041 • BRAZIL COMMERCIAL PUBLICATIONS TITLE • JUDGEABLE COVERS COLLECTION BRAND • E-GALAXIA PUBLISHING HOUSE PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA

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C02/009 • BRAZIL INNOVATIVE USE OF PRINT TITLE • THE BEER BEHIND SPORTS BRAND • AB INBEV PRODUCT • BUDWEISER ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO PRODUCTION • LANDIA, SÃO PAULO / LUCHA LIBRE AUDIO, SÃO PAULO CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA C02/014 • FRANCE INNOVATIVE USE OF PRINT TITLE • THE GPS QUALITY LABEL BRAND • AUCHAN PRODUCT • GPS ENTERED BY • SERVICEPLAN FRANCE, PARIS IDEA CREATION • SERVICEPLAN FRANCE, PARIS PRODUCTION • SERVICEPLAN FRANCE, PARIS MEDIA • SERVICEPLAN FRANCE, PARIS PR • SERVICEPLAN FRANCE, PARIS SUPERVISOR • ALEXANDER SCHILL, SERVICEPLAN GROUP

BRONZE AWARDS A01/034 • HONG KONG FOOD & DRINKCAMPAIGN TITLE • HOMEWORK BRAND • CHUPA CHUPS (SNACK TO HOME LIMITED) PRODUCT • CHUPA CHUPS ENTERED BY • CHEIL WORLDWIDE HONG KONG IDEA CREATION • CHEIL WORLDWIDE HONG KONG PRODUCTION • ILLUSION BANGKOK MEDIA • CHEIL WORLDWIDE HONG KONG CHIEF CREATIVE OFFICER • PAUL CHAN, CHEIL WORLDWIDE, HONG KONG A01/035 • HONG KONG FOOD & DRINKCAMPAIGN TITLE • MUSIC BRAND • CHUPA CHUPS (SNACK TO HOME LIMITED) PRODUCT • CHUPA CHUPS ENTERED BY • CHEIL WORLDWIDE HONG KONG IDEA CREATION • CHEIL WORLDWIDE HONG KONG PRODUCTION • ILLUSION BANGKOK MEDIA • CHEIL WORLDWIDE HONG KONG CHIEF CREATIVE OFFICER • PAUL CHAN, CHEIL WORLDWIDE, HONG KONG A01/036 • HONG KONG FOOD & DRINKCAMPAIGN TITLE • TIDY-UP BRAND • CHUPA CHUPS (SNACK TO HOME LIMITED) PRODUCT • CHUPA CHUPS ENTERED BY • CHEIL WORLDWIDE HONG KONG IDEA CREATION • CHEIL WORLDWIDE HONG KONG PRODUCTION • ILLUSION BANGKOK MEDIA • CHEIL WORLDWIDE HONG KONG CHIEF CREATIVE OFFICER • PAUL CHAN, CHEIL WORLDWIDE, HONG KONG A04/026 • USA CONSUMER DURABLESCAMPAIGN TITLE • ALI BRAND • LEICA STORE BOSTON PRODUCT • CAMERAS ENTERED BY • ARNOLD WORLDWIDE, BOSTON IDEA CREATION • ARNOLD WORLDWIDE, BOSTON PRODUCTION • ARNOLD WORLDWIDE, BOSTON MEDIA • HAVAS MEDIA, BOSTON CHIEF CREATIVE OFFICER • ICARO DORIA, ARNOLD WORLDWIDE A04/027 • USA CONSUMER DURABLESCAMPAIGN TITLE • CHE BRAND • LEICA STORE BOSTON PRODUCT • CAMERAS ENTERED BY • ARNOLD WORLDWIDE, BOSTON IDEA CREATION • ARNOLD WORLDWIDE, BOSTON PRODUCTION • ARNOLD WORLDWIDE, BOSTON MEDIA • HAVAS MEDIA, BOSTON CHIEF CREATIVE OFFICER • ICARO DORIA, ARNOLD WORLDWIDE A04/048 • THAILAND CONSUMER DURABLESCAMPAIGN TITLE • SPACESHIP BRAND • DKSH (THAILAND) LIMITED

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PRODUCT • LEGO ENTERED BY • OGILVY GROUP THAILAND, BANGKOK IDEA CREATION • OGILVY GROUP THAILAND, BANGKOK PRODUCTION • ILLUSION BANGKOK ART DIRECTOR • NOPADOL SRIKIEATIKAJOHN, OGILVY GROUP THAILAND A04/056 • USA CONSUMER DURABLESCAMPAIGN TITLE • KISS BRAND • LEICA STORE BOSTON PRODUCT • CAMERAS ENTERED BY • ARNOLD WORLDWIDE, BOSTON IDEA CREATION • ARNOLD WORLDWIDE, BOSTON PRODUCTION • ARNOLD WORLDWIDE, BOSTON MEDIA • HAVAS MEDIA, BOSTON CHIEF CREATIVE OFFICER • ICARO DORIA, ARNOLD WORLDWIDE A04/071 • BRAZIL CONSUMER DURABLESCAMPAIGN TITLE • MARTIAL ARTS CHAMPIONS BRAND • SEKRON PRODUCT • SECURITY COMPANY ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL A04/072 • BRAZIL CONSUMER DURABLESCAMPAIGN TITLE • ARMY HEADQUARTER BRAND • SEKRON PRODUCT • SECURITY COMPANY ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL A04/073 • BRAZIL CONSUMER DURABLESCAMPAIGN TITLE • POLICE BRAND • SEKRON PRODUCT • SECURITY COMPANY ENTERED BY • GREY BRAZIL, SÃO PAULO IDEA CREATION • GREY BRAZIL, SÃO PAULO PRODUCTION • GREY BRAZIL, SÃO PAULO MEDIA • GREY BRAZIL, SÃO PAULO PR • GREY BRAZIL, SÃO PAULO CCO • ADRIANO MATOS, GREY BRAZIL A04/074 • THAILAND CONSUMER DURABLESCAMPAIGN TITLE • DRAGON BRAND • DKSH (THAILAND) LIMITED PRODUCT • LEGO ENTERED BY • OGILVY GROUP THAILAND, BANGKOK IDEA CREATION • OGILVY GROUP THAILAND, BANGKOK PRODUCTION • ILLUSION BANGKOK ART DIRECTOR • NOPADOL SRIKIEATIKAJOHN, OGILVY GROUP THAILAND A04/075 • THAILAND CONSUMER DURABLESCAMPAIGN TITLE • EMPIRE STATES BRAND • DKSH (THAILAND) LIMITED PRODUCT • LEGO ENTERED BY • OGILVY GROUP THAILAND, BANGKOK IDEA CREATION • OGILVY GROUP THAILAND, BANGKOK PRODUCTION • ILLUSION BANGKOK ART DIRECTOR • NOPADOL SRIKIEATIKAJOHN, OGILVY GROUP THAILAND A05/004 • ARGENTINA AUTOMOTIVECAMPAIGN TITLE • CEMENT BRAND • VOLKSWAGEN PRODUCT • TRUCKS ENTERED BY • GEOMETRY GLOBAL, BUENOS AIRES IDEA CREATION • GEOMETRY GLOBAL, BUENOS AIRES PRODUCTION • SALAMAGICA, SANTIAGO CCO • TONY WAISSMANN, GEOMETRY ARGENTINA

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A05/005 • ARGENTINA AUTOMOTIVECAMPAIGN TITLE • WINE BRAND • VOLKSWAGEN PRODUCT • TRUCKS ENTERED BY • GEOMETRY GLOBAL, BUENOS AIRES IDEA CREATION • GEOMETRY GLOBAL, BUENOS AIRES PRODUCTION • SALAMAGICA, SANTIAGO CCO • TONY WAISSMANN, GEOMETRY ARGENTINA A05/006 • ARGENTINA AUTOMOTIVECAMPAIGN TITLE • SOY BRAND • VOLKSWAGEN PRODUCT • TRUCKS ENTERED BY • GEOMETRY GLOBAL, BUENOS AIRES IDEA CREATION • GEOMETRY GLOBAL, BUENOS AIRES PRODUCTION • SALAMAGICA, SANTIAGO CCO • TONY WAISSMANN, GEOMETRY ARGENTINA A05/058 • COLOMBIA AUTOMOTIVECAMPAIGN TITLE • PARTY EMOJI BRAND • HYUNDAI PRODUCT • DRIVE RESPONSIBLY PROGRAM ENTERED BY • MULLENLOWE SSP3, BOGOT· IDEA CREATION • MULLENLOWE SSP3, BOGOT· CHIEF EXECUTIVE OFFICER • FRANCISCO SAMPER, MULLENLOWE SSP3 A05/059 • COLOMBIA AUTOMOTIVECAMPAIGN TITLE • LAUGHTER EMOJI BRAND • HYUNDAI PRODUCT • DRIVE RESPONSIBLY PROGRAM ENTERED BY • MULLENLOWE SSP3, BOGOT· IDEA CREATION • MULLENLOWE SSP3, BOGOT· CHIEF EXECUTIVE OFFICER • FRANCISCO SAMPER, MULLENLOWE SSP3 A05/061 • COLOMBIA AUTOMOTIVECAMPAIGN TITLE • TOY GUN EMOJI BRAND • HYUNDAI PRODUCT • DRIVE RESPONSIBLY PROGRAM ENTERED BY • MULLENLOWE SSP3, BOGOT· IDEA CREATION • MULLENLOWE SSP3, BOGOT· CHIEF EXECUTIVE OFFICER • FRANCISCO SAMPER, MULLENLOWE SSP3 A06/007 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-3 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A06/008 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-4 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A06/010 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-6 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A06/041 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-2 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS

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A06/042 • FRANCE RETAILCAMPAIGN TITLE • MCDELIVERY-1 BRAND • MCDONALD’S FRANCE PRODUCT • DELIVERY SERVICE ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS A07/026 • GERMANY TRAVELCAMPAIGN TITLE • ARIZONA - RHINELAND BRAND • DEUTSCHE BAHN PRODUCT • DEUTSCHE BAHN ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY A07/027 • GERMANY TRAVELCAMPAIGN TITLE • GUILIN - KROMLAU BRAND • DEUTSCHE BAHN PRODUCT • DEUTSCHE BAHN ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY A07/028 • GERMANY TRAVELCAMPAIGN TITLE • VANCOUVER - HUNSRUECK BRAND • DEUTSCHE BAHN PRODUCT • DEUTSCHE BAHN ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY A07/029 • GERMANY TRAVELCAMPAIGN TITLE • SANTOS - BERLIN BRAND • DEUTSCHE BAHN PRODUCT • DEUTSCHE BAHN ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY A07/031 • GERMANY TRAVELCAMPAIGN TITLE • OREGON - BAVARIA BRAND • DEUTSCHE BAHN PRODUCT • DEUTSCHE BAHN ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT CREATIVE CHAIRMAN • DR. STEPHAN VOGEL, OGILVY A09/036 • BRAZIL MEDIA / ENTERTAINMENTCAMPAIGN TITLE • WATER POLO BRAND • ESPN PRODUCT • ESPN APP ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA A09/037 • BRAZIL MEDIA / ENTERTAINMENTCAMPAIGN TITLE • BASKETBALL BRAND • ESPN PRODUCT • ESPN APP ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA A10/045 • ARGENTINA CONSUMER SERVICES / B2BCAMPAIGN TITLE • PLAYING WITH BABY BRAND • SHUTTERSTOCK PRODUCT • OFFSET BY SHUTTERSTOCK ENTERED BY • MERCADO MCCANN, BUENOS AIRES IDEA CREATION • MERCADO MCCANN, BUENOS AIRES PRODUCTION • MERCADO MCCANN, BUENOS AIRES CCO • MARTIN MERCADO, MERCADO MCCANN

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A10/046 • ARGENTINA CONSUMER SERVICES / B2BCAMPAIGN TITLE • RUNNING BRAND • SHUTTERSTOCK PRODUCT • OFFSET BY SHUTTERSTOCK ENTERED BY • MERCADO MCCANN, BUENOS AIRES IDEA CREATION • MERCADO MCCANN, BUENOS AIRES PRODUCTION • MERCADO MCCANN, BUENOS AIRES CCO • MARTIN MERCADO, MERCADO MCCANN A10/047 • ARGENTINA CONSUMER SERVICES / B2BCAMPAIGN TITLE • WASHING DISHES BRAND • SHUTTERSTOCK PRODUCT • OFFSET BY SHUTTERSTOCK ENTERED BY • MERCADO MCCANN, BUENOS AIRES IDEA CREATION • MERCADO MCCANN, BUENOS AIRES PRODUCTION • MERCADO MCCANN, BUENOS AIRES CCO • MARTIN MERCADO, MERCADO MCCANN A10/048 • ARGENTINA CONSUMER SERVICES / B2BCAMPAIGN TITLE • FRENCH KISS BRAND • SHUTTERSTOCK PRODUCT • OFFSET BY SHUTTERSTOCK ENTERED BY • MERCADO MCCANN, BUENOS AIRES IDEA CREATION • MERCADO MCCANN, BUENOS AIRES PRODUCTION • MERCADO MCCANN, BUENOS AIRES CCO • MARTIN MERCADO, MERCADO MCCANN A11/020 • USA NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • GUNS 1 BRAND • CHANGE THE REF PRODUCT • ACTIVIST FIGHTING FOR GUN CONTROL. ENTERED BY • ALMA, MIAMI IDEA CREATION • ALMA, MIAMI PRODUCTION • ALMA, MIAMI MEDIA • ALMA, MIAMI CREATIVE • LUIS MIGUEL MESSIANU, ALMA DDB A11/021 • USA NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • GUNS 2 BRAND • CHANGE THE REF PRODUCT • ACTIVIST FIGHTING FOR GUN CONTROL. ENTERED BY • ALMA, MIAMI IDEA CREATION • ALMA, MIAMI PRODUCTION • ALMA, MIAMI MEDIA • ALMA, MIAMI CREATIVE • LUIS MIGUEL MESSIANU, ALMA DDB A11/022 • USA NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • GUNS 3 BRAND • CHANGE THE REF PRODUCT • ACTIVIST FIGHTING FOR GUN CONTROL. ENTERED BY • ALMA, MIAMI IDEA CREATION • ALMA, MIAMI PRODUCTION • ALMA, MIAMI MEDIA • ALMA, MIAMI CREATIVE • LUIS MIGUEL MESSIANU, ALMA DDB A11/023 • USA NOT FOR PROFIT/CHARITY/GOVERNMENTCAMPAIGN TITLE • GUNS 4 BRAND • CHANGE THE REF PRODUCT • ACTIVIST FIGHTING FOR GUN CONTROL. ENTERED BY • ALMA, MIAMI IDEA CREATION • ALMA, MIAMI PRODUCTION • ALMA, MIAMI MEDIA • ALMA, MIAMI CREATIVE • LUIS MIGUEL MESSIANU, ALMA DDB A12/022 • ARGENTINA (CSR) / CORPORATE IMAGECAMPAIGN TITLE • BEER BRAND • VOLKSWAGEN PRODUCT • DRIVE CAREFULLY ENTERED BY • DDB ARGENTINA, BUENOS AIRES IDEA CREATION • DDB ARGENTINA, BUENOS AIRES CREATIVE DIRECTION • FACUNDO VARELA, DDB ARGENTINA

A12/023 • ARGENTINA (CSR) / CORPORATE IMAGECAMPAIGN TITLE • VODKA BRAND • VOLKSWAGEN PRODUCT • DRIVE CAREFULLY ENTERED BY • DDB ARGENTINA, BUENOS AIRES IDEA CREATION • DDB ARGENTINA, BUENOS AIRES CREATIVE DIRECTION • FACUNDO VARELA, DDB ARGENTINA A12/024 • ARGENTINA (CSR) / CORPORATE IMAGECAMPAIGN TITLE • TEQUILA BRAND • VOLKSWAGEN PRODUCT • DRIVE CAREFULLY ENTERED BY • DDB ARGENTINA, BUENOS AIRES IDEA CREATION • DDB ARGENTINA, BUENOS AIRES CREATIVE DIRECTION • FACUNDO VARELA, DDB ARGENTINA B01/011 • BRAZIL COMMERCIAL PUBLICATIONS TITLE • THE 9’58 BIOGRAPHY BRAND • PUMA PRODUCT • BIOGRAPHY BOOK ENTERED BY • BETC/HAVAS, SÃO PAULO IDEA CREATION • BETC/HAVAS, SÃO PAULO PRODUCTION • BETC/HAVAS, SÃO PAULO MEDIA • BETC/HAVAS, SÃO PAULO CHIEF CREATIVE OFFICER • ERH RAY, BETC | HAVAS B01/025 • POLAND COMMERCIAL PUBLICATIONS TITLE • THE LAST EVER ISSUE BRAND • GAZETA.PL / MASTERCARD / BNP PARIBAS PRODUCT • GAZETA.PL (A NEWS PORTAL) ENTERED BY • VMLY&R POLAND, WARSAW IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • PAPAYA FILMS, WARSAW MEDIA • WAVEMAKER, WARSAW PR • VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW IDEA CREATION • DAWID SZCZEPANIAK, VMLY&R B01/028 • INDIA COMMERCIAL PUBLICATIONS TITLE • ONE MINDFUL MIND BRAND • NEUROGEN BRAIN AND SPINE INSTITUTE PRODUCT • KIT ENTERED BY • TBWA\INDIA, MUMBAI IDEA CREATION • TBWA\INDIA, MUMBAI PRODUCTION • MOTHERSHIP PRODUCTIONS, MUMBAI CHIEF CREATIVE OFFICER • PARIXIT BHATTACHARYA, TBWA INDIA C01/001 • IRELAND ADAPTED PRINT TITLE • ROOTS BRAND • AIB PRODUCT • AIB ENTERED BY • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN IDEA CREATION • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN PRODUCTION • ROTHCO | ACCENTURE INTERACTIVE, DUBLIN COPYWRITER • ROB MAGUIRE, ROTHCO | ACCENTURE INTERACTIVE C02/031 • SPAIN INNOVATIVE USE OF PRINT TITLE • AN UNREPEATABLE PHOTOGRAPH? BRAND • TRAPA CHOCOLATES PRODUCT • TRAPA - PALM OIL FREE CHOCOLATES ENTERED BY • FCB&FIRE, MADRID IDEA CREATION • FCB&FIRE, MADRID PRODUCTION • BLUA, BARCELONA CLIENT • ÁNGEL AMADOR, TRAPA CHOCOLATES C02/040 • USA INNOVATIVE USE OF PRINT TITLE • READ MORE. LISTEN MORE. BRAND • UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS PRODUCT • WORLD PRESS FREEDOM DAY ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • SECOND CHILD, NEW YORK MEDIA • H EARTS & SCIENCE, NEW YORK / THE NEW YORK TIMES, NEW YORK. AMANDA CHANDLER, DROGA5

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Communication Track WINNERS

53

GRAND PRIX

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

DESIGN

CREATABILITY GOOGLE GOOGLE CREATIVE LAB, NEW YORK USA

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17/06/2019 18:33


To all media & advertisers, Our industry has come a long way in representing women in more diverse and authentic ways. But women around the world are speaking up to remind us that we’re far from done. 70% of women say they still don’t feel represented in the images they see every day.* Many of us know the phrase “You can’t be what you can’t see,” yet many images continue to impose unrealistic beauty standards that present a narrow view of who we are, what we should look like, and what we can achieve. Every day, women’s lives are affected by these limitations, exclusions and stereotypes, in ways both big and small. It affects our health, relationships and opportunities in life. Historically, our industries have largely been built on these stereotypes and non-inclusive depictions. And if we’re all part of the problem, then we all need to be part of the solution. That’s why Dove has taken action with Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo collection created by women and non-binary individuals, to shatter beauty stereotypes by showing us as we are, not as others believe we should be. The collection features more than 5,000 photographs of women and non-binary individuals from 39 countries and counting. No digital distortion, just an unapologetically inclusive vision of beauty. Every image is created by Girlgaze, a diverse global community of female-identifying and non-binary photographers. For the first time, every individual photographed has personally defined their own search descriptions or tags for their images, defining exactly how they want to be seen, on their own terms. It’s up to all of us to expand how we are portrayed. Please view, license and use the photos in Project #ShowUs for your next project or campaign through Getty Images, the world’s leading creators and distributors of imagery. This is just the beginning. Every image downloaded will support femaleidentifying and non-binary photographers of the future and thus help grow the photo collection further, so that all media & advertisers can reflect the authentic experiences of individuals around the world. Let’s show the world a more inclusive vision of beauty, so we can show the world what’s possible. Join us for the Project #ShowUs live event at Cannes Lions 2019.

Time to Step Up: Smashing Beauty Stereotypes Lumière Theatre Jun 20 | 11:30

* Source: Edelman Intelligence, Impact of Beauty Stereotypes Quant Study: Dec 2018 – Feb 2019; with 9,027 women aged 18–64: UK, USA, Canada, France, South Africa, Brazil, Argentina, China, Japan, India, Russia

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Communication Track DESIGN WINNERS

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

GRAND PRIX C03/029 • USA UX, UI & JOURNEY DESIGN TITLE • CREATABILITY BRAND • GOOGLE PRODUCT • EXPERIMENTS IN AI + ACCESSIBILITY ENTERED BY • GOOGLE CREATIVE LAB, NEW YORK IDEA CREATION • GOOGLE CREATIVE LAB, NEW YORK PRODUCTION • GOOGLE CREATIVE LAB, NEW YORK CREATIVE TEAM • GOOGLE CREATIVE LAB, GOOGLE

GOLD AWARDS B01/210 • GERMANY POSTERS TITLE • HIGHLIGHT THE REMARKABLE BRAND • STABILO INTERNATIONAL GMBH PRODUCT • STABILO BOSS HIGHLIGHTER PEN ENTERED BY • DDB DÜSSELDORF IDEA CREATION • DDB DÜSSELDORF PRODUCTION • DDB DÜSSELDORF / STUDIO FUNK, D¸SSELDORF MEDIA • DDB DÜSSELDORF PR • DDB DÜSSELDORF CHIEF CREATIVE OFFICER • DENNIS MAY, DDB GROUP GERMANY B05/040 • USA BOOKS TITLE • THE GUN VIOLENCE HISTORY BOOK BRAND • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE PRODUCT • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PRODUCTION • LORD & THOMAS, CHICAGO / THE MILL, CHICAGO PR • CURRENT MARKETING, CHICAGO CHIEF CREATIVE OFFICER • LIZ TAYLOR, FCB CHICAGO B06/032 • USA DATA VISUALISATION TITLE • MOST DANGEROUS STREET BRAND • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE PRODUCT • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PRODUCTION • L ORD & THOMAS, CHICAGO / FCBX, CHICAGO / UNIT9, LOS ANGELES / STRICTLY FX, CHICAGO PR • CURRENT MARKETING, CHICAGO CHIEF CREATIVE OFFICER • LIZ TAYLOR, FCB CHICAGO B07/008 • JAPAN BRAND COLLATERAL TITLE • THE MOST CHALLENGING PINGPONG TABLE BRAND • JAPAN PARA TABLE TENNIS ASSOCIATION PRODUCT • PARA PINGPONG TABLE ENTERED BY • TBWA\HAKUHODO INC., TOKYO IDEA CREATION • TBWA\HAKUHODO INC., TOKYO PRODUCTION • N OMAD TOKYO, LLC / AMANA, TOKYO / SAN-EI CORPORATION, CHIBA/ QUANTUM, TOKYO PR • TBWA\HAKUHODO INC., TOKYO CHIEF CREATIVE OFFICER • KAZOO SATO, TBWA\HAKUHODO C04/023 • USA SOCIAL ENGAGEMENT TITLE • INSTA NOVELS BRAND • THE NEW YORK PUBLIC LIBRARY PRODUCT • LITERATURE ENTERED BY • MOTHER NEW YORK IDEA CREATION • MOTHER NEW YORK PRODUCTION • HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK AGENCY • N/A N/A, MOTHER NEW YORK F01/018 • USA CONSUMER TECHNOLOGY & HOMEWARE TITLE • CHANGING THE GAME BRAND • MICROSOFT PRODUCT • XBOX ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • H UNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK / SONIC UNION, NEW YORK MEDIA • CARAT, NEW YORK PR • WAGGENER EDSTROM, SEATTLE CHIEF CREATIVE OFFICER • SEAN BRYAN, MCCANN NEW YORK

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SILVER AWARDS

A01/050 • JAPAN CREATION OF A NEW BRAND IDENTITY TITLE • THE RESTAURANT OF MISTAKEN ORDERS BRAND • THE RESTAURANT OF MISTAKEN ORDERS GENERAL INCORPORATED ASSOCIATION PRODUCT • NURSING CARE ENTERED BY • TBWA\HAKUHODO INC., TOKYO IDEA CREATION • DAIKI ANGEL HELP , TOKYO / TBWA\HAKUHODO INC., TOKYO PRODUCTION • TBWA\HAKUHODO INC., TOKYO PR • TBWA\HAKUHODO INC., TOKYO PROJECT LEADER • YUKIO WADA, DAIKI ANGEL HELP INC. A01/054 • UNITED KINGDOM CREATION OF A NEW BRAND IDENTITY TITLE • COAL DROPS YARD BRAND • ARGENT PRODUCT • COAL DROPS YARD ENTERED BY • DROGA5, LONDON IDEA CREATION • DROGA5, LONDON CHIEF CREATIVE OFFICER • DAVID KOLBUSZ, DROGA5 LONDON A02/007 • UNITED KINGDOM REBRAND / BRAND REFRESH TITLE • BBC TWO REBRAND BRAND • BBC PRODUCT • BBC TWO ENTERED BY • SUPERUNION, LONDON IDEA CREATION • SUPERUNION, LONDON / BBC CREATIVE, LONDON PRODUCTION • BBC CREATIVE, LONDON CHANNEL CONTROLLER • PATRICK HOLLAND, BBC TWO A03/008 • AUSTRALIA DESIGN-DRIVEN EFFECTIVENESS TITLE • HUNGRY PUFFS BRAND • FOODBANK WA PRODUCT • HUNGRY PUFFS ENTERED BY • THE BRAND AGENCY, PERTH IDEA CREATION • THE BRAND AGENCY, PERTH PRODUCTION • THE BRAND AGENCY, PERTH MEDIA • THE BRAND AGENCY, PERTH PR • THE BRAND AGENCY, PERTH EXECUTIVE CREATIVE DIRECTOR • MARCUS TESORIERO, THE BRAND AGENCY A03/014 • AUSTRALIA DESIGN-DRIVEN EFFECTIVENESS TITLE • LIVING SEAWALL BRAND • VOLVO CAR AUSTRALIA PRODUCT • VOLVO ENTERED BY • WHITEGREY SYDNEY IDEA CREATION • WHITEGREY SYDNEY PR • WHITEGREY SYDNEY NATIONAL EXECUTIVE CREATIVE DIRECTOR • CHAD MACKENZIE, WHITEGREY B02/037 • GERMANY PROMOTIONAL PRINTED MEDIA TITLE • BLOOMY DAYS “FLOWERS TALKING” BRAND • BLOOMY DAYS PRODUCT • BLOOMY DAYS ENTERED BY • HEIMAT, BERLIN IDEA CREATION • HEIMAT, BERLIN PRODUCTION • HEIMAT, BERLIN MEDIA • HEIMAT, BERLIN CHIEF CREATIVE OFFICER • GUIDO HEFFELS, HEIMAT, BERLIN B03/091 • GERMANY PROMOTIONAL ITEM DESIGN TITLE • GERMAN FEDERAL ASSOCIATION OF FUNERAL DIRECTORS “MY PERSONAL COFFIN” BRAND • GERMAN FEDERAL ASSOCIATION OF FUNERAL DIRECTORS PRODUCT • FUNERALS/COUNSELLING/COFFIN CONSULTATION AND SELECTION ENTERED BY • HEIMAT, BERLIN IDEA CREATION • HEIMAT, BERLIN PRODUCTION • HEIMAT, BERLIN MEDIA • HEIMAT, BERLIN PR • HEIMAT, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS STORATH, HEIMAT, BERLIN B03/095 • USA PROMOTIONAL ITEM DESIGN TITLE • THE GUN VIOLENCE HISTORY BOOK BRAND • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE PRODUCT • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PRODUCTION • LORD & THOMAS, CHICAGO / THE MILL, CHICAGO PR • CURRENT MARKETING, CHICAGO CHIEF CREATIVE OFFICER • LIZ TAYLOR, FCB CHICAGO

55

B08/038 • USA SPECIAL EDITIONS & BESPOKE ITEMS TITLE • BILLIE JEAN KING YOUR SHOES BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • TBWA\CHIAT\DAY, NEW YORK IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • REBEL AND ROGUE , NEW YORK CHIEF CREATIVE OFFICER • CHRIS BERESFORD-HILL, TBWA\CHIAT\DAY C01/022 • GERMANY DIGITAL DESIGN TITLE • 9.58 SECONDS Ñ THE WORLD’S FASTEST ANNUAL REPORT BRAND • PUMA SE PRODUCT • ANNUAL REPORT ENTERED BY • PUBLICIS PIXELPARK, HAMBURG IDEA CREATION • PUBLICIS PIXELPARK, HAMBURG PRODUCTION • PUBLICIS PIXELPARK, HAMBURG PR • PUBLICIS PIXELPARK, HAMBURG CCO • TIMM WEBER, PUBLICIS PIXELPARK C02/006 • SOUTH KOREA DIGITAL INSTALLATIONS & EVENTS TITLE • THE QUIET TAXI BRAND • HYUNDAI MOTOR GROUP PRODUCT • HYUNDAI SONATA LF TAXI ENTERED BY • INNOCEAN WORLDWIDE, SEOUL IDEA CREATION • INNOCEAN WORLDWIDE, SEOUL PRODUCTION • WALKING ON THE BLUE, SEOUL / WALKING IN MIND, SEOUL / EDITIN, SEOUL / GIANT STEP, SEOUL / AUDIOLAB, SEOUL MEDIA • INNOCEAN WORLDWIDE, SEOUL PR • INNOCEAN WORLDWIDE, SEOUL CHIEF CREATIVE OFFICER • JEREMY CRAIGEN, INNOCEAN C02/033 • USA DIGITAL INSTALLATIONS & EVENTS TITLE • DALÍ LIVES BRAND • THE DALÍ MUSEUM PRODUCT • THE DALÍ MUSEUM ENTERED BY • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO IDEA CREATION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO PRODUCTION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO EXECUTIVE DIRECTOR • HANK HINE, THE DALÍ MUSEUM D04/009 • POLAND LIVE EVENTS TITLE • THE UNBREAKABLE RAINBOW BRAND • UNILEVER - BEN&JERRY’S PRODUCT • CSR EVENT ENTERED BY • 180HEARTBEATS+JUNG V MATT , WARSAW IDEA CREATION • 180HEARTBEATS+JUNG V MATT , WARSAW PRODUCTION • 180HEARTBEATS+JUNG V MATT , WARSAW PR • 180HEARTBEATS+JUNG V MATT , WARSAW CHIEF CREATIVE OFFICER • MIKOLAJ SADOWSKI, 180HEARBEATS + JUNG V MATT E03/008 • GERMANY OTHER FMCG & CONSUMER DURABLES TITLE • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION BRAND • THE FEMALE COMPANY PRODUCT • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN MEDIA • SCHOLZ & FRIENDS, BERLIN PR • SCHOLZ & FRIENDS, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS F02/028 • USA FASHION, LEISURE, SPORTS & OUTDOOR TITLE • TOMMY HILFIGER ADAPTIVE BRAND • TOMMY HILFIGER PRODUCT • TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES ENTERED BY • WUNDERMAN THOMPSON, NEW YORK IDEA CREATION • POSSIBLE NEW YORK / WUNDERMAN, NEW YORK PRODUCTION • HUMBLE, NEW YORK CHIEF CREATIVE OFFICER • DANIELLE TRIVISONNO HAWLEY, WUNDERMAN THOMPSON F03/007 • CANADA INFANT PRODUCTS: TOYS & EDUCATIONAL TITLE • PROJET AU COEUR DE TOI BRAND • ENFANTS TRANSGENRES CANADA PRODUCT • PROJET AU CÅUR DE TOI Ñ EDUCATIONAL DOLL ENTERED BY • LG2, MONTRÉAL IDEA CREATION • LG2, MONTRÉAL PRODUCTION • L G2, MONTRÉAL / ROMEO & FILS, MONTREAL / SHED, MONTRÉAL / CIRCONFLEX, MONTREAL / PRETTY IN PLASTIC, LOS ANGELES EXECUTIVE CREATIVE DIRECTOR • MARC FORTIN, LG2

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Communication Track DESIGN WINNERS

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

BRONZE AWARDS

A01/025 • GERMANY CREATION OF A NEW BRAND IDENTITY TITLE • PAL - PHASE ALTERNATING LINE BRAND • PAL - U-WERK KAROLINE PRODUCT • PAL ENTERED BY • MUTABOR, HAMBURG IDEA CREATION • MUTABOR, HAMBURG EXECUTIVE MANAGER • HEINRICH PARAVICINI, MUTABOR A02/072 • USA REBRAND / BRAND REFRESH TITLE • DUNKIN’ BRAND • DUNKINÍ BRANDS PRODUCT • DUNKIN’ ENTERED BY • JONES KNOWLES RITCHIE, NEW YORK IDEA CREATION • JONES KNOWLES RITCHIE, NEW YORK GLOBAL CHIEF CREATIVE OFFICER • TOSH HALL, JONES KNOWLES RITCHIE B01/014 • JAPAN POSTERS TITLE • GET BACK, TOHOKU. BRAND • EAST JAPAN RAILWAY COMPANY PRODUCT • TOHOKU SHINKANSEN ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • CREATIVE POWER UNIT, TOKYO / ICHIKURA OFFICE, TOKYO / COTORI-OFFICE, TOKYO / FUMIHITO KATAMURA PHOTOGRAPH OFFICE, TOKYO / YOKOHAMA SUPER FACTORY, TOKYO EXECUTIVE CREATIVE DIRECTOR • TAKUMA TAKASAKI, DENTSU INC. B01/028 • CANADA POSTERS TITLE • TD POSTER BANK BRAND • TD PRODUCT • TD POSTER BANK ENTERED BY • LEO BURNETT, TORONTO IDEA CREATION • LEO BURNETT, TORONTO PRODUCTION • LEO BURNETT, TORONTO / FLASH REPRODUCTIONS, ETOBICOKE CREATIVE SUPERVISOR • BEN TARR, LEO BURNETT TORONTO B01/044 • JAPAN POSTERS TITLE • ASPIRATION & PERSPIRATION BRAND • DENTSU ADVERTISING AWARDS SELECTION COUNCIL PRODUCT • DENTSU ADVERTISING AWARDS 2018 ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • BAU ADVERTISING OFFICE, TOKYO CREATIVE DIRECTOR • YOSHIHIRO YAGI, DENTSU INC. B03/137 • PAKISTAN PROMOTIONAL ITEM DESIGN TITLE • TRUCK ART CHILDFINDER BRAND • BERGER PAINTS PRODUCT • BERGER PAINTS ENTERED BY • BBDO PAKISTAN, LAHORE IDEA CREATION • BBDO PAKISTAN, LAHORE PRODUCTION • SARAH TAREEN PRODUCTIONS, LAHORE MEDIA • BBDO PAKISTAN, LAHORE PR • BBDO PAKISTAN, LAHORE EXECUTIVE CREATIVE DIRECTOR • ALI REZ, IMPACT BBDO / BBDO PAKISTAN B03/140 • USA PROMOTIONAL ITEM DESIGN TITLE • ADDICTED ON ARRIVAL BRAND • PREVENTION COUNCIL OF ROANOKE COUNTY / URGENT LOVE INITIATIVE PRODUCT • OPIÍS ENTERED BY • GREY NEW YORK IDEA CREATION • GREY NEW YORK PRODUCTION • TOWNHOUSE, NEW YORK / TOOL OF NORTH AMERICA, LOS ANGELES MEDIA • GREY NEW YORK PR • GREY NEW YORK PRESIDENT • ROBERT NATT, PREVENTION COUNCIL OF ROANOKE COUNTY B04/004 • GERMANY PUBLICATIONS & EDITORIAL DESIGN TITLE • DER TAGESSPIEGEL - #QUEERFORMAT BRAND • DER TAGESSPIEGEL PRODUCT • DER TAGESSPIEGEL NEWSPAPER ENTERED BY • SCHOLZ & FRIENDS, BERLIN IDEA CREATION • SCHOLZ & FRIENDS, BERLIN PRODUCTION • DER TAGESSPIEGEL, BERLIN MEDIA • DER TAGESSPIEGEL, BERLIN CHIEF CREATIVE OFFICER • MATTHIAS SPAETGENS, SCHOLZ & FRIENDS

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B05/032 • USA BOOKS TITLE • STAN SMITH: “SOME PEOPLE THINK I’M A SHOE!” BRAND • ADIDAS PRODUCT • THE STAN SMITH SHOE ENTERED BY • JOHANNES LEONARDO, NEW YORK IDEA CREATION • ADIDAS, HERZOGENAURACH / JOHANNES LEONARDO, NEW YORK CO-FOUNDER AND CCO • JAN JACOBS, JOHANNES LEONARDO B06/001 • BELGIUM DATA VISUALISATION TITLE • BLINDMETERS BRAND • OVK / PEVR (PARENTS OF ROAD VICTIMS) PRODUCT • ROAD SAFETY AWARENESS MESSAGE ENTERED BY • HAPPINESS BRUSSELS, BRUSSELS IDEA CREATION • HAPPINESS BRUSSELS, BRUSSELS PRODUCTION • H APPINESS BRUSSELS, BRUSSELS / RAYGUN, BRUSSELS / LATCHO DROM, BRUSSELS / MOXY POST PRODUCTION, BRUSSELS CLIENT • KOEN VAN WONTERGHEM, PEVR - OVK (PARENTS OF ROAD VICTIMS) B08/011 • BRAZIL SPECIAL EDITIONS & BESPOKE ITEMS TITLE • ACCESSIBILITY MAT BRAND • FORD MOTOR COMPANY PRODUCT • FORD MOTOR COMPANY ENTERED BY • WUNDERMAN THOMPSON, SAO PAULO IDEA CREATION • GTB BRASIL, S„O PAULO EXECUTIVE CREATIVE DIRECTOR • VICO BENEVIDES, GTB BRAZIL C01/029 • FRANCE DIGITAL DESIGN TITLE • THE SMOOTHEST BURGER BRAND • MCDONALD’S FRANCE PRODUCT • EGG MCMUFFIN ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS / DAN PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS C02/026 • UNITED KINGDOM DIGITAL INSTALLATIONS & EVENTS TITLE • FOOTBALL DECODED BRAND • MICROSOFT PRODUCT • XBOX / FIFA 18 ENTERED BY • MCCANN LONDON IDEA CREATION • MCCANN LONDON PRODUCTION • CRAFT LONDON / SOMESUCH, LONDON / TWENTYFOUR SEVEN, MADRID MEDIA • CARAT, LONDON CHIEF CREATIVE OFFICER • ROB DOUBAL, MCCANN LONDON C04/018 • USA SOCIAL ENGAGEMENT TITLE • MADE IN KOREA BRAND • SAMSUNG ELECTRONICS PRODUCT • GALAXY FOLD / MOBILE DEVICES ENTERED BY • OGILVY, NEW YORK IDEA CREATION • OGILVY, NEW YORK PRODUCTION • OGILVY, NEW YORK / DE YAN, NEW YORK MEDIA • CHEIL WORLDWIDE , SEOUL / STARCOM, LONDON CREATIVE • JOHN LONG, OGILVY D04/004 • PAKISTAN LIVE EVENTS TITLE • THE BRIDAL UNIFORM BRAND • UN WOMEN PRODUCT • ANTI-CHILD MARRIAGES ENTERED BY • BBDO PAKISTAN, LAHORE IDEA CREATION • BBDO PAKISTAN, LAHORE PRODUCTION • THE VIDEOGRAPHERS, LAHORE MEDIA • BBDO PAKISTAN, LAHORE PR • MINT PR, LAHORE EXECUTIVE CREATIVE DIRECTOR • ALI REZ, IMPACT BBDO / BBDO PAKISTAN D05/037 • CANADA SPATIAL & SCULPTURAL EXHIBITIONS AND EXPERIENCES TITLE • THE IMPACTFUL REMINDER BRAND • VISION ZERO PROJECT (CITY OF MONTREAL) PRODUCT • THE IMPACTFUL REMINDER STREET EXHIBIT ENTERED BY • SID LEE, MONTRÉAL IDEA CREATION • SID LEE, MONTRÉAL / CITY OF MONTREAL PRODUCTION • S ID LEE, MONTRÉAL / OUTPOST, MONTREAL / SUD OUEST, MONTREAL/ BLVD, MONTREAL EXECUTIVE CREATIVE DIRECTOR • ALEX BERNIER, SID LEE

57

D06/008 • BELGIUM WAYFINDING & SIGNAGE TITLE • FOCUS LINES BRAND • MINISTERIO DE TRANSPORTE Y OBRAS PUBLICAS PRODUCT • ROAD SAFETY ENTERED BY • FAMOUSGREY BRUSSELS IDEA CREATION • FAMOUSGREY BRUSSELS EXECUTIVE CREATIVE DIRECTOR • PETER AMPE, FAMOUSGREY E06/010 • CANADA SPECIAL EDITIONS & PACKAGING TITLE • PASS THE BILL BRAND • LEAF FORWARD PRODUCT • LEAF FORWARD ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • RETHINK, TORONTO CREATIVE DIRECTOR • JOEL HOLTBY, RETHINK E06/033 • MEXICO SPECIAL EDITIONS & PACKAGING TITLE • FIT PACK BRAND • CORONA PRODUCT • CORONA EXTRA ENTERED BY • LEO BURNETT MÉXICO, MEXICO CITY IDEA CREATION • LEO BURNETT MÉXICO, MEXICO CITY PRODUCTION • L ANDIA FILMS, MEXICO CITY / DRUGSTORE, MEXICO CITY / TRIDI MX, MEXICO CITY WORLDWIDE CHIEF CREATIVE OFFICER • MARK TUTSSEL, LEO BURNETT F01/008 • THAILAND CONSUMER TECHNOLOGY & HOMEWARE TITLE • 7:1 FURNITURE COLLECTION BRAND • HOMEPRO PRODUCT • HOMEPRO ENTERED BY • BBDO BANGKOK IDEA CREATION • BBDO BANGKOK CHIEF CREATIVE OFFICER, EXECUTIVE CREATIVE DIRECTOR, CREATIVE DIRECTOR,COPYWRITER, ART DIRECTOR • SUTHISAK SUCHARITTANONTA, BBDO BANGKOK F01/017 • GERMANY CONSUMER TECHNOLOGY & HOMEWARE TITLE • DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. BRAND • DOT PRODUCT • DOT ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • S ERVICEPLAN GERMANY, MUNICH / SERVICEPLAN KOREA, SEOUL / DOT INCORPORATION, SEOUL PRODUCTION • D OT INCORPORATION, SEOUL / PAULUS.CO, SEOUL / CLOUDANDCO, SEOUL / HYPERINTERACTIVE, HAMBURG / MOBY DIGG, MUNICH GLOBAL CHIEF CREATIVE OFFICER • ALEXANDER SCHILL, SERVICEPLAN F03/009 • AUSTRALIA INFANT PRODUCTS: TOYS & EDUCATIONAL TITLE • SANS FORGETICA BRAND • RMIT UNIVERSITY PRODUCT • RMIT UNIVERSITY EDUCATION ENTERED BY • NAKED COMMUNICATIONS, SYDNEY IDEA CREATION • NAKED COMMUNICATIONS, SYDNEY PRODUCTION • N AKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY PR • NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE. JON BURDEN, NAKED COMMUNICATIONS F03/018 • UNITED KINGDOM INFANT PRODUCTS: TOYS & EDUCATIONAL TITLE • STORYSIGN BRAND • HUAWEI PRODUCT • HUAWEI BRAND ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • D OG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON MEDIA • WAVEMAKER , LONDON CREATIVE • OWEN LEE, FCB INFERNO F03/020 • BRAZIL INFANT PRODUCTS: TOYS & EDUCATIONAL TITLE • HISTORY BLOCKS BRAND • UNESCO PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA, SÃO PAULO IDEA CREATION • AFRICA, SÃO PAULO PRODUCTION • H UNGRY MAN, SÃO PAULO / PUNCH AUDIO, SÃO PAULO / ASTEROIDE FILMS, CURITIBA CHIEF CREATIVE OFFICER • SERGIO GORDILHO, AFRICA

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Reach Track SHORTLIST

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

59

Social & influencer FOOD & DRINK A01/011 BAGELGATE • KRAFT-HEINZ • PHILADELPHIA CREAM CHEESE • ENT./ID. DROGA5, NEW YORK • MED. AG. STARCOM, CHICAGO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

A01/013 POKER BOT FRIENDS • AB INBEV • POKER BEER • ENT./ID. DDB COLOMBIA, BOGOTA

COLOMBIA

A01/014 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK

USA

A01/024 THE POPSICLE ELECTIONS • LOS PALETEROS • CHURCHILLETA • ENT./ID. JOTABEQU GREY, SAN JOSÉ • MED. AG. CAMEDIA CENTRAL, SAN JOSÉ • PROD. CO. JOTABEQU GREY, SAN JOSÉ • PR AG. JOTABEQU GREY, SAN JOSÉ

COSTA RICA

A01/028 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID

SPAIN

HEALTHCARE A03/010 I TOUCH MYSELF PROJECT X SERENA • BERLEI • BREAST CANCER AWARENESS • ENT./ID. WUNDERMAN THOMPSON, SYDNEY / J. WALTER THOMPSON, SYDNEY • PROD. CO. COLLIDER, SYDNEY / HOGARTH WORLDWIDE, SYDNEY / SONG ZU, SYDNEY

AUSTRALIA

CONSUMER DURABLES A04/002 ADDRESS THE FUTURE • CARLINGS • THE DIGITAL COLLECTION • ENT./ID. VIRTUE, COPENHAGEN

DENMARK

A04/012 #MOVIEPOSTERMOVIE • ADOBE • MOVIE POSTER CONTEST • ENT./ID. PEREIRA O’DELL, SAN FRANCISCO • PROD. CO. RSA FILMS, LOS ANGELES / BARRELHOUSE PRODUCTIONS, SAN FRANCISCO

USA

A04/015 HA(U)TE COUTURE • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK

ITALY

A04/018 AWAKEN THE PHANTOM • NIKE FOOTBALL • NIKE PHANTOMVSN FOOTBALL BOOT • ENT./ID. WIEDEN+KENNEDY AMSTERDAM • PROD. CO. BLACK LABEL PRODUCTIONS, LONDON / THE QUARRY, LONDON / GRAND CENTRAL RECORDING STUDIOS, LONDON / MASSIVEMUSIC, AMSTERDAM / THE MILL, LONDON

THE NETHERLANDS

AUTOMOTIVE A05/002 POLO UNFAIL • VOLKSWAGEN • VOLKSWAGEN POLO • ENT./ID. DDB SYDNEY • PROD. CO. RIOT CONTENT, NORTHCOTE

AUSTRALIA

RETAIL A06/007 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU

INDIA

A06/009 BLOCK WISH • HOK-ELANTO | S GROUP • ALEPA • ENT./ID. HOK-ELANTO, HELSINKI / SOK MEDIA, HELSINKI • MED. AG. CARAT, HELSINKI • PROD. CO. ACCENTURE, HELSINKI / WÖRKS, HELSINKI / ZEELAND, HELSINKI / BOUTIQUE, HELSINKI • PR AG. NETPROFILE FINLAND, HELSINKI

FINLAND

A06/016 BK BOT • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK A06/018 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA

USA USA

A06/019 NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES

USA

A06/021 TWITTER BAIT • BURGER KING • FAST FOOD • ENT./ID. MULLENLOWE, BOSTON • MED. AG. MULLENLOWE, BOSTON • PROD. CO. MULLENLOWE, BOSTON

USA

A06/022 BE A FOLLOWER - SIDE:BIZ • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. GOOD PEOPLE, BEIRUT / SIZZER AMSTERDAM A06/025 OPEN SHELVES • WRITER’S BOOKSTORE • BOOKS • ENT./ID. WAVEMAKER HUNGARY, BUDAPEST • PROD. CO. UMBRELLA, BUDAPEST • PR AG. SANS CLICHÉ, BUDAPEST

ITALY HUNGARY

TRAVEL A07/007 THE EARNBASSADORS • VELOCITY FREQUENT FLYER • FREQUENT FLYER PROGRAM • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. CHE PROXIMITY, MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE / FINCH, MELBOURNE • PR AG. CHE PROXIMITY, MELBOURNE

AUSTRALIA

A07/010 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK

COLOMBIA

LEISURE A08/006 MY LIFE AS A NPC • UBIOSFT • ASSASSINS CREED ODYSSEY • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS

FRANCE

MEDIA / ENTERTAINMENT A09/003 UNBOXING THE TRUTH • THOMSON REUTERS FOUNDATION • THOMSON REUTERS FOUNDATION • ENT./ID. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK

USA

CONSUMER SERVICES / B2B A10/011 THE FIREFLY • BRADESCO • INSTITUTIONAL • ENT./ID. PUBLICIS BRASIL, SÃO PAULO • MED. AG. PUBLICIS BRASIL, SÃO PAULO • PROD. CO. PUBLICIS BRASIL, SÃO PAULO • PR AG. PUBLICIS BRASIL, SÃO PAULO

BRAZIL

NOT FOR PROFIT/CHARITY/GOVERNMENT A11/003 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

USA

A11/004 SICKKIDS VS: CREWS • SICKKIDS FOUNDATION • SICKKIDS HOSPITAL • ENT./ID. COSSETTE, TORONTO / SICKKIDS FOUNDATION, TORONTO • MED. AG. OMD CANADA, TORONTO • PROD. CO. SCOUTS HONOUR, TORONTO / THE ASSEMBLY, TORONTO / THE VANITY, TORONTO / BERKELEY, TORONTO / MUSIC RIGHTS CLEARANCE, MONTREAL • PR AG. CITIZEN RELATIONS , TORONTO

CANADA

A11/018 I LOVE MY BALLS • LIGA CONTRA EL CANCER • CLINICAL CHECK-UP • ENT./ID. WUNDERMAN THOMPSON, LIMA / WUNDERMAN PHANTASIA, LIMA • MED. AG. WUNDERMAN PHANTASIA, LIMA • PROD. CO. SANTIAGO, LIMA / DIEGO DIBOS SOUND LAB, LIMA / DANIEL BENGOA PHOTOGRAPHY, LIMA • PR AG. ORANGE 360, LIMA

PERU

A11/025 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA

PERU

A11/028 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK

USA

A11/038 GENERATION LOCKDOWN • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK • PR AG. PRECISION STRATEGIES, NEW YORK

USA

A11/051 GREENPEACE ‘RANG-TAN’ • GREENPEACE • PALM OIL AWARENESS • ENT./ID. MOTHER, LONDON • PROD. CO. PASSION ANIMATION STUDIOS, LONDON • PR AG. WEBER SHANDWICK, MANCHESTER / TAYLOR HERRING, LONDON

UNITED KINGDOM

A11/052 SLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRY • SLEEPING GIANTS • SLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRY • ENT./ID. SLEEPING GIANTS, SAN FRANCISCO • MED. AG. SLEEPING GIANTS, SAN FRANCISCO • PROD. CO. SLEEPING GIANTS, SAN FRANCISCO • PR AG. SLEEPING GIANTS, SAN FRANCISCO

USA

(CSR) / CORPORATE IMAGE A12/002 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS A12/014 PLANET OR PLASTIC • NATIONAL GEOGRAPHIC • NATIONAL GEOGRAPHIC • ENT./ID. MCCANN NEW YORK

FRANCE USA

A12/025 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK

USA

COMMUNITY BUILDING & MANAGEMENT B01/005 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU B01/009 WORLD RECORD EGG • WORLD RECORD EGG • HULU • ENT./ID. EGG GANG, LONDON / HULU, SANTA MONICA • MED. AG. EGG GANG, LONDON / HULU, SANTA MONICA • PROD. CO. EGG GANG, LONDON • PR AG. EGG GANG, LONDON B01/018 PLANET OR PLASTIC • NATIONAL GEOGRAPHIC • NATIONAL GEOGRAPHIC • ENT./ID. MCCANN NEW YORK

INDIA UNITED KINGDOM USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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60

SOCIAL & INFLUENCER SHORTLIST Reach Track LIONS DAILY NEWS / TUESDAY / JUNE 18 / 2019

B01/022 DRAGIBUS BLACK FORTUNE • HARIBO • HARIBO • ENT./ID. MARCEL, PARIS

FRANCE

B01/023 BE A FOLLOWER - SIDE:BIZ • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. GOOD PEOPLE, BEIRUT / SIZZER AMSTERDAM

ITALY

AUDIENCE TAGERTING / ENGAGEMENT STRATEGIES B02/015 CAR COMMERCIAL TO GO • CENTRAAL BEHEER • INSURANCE COMPANY • ENT./ID. DDB, AMSTERDAM • MED. AG. MINDSHARE, AMSTERDAM • PROD. CO. CIRCUS FAMILY , AMSTERDAM

THE NETHERLANDS

B02/017 UNBOXING THE TRUTH • THOMSON REUTERS FOUNDATION • THOMSON REUTERS FOUNDATION • ENT./ID. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK

USA

B02/020 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK

USA

B02/029 MY LIFE AS A NPC • UBIOSFT • ASSASSINS CREED ODYSSEY • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS

FRANCE

B02/034 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO

CANADA

B02/058 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

BRAZIL

B02/064 FIRST SHAVE • PROCTOR & GAMBLE CANADA • GILLETTE • ENT./ID. GREY CANADA, TORONTO • MED. AG. GREY CANADA, TORONTO • PROD. CO. SKIN & BONES, TORONTO / ROOSTER POST PRODUCTION, TORONTO / THE VANITY, TORONTO / CYLINDER SOUND & FILM, TORONTO / FORT YORK VFX, TORONTO • PR AG. MMK+, NEW YORK

CANADA

REAL-TIME RESPONSE B03/001 BACKFIRE • UNITED STATES AGAINST GUN VIOLENCE • UNITED STATES AGAINST GUN VIOLENCE • ENT./ID. RETHINK, TORONTO • PROD. CO. RETHINK, TORONTO

CANADA

B03/004 FREAKY TUESDAY • DUNKIN’ • DUNKIN’ • ENT./ID. BBDO NEW YORK

USA

B03/008 BAGELGATE • KRAFT-HEINZ • PHILADELPHIA CREAM CHEESE • ENT./ID. DROGA5, NEW YORK • MED. AG. STARCOM, CHICAGO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

B03/016 WORDS COUNT • JOHN F. KENNEDY PRESIDENTIAL LIBRARY AND MUSEUM • LIBRARY AND MUSEUM • ENT./ID. THE MARTIN AGENCY, RICHMOND • MED. AG. THE MARTIN AGENCY, RICHMOND

USA

B03/028 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK

USA

B03/035 PUT THAT S#!T ON TWITTER • MCCORMICK & CO. • FRANK’S REDHOT • ENT./ID. GREY NEW YORK • MED. AG. UM, NEW YORK / REPRISE MEDIA, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / MACGUFFIN FILMS, NEW YORK • PR AG. GREY NEW YORK B03/040 RAGING BANNERS • VOO TELECOM • TELECO OPERATOR • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • PROD. CO. BLISS INTERACTIVE, HO CHI MINH CITY B03/045 THE POPSICLE ELECTIONS • LOS PALETEROS • CHURCHILLETA • ENT./ID. JOTABEQU GREY, SAN JOSÉ • MED. AG. CAMEDIA CENTRAL, SAN JOSÉ • PROD. CO. JOTABEQU GREY, SAN JOSÉ • PR AG. JOTABEQU GREY, SAN JOSÉ

USA BELGIUM

COSTA RICA

SOCIAL DATA & INSIGHT B04/011 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID B04/016 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

SPAIN BRAZIL

BRAND STORYTELLING B05/023 UNBOXING THE TRUTH • THOMSON REUTERS FOUNDATION • THOMSON REUTERS FOUNDATION • ENT./ID. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK B05/031 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA B05/032 THE FIREFLY • BRADESCO • INSTITUTIONAL • ENT./ID. PUBLICIS BRASIL, SÃO PAULO • MED. AG. PUBLICIS BRASIL, SÃO PAULO • PROD. CO. PUBLICIS BRASIL, SÃO PAULO • PR AG. PUBLICIS BRASIL, SÃO PAULO B05/037 MY LIFE AS A NPC • UBIOSFT • ASSASSINS CREED ODYSSEY • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS

USA USA BRAZIL FRANCE

B05/056 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK B05/062 IGNITING A GLOBAL CONSPIRACY TO #GETNZONTHEMAP • TOURISM NEW ZEALAND • TOURISM NEW ZEALAND • ENT./ID. AUGUSTO, AUCKLAND • PROD. CO. AUGUSTO, AUCKLAND

USA NEW ZEALAND

INNOVATIVE USE OF COMMUNITY B06/008 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK B06/016 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS B06/024 #CODNATION • ACTIVISION • CALL OF DUTY • ENT./ID. 72ANDSUNNY, LOS ANGELES • PROD. CO. HECHO STUDIOS, LOS ANGELES B06/027 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU B06/036 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK B06/066 BE A FOLLOWER - SIDE:BIZ • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. GOOD PEOPLE, BEIRUT / SIZZER AMSTERDAM B06/072 THE POPSICLE ELECTIONS • LOS PALETEROS • CHURCHILLETA • ENT./ID. JOTABEQU GREY, SAN JOSÉ • MED. AG. CAMEDIA CENTRAL, SAN JOSÉ • PROD. CO. JOTABEQU GREY, SAN JOSÉ • PR AG. JOTABEQU GREY, SAN JOSÉ B06/093 VEILED SNAPCHAT LENS • S.C JOHNSON • GLADE • ENT./ID. OGILVY, CHICAGO • MED. AG. PHD, CHICAGO • PROD. CO. OGILVY, CHICAGO

USA FRANCE USA INDIA USA ITALY COSTA RICA USA

NEW REALITIES & VOICE-ACTIVATION B07/003 ADDRESS THE FUTURE • CARLINGS • THE DIGITAL COLLECTION • ENT./ID. VIRTUE, COPENHAGEN

DENMARK

ORGANIC REACH & INFLUENCE C01/003 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK C01/009 WORLD RECORD EGG • WORLD RECORD EGG • HULU • ENT./ID. EGG GANG, LONDON / HULU, SANTA MONICA • MED. AG. EGG GANG, LONDON / HULU, SANTA MONICA • PROD. CO. EGG GANG, LONDON • PR AG. EGG GANG, LONDON

USA UNITED KINGDOM

C01/020 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA

USA

C01/034 GENERATION LOCKDOWN • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK • PR AG. PRECISION STRATEGIES, NEW YORK

USA

C01/037 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK

USA

PARTNERSHIPS C02/008 SICKKIDS VS: CREWS • SICKKIDS FOUNDATION • SICKKIDS HOSPITAL • ENT./ID. COSSETTE, TORONTO / SICKKIDS FOUNDATION, TORONTO • MED. AG. OMD CANADA, TORONTO • PROD. CO. SCOUTS HONOUR, TORONTO / THE ASSEMBLY, TORONTO / THE VANITY, TORONTO / BERKELEY, TORONTO / MUSIC RIGHTS CLEARANCE, MONTREAL • PR AG. CITIZEN RELATIONS , TORONTO C02/018 GREEN SCREEN ACTRESSES MIKA+RIKA • MIKA+RIKA • ACTRESSES • ENT./ID. DENTSU INC., TOKYO • PROD. CO. AOI PRO. INC., TOKYO • PR AG. DENTSU INC., TOKYO C02/028 THE WORLD’S FASTEST BAND • STARHUB • STARHUB 4G NETWORK • ENT./ID. BLKJ, SINGAPORE • PROD. CO. BLKJ, SINGAPORE / ABUNDANT PRODUCTIONS, SINGAPORE / YELLOW BOX STUDIOS, SINGAPORE

CANADA JAPAN SINGAPORE

C02/034 NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES

USA

C02/038 NBA SELLOUTS • HULU • HULU NBA LIVE • ENT./ID. DEUTSCH LA • PROD. CO. HUNGRY MAN, LOS ANGELES / UNION EDITORIAL, LOS ANGELES • PR AG. DEUTSCH LA

USA

C02/043 DIESEL X MUSTAFA • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. COURAGE FILM PRODUCTION, MILAN C02/053 DEEP FRAUD • HSBC • ONLINE FRAUD AWARENESS • ENT./ID. WEBER SHANDWICK, LONDON • MED. AG. PHD, LONDON • PROD. CO. WEBER SHANDWICK, LONDON • PR AG. WEBER SHANDWICK, LONDON

ITALY UNITED KINGDOM

INNOVATIVE USE OF INFLUENCERS C03/041 #MOVIEPOSTERMOVIE • ADOBE • MOVIE POSTER CONTEST • ENT./ID. PEREIRA O’DELL, SAN FRANCISCO • PROD. CO. RSA FILMS, LOS ANGELES / BARRELHOUSE PRODUCTIONS, SAN FRANCISCO

USA

C03/057 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA C03/068 HA(U)TE COUTURE • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK C03/097 OPEN SHELVES • WRITER’S BOOKSTORE • BOOKS • ENT./ID. WAVEMAKER HUNGARY, BUDAPEST • PROD. CO. UMBRELLA, BUDAPEST • PR AG. SANS CLICHÉ, BUDAPEST

PERU ITALY HUNGARY

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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CONTENT PLACEMENT D01/022 THE POPSICLE ELECTIONS • LOS PALETEROS • CHURCHILLETA • ENT./ID. JOTABEQU GREY, SAN JOSÉ • MED. AG. CAMEDIA CENTRAL, SAN JOSÉ • PROD. CO. JOTABEQU GREY, SAN JOSÉ • PR AG. JOTABEQU GREY, SAN JOSÉ

COSTA RICA

D01/024 #STILLSPEAKINGUP • PROPUESTA CÊVICA AC • LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. • ENT./ID. PUBLICIS MEXICO, MEXICO CITY • MED. AG. STARCOM, MEXICO CITY / TWITTER, MEXICO CITY • PROD. CO. PRODIGIOUS MEXICO, MEXICO CITY / VISUAL WARS, MEXICO CITY • PR AG. DAMSKY, MEXICO CITY

MEXICO

SOCIAL FILM D02/021 #MOVIEPOSTERMOVIE • ADOBE • MOVIE POSTER CONTEST • ENT./ID. PEREIRA O’DELL, SAN FRANCISCO • PROD. CO. RSA FILMS, LOS ANGELES / BARRELHOUSE PRODUCTIONS, SAN FRANCISCO

USA

D02/032 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK

COLOMBIA

D02/037 HA(U)TE COUTURE • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK

ITALY

D02/038 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID

SPAIN

D02/049 GENERATION LOCKDOWN • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK • PR AG. PRECISION STRATEGIES, NEW YORK

USA

D02/055 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK

USA

SOCIAL FILM SERIES D03/007 THE MATRIARCHS • CAREFREE • PANTY LINERS & TAMPONS • ENT./ID. DDB SYDNEY • PROD. CO. EXIT FILMS, SYDNEY / THE EDITORS, SYDNEY

AUSTRALIA

D03/011 #CODNATION • ACTIVISION • CALL OF DUTY • ENT./ID. 72ANDSUNNY, LOS ANGELES • PROD. CO. HECHO STUDIOS, LOS ANGELES

USA

D03/020 MY LIFE AS A NPC • UBIOSFT • ASSASSINS CREED ODYSSEY • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS

FRANCE

D03/026 BE A FOLLOWER • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. GOOD PEOPLE , CAIRO / SIZZER AMSTERDAM

ITALY

CO-CREATION & USER GENERATED CONTENT D04/011 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU

INDIA

D04/020 ADIDAS Z.N.E. • ADIDAS CHINA • ADIDAS ATHLETICS Z.N.E. • ENT./ID. TBWA\SHANGHAI • PROD. CO. BUCK, SYDNEY

CHINA

D04/026 EAT LIKE ANDY • BURGER KING • WHOPPER • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. COSMO STREET, SANTA MONICA • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

D04/036 HA(U)TE COUTURE • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK

ITALY

D04/041 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON

UNITED KINGDOM

D04/057 THE SOPRANOS NICKNAMES • HBO • THE SOPRANOS • ENT./ID. ENGINE CREATIVE & CONTENT, NEW YORK • PROD. CO. ENGINE CREATIVE & CONTENT, NEW YORK

USA

SOCIAL BUSINESS & COMMERCE D06/001 ADDRESS THE FUTURE • CARLINGS • THE DIGITAL COLLECTION • ENT./ID. VIRTUE, COPENHAGEN

DENMARK

D06/008 BE A FOLLOWER - SIDE:BIZ • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. GOOD PEOPLE, BEIRUT / SIZZER AMSTERDAM

ITALY

MULTI-PLATFORM SOCIAL CAMPAIGN E01/022 BK BOT • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

E01/023 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA

USA

E01/024 NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES

USA

SPONSORSHIP & BRAND PARTNERSHIP E02/017 NBA SELLOUTS • HULU • HULU NBA LIVE • ENT./ID. DEUTSCH LA • PROD. CO. HUNGRY MAN, LOS ANGELES / UNION EDITORIAL, LOS ANGELES • PR AG. DEUTSCH LA

USA

E02/022 DIESEL X MUSTAFA • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. COURAGE FILM PRODUCTION, MILAN E02/030 GREENPEACE ‘RANG-TAN’ • GREENPEACE • PALM OIL AWARENESS • ENT./ID. MOTHER, LONDON • PROD. CO. PASSION ANIMATION STUDIOS, LONDON • PR AG. WEBER SHANDWICK, MANCHESTER / TAYLOR HERRING, LONDON

ITALY UNITED KINGDOM

SOCIAL PURPOSE E03/010 SICKKIDS VS: CREWS • SICKKIDS FOUNDATION • SICKKIDS HOSPITAL • ENT./ID. COSSETTE, TORONTO / SICKKIDS FOUNDATION, TORONTO • MED. AG. OMD CANADA, TORONTO • PROD. CO. SCOUTS HONOUR, TORONTO / THE ASSEMBLY, TORONTO / THE VANITY, TORONTO / BERKELEY, TORONTO / MUSIC RIGHTS CLEARANCE, MONTREAL • PR AG. CITIZEN RELATIONS , TORONTO

CANADA

E03/015 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS

FRANCE

E03/021 PETME • PET RESCUE • CHARITY • ENT./ID. DDB SYDNEY

AUSTRALIA

E03/023 WORLD RECORD EGG • WORLD RECORD EGG • N/A • ENT./ID. EGG GANG, LONDON / HULU, SANTA MONICA

UNITED KINGDOM

E03/041 A SIGN FROM SAINT FLORIAN • THE NATIONAL INSTITUTE OF PUBLIC HEALTH • CARBON MONOXIDE POISONING PREVENTION • ENT./ID. GREY POLAND, WARSAW • MED. AG. GREY POLAND, WARSAW • PROD. CO. GREY POLAND, WARSAW • PR AG. BURSON COHN & WOLFE , WARSAW

POLAND

E03/063 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA

PERU

E03/068 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK

USA

E03/079 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON

UNITED KINGDOM

E03/087 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID

SPAIN

E03/096 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK E03/112 MARRIAGE UNBLOCKED • BJÖRN BORG • MARRIAGE UNBLOCKED • ENT./ID. NORD DDB, STOCKHOLM • PROD. CO. DDB HOUSE, STOCKHOLM / SÖDERBERG AGENTUR, STOCKHOLM / WINTER, STOCKHOLM / SUPERBLOCKS, STOCKHOLM E03/114 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

USA SWEDEN BRAZIL

LOCAL BRAND F01/002 SICKKIDS VS: CREWS • SICKKIDS FOUNDATION • SICKKIDS HOSPITAL • ENT./ID. COSSETTE, TORONTO / SICKKIDS FOUNDATION, TORONTO • MED. AG. OMD CANADA, TORONTO • PROD. CO. SCOUTS HONOUR, TORONTO / THE ASSEMBLY, TORONTO / THE VANITY, TORONTO / BERKELEY, TORONTO / MUSIC RIGHTS CLEARANCE, MONTREAL • PR AG. CITIZEN RELATIONS , TORONTO F01/015 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID F01/016 TEC?E?TI VLOGS • ALBALACT • ALBALACT • ENT./ID. MCCANN BUCHAREST • MED. AG. ZENITH, BUCHAREST • PR AG. MCCANN PR, BUCHAREST F01/018 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

CANADA SPAIN ROMANIA BRAZIL

CHALLENGER BRAND F02/004 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS F02/013 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN F02/017 FLY WITH US • FLYBONDI • FLYBONDI • ENT./ID. GREY ARGENTINA, BUENOS AIRES • MED. AG. GLOBAL MIND, BUENOS AIRES • PR AG. ADVERPR, BUENOS AIRES F02/027 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID

FRANCE FRANCE ARGENTINA SPAIN

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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SINGLE-MARKET CAMPAIGN F03/010 KRAFT NOW PAY LATER • KRAFT HEINZ • KRAFT HEINZ • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. LEO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON F03/013 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA F03/019 BLANK WHOPPER • BURGER KING • BURGER KING • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. DELICATESSEN FILMES, SÃO PAULO / JAMUTE, SÃO PAULO / THE END POST, SAO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO F03/026 GENERATION LOCKDOWN • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK • PR AG. PRECISION STRATEGIES, NEW YORK F03/035 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID

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USA USA BRAZIL USA SPAIN

SOCIAL BEHAVIOUR & CULTURAL INSIGHT F04/008 ADDRESS THE FUTURE • CARLINGS • THE DIGITAL COLLECTION • ENT./ID. VIRTUE, COPENHAGEN DENMARK F04/025 POLO UNFAIL • VOLKSWAGEN • VOLKSWAGEN POLO • ENT./ID. DDB SYDNEY • PROD. CO. RIOT CONTENT, NORTHCOTE AUSTRALIA F04/052 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK USA F04/060 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK USA F04/081 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA PERU F04/083 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK COLOMBIA F04/093 HA(U)TE COUTURE • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK ITALY F04/095 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK USA F04/103 THE HAIRY TALE • PROCTER & GAMBLE • PANTENE • ENT./ID. GREY TOKYO • PROD. CO. C3 FILM, TOKYO • PR AG. PLATINUM, TOKYO JAPAN F04/104 THE POPSICLE ELECTIONS • LOS PALETEROS • CHURCHILLETA • ENT./ID. JOTABEQU GREY, SAN JOSÉ • MED. AG. CAMEDIA, SAN JOSE • PROD. CO. JOTABEQU GREY, SAN JOSÉ • PR AG. JOTABEQU GREY, SAN JOSÉ COSTA RICA F04/114 #NATIONALROASTDAY • WENDY’S • WENDY’S • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK USA F04/124 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK USA F04/127 THE ALGORITHM OF LIFE • ROLLING STONE • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. ICONOCLAST, SÃO PAULO / SATELITE AUDIO, SÃO PAULO / PRODIGO FILMS, SÃO PAULO / BIZSYS , SAO PAULO / CONSULADO, SÃO PAOLO BRAZIL F04/139 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO BRAZIL F04/145 FIRST SHAVE • PROCTOR & GAMBLE CANADA • GILLETTE • ENT./ID. GREY CANADA, TORONTO • MED. AG. GREY CANADA, TORONTO • PROD. CO. SKIN & BONES, TORONTO / ROOSTER POST PRODUCTION, TORONTO / THE VANITY, TORONTO / CYLINDER SOUND & FILM, TORONTO / FORT YORK VFX, TORONTO • PR AG. MMK+, NEW YORK CANADA F04/151 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID SPAIN BREAKTHROUGH ON A BUDGET F05/005 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK F05/009 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS F05/011 BAGELGATE • KRAFT-HEINZ • PHILADELPHIA CREAM CHEESE • ENT./ID. DROGA5, NEW YORK • MED. AG. STARCOM, CHICAGO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK F05/015 EXPLAINS A LOT • BURGER KING • BURGER KING • ENT./ID. COOLR, LONDON F05/020 THE SOPRANOS NICKNAMES • HBO • N/A • ENT./ID. HBO, NEW YORK / ENGINE DIGITAL, NEW YORK • PROD. CO. ENGINE DIGITAL, NEW YORK F05/036 BK BOT • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK F05/052 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK

USA FRANCE USA UNITED KINGDOM USA USA USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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SHORTLIST Reach Track

LIONS DAILY NEWS / TUESDAY / JUNE 18 / 2019

Creative Strategy FMCG A01/016 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK

USA

A01/019 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID

SPAIN

A01/039 GILLETTE TREO • GILLETTE • TREO RAZORS • ENT./ID. GREY, LONDON / GREY NEW YORK

UNITED KINGDOM

HEALTHCARE A02/011 VIVA LA VULVA • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. CO. SOMESUCH, LONDON • PR AG. KETCHUM, LONDON

UNITED KINGDOM

A02/017 TOUCH OF CARE INDIA • P&G VICKS • VICKS • ENT./ID. PUBLICIS SINGAPORE • PR AG. 20:20 MSL, MUMBAI

SINGAPORE

CONSUMER DURABLES A03/012 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN

FRANCE

A03/014 SAMSUNG X FORTNITE: THE GALAXY SKIN • SAMSUNG GLOBAL • THE GALAXY SKIN • ENT./ID. R/GA , NEW YORK • MED. AG. / STARCOM, LONDON / STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK / PUBLICIS, NEW YORK • PR AG. WASSERMAN, NEW YORK A03/016 HA(U)TE COUTURE • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK

USA ITALY

AUTOMOTIVE A04/005 THE E.V.A. INITIATIVE • VOLVO CARS • VOLVO CARS • ENT./ID. FORSMAN & BODENFORS, GOTHENBURG • MED. AG. MINDSHARE, GOTHENBURG • PROD. CO. NEW LAND, STOCKHOLM

SWEDEN

RETAIL / TRAVEL / LEISURE A05/033 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO A05/037 «PARENTHOOD»: REPHRASED • BABYSHOP • BABYSHOP BRAND • ENT./ID. FP7/DXB, DUBAI • MED. AG. FP7/DXB, DUBAI / INHYPE, DUBAI • PROD. CO. FP7/DXB, DUBAI • PR AG. FP7/DXB, DUBAI / INHYPE, DUBAI

CANADA

UNITED ARAB EMIRATES

A05/043 VISIT XBOX • XBOX / MICROSOFT • XBOX ONE X ENHANCED • ENT./ID. MCCANN LONDON • PROD. CO. MCCANN LONDON / CRAFT LONDON / FIRE WITHOUT SMOKE, LONDON / MOMENTUM WORLDWIDE, LONDON / CLOCKWORK, JOHANNESBURG A05/045 THE HEALTHY LOYALTY PROGRAM • INTERMARCHE • LOYALTY PROGRAM • ENT./ID. ROMANCE, PARIS

UNITED KINGDOM FRANCE

MEDIA/ ENTERTAINMENT A06/011 MONTY’S WICKET WARNINGS • FOXTEL • FOXTEL • ENT./ID. MINDSHARE, SYDNEY • MED. AG. MINDSHARE, SYDNEY • PROD. CO. MINDSHARE, SYDNEY

AUSTRALIA

CONSUMER SERVICES / B2B A07/002 ADD GAMING EXPERIENCE TO YOUR CV • MANPOWER NORWAY • MANPOWER • ENT./ID. GEELMUYDEN KIESE, OSLO • MED. AG. GEELMUYDEN KIESE, OSLO / MINDSHARE NORWAY , OSLO • PROD. CO. GEELMUYDEN KIESE, OSLO / NIKOLAI LOCKERTSEN, MOSS • PR AG. GEELMUYDEN KIESE, OSLO

NORWAY

A07/016 SANS FORGETICA • RMIT UNIVERSITY • RMIT UNIVERSITY EDUCATION • ENT./ID. NAKED COMMUNICATIONS, SYDNEY • PROD. CO. NAKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY • PR AG. NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE

AUSTRALIA

A07/025 KINGO • KINGO ENERGY • KINGO PREPAID SOLAR ENERGY • ENT./ID. OGILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOTÁ / KINGO ENERGY, GUATEMALA CITY • MED. AG. OGILVY GUATEMALA, GUATEMALA CITY • PROD. CO. OGILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOTÁ • PR AG. POWELL COMMUNICATIONS, NEW YORK / HILL+KNOWLTON STRATEGIES, GUATEMALA CITY

GUATEMALA

NOT FOR PROFIT/CHARITY/GOVERNMENT A08/026 END FAMILY FIRE • THE BRADY CAMPAIGN • HELP STOP GUN VIOLENCE • ENT./ID. DROGA5, NEW YORK • PROD. CO. HERE BE DRAGONS, NEW YORK / METHOD STUDIOS, NEW YORK / HEARD CITY, NEW YORK / SUPERHERO CHEESECAKE, AMSTERDAM / FINAL CUT, NEW YORK • PR AG. SUNSHINE SACHS & ASSOCIATES, NEW YORK A08/028 PROJECT 84 • CAMPAIGN AGAINST LIVING • CHARITY • ENT./ID. ADAM&EVEDDB, LONDON • MED. AG. THIS MORNING, ITV, LONDON • PROD. CO. CAIN & ABEL, LONDON / STRONG & CO., LONDON • PR AG. W COMMUNICATIONS, LONDON A08/033 MY LINE • COLOMBIAN MINISTRY OF INFORMATION AND COMMUNICATIONS TECHNOLOGY • MY LINE • ENT./ID. MULLENLOWE SSP3, BOGOTÁ A08/035 CANCER@WORK • CANCER@WORK • CANCER@WORK • ENT./ID. FAMOUS GREY PARIS, PARIS

USA UNITED KINGDOM COLOMBIA FRANCE

(CSR) / CORPORATE IMAGE A09/015 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS

FRANCE

A09/017 THE LAST EVER ISSUE • GAZETA.PL / MASTERCARD / BNP PARIBAS • GAZETA.PL (A NEWS PORTAL) • ENT./ID. VMLY&R POLAND, WARSAW • MED. AG. WAVEMAKER, WARSAW • PROD. CO. PAPAYA FILMS, WARSAW • PR AG. VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW A09/027 UNFORGETTABLE BAG • TESCO • UNFORGETTABLE BAG • ENT./ID. GREY MALAYSIA, PETALING JAYA • PROD. CO. RAWR STUDIOS, KUALA LUMPUR / MOTION ROM, PETALING JAYA / 2AM MUSIC STUDIOS, KUALA LUMPUR A09/041 NATURE REPRESENTED • SAMBITO • AI • ENT./ID. GREY, LONDON

POLAND MALAYSIA UNITED KINGDOM

DATA & ANALYTICS B01/005 THE E.V.A. INITIATIVE • VOLVO CARS • VOLVO CARS • ENT./ID. FORSMAN & BODENFORS, GOTHENBURG • MED. AG. MINDSHARE, GOTHENBURG • PROD. CO. NEW LAND, STOCKHOLM B01/007 SAFETY HUB • NRMA • HOME INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. CHE PROXIMITY, MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE B01/010 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID

SWEDEN AUSTRALIA SPAIN

AUDIENCE INSIGHT B02/004 FIREVASE • SAMSUNG FIRE & MARINE INSURANCE • FIREVASE • ENT./ID. CHEIL WORLDWIDE , SEOUL • MED. AG. CHEIL WORLDWIDE , SEOUL • PROD. CO. JUNPASANG PRODUCTION, SEOUL / BOUNCE CREATIVE, SEOUL • PR AG. CHEIL WORLDWIDE , SEOUL

SOUTH KOREA

B02/005 ADD GAMING EXPERIENCE TO YOUR CV • MANPOWER NORWAY • MANPOWER • ENT./ID. GEELMUYDEN KIESE, OSLO • MED. AG. GEELMUYDEN KIESE, OSLO / MINDSHARE NORWAY , OSLO • PROD. CO. GEELMUYDEN KIESE, OSLO / NIKOLAI LOCKERTSEN, MOSS • PR AG. GEELMUYDEN KIESE, OSLO

NORWAY

B02/032 SAFETY HUB • NRMA • HOME INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. CHE PROXIMITY, MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE

AUSTRALIA

B02/045 TOMMY HILFIGER ADAPTIVE • TOMMY HILFIGER • TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES • ENT./ID. WUNDERMAN THOMPSON, NEW YORK / POSSIBLE NEW YORK / WUNDERMAN, NEW YORK • PROD. CO. HUMBLE, NEW YORK

USA

B02/059 THISABLES • IKEA • IKEA THISABLES • ENT./ID. MCCANN, TEL AVIV • MED. AG. UM, TEL AVIV • PROD. CO. MCCANN, TEL AVIV / CRAFT LONDON • PR AG. MCCANN, TEL AVIV

ISRAEL

B02/062 I’M DRINKING IT FOR YOU • DB BREWERIES • DB BREWERIES • ENT./ID. COLENSO BBDO, AUCKLAND • MED. AG. CARAT, AUCKLAND • PROD. CO. COLENSO BBDO, AUCKLAND / SWEETSHOP, AUCKLAND / LIQUID STUDIOS, AUCKLAND / WORLDPEACE.FYI, AUCKLAND / THE MACHINE ROOM, AUCKLAND • PR AG. DRUM, AUCKLAND B02/075 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK B02/094 GILLETTE TREO • GILLETTE • TREO RAZORS • ENT./ID. GREY, LONDON / GREY NEW YORK B02/095 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID

NEW ZEALAND COLOMBIA UNITED KINGDOM SPAIN

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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65

CHALLENGER BRAND STRATEGY C01/020 I AM TRASH, LES FLEURS DU DÉCHET • ETAT LIBRE D’ORANGE • PERFUME - I AM TRASH, LES FLEURS DU DÉCHET • ENT./ID. OGILVY, PARIS • PROD. CO. OGILVY, PARIS / TOO-YOUNG, PARIS • PR AG. OGILVY, PARIS C01/021 PEPSI IS OK • PEPSI • PEPSI • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • MED. AG. OMD NEW YORK • PROD. CO. FURLINED, SANTA MONICA / CABIN EDITING COMPANY, SANTA MONICA • PR AG. THE ACCELERATION , LOS ANGELES C01/033 VIVA LA VULVA • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. CO. SOMESUCH, LONDON • PR AG. KETCHUM, LONDON

FRANCE USA UNITED KINGDOM

C01/034 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN

FRANCE

C01/050 WHERE YOU BELONG • UTAIR • UTAIR PASSENGER AIRLINES • ENT./ID. FRIENDS, MOSCOW • PROD. CO. BAKEHOUSE , MOSCOW / PARAGON RETOUCH, SAINT PETERSBURG • PR AG. FRIENDS, MOSCOW

RUSSIA

C01/057 FLY WITH US • FLYBONDI • FLYBONDI • ENT./ID. GREY ARGENTINA, BUENOS AIRES • MED. AG. GLOBAL MIND, BUENOS AIRES • PR AG. ADVERPR, BUENOS AIRES

ARGENTINA

BREAKTHROUGH ON A BUDGET C02/006 CATAPULT AIR – NON-STOP TO SYLT. • SYLT MARKETING • THE ISLAND OF SYLT • ENT./ID. PHILIPP UND KEUNTJE, HAMBURG • PROD. CO. PHILIPP UND KEUNTJE, HAMBURG C02/012 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS

GERMANY FRANCE

C02/021 SANS FORGETICA • RMIT UNIVERSITY • RMIT UNIVERSITY EDUCATION • ENT./ID. NAKED COMMUNICATIONS, SYDNEY • PROD. CO. NAKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY • PR AG. NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE

AUSTRALIA

C02/030 PROJECT 84 • CAMPAIGN AGAINST LIVING • CHARITY • ENT./ID. ADAM&EVEDDB, LONDON • MED. AG. THIS MORNING, ITV, LONDON • PROD. CO. CAIN & ABEL, LONDON / STRONG & CO., LONDON • PR AG. W COMMUNICATIONS, LONDON UNITED KINGDOM C02/031 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN C02/042 PAY IT FORWARD • THE BIG ISSUE • THE BIG ISSUE • ENT./ID. FCB INFERNO, LONDON • PROD. CO. ARCHER’S MARK, LONDON C02/058 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK

FRANCE UNITED KINGDOM COLOMBIA

LONG-TERM STRATEGY C04/002 FEED THE GOOD • MARS PETCARE • PEDIGREE • ENT./ID. BBDO NEW YORK • MED. AG. MEDIACOM, MOSCOW / STARCOM, MOSCOW / WAVEMAKER, AUCKLAND • PROD. CO. BUREAU WORKING TITLE, MOSCOW / BISCUIT FILMWORKS, LOS ANGELES / FRANKLIN RD, AUCKLAND / FINCH, AUCKLAND • PR AG. WEBER SHANDWICK, LONDON / MINT, MOSCOW / IMPACT PR, AUCKLAND C04/004 THE MASSIVE HIT THAT IMPROVES YOU A BIT • V ENERGY • V ENERGY, ENERGY DRINK • ENT./ID. CLEMENGER BBDO SYDNEY • MED. AG. OMD SYDNEY • PROD. CO. CLEMENGER BBDO SYDNEY C04/006 ART FUND: REFRAMING A CHARITY • ART FUND • THE NATIONAL ART PASS • ENT./ID. MULLENLOWE LONDON C04/016 LIFEBUOY #HELPACHILDREACH5 • UNILEVER • LIFEBUOY • ENT./ID. LOWE LINTAS , MUMBAI / MULLENLOWE SINGAPORE / MULLENLOWE SSP3, BOGOTÁ

USA AUSTRALIA UNITED KINGDOM INDIA

C04/017 ENDANGERED SYNDROME • CANADIAN DOWN SYNDROME SOCIETY • SUPPORT FOR CANADIAN DOWN SYNDROME SOCIETY • ENT./ID. FCB CANADA, TORONTO • MED. AG. UM CANADA, TORONTO • PROD. CO. FCB CANADA, TORONTO / SAINTS EDITORIAL, TORONTO / THE VANITY, TORONTO / SILENT JOE, TORONTO / HAPPINESS SAIGON / AN FCB ALLIANCE, HO CHI MINH CITY

CANADA

C04/019 LIKE BRANDS • ALDI UK • ALDI SUPERMARKET • ENT./ID. MCCANN MANCHESTER • MED. AG. MCCANN MANCHESTER • PROD. CO. CRAFT, CHESHIRE

UNITED KINGDOM

C04/020 IKEA ‘THE WONDERFUL EVERYDAY’ • IKEA • IKEA • ENT./ID. MOTHER, LONDON • MED. AG. VIZEUM , LONDON

UNITED KINGDOM

C04/027 REDEFINING WHAT IT MEANS TO BE A BEER BRAND • AB INBEV • MICHELOB ULTRA • ENT./ID. FCB CHICAGO

USA

BRAVE BRANDS D01/020 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK

USA

D01/021 NIKE DREAM CRAZY • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND • PROD. CO. PARK PICTURES, SANTA MONICA

USA

D01/023 CES BILLBOARD • APPLE • PRIVACY • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MED. AG. OMD USA, LOS ANGELES D01/075 VIVA LA VULVA • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. CO. SOMESUCH, LONDON • PR AG. KETCHUM, LONDON D01/083 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK

USA UNITED KINGDOM COLOMBIA

COLLABORATION D02/001 READ MORE. LISTEN MORE. • UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS • WORLD PRESS FREEDOM DAY • ENT./ID. DROGA5, NEW YORK • MED. AG. HEARTS & SCIENCE, NEW YORK / THE NEW YORK TIMES, NEW YORK • PROD. CO. SECOND CHILD, NEW YORK

USA

D02/024 UNFORGETTABLE BAG • TESCO • UNFORGETTABLE BAG • ENT./ID. GREY MALAYSIA, PETALING JAYA • PROD. CO. RAWR STUDIOS, KUALA LUMPUR / MOTION ROM, PETALING JAYA / 2AM MUSIC STUDIOS, KUALA LUMPUR

MALAYSIA

D02/026 TOMMY HILFIGER ADAPTIVE • TOMMY HILFIGER • TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES • ENT./ID. WUNDERMAN THOMPSON, NEW YORK / POSSIBLE NEW YORK / WUNDERMAN, NEW YORK • PROD. CO. HUMBLE, NEW YORK

USA

D02/031 KINGO • KINGO ENERGY • KINGO PREPAID SOLAR ENERGY • ENT./ID. OGILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOTÁ / KINGO ENERGY, GUATEMALA CITY • MED. AG. OGILVY GUATEMALA, GUATEMALA CITY • PROD. CO. OGILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOTÁ • PR AG. POWELL COMMUNICATIONS, NEW YORK / HILL+KNOWLTON STRATEGIES, GUATEMALA CITY D02/048 #FORTHETHRONE • HBO • GAME OF THRONES • ENT./ID. DROGA5, NEW YORK / 360I, NEW YORK / GIANT SPOON, NEW YORK • PROD. CO. GIANT SPOON, NEW YORK

GUATEMALA USA

PRODUCTS / PROPOSITIONS E01/001 FIREVASE • SAMSUNG FIRE & MARINE INSURANCE • FIREVASE • ENT./ID. CHEIL WORLDWIDE , SEOUL • MED. AG. CHEIL WORLDWIDE , SEOUL • PROD. CO. JUNPASANG PRODUCTION, SEOUL / BOUNCE CREATIVE, SEOUL • PR AG. CHEIL WORLDWIDE , SEOUL

SOUTH KOREA

E01/016 I AM TRASH, LES FLEURS DU DÉCHET • ETAT LIBRE D’ORANGE • PERFUME - I AM TRASH, LES FLEURS DU DÉCHET • ENT./ID. OGILVY, PARIS • PROD. CO. OGILVY, PARIS / TOO-YOUNG, PARIS • PR AG. OGILVY, PARIS E01/023 UNFORGETTABLE BAG • TESCO • UNFORGETTABLE BAG • ENT./ID. GREY MALAYSIA, PETALING JAYA • PROD. CO. RAWR STUDIOS, KUALA LUMPUR / MOTION ROM, PETALING JAYA / 2AM MUSIC STUDIOS, KUALA LUMPUR

FRANCE MALAYSIA

E01/035 KINGO • KINGO ENERGY • KINGO PREPAID SOLAR ENERGY • ENT./ID. OGILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOTÁ / KINGO ENERGY, GUATEMALA CITY • MED. AG. OGILVY GUATEMALA, GUATEMALA CITY • PROD. CO. OGILVY GUATEMALA, GUATEMALA CITY / OGILVY COLOMBIA, BOGOTÁ • PR AG. POWELL COMMUNICATIONS, NEW YORK / HILL+KNOWLTON STRATEGIES, GUATEMALA CITY E01/036 THISABLES • IKEA • IKEA THISABLES • ENT./ID. MCCANN, TEL AVIV • MED. AG. UM, TEL AVIV • PROD. CO. MCCANN, TEL AVIV / CRAFT LONDON • PR AG. MCCANN, TEL AVIV E01/042 DO BLACK - THE CARBON LIMIT CREDIT CARD • DOCONOMY • DO BLACK • ENT./ID. RBK COMMUNICATION, STOCKHOLM • PROD. CO. MAKING WAVES, STOCKHOLM • PR AG. HILL+KNOWLTON STRATEGIES, STOCKHOLM E01/048 GILLETTE TREO • GILLETTE • TREO RAZORS • ENT./ID. GREY, LONDON / GREY NEW YORK

GUATEMALA ISRAEL SWEDEN UNITED KINGDOM

BUSINESS TRANSFORMATION E02/006 SAFETY HUB • NRMA • HOME INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. CHE PROXIMITY, MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE

AUSTRALIA

BRAND STRATEGY E03/015 WE BELIEVE: THE BEST MEN CAN BE • GILLETTE • GROOMING - BLADES & RAZORS • ENT./ID. GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK / COSMO STREET, NEW YORK / MPC, NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK

USA

E03/025 DOLLAR SHAVE CLUB - WELCOME TO THE CLUB • DOLLAR SHAVE CLUB • DOLLAR SHAVE CLUB PRODUCT PORTFOLIO • ENT./ID. THE SOUND, NEW YORK CITY / DOLLAR SHAVE CLUB, LOS ANGELES E03/050 VIVA LA VULVA • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. CO. SOMESUCH, LONDON • PR AG. KETCHUM, LONDON E03/051 TOUCH OF CARE INDIA • P&G VICKS • VICKS • ENT./ID. PUBLICIS SINGAPORE • PR AG. 20:20 MSL, MUMBA

USA UNITED KINGDOM SINGAPORE

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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67

PR FOOD & DRINK A01/005 NEW AUSTRALIA-LAND • MEAT AND LIVESTOCK AUSTRALIA • LAMB • ENT./ID. THE MONKEYS PART OF ACCENTURE INTERACTIVE, SYDNEY • PROD. CO. SONG ZU, SYDNEY / SCOUNDREL, SYDNEY • PR AG. ONE GREEN BEAN SYDNEY AUSTRALIA A01/010 RICE KRISPIES TREATS® LOVE NOTES • KELLOGG RICE KRISPIES TREATS • RICE KRISPIES TREATS • ENT./ID. EDELMAN, CHICAGO • MED. AG. STARCOM, CHICAGO • PROD. CO. GALLAS LABEL & DECAL, CHICAGO / OPTIMUS, CHICAGO • PR AG. EDELMAN, CHICAGO USA A01/015 WIND NEVER FELT BETTER • ABINBEV • BUDWEISER • ENT./ID. DAVID, MIAMI • MED. AG. VIZEUM, NEW YORK • PROD. CO. SMUGGLER, LOS ANGELES / COSMO STREET, SANTA MONICA / HEARD CITY, NEW YORK • PR AG. 3PM AGENCY, NEW YORK USA A01/017 MIRACLE WHIP, FLORIDA • KRAFT HEINZ • MIRACLE WHIP • ENT./ID. KRAFT HEINZ COMPANY, CHICAGO / VAYNERMEDIA, NEW YORK • PROD. CO. VAYNERPRODUCTIONS, NEW YORK USA A01/020 GAZA BORDER BEER • ALEXANDER BREWERY • ALCOHOLIC DRINK- BEER • ENT./ID. LEO BURNETT ISRAEL, BNEI-BRAK • MED. AG. LEO BURNETT ISRAEL, BNEI-BRAK • PROD. CO. OMRI PAZ, TEL AVIV • PR AG. KARVAT & WEISS, TEL-AVIV ISRAEL A01/028 THE SLOWEST PIZZA DELIVERY • SARGENTO • SARGENTO SHREDS • ENT./ID. OGILVY, CHICAGO • PROD. CO. OGILVY, CHICAGO / FORWARD MOTION MEDIA, CHICAGO • PR AG. OGILVY, CHICAGO USA A01/035 THE DRESS FOR RESPECT • COCA-COLA BRASIL • SCHWEPPES • ENT./ID. OGILVY, SÃO PAULO • PROD. CO. VOLCANO HOTMIND, SÃO PAOLO / JAMUTE, SÃO PAULO / BOLHA, SÃO PAULO BRAZIL A01/043 OCEANS WEEK • AB INBEV • CORONA X PARLEY • ENT./ID. WIEDEN+KENNEDY AMSTERDAM • MED. AG. VIZEUM , LONDON / PHD AUSTRALIA , MELBOURNE • PROD. CO. SKETCH EVENTS, BRIGHTON AND HOVE / MINNOW 11, CALIFORNIA / MPC, AMSTERDAM / LOUPE, AMSTERDAM • PR AG. ABMC, NEW YORK THE NETHERLANDS OTHER FMCG A02/009 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN A02/011 LOVE LINES • CHANDO • CHINA MOTHER’S DAY CAMPAIGN • ENT./ID. OGILVY SHANGHAI • PR AG. OGILVY SHANGHAI

GERMANY CHINA

HEALTHCARE A03/001 OSTENDERS • AZ DAMIAAN HOSPITAL • WORKING AS A NURSE • ENT./ID. D-ARTAGNAN, BRUGGES • MED. AG. D-ARTAGNAN, BRUGGES • PROD. CO. GERONIMO, ANTWERP / BEELDCOLLECTIEF, KORTRIJK • PR AG. D-ARTAGNAN, BRUGGES A03/007 LIFE LOLLI • KMSZ (BONE MARROW DONATION CENTER) • LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES • ENT./ID. BBDO, DÜSSELDORF • MED. AG. FUSE, DÜSSELDORF / OMD GERMANY, DÜSSELDORF / AREASOLUTIONS, HAMBURG • PROD. CO. CRAFTWORK, DÜSSELDORF • PR AG. KETCHUM PLEON, DÜSSELDORF A03/013 INTERNET’S RESIDENCY EXAM • REGINA MARIA HEALTHCARE NETWORK • PRIVATE HEALTHCARE • ENT./ID. MCCANN BUCHAREST • PR AG. MCCANN PR, BUCHAREST A03/022 POLLEN COUTURE • ZYRTEC • ZYRTEC • ENT./ID. FLEISHMANHILLARD, SYDNEY / TBWA\SYDNEY • PROD. CO. FLEISHMANHILLARD, SYDNEY / TBWA\SYDNEY • PR AG. FLEISHMANHILLARD, SYDNEY / TBWA\SYDNEY

BELGIUM GERMANY ROMANIA AUSTRALIA

CONSUMER DURABLES A04/002 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS A04/005 THE (SENIOR) GAME CHANGERS • LENOVO • COMPUTERS • ENT./ID. EHRENSTRAHLE DDB, STOCKHOLM • MED. AG. EHRENSTRAHLE DDB, STOCKHOLM • PROD. CO. LINK FILM, UPPSALA / EHRENSTRAHLE DDB, STOCKHOLM • PR AG. EHRENSTRAHLE DDB, STOCKHOLM A04/014 BIXBY VOICE FOREVER • SAMSUNG ELECTRONICS • BIXBY VIRTUAL ASSISTANT • ENT./ID. CHEIL INDIA, GURGAON / CHEIL WORLDWIDE , SEOUL • PROD. CO. CRAZY FEW FILMS, MUMBAI / FLYING ELEPHANT FILMS, NEW DELHI • PR AG. CHEIL INDIA, GURGAON AUTOMOTIVE A05/003 POLO UNFAIL • VOLKSWAGEN • VOLKSWAGEN POLO • ENT./ID. DDB SYDNEY • PROD. CO. RIOT CONTENT, NORTHCOTE A05/005 TEENS PROVE THEIR STREETTREAD • MICHELIN NORTH AMERICA • TIRE MANUFACTURER • ENT./ID. KETCHUM, NEW YORK • MED. AG. KETCHUM, NEW YORK • PROD. CO. KETCHUM, NEW YORK • PR AG. KETCHUM, NEW YORK A05/016 COMPETITORS’ SALE • VOLVO • VOLVO • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

FRANCE SWEDEN INDIA AUSTRALIA USA BRAZIL

RETAIL A06/015 IHOB: THE DAY IHOP FLIPPED THE SCRIPT • IHOP • IHOP STEAKBURGERS • ENT./ID. DEVRIES GLOBAL, NEW YORK / DROGA5, NEW YORK • MED. AG. INITIATIVE, LOS ANGELES • PR AG. DEVRIES GLOBAL, NEW YORK USA A06/017 BE AN OUTSIDER AT WORK • L.L.BEAN • OUTDOOR FASHION RETAILER • ENT./ID. JACK MORTON WORLDWIDE, BOSTON • MED. AG. MULLENLOWE MEDIAHUB, BOSTON • PROD. CO. JACK MORTON WORLDWIDE, BOSTON • PR AG. WEBER SHANDWICK, BOSTON USA A06/032 THE BIGGEST SECRET DIET • ALBERT HEIJN WITH SUPPORT OF THE DUTCH DIABETES FUND • SUGAR • ENT./ID. TBWA\NEBOKO, AMSTERDAM • PROD. CO. VIDIBOKO, AMSTERDAM / AMBASSADORS, AMSTERDAM / NEXT EDIT REGIE & POSTPRODUCTION, BUSSUM THE NETHERLANDS A06/036 FAMILIARISED • IKEA • IKEA • ENT./ID. MCCANN SPAIN , MADRID • PROD. CO. HARRY, MADRID SPAIN TRAVEL A07/004 IT’S A WONDERFUL LINE • VIRGIN TRAINS • VIRGIN TRAINS • ENT./ID. THE ROMANS, LONDON • MED. AG. THE ROMANS, LONDON • PROD. CO. THE ROMANS, LONDON • PR AG. THE ROMANS, LONDON A07/008 MIND THE GAP • BERLINER VERKEHRSBETRIEBE • BVG • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. MEDIAMONKS, HILVERSUM / CUBIRD, BERLIN / LOFT TONSTUDIOS, BERLIN A07/013 THE SOCIAL MEDIA SITTER • IBIS/ACCOR HOTELS • DIGITAL DETOX SERVICE • ENT./ID. JUNG VON MATT/LIMMAT, ZÜRICH • MED. AG. KINGFLUENCERS, ZURICH • PROD. CO. CZAR FILM , ZÜRICH / JINGLE JUNGLE, ZÜRICH • PR AG. KINGFLUENCERS, ZURICH A07/022 FLY WITH US • FLYBONDI • FLYBONDI • ENT./ID. GREY ARGENTINA, BUENOS AIRES • MED. AG. GLOBAL MIND, BUENOS AIRES • PR AG. ADVERPR, BUENOS AIRES A07/025 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK A07/033 CLOSED FOR MAINTAINANCE - OPEN FOR VOLUNTOURISM • VISIT FAROE ISLANDS • THE FAROE ISLANDS • ENT./ID. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN • PROD. CO. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN • PR AG. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN / TRAVEL PR, LONDON / EHRENBERG KOMMUNIKATION, COPENHAGEN / MGA MEDIAGROUP, KOBENHAVN K LEISURE A08/004 NO CEDAR. NO LEBANON. • LEBANESE BASKETBALL FEDERATION • SAVE OUR CEDARS • ENT./ID. VMLY&R, DUBAI

UNITED KINGDOM GERMANY SWITZERLAND ARGENTINA COLOMBIA DENMARK

UNITED ARAB EMIRATES

MEDIA / ENTERTAINMENT A09/008 CODE NAME: URI • URI: THE SURGICAL STRIKE • MOTION PICTURE/ MOVIE • ENT./ID. DENTSU WEBCHUTNEY, MUMBAI • MED. AG. DENTSU WEBCHUTNEY, MUMBAI • PROD. CO. DENTSU WEBCHUTNEY, MUMBAI • PR AG. DENTSU WEBCHUTNEY, MUMBAI INDIA A09/017 THE BLANK EDITION • AN-NAHAR • NEWSPAPER PUBLICATIONS & MEDIA • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. IMPACT PORTER NOVELLI, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI UNITED ARAB EMIRATES A09/026 THE FOOLITZER PRIZES • E-FARSAS • INSTITUTIONAL • ENT./ID. LEO BURNETT TAILOR MADE, SÃO PAULO • PROD. CO. ASTEROIDE FILMS, CURITIBA / EVIL TWIN, SÃO PAULO BRAZIL A09/027 SISTER OF MAN • AN-NAHAR • BRAND IMAGE • ENT./ID. GREY, DUBAI • MED. AG. PIKASSO, BEIRUT UNITED ARAB EMIRATES A09/033 WE SPEAK • METRO • METRO • ENT./ID. MARURI GREY, GUAYAQUIL • MED. AG. MARURI GREY, GUAYAQUIL • PROD. CO. TOWN HOUSE, GUAYAQUIL • PR AG. MARURI GREY, GUAYAQUIL ECUADOR CONSUMER SERVICES / B2B A10/003 SANS FORGETICA • RMIT UNIVERSITY • RMIT UNIVERSITY EDUCATION • ENT./ID. NAKED COMMUNICATIONS, SYDNEY • PROD. CO. NAKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY • PR AG. NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE A10/014 KICKING DOWN BARRIERS • ANZ • BRAND • ENT./ID. TBWA\MELBOURNE • PROD. CO. TBWA\MELBOURNE • PR AG. TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE A10/033 UCB AGROBANKING PROJECT • UCB - UCASH, SHWAPNO • MOBILE BANKING SERVICE • ENT./ID. GREY BANGLADESH, DHAKA A10/035 THE ART GAP EXHIBITION • STANDARD CHARTERED BANK • INSTITUTIONAL • ENT./ID. TBWA\RAAD, DUBAI • MED. AG. CARAT, DUBAI • PROD. CO. BOLT, DUBAI • PR AG. TBWA\RAAD, DUBAI

AUSTRALIA AUSTRALIA BANGLADESH UNITED ARAB EMIRATES

NOT FOR PROFIT/CHARITY/GOVERNMENT A11/028 SOUND OF SEA • SEA SHEPHERD • NGO • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS FRANCE A11/031 A DAY TO REMEMBER • FONDATION POUR LA RECHERCHE MÉDICALE (FRM) • NGO • ENT./ID. CLM BBDO, PARIS • PROD. CO. THE MIX MEN, PARIS FRANCE A11/032 SLEEPING FLAGS • O.N.E. • CHARITY DONATION • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN • PROD. CO. / RAYGUN, DUBLIN • PR AG. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN IRELAND A11/035 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON UNITED KINGDOM A11/044 I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE • OCEANA • INSTITUTIONAL • ENT./ID. MCCANN LIMA • MED. AG. UM, LIMA • PROD. CO. CRAFT LIMA • PR AG. LA ESQUINA, LIMA PERU A11/047 UNQUIET VOICES • ANAIS ASSOCIATION • DOMESTIC VIOLENCE • ENT./ID. CENTRADE CHEIL, BUCHAREST • MED. AG. CENTRADE CHEIL, BUCHAREST • PROD. CO. STUDIOSET, BUCHAREST / ATELIERU, BUCHAREST • PR AG. BAD UNICORN, BUCHAREST ROMANIA A11/048 ENDANGERED SYNDROME • CANADIAN DOWN SYNDROME SOCIETY • SUPPORT FOR CANADIAN DOWN SYNDROME SOCIETY • ENT./ID. FCB CANADA, TORONTO • MED. AG. UM CANADA, TORONTO • PROD. CO. FCB CANADA, TORONTO / SAINTS EDITORIAL, TORONTO / THE VANITY, TORONTO / SILENT JOE, TORONTO / HAPPINESS SAIGON / AN FCB ALLIANCE, HO CHI MINH CITY CANADA A11/050 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA PERU A11/056 #BRAILLEBRICKSFORALL • DORINA NOWILL FOUNDATION FOR THE BLIND • #BRAILLEBRICKSFORALL • ENT./ID. LEW’LARA\TBWA, SÃO PAULO • MED. AG. LEW’LARA\TBWA, SÃO PAULO • PROD. CO. DELICATESSEN FILMES, SÃO PAULO / MUGSHOT, SÃO PAULO • PR AG. TRE ASSESSORIA, SÃO PAULO / ADVICE COMUNICACAO CORPORATIVA, SÃO PAULO BRAZIL A11/057 THE COLOR EXPERIMENT • SOM • SAMEN ONDERWIJS MAKEN • ENT./ID. TBWA\BELGIUM, BRUSSELS • MED. AG. TBWA\BELGIUM, BRUSSELS • PROD. CO. TBWA\BELGIUM, BRUSSELS • PR AG. TBWA\BELGIUM, BRUSSELS BELGIUM UNITED KINGDOM A11/063 TWINKLE TWINKLE LITTLE HEART • TINY TICKERS • CHARITY TINY TICKERS • ENT./ID. GOLIN, LONDON • PROD. CO. GOLIN, LONDON / THOMAS FORSYTH, LONDON / BURNING REEL PRODUCTIONS, LONDON • PR AG. GOLIN, LONDON A11/074 TOXIC TOBY • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • ENT./ID. MCCANN LONDON • MED. AG. MCCANN LONDON • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON UNITED KINGDOM A11/080 SECOND CHANCES • DONATE LIFE CALIFORNIA • DONATE LIFE CALIFORNIA • ENT./ID. CASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK • PROD. CO. CRAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY • PR AG. MCCANN NEW YORK USA A11/096 WWF I’M AN ENDANGERED SPECIES • WWF • NON PROFIT • ENT./ID. 2012 AGENCY, WARSAW • PROD. CO. PAPAYA FILMS, WARSAW / COLOROFFON , WARSAW • PR AG. IMAGO PUBLIC RELATIONS , KATOWICE POLAND A11/097 THE ZERO TOLERANCE RIBBON • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI UNITED ARAB EMIRATES ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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LIONS DAILY NEWS / TUESDAY / JUNE 18 / 2019

COMMUNITY BUILDING & MANAGEMENT B02/003 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO B02/014 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON B02/031 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO B02/036 THE REAL MACHADO • UNIVERSITY ZUMBI DOS PALMARES • CORPORATE • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

BRAZIL UNITED KINGDOM BRAZIL BRAZIL

REAL-TIME RESPONSE B03/001 BAGELGATE • KRAFT-HEINZ • PHILADELPHIA CREAM CHEESE • ENT./ID. DROGA5, NEW YORK • MED. AG. STARCOM, CHICAGO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK USA B03/015 THE ELECTRIC HELPER • CHEVROLET • BOLT EV • ENT./ID. COMMONWEALTH//MCCANN, MEXICO CITY / MCCANN MEXICO CITY • PROD. CO. COMMONWEALTH//MCCANN, MEXICO CITY • PR AG. COMMONWEALTH//MCCANN, MEXICO CITY MEXICO B03/019 HAMBERDERS • BURGER KING • FAST FOOD • ENT./ID. MULLENLOWE, BOSTON • MED. AG. MULLENLOWE, BOSTON • PROD. CO. MULLENLOWE, BOSTON • PR AG. MULLENLOWE, BOSTON USA B03/025 THE GRAND FINALE • HEINEKEN • HEINEKEN • ENT./ID. PUBLICIS BRASIL, SÃO PAULO • MED. AG. PUBLICIS BRASIL, SÃO PAULO • PROD. CO. PUBLICIS BRASIL, SÃO PAULO • PR AG. PUBLICIS BRASIL, SÃO PAULO BRAZIL B03/035 BLACK SALARY FRIDAY • INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) - BRAZIL’S IDENTITIES INSTITUTE • INSTITUTIONAL • ENT./ID. LEO BURNETT TAILOR MADE, SÃO PAULO • PROD. CO. S DE SAMBA, SÃO PAULO • PR AG. MÇQUINA COHN & WOLFE, SAO PAULO BRAZIL CO-CREATION & USER GENERATED CONTENT B04/006 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS FRANCE B04/007 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO BRAZIL B04/021 I LOVE MY BALLS • LIGA CONTRA EL CANCER • CLINICAL CHECK-UP • ENT./ID. WUNDERMAN THOMPSON, LIMA / WUNDERMAN PHANTASIA, LIMA • MED. AG. WUNDERMAN PHANTASIA, LIMA • PROD. CO. SANTIAGO, LIMA / DIEGO DIBÎS SOUND LAB, LIMA / DANIEL BENGOA PHOTOGRAPHY, LIMA • PR AG. ORANGE 360, LIMA PERU B04/023 THE PEOPLE’S INK • LA PRENSA • DIARIO LA PRENSA • ENT./ID. TBWA\NICARAGUA, MANAGUA • MED. AG. LA PRENSA, RIOBAMBA • PROD. CO. TBWA\NICARAGUA, MANAGUA / LA PRENSA, RIOBAMBA NICARAGUA B04/032 REBUILDING HISTORY • NATIONAL MUSEUM • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. A2 IMAGE, SAO PAULO / THE END POST, SAO PAULO / LUCHA LIBRE AUDIO, SÃO PAULO BRAZIL B04/044 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON UNITED KINGDOM INNOVATIVE USE OF SOCIAL MEDIA B05/016 THE SOCIAL MEDIA SITTER • IBIS/ACCOR HOTELS • DIGITAL DETOX SERVICE • ENT./ID. JUNG VON MATT/LIMMAT, ZÜRICH • MED. AG. KINGFLUENCERS, ZURICH • PROD. CO. CZAR FILM , ZÜRICH / JINGLE JUNGLE, ZÜRICH • PR AG. KINGFLUENCERS, ZURICH SWITZERLAND B05/031 #STILLSPEAKINGUP • PROPUESTA CÊVICA AC • LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. • ENT./ID. PUBLICIS MEXICO, MEXICO CITY • MED. AG. STARCOM, MEXICO CITY / TWITTER, MEXICO CITY • PROD. CO. PRODIGIOUS MEXICO, MEXICO CITY / VISUAL WARS, MEXICO CITY • PR AG. DAMSKY, MEXICO CITY MEXICO WEBSITES & MICROSITES B06/003 100 WORDS PAIN_TING • SAVE THE CHILDREN KOREA • CHILDREN’S RIGHTS • ENT./ID. OVERMAN, SEOUL • MED. AG. OVERMAN, SEOUL • PROD. CO. WALKING ON THE BLUE, SEOUL • PR AG. OVERMAN, SEOUL B06/007 THE UNKNOWN FACE • HISTORIAL DE LA GRANDE GUERRE DE PERONNE • CENTENAIRE 14-18 • ENT./ID. FF PARIS • PROD. CO. MERCI-MICHEL, PARIS

SOUTH KOREA FRANCE

PR EFFECTIVESNESS C02/012 RICE KRISPIES TREATS® LOVE NOTES • KELLOGG RICE KRISPIES TREATS • RICE KRISPIES TREATS • ENT./ID. EDELMAN, CHICAGO • MED. AG. STARCOM, CHICAGO • PROD. CO. GALLAS LABEL & DECAL, CHICAGO / OPTIMUS, CHICAGO • PR AG. EDELMAN, CHICAGO USA C02/018 88 YEAR OLD NEWS ANCHOR • FUNDACIÓN LAS ROSAS • FUNDACIÓN LAS ROSAS • ENT./ID. MCCANN SANTIAGO, SANTIAGO • PR AG. MCCANN SANTIAGO, SANTIAGO CHILE C02/019 I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE • OCEANA • INSTITUTIONAL • ENT./ID. MCCANN LIMA • MED. AG. UM, LIMA • PROD. CO. CRAFT LIMA • PR AG. LA ESQUINA, LIMA PERU C02/021 LOVE LINES • CHANDO • CHINA MOTHER’S DAY CAMPAIGN • ENT./ID. OGILVY SHANGHAI • PR AG. OGILVY SHANGHAI CHINA C02/024 BIG MAC 50TH ANNIVERSARY • MCDONALD’S • BIG MAC • ENT./ID. GOLIN, CHICAGO / MCDONALDS, CHICAGO • MED. AG. GOLIN, CHICAGO / MCDONALDS, CHICAGO • PROD. CO. GOLIN, CHICAGO / DESIGN BY DISRUPTION, NEW YORK / THE MARKETING STORE, CHICAGO / OSBORNE COINAGE, CINCINNATI / MPC, NEW YORK • PR AG. GOLIN, CHICAGO / MCDONALDS, CHICAGO USA C02/029 RANG-TAN • ICELAND FOODS LTD • GROCERIES • ENT./ID. WEBER SHANDWICK, MANCHESTER / MOTHER, LONDON / TAYLOR HERRING, LONDON • MED. AG. TAYLOR HERRING, LONDON • PROD. CO. TAYLOR HERRING, LONDON • PR AG. WEBER SHANDWICK, MANCHESTER / TAYLOR HERRING, LONDON UNITED KINGDOM MEDIA RELATIONS D01/002 THE REAL KASHMIR • ADIDAS • OFFICIAL PARTNERSHIP WITH REAL KASHMIR FC (FOOTBALL CLUB) • ENT./ID. CHEIL INDIA, GURGAON • MED. AG. ADIDAS, GURGAON / REAL KASHMIR FC, SRINAGAR • PROD. CO. THE DZU FILM COMPANY, GURGAON • PR AG. ADIDAS, GURGAON / REAL KASHMIR FC, SRINAGAR INDIA D01/003 #COVERTHEPROGRESS • DISCOVER PUERTO RICO • TRAVEL & TOURISM • ENT./ID. KETCHUM, NEW YORK • MED. AG. KETCHUM, NEW YORK • PROD. CO. KETCHUM, NEW YORK • PR AG. KETCHUM, NEW YORK USA D01/007 FLEMISH MASTERS VS SOCIAL MEDIA IN THE 21TH CENTURY • VISIT FLANDERS • FLEMISH MASTERS • ENT./ID. BOWLING BRANDS, ANTWERP • PROD. CO. CZAR, BRUSSELS • PR AG. FLRISH, ANTWERP BELGIUM D01/019 PLANET OR PLASTIC • NATIONAL GEOGRAPHIC • NATIONAL GEOGRAPHIC • ENT./ID. MCCANN NEW YORK USA D01/024 READ MORE. LISTEN MORE. • UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS • WORLD PRESS FREEDOM DAY • ENT./ID. DROGA5, NEW YORK • MED. AG. HEARTS & SCIENCE, NEW YORK / THE NEW YORK TIMES, NEW YORK • PROD. CO. SECOND CHILD, NEW YORK USA D01/029 RANG-TAN • ICELAND FOODS LTD • GROCERIES • ENT./ID. WEBER SHANDWICK, MANCHESTER / MOTHER, LONDON / TAYLOR HERRING, LONDON • MED. AG. TAYLOR HERRING, LONDON • PROD. CO. TAYLOR HERRING, LONDON • PR AG. WEBER SHANDWICK, MANCHESTER / TAYLOR HERRING, LONDON UNITED KINGDOM D01/030 THE LAND OF FREE PRESS • HELSINGIN SANOMAT • HELSINGIN SANOMAT NEWSPAPER • ENT./ID. TBWA\HELSINKI • MED. AG. TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI • PROD. CO. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI • PR AG. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI FINLAND USE OF EVENTS & STUNTS D02/005 HIDDEN FLAG • FELGTB/ELDIARIO.ES • FELGTB • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. CO. PRIMO CONTENT, BARCELONA SPAIN D02/015 SOUND OF LIGHT • HUAWEI • HUAWEI MATE 20 PRO • ENT./ID. OGILVY GERMANY, FRANKFURT • MED. AG. WAVEMAKER, BERLIN • PROD. CO. UNIT9, LONDON / STUDIO FUNK, BERLIN / PIRATES ‘N PARADISE BERLIN • PR AG. GRAYLING, WIEN / OGILVY GERMANY, FRANKFURT GERMANY D02/016 PAVING FOR PIZZA • DOMINO’S PIZZA • DOMINO’S PIZZA • ENT./ID. DOMINO’S PIZZA, ANN ARBOR / CRISPIN PORTER BOGUSKY+, BOULDER • MED. AG. CRISPIN PORTER BOGUSKY+, BOULDER • PROD. CO. CRISPIN PORTER BOGUSKY+, BOULDER • PR AG. CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR USA D02/018 THE HEALING HOUSE • CASEY HOUSE • HIV/AIDS AWARENESS • ENT./ID. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO • PROD. CO. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO / WESTSIDE STUDIO, TORONTO • PR AG. NARRATIVE, TORONTO CANADA D02/020 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO BRAZIL D02/026 REESE’S HALLOWEEN CANDY CONVERTER • REESE’S • REESE’S PEANUT BUTTER CUPS • ENT./ID. ZENO GROUP, NEW YORK / ANOMALY, NEW YORK / THE HERSHEY COMPANY • MED. AG. ZENO GROUP, NEW YORK • PROD. CO. FILL IN THE BLANK PRODUCTIONS, NEW YORK • PR AG. ZENO GROUP, NEW YORK USA D02/027 THE UNBREAKABLE RAINBOW • UNILEVER - BEN&JERRY’S • CSR EVENT • ENT./ID. 180HEARTBEATS+JUNG V MATT , WARSAW • PROD. CO. 180HEARTBEATS+JUNG V MATT , WARSAW • PR AG. 180HEARTBEATS+JUNG V MATT , WARSAW POLAND D02/037 PORTER NOVELLI’S STOP TRAFFICK CAMPAIGN • STREET GRACE • ADVOCACY AND AWARENESS CAMPAIGN • ENT./ID. PORTER NOVELLI ATLANTA / BBDO ATLANTA • PROD. CO. BBDO ATLANTA • PR AG. PORTER NOVELLI ATLANTA USA D02/045 FRANCE ACCESSIBLE • APF FRANCE HANDICAP • FRANCE ACCESSIBLE • ENT./ID. BRAND STATION, PARIS FRANCE D02/114 TWINKLE TWINKLE LITTLE HEART • TINY TICKERS • CHARITY TINY TICKERS • ENT./ID. GOLIN, LONDON • PROD. CO. GOLIN, LONDON / THOMAS FORSYTH, LONDON / BURNING REEL PRODUCTIONS, LONDON • PR AG. GOLIN, LONDON UNITED KINGDOM D02/118 CONFISCATED TOYS • PEOPLE IN NEED • PEOPLE IN NEED • ENT./ID. VMLY&R PRAGUE • MED. AG. WAVEMAKER CZECH, PRAHA 3 • PROD. CO. GPS PRODUCTION, PRAGUE • PR AG. VMLY&R PRAGUE CZECH REPUBLIC D02/122 IKEA HE(ART) SCANNER • IKEA • IKEA ART COLLECTION • ENT./ID. OGILVY & SOCIAL.LAB BELGIUM, BRUSSELS / OGILVY, BRUSSELS • MED. AG. OGILVY, BRUSSELS • PROD. CO. OGILVY, BRUSSELS • PR AG. OGILVY, BRUSSELS BELGIUM D02/143 GRAVE OF THRONES • FOXTEL • PAY TV • ENT./ID. DDB SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY • PR AG. MANGO, SYDNEY AUSTRALIA D02/162 SLEEPING FLAGS • O.N.E. • CHARITY DONATION • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN • PROD. CO. ANTIDOTE FILMS, DUBLIN / RAYGUN, DUBLIN • PR AG. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN IRELAND D02/163 PHILIPS #SHAVETOREMEMBER • PHILIPS & THE NELSON MANDELA FOUNDATION • PHILIPS • ENT./ID. OGILVY JOHANNESBURG • PR AG. OGILVY JOHANNESBURG SOUTH AFRICA CELEBRITY, INFLUENCERS & LEADERS D03/001 CHOOSE THE MOUSTACHE • PESCANOVA • SHRIMPS • ENT./ID. LOLA MULLENLOWE, MADRID • MED. AG. WAVEMAKER GLOBAL, MAJADAHONDA • PROD. CO. HARRY, MADRID • PR AG. PORTER NOVELLI, MADRID SPAIN D03/012 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK USA D03/027 LIFE LOLLI • KMSZ (BONE MARROW DONATION CENTER) • LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES • ENT./ID. BBDO, DÜSSELDORF • MED. AG. FUSE, DÜSSELDORF / OMD GERMANY, DÜSSELDORF / AREASOLUTIONS, HAMBURG • PROD. CO. CRAFTWORK, DÜSSELDORF • PR AG. KETCHUM PLEON, DÜSSELDORF GERMANY D03/033 LUNA BAR EQUAL PAY CAMPAIGN • CLIF BAR & COMPANY • LUNA BAR • ENT./ID. GOLIN, LOS ANGELES / LUNA BAR, EMERYVILLE • PROD. CO. WHERE THE BUFFALO ROAM, OAKLAND • PR AG. GOLIN, LOS ANGELES USA D03/036 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON UNITED KINGDOM D03/038 SONRIE VENEZUELA • VENMUNDO • SONRIE VENEZUELA • ENT./ID. MARURI GREY, GUAYAQUIL • MED. AG. MARURI GREY, GUAYAQUIL • PROD. CO. TOWN HOUSE, GUAYAQUIL • PR AG. MARURI GREY, GUAYAQUIL ECUADOR D03/039 INSTRUMENT OF HOPE • SHINEMSD • SHINE MSD • ENT./ID. PUBLICIS, NEW YORK • PROD. CO. NICE PIXELS, NEW YORK • PR AG. JANICE & ASSOCIATES PR, HAUPPAGE USA D03/049 LIFESTREAMS • FUNDACIÓN PERUANA DE CÁNCER • FUNDACIÓN PERUANA DE CÁNCER • ENT./ID. WUNDERMAN THOMPSON, LIMA / WUNDERMAN PHANTASIA, LIMA • PROD. CO. VOING STUDIO, LIMA / BARBA ROJA AUDIO, LIMA • PR AG. METRICA, LIMA PERU D03/052 MY OTHER TEAM IS MEXICO • WELLS FARGO • FINANCE • ENT./ID. BBDO SAN FRANCISCO USA D03/056 RENT A FINN • VISIT FINLAND – THE FINNISH TOURIST BOARD • DESTINATION FINLAND • ENT./ID. SEK | PART OF GREY, HELSINKI • MED. AG. DAGMAR, HELSINKI • PROD. CO. SEK | PART OF GREY, HELSINKI / COCOA , HELSINKI / CREUNA FINLAND, HELSINKI • PR AG. SEK | PART OF GREY, HELSINKI / BUSINESS FINLAND, HELSINKI FINLAND D03/060 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN FRANCE D03/074 THE GRAND FINALE • HEINEKEN • HEINEKEN • ENT./ID. PUBLICIS BRASIL, SÃO PAULO • MED. AG. PUBLICIS BRASIL, SÃO PAULO • PROD. CO. PUBLICIS BRASIL, SÃO PAULO • PR AG. PUBLICIS BRASIL, SÃO PAULO BRAZIL D03/077 THE SENSE OF COCOA • BBVA • BBVA • ENT./ID. LLYC, MADRID • PROD. CO. LLYC, MADRID • PR AG. LLYC, MADRID SPAIN D03/085 I TOUCH MYSELF PROJECT X SERENA • BERLEI • BREAST CANCER AWARENESS • ENT./ID. WUNDERMAN THOMPSON, SYDNEY / J. WALTER THOMPSON, SYDNEY • PROD. CO. COLLIDER, SYDNEY / HOGARTH WORLDWIDE, SYDNEY / SONG ZU, SYDNEY AUSTRALIA D03/086 DEEP FRAUD • HSBC • ONLINE FRAUD AWARENESS • ENT./ID. WEBER SHANDWICK, LONDON • MED. AG. PHD, LONDON • PROD. CO. WEBER SHANDWICK, LONDON • PR AG. WEBER SHANDWICK, LONDON UNITED KINGDOM D03/099 #STOPMITHANI • HDFC BANK • HDFC BLOOD DONATION CAMPS • ENT./ID. LEO BURNETT INDIA, MUMBAI INDIA ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

LAUNCH / RE-LAUNCH D04/010 BLACKOUT TRACK • ASICS • GEL-KAYNO 25 RUNNING SHOES • ENT./ID. EDELMAN, LONDON • PROD. CO. UNIT9, LONDON • PR AG. EDELMAN, LONDON D04/015 LIFE LOLLI • KMSZ (BONE MARROW DONATION CENTER) • LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES • ENT./ID. BBDO, DÜSSELDORF • MED. AG. FUSE, DÜSSELDORF / OMD GERMANY, DÜSSELDORF / AREASOLUTIONS, HAMBURG • PROD. CO. CRAFTWORK, DÜSSELDORF • PR AG. KETCHUM PLEON, DÜSSELDORF D04/018 SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE • DIAGEO • TANQUERAY FLOR DE SEVILLA • ENT./ID. PS21, MADRID • MED. AG. CARAT , MADRID • PR AG. LA MAS CHULA, MADRID D04/023 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK D04/041 AN UNREPEATABLE PHOTOGRAPH? • TRAPA CHOCOLATES • TRAPA - PALM OIL FREE CHOCOLATES • ENT./ID. FCB&FIRE, MADRID • PROD. CO. BLUA, BARCELONA

69

UNITED KINGDOM GERMANY SPAIN USA SPAIN

BRAND VOICE & STORYTELLING D05/009 MY SPECIAL AFLAC DUCK • AFLAC • MY SPECIAL AFLAC DUCK • ENT./ID. AFLAC, COLUMBUS / CAROL CONE ON PURPOSE, NEW YORK • PROD. CO. SPROUTEL, PROVIDENCE / YOU ARE HERE, ATLANTA / THE NATION OF ARTISTS, LOS ANGELES / MOTHER NATURE NETWORK, ATLANTA • PR AG. MARINA MAHER COMMUNICATIONS, NEW YORK / KWI COMMUNICATIONS, ATLANTA / FLEISHMANHILLARD ATLANTA USA D05/015 PETAL PAINT • JAT HOLDING • JAT PAINTS PETAL PAINT • ENT./ID. LEO BURNETT, TORONTO / LEO BURNETT, COLOMBO • PROD. CO. LEO BURNETT, TORONTO / LEO BURNETT, COLOMBO CANADA D05/028 ALL TOGETHER CEREAL • KELLOGG’S • KELLOGG’S CEREAL • ENT./ID. LEO BURNETT CHICAGO • MED. AG. STARCOM, CHICAGO • PROD. CO. DIGITAS, NEW YORK USA D05/029 KRAFT NOW PAY LATER • KRAFT HEINZ • KRAFT HEINZ • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. LEO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON USA D05/037 COLA TRUCE • PEPSI • BRAND PEPSI • ENT./ID. TRACYLOCKE, WILTON • MED. AG. ACCELERATION, NEW YORK / VAYNERMEDIA, NEW YORK • PROD. CO. TRACYLOCKE, WILTON • PR AG. ACCELERATION, NEW YORK USA D05/039 A UNIQUE BOND • BOEHRINGER INGELHEIM • PHARMA COMPANY • ENT./ID. BURSON COHN & WOLFE, LONDON • MED. AG. BURSON COHN & WOLFE, LONDON • PROD. CO. BURSON COHN & WOLFE, LONDON • PR AG. BURSON COHN & WOLFE, LONDON UNITED KINGDOM D05/050 CHANGING THE GAME • MICROSOFT • XBOX • ENT./ID. MCCANN NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK / SONIC UNION, NEW YORK • PR AG. WAGGENER EDSTROM, SEATTLE USA D05/057 WE BELIEVE • GILLETTE • GROOMING - BLADES AND RAZORS • ENT./ID. MMK+, NEW YORK / GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. GREY NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK USA D05/063 REFRAMING HONG KONG • HONG KONG TOURISM BOARD • TOURISM • ENT./ID. GREY HONG KONG • PROD. CO. GREY HONG KONG • PR AG. HONG KONG TOURISM BOARD HONG KONG D05/065 02.38 AM • SNCF • SNCF RESEAU • ENT./ID. TBWA\PARIS / DAN PARIS • PROD. CO. TBWA\ELSE, PARIS FRANCE D05/067 THE WRONG ANTHEM • LEBANESE BASKETBALL FEDERATION • SAVE OUR CEDARS • ENT./ID. VMLY&R, DUBAI / Y&R DUBAI UNITED ARAB EMIRATES D05/068 THE REMARKABLE HEDY • STABILO INTERNATIONAL GMBH • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB DÜSSELDORF • MED. AG. DDB DÜSSELDORF • PROD. CO. DDB DÜSSELDORF • PR AG. DDB DÜSSELDORF GERMANY CONTENT-LED ENGAGEMENT & MARKETING D06/001 100 WORDS PAIN_TING • SAVE THE CHILDREN KOREA • CHILDREN’S RIGHTS • ENT./ID. OVERMAN, SEOUL • MED. AG. OVERMAN, SEOUL • PROD. CO. WALKING ON THE BLUE, SEOUL • PR AG. OVERMAN, SEOUL D06/008 AUSTRALIA’S WORST SERIAL KILLER • HEART FOUNDATION AUSTRALIA • HEART DISEASE AWARENESS AND ADVOCACY • ENT./ID. NEWS CORP AUSTRALIA, SYDNEY • MED. AG. NEWS CORP AUSTRALIA, SYDNEY / CUSTOMEDIA, SYDNEY • PROD. CO. NEWS CORP AUSTRALIA, SYDNEY • PR AG. NEWS CORP AUSTRALIA, SYDNEY / THE HEART FOUNDATION OF AUSTRALIA, SYDNEY D06/011 TRUCK ART CHILDFINDER • BERGER PAINTS • BERGER PAINTS • ENT./ID. BBDO PAKISTAN, LAHORE • MED. AG. BBDO PAKISTAN, LAHORE • PROD. CO. SARAH TAREEN PRODUCTIONS, LAHORE • PR AG. BBDO PAKISTAN, LAHORE D06/022 RAILROAD TIES • ANCESTRY • HISTORICAL RECORDS/ DATABASE • ENT./ID. WEBER SHANDWICK, NEW YORK • MED. AG. OMD USA, LOS ANGELES • PROD. CO. CONTENT COLLECTIVE, LOS ANGELES / SUNDANCE TV, NEW YORK / MASS APPEAL, NEW YORK • PR AG. WEBER SHANDWICK, NEW YORK D06/023 WE BELIEVE • GILLETTE • GROOMING - BLADES AND RAZORS • ENT./ID. MMK+, NEW YORK / GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. GREY NEW YORK / SOMESUCH , LOS ANGELES • PR AG. MMK+, NEW YORK USE OF TECHNOLOGY D07/001 THE GENDERLESS VOICE • COPENHAGEN PRIDE • Q, THE GENDERLESS VOICE • ENT./ID. VIRTUE, COPENHAGEN • PROD. CO. VIRTUE, COPENHAGEN • PR AG. VIRTUE, COPENHAGEN D07/006 MY SPECIAL AFLAC DUCK • AFLAC • MY SPECIAL AFLAC DUCK • ENT./ID. AFLAC, COLUMBUS / CAROL CONE ON PURPOSE, NEW YORK • PROD. CO. SPROUTEL, PROVIDENCE / YOU ARE HERE, ATLANTA / THE NATION OF ARTISTS, LOS ANGELES / MOTHER NATURE NETWORK, ATLANTA • PR AG. MARINA MAHER COMMUNICATIONS, NEW YORK / KWI COMMUNICATIONS, ATLANTA / FLEISHMANHILLARD ATLANTA D07/022 THE UNKNOWN FACE • HISTORIAL DE LA GRANDE GUERRE DE PERONNE • CENTENAIRE 14-18 • ENT./ID. FF PARIS • PROD. CO. MERCI-MICHEL, PARIS D07/038 ART AGAINST BREAST CANCER • JUDIT VIRAG GALLERY • JUDIT VIRAG GALLERY • ENT./ID. DDB BUDAPEST D07/044 02.38 AM • SNCF • SNCF RESEAU • ENT./ID. TBWA\PARIS / DAN PARIS • PROD. CO. TBWA\ELSE, PARIS CORPORATE IMAGE, COMMS & REPUTATION E01/005 MY SPECIAL AFLAC DUCK • AFLAC • MY SPECIAL AFLAC DUCK • ENT./ID. AFLAC, COLUMBUS / CAROL CONE ON PURPOSE, NEW YORK • PROD. CO. SPROUTEL, PROVIDENCE / YOU ARE HERE, ATLANTA / THE NATION OF ARTISTS, LOS ANGELES / MOTHER NATURE NETWORK, ATLANTA • PR AG. MARINA MAHER COMMUNICATIONS, NEW YORK / KWI COMMUNICATIONS, ATLANTA / FLEISHMANHILLARD ATLANTA E01/009 WNBA: TAKE A SEAT, TAKE A STAND • WNBA • WNBA • ENT./ID. EDELMAN, NEW YORK • PR AG. EDELMAN, NEW YORK E01/010 OLD MILK • COOP • COOP • ENT./ID. EDELMAN, LONDON • MED. AG. SCREAM MEDIABYRA, STOCKHOLM • PR AG. EDELMAN, LONDON E01/011 THE INDOOR GENERATION • VELUX • VELUX • ENT./ID. &CO, COPENHAGEN • MED. AG. OATH NORDICS, COPENHAGEN • PROD. CO. BACON, COPENHAGEN • PR AG. WEBER SHANDWICK, EDINBURGH E01/024 STORIES FROM THE STATION • GOOGLE • RAILWIRE • ENT./ID. GOOGLE INDIA, GURGAON / LOWE LINTAS , MUMBAI • PR AG. 6° BCW, NEW DELHI E01/026 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK E01/028 CORAL PIPES • ECOPETROL • ECOPETROL • ENT./ID. ECOPETROL, BOGOTÁ / SANCHO BBDO, BOGOTÁ • PROD. CO. MACARENA&CO, BOGOTÁ E01/030 DELIVERING HOPE • UNITED STATES POSTAL SERVICE • OPERATION SANTA • ENT./ID. MRM//MCCANN, NEW YORK • PROD. CO. MRM//MCCANN, NEW YORK E01/033 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO E01/040 MISS AMERICA 2.0 • MISS AMERICA ORGANIZATION • MISS AMERICA 2.0 REBRAND CAMPAIGN • ENT./ID. VMLY&R, NEW YORK / Y&R NEW YORK • PROD. CO. CLICKON MEDIA, NEW YORK • PR AG. Y&R NEW YORK E01/047 YOUR LOGO HERE • AMBEV • GUARANÇ ANTARCTICA • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. CINE CINEMATOGRAFICA , SÃO PAULO / RAW AUDIO, SÃO PAULO • PR AG. ALMAPBBDO, SÃO PAULO E01/048 WHY ARE THERE NO WOMEN ON OUR BANKNOTES? • BGZ BNP PARIBAS • BGZ BNP PARIBAS • ENT./ID. PUBLICIS, WARSAW • MED. AG. HAVAS WARSAW E01/049 SONOS NASDAQ BELL • SONOS • SONOS • ENT./ID. EDELMAN, LOS ANGELES • PR AG. EDELMAN, LOS ANGELES

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USA USA UNITED KINGDOM DENMARK INDIA COLOMBIA COLOMBIA USA BRAZIL USA BRAZIL POLAND USA

PUBLIC AFFAIRS & LOBBYING E02/002 HUNGRY PUFFS • FOODBANK WA • HUNGRY PUFFS • ENT./ID. THE BRAND AGENCY, PERTH • MED. AG. THE BRAND AGENCY, PERTH • PROD. CO. THE BRAND AGENCY, PERTH • PR AG. THE BRAND AGENCY, PERTH AUSTRALIA E02/010 THE BLANK EDITION • AN-NAHAR • NEWSPAPER PUBLICATIONS & MEDIA • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. IMPACT PORTER NOVELLI, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI UNITED ARAB EMIRATES E02/022 BULLETPROOF WORDS • ARTICLE 19 • BULLETPROOF VEST • ENT./ID. LA DOBLEVIDA, MEXICO CITY • PROD. CO. LA DOBLEVIDA, MEXICO CITY • PR AG. LA DOBLEVIDA, MEXICO CITY MEXICO E02/032 A TEAM OF ONE • TENCENT FOUNDATION, CHINA ORGAN DONATION ADMINISTRATIVE CENTER • ORGAN DONATION • ENT./ID. LOONG, BEIJING / TENCENT MARKETING SOLUTION, SHENZHEN • PROD. CO. FILMPLEXE PRODUCTION HOUSE, BEIJING • PR AG. TENCENT MARKETING SOLUTION, SHENZHEN CHINA CRISIS COMMS & ISSUE MANAGEMENT E03/002 #COVERTHEPROGRESS • DISCOVER PUERTO RICO • TRAVEL & TOURISM • ENT./ID. KETCHUM, NEW YORK • MED. AG. KETCHUM, NEW YORK • PROD. CO. KETCHUM, NEW YORK • PR AG. KETCHUM, NEW YORK E03/014 CLOSED FOR MAINTAINANCE - OPEN FOR VOLUNTOURISM • VISIT FAROE ISLANDS • THE FAROE ISLANDS • ENT./ID. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN • PROD. CO. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN • PR AG. MENSCH, COPENHAGEN / SANSIR, COPENHAGEN / TRAVEL PR, LONDON / EHRENBERG KOMMUNIKATION, COPENHAGEN / MGA MEDIAGROUP, KOBENHAVN K CORPORATE SOCIAL RESPONSIBILITY E04/010 CART WHEELCHAIR • EK-CHAI DISTRIBUTION SYSTEM CO. LTD • TESCO LOTUS SUPERMARKET • ENT./ID. KZY AGENCY, BANGKOK E04/032 THE LAND OF FREE PRESS • HELSINGIN SANOMAT • HELSINGIN SANOMAT NEWSPAPER • ENT./ID. TBWA\HELSINKI • MED. AG. TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI • PROD. CO. TBWA\HELSINKI / S ANOMA MEDIA FINLAND, HELSINKI • PR AG. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI E04/060 BUDWEISER RECUP ARENA • AB INBEV • BUDWEISER • ENT./ID. BOOTLEG, MOSCOW • PROD. CO. SAVE AS IT IS, MOSCOW / SUPERDESIGNERS, MOSCOW / MONOLEAK, MOSCOW • PR AG. PROMO AGE, MOSCOW E04/071 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN E04/073 LIVING SEAWALL • VOLVO CAR AUSTRALIA • VOLVO • ENT./ID. WHITEGREY SYDNEY • PR AG. WHITEGREY SYDNEY E04/082 UCB AGROBANKING • UCB - UCASH, SHWAPNO • MOBILE BANKING SERVICE • ENT./ID. GREY BANGLADESH, DHAKA E04/091 THE SHOWER • HINDUSTAN UNILEVER LIMITED • WATER CONSERVATION AND EDUCATION • ENT./ID. OGILVY MUMBAI • PROD. CO. LITTLE LAMB FILMS, MUMBAI E04/092 THISABLES • IKEA • IKEA THISABLES • ENT./ID. MCCANN, TEL AVIV • MED. AG. UM, TEL AVIV • PROD. CO. MCCANN, TEL AVIV / CRAFT LONDON • PR AG. MCCANN, TEL AVIV E04/099 S.H.E. • P&G • PANTENE • ENT./ID. GREY WEST , LOS ANGELES / GREY COLOMBIA, BOGOTÁ / GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. 4129GREY, ISTANBUL / TOWNHOUSE, NEW YORK • PR AG. MMK+, NEW YORK E04/102 OCEANS WEEK • AB INBEV • CORONA X PARLEY • ENT./ID. WIEDEN+KENNEDY AMSTERDAM • MED. AG. VIZEUM , LONDON / PHD AUSTRALIA , MELBOURNE • PROD. CO. SKETCH EVENTS, BRIGHTON AND HOVE / MINNOW 11, CALIFORNIA / MPC, AMSTERDAM / LOUPE, AMSTERDAM • PR AG. ABMC, NEW YORK INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT E05/006 LENDLEASE MUMS FOR SAFETY • LENDLEASE • PROPERTY • ENT./ID. LENDLEASE, SYDNEY / HOUSTON GROUP , SYDNEY • PROD. CO. IN THE THICKET, SYDNEY SPONSORSHIP & BRAND PARTNERSHIP E06/004 PAVING FOR PIZZA • DOMINO’S PIZZA • DOMINO’S PIZZA • ENT./ID. DOMINO’S PIZZA, ANN ARBOR / CRISPIN PORTER BOGUSKY+, BOULDER • MED. AG. CRISPIN PORTER BOGUSKY+, BOULDER • PROD. CO. CRISPIN PORTER BOGUSKY+, BOULDER • PR AG. CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR E06/016 A DAY TO REMEMBER • FONDATION POUR LA RECHERCHE MÉDICALE (FRM) • NGO • ENT./ID. CLM BBDO, PARIS • PROD. CO. THE MIX MEN, PARIS

USA DENMARK THAILAND FINLAND RUSSIA GERMANY AUSTRALIA BANGLADESH INDIA ISRAEL USA THE NETHERLANDS AUSTRALIA

USA FRANCE

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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E06/029 S TEP UP TO THE PLATE • UBER • MEALS ON WHEELS - PROVIDING ASSISTANCE AND MEALS TO SENIORS • ENT./ID. UBER, SAN FRANCISCO • MED. AG. UBER, SAN FRANCISCO • PROD. CO. TOOL OF NORTH AMERICA, LOS ANGELES / WHITEHOUSE POST, SANTA MONICA • PR AG. UBER, SAN FRANCISCO E06/038 VICTORY FRIDGE • AB INBEV • BUD LIGHT • ENT./ID. 3PM AGENCY, NEW YORK • PROD. CO. WIEDEN+KENNEDY NEW YORK / FUSION, SAINT LOUIS, MO • PR AG. 3PM AGENCY, NEW YORK E06/046 ART AGAINST BREAST CANCER • JUDIT VIRAG GALLERY • JUDIT VIRAG GALLERY • ENT./ID. DDB BUDAPEST MULTI-MARKET CAMPAIGN E07/004 BIG MAC 50TH ANNIVERSARY • MCDONALD’S • BIG MAC • ENT./ID. GOLIN, CHICAGO / MCDONALDS, CHICAGO • MED. AG. GOLIN, CHICAGO / MCDONALDS, CHICAGO • PROD. CO. GOLIN, CHICAGO / DESIGN BY DISRUPTION, NEW YORK / THE MARKETING STORE, CHICAGO / OSBORNE COINAGE, CINCINNATI / MPC, NEW YORK • PR AG. GOLIN, CHICAGO / MCDONALDS, CHICAGO

USA USA HUNGARY

USA

LOCAL BRAND F01/001 CATAPULT AIR – NON-STOP TO SYLT. • SYLT MARKETING • THE ISLAND OF SYLT • ENT./ID. PHILIPP UND KEUNTJE, HAMBURG • PROD. CO. PHILIPP UND KEUNTJE, HAMBURG GERMANY F01/007 ELECTRON - THE POWERFUL JOURNEY • HYDRO-QUÉBEC • ELECTRICITY • ENT./ID. LG2, MONTRÉAL • MED. AG. TOUCHÉ!, MONTRÉAL • PROD. CO. LG2, MONTRÉAL CANADA F01/012 THE HEALING HOUSE • CASEY HOUSE • HIV/AIDS AWARENESS • ENT./ID. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO • PROD. CO. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO / WESTSIDE STUDIO, TORONTO • PR AG. NARRATIVE, TORONTO CANADA F01/013 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID SPAIN F01/038 GERMAN FEDERAL ASSOCIATION OF FUNERAL DIRECTORS “MY PERSONAL COFFIN” • GERMAN FEDERAL ASSOCIATION OF FUNERAL DIRECTORS • FUNERALS/COUNSELLING/COFFIN CONSULTATION AND SELECTION • ENT./ID. HEIMAT, BERLIN • MED. AG. HEIMAT, BERLIN • PROD. CO. HEIMAT, BERLIN • PR AG. HEIMAT, BERLIN GERMANY CHALLENGER BRAND F02/021 ENDANGERED SYNDROME • CANADIAN DOWN SYNDROME SOCIETY • SUPPORT FOR CANADIAN DOWN SYNDROME SOCIETY • ENT./ID. FCB CANADA, TORONTO • MED. AG. UM CANADA, TORONTO • PROD. CO. FCB CANADA, TORONTO / SAINTS EDITORIAL, TORONTO / THE VANITY, TORONTO / SILENT JOE, TORONTO / HAPPINESS SAIGON / AN FCB ALLIANCE, HO CHI MINH CITY F02/024 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN F02/025 I AM TRASH, LES FLEURS DU DÉCHET • ETAT LIBRE D’ORANGE • PERFUME - I AM TRASH, LES FLEURS DU DÉCHET • ENT./ID. OGILVY, PARIS • PROD. CO. OGILVY, PARIS / TOO-YOUNG, PARIS • PR AG. OGILVY, PARIS

CANADA GERMANY FRANCE

SINGLE-MARKET CAMPAIGN F03/002 CASTLE #LOSETHELABEL • ABINBEV • CASTLE LAGER • ENT./ID. OGILVY JOHANNESBURG SOUTH AFRICA F03/003 PHILIPS #SHAVETOREMEMBER • PHILIPS & THE NELSON MANDELA FOUNDATION • PHILIPS • ENT./ID. OGILVY JOHANNESBURG • PR AG. OGILVY JOHANNESBURG SOUTH AFRICA F03/004 CATAPULT AIR – NON-STOP TO SYLT. • SYLT MARKETING • THE ISLAND OF SYLT • ENT./ID. PHILIPP UND KEUNTJE, HAMBURG • PROD. CO. PHILIPP UND KEUNTJE, HAMBURG GERMANY F03/016 WORK FROM HAWAII: A RESIDENCY PROGRAM • HAWAII VISITORS & CONVENTION BUREAU • HAWAII VISITORS & CONVENTION BUREAU • ENT./ID. EDELMAN, NEW YORK • MED. AG. OMD NEW YORK • PROD. CO. EDELMAN, CHICAGO • PR AG. EDELMAN, NEW YORK USA F03/019 AUSTRALIA’S WORST SERIAL KILLER • HEART FOUNDATION AUSTRALIA • HEART DISEASE AWARENESS AND ADVOCACY • ENT./ID. NEWS CORP AUSTRALIA, SYDNEY • MED. AG. NEWS CORP AUSTRALIA, SYDNEY / CUSTOMEDIA, SYDNEY • PROD. CO. NEWS CORP AUSTRALIA, SYDNEY • PR AG. NEWS CORP AUSTRALIA, SYDNEY / THE HEART FOUNDATION OF AUSTRALIA, SYDNEY AUSTRALIA F03/026 THE TOXIC FLAG • WASTE MANAGEMENT COALITION • WASTE MANAGEMENT • ENT./ID. IMPACT BBDO, DUBAI UNITED ARAB EMIRATES F03/027 THE BLANK EDITION • AN-NAHAR • NEWSPAPER PUBLICATIONS & MEDIA • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. IMPACT PORTER NOVELLI, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI UNITED ARAB EMIRATES F03/029 BLANK WHOPPER • BURGER KING • BURGER KING • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. DELICATESSEN FILMES, SÃO PAULO / JAMUTE, SÃO PAULO / THE END POST, SAO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO BRAZIL F03/031 SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE • DIAGEO • TANQUERAY FLOR DE SEVILLA • ENT./ID. PS21, MADRID • MED. AG. CARAT , MADRID • PR AG. LA MAS CHULA, MADRID SPAIN F03/043 COLA TRUCE • PEPSI • BRAND PEPSI • ENT./ID. TRACYLOCKE, WILTON • MED. AG. ACCELERATION, NEW YORK / VAYNERMEDIA, NEW YORK • PROD. CO. TRACYLOCKE, WILTON • PR AG. ACCELERATION, NEW YORK USA F03/058 GENERATION LOCKDOWN • MARCH FOR OUR LIVES • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK • PR AG. PRECISION STRATEGIES, NEW YORK USA F03/077 THE ZERO TOLERANCE RIBBON • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI UNITED ARAB EMIRATES F03/081 HACKED WEDDING BILLBOARD • YO QUIERO YO PUEDO • YO QUIERO YO PUEDO • ENT./ID. VMLY&R MEXICO, MEXICO CITY • MED. AG. MINDSHARE, MEXICO CITY • PR AG. BURSON COHN & WOLFE, MEXICO CITY MEXICO SOCIAL BEHAVIOUR & CULTURAL INSIGHT F04/010 READ MORE. LISTEN MORE. • UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS • WORLD PRESS FREEDOM DAY • ENT./ID. DROGA5, NEW YORK • MED. AG. HEARTS & SCIENCE, NEW YORK / THE NEW YORK TIMES, NEW YORK • PROD. CO. SECOND CHILD, NEW YORK USA F04/025 #SHAMEONWHO • ABAAD RESOURCE CENTER FOR GENDER EQUALITY • GENDER EQUALITY NGO • ENT./ID. LEO BURNETT BEIRUT • MED. AG. LEO BURNETT BEIRUT • PROD. CO. LEO BURNETT BEIRUT / ROAD 2 FILM, BEIRUT • PR AG. LEO BURNETT BEIRUT / MSL BEIRUT LEBANON F04/032 #TEACHERKIDS • HANDICAP INTERNATIONAL • HANDICAP INTERNATIONAL • ENT./ID. HEREZIE GROUP, PARIS • PROD. CO. LA PAC, PARIS FRANCE F04/036 REESE’S HALLOWEEN CANDY CONVERTER • REESE’S • REESE’S PEANUT BUTTER CUPS • ENT./ID. ZENO GROUP, NEW YORK / ANOMALY, NEW YORK / THE HERSHEY COMPANY • MED. AG. ZENO GROUP, NEW YORK • PROD. CO. FILL IN THE BLANK PRODUCTIONS, NEW YORK • PR AG. ZENO GROUP, NEW YORK USA F04/039 THE UNBREAKABLE RAINBOW • UNILEVER - BEN&JERRY’S • CSR EVENT • ENT./ID. 180HEARTBEATS+JUNG V MATT , WARSAW • PROD. CO. 180HEARTBEATS+JUNG V MATT , WARSAW • PR AG. 180HEARTBEATS+JUNG V MATT , WARSAW POLAND F04/045 JEWEL STOOL • BUFFALO WILD WINGS • FOOD • ENT./ID. THE MARTIN AGENCY, RICHMOND • PROD. CO. ARTS & SCIENCES, LOS ANGELES / MONDIAL , RICHMOND • PR AG. ZENO GROUP, NEW YORK USA F04/048 PERUSSIAN PRICES • PLAZA VEA • RUSIA • ENT./ID. FAHRENHEIT DDB, LIMA PERU F04/055 THE PRIDE FLIGHT • VIRGIN ATLANTIC & VIRGIN HOLIDAYS • SCHEDULED FLIGHT • ENT./ID. ONE GREEN BEAN LONDON • PROD. CO. SASSY FILMS, LONDON • PR AG. ONE GREEN BEAN LONDON UNITED KINGDOM F04/088 TRUCK ART CHILDFINDER • BERGER PAINTS • BERGER PAINTS • ENT./ID. BBDO PAKISTAN, LAHORE • MED. AG. BBDO PAKISTAN, LAHORE • PROD. CO. SARAH TAREEN PRODUCTIONS, LAHORE • PR AG. BBDO PAKISTAN, LAHORE PAKISTAN F04/093 “PARENTHOOD”: REPHRASED • BABYSHOP • BABYSHOP BRAND • ENT./ID. FP7/DXB, DUBAI • MED. AG. FP7/DXB, DUBAI / INHYPE, DUBAI • PROD. CO. FP7/DXB, DUBAI • PR AG. FP7/DXB, DUBAI / INHYPE, DUBAI UNITED ARAB EMIRATES F04/096 CHINA ICONS • AB INBEV • HARBIN BEER • ENT./ID. SHANGHAI XIONGSHIDA CULTURE COMMUNICATIONS CO., SHANGHAI • MED. AG. SHANGHAI XIONGSHIDA CULTURE COMMUNICATIONS CO., SHANGHAI • PROD. CO. SHANGHAI XIONGSHIDA CULTURE COMMUNICATIONS CO., SHANGHAI • PR AG. SHANGHAI XIONGSHIDA CULTURE COMMUNICATIONS CO., SHANGHAI CHINA F04/115 RENT A FINN • VISIT FINLAND – THE FINNISH TOURIST BOARD • DESTINATION FINLAND • ENT./ID. SEK | PART OF GREY, HELSINKI • MED. AG. DAGMAR, HELSINKI • PROD. CO. SEK | PART OF GREY, HELSINKI / COCOA , HELSINKI / CREUNA FINLAND, HELSINKI • PR AG. SEK | PART OF GREY, HELSINKI / BUSINESS FINLAND, HELSINKI FINLAND F04/123 NARCOS: THE CENSOR’S CUT • NETFLIX • NETFLIX • ENT./ID. WUNDERMAN THOMPSON BANGKOK / WUNDERMAN, BANGKOK / J. WALTER THOMPSON BANGKOK • MED. AG. DENTSU X, BANGKOK • PROD. CO. THIS IS IT , BANGKOK / CINESOUND, BANGKOK • PR AG. VERVE , BANGKOK THAILAND F04/127 ENDANGERED SYNDROME • CANADIAN DOWN SYNDROME SOCIETY • SUPPORT FOR CANADIAN DOWN SYNDROME SOCIETY • ENT./ID. FCB CANADA, TORONTO • MED. AG. UM CANADA, TORONTO • PROD. CO. FCB CANADA, TORONTO / SAINTS EDITORIAL, TORONTO / THE VANITY, TORONTO / SILENT JOE, TORONTO / HAPPINESS SAIGON / AN FCB ALLIANCE, HO CHI MINH CITY CANADA F04/132 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA PERU F04/134 YOUNG BRIDE • RDFL • RDFL • ENT./ID. WUNDERMAN THOMPSON, BEIRUT / J. WALTER THOMPSON , BEIRUT / MIRUM AGENCY, BEIRUT • PROD. CO. J. WALTER THOMPSON , BEIRUT • PR AG. J. WALTER THOMPSON , BEIRUT LEBANON F04/150 FACING A HATER CASE • COCA COLA • SPRITE • ENT./ID. SANTO, BUENOS AIRES / DIGITAS, BUENOS AIRES • MED. AG. STARCOM, BUENOS AIRES • PROD. CO. LA DOBLE A, BUENOS AIRES ARGENTINA F04/152 KOSHOGO • KLOOP • MEDIA & PUBLICATIONS • ENT./ID. LEO BURNETT MOSCOW RUSSIA F04/171 THE DRESS FOR RESPECT • COCA-COLA BRASIL • SCHWEPPES • ENT./ID. OGILVY, SÃO PAULO • PROD. CO. VOLCANO HOTMIND, SÃO PAOLO / JAMUTE, SÃO PAULO / BOLHA, SÃO PAULO BRAZIL F04/174 VICTORY FRIDGE • AB INBEV • BUD LIGHT • ENT./ID. 3PM AGENCY, NEW YORK • PROD. CO. WIEDEN+KENNEDY NEW YORK / FUSION, SAINT LOUIS, MO • PR AG. 3PM AGENCY, NEW YORK USA F04/197 THE PHONETIC CAN • THE COCA-COLA COMPANY • COCA-COLA • ENT./ID. FCB AFRICA, JOHANNESBURG • MED. AG. MEDIACOM, JOHANNESBURG • PROD. CO. BIOSCOPE FILMS, JOHANNESBURG / FUELCONTENT, CAPE TOWN / LEFT POST PRODUCTION, JOHANNESBURG / AUDIO MILITIA, JOHANNESBURG / PRESSURE COOKER STUDIOS, CAPE TOWN • PR AG. PLAYMAKERS, JOHANNESBURG SOUTH AFRICA F04/199 FENERBAHCE SK - BLACKOUT • FENERBAHCE SK • FENERBAHCE SPORTS CLUB • ENT./ID. 4129GREY, ISTANBUL • MED. AG. ZER, ISTANBUL • PROD. CO. AUTONOMY, ISTANBUL TURKEY F04/202 THE LAST EVER ISSUE • GAZETA.PL / MASTERCARD / BNP PARIBAS • GAZETA.PL (A NEWS PORTAL) • ENT./ID. VMLY&R POLAND, WARSAW • MED. AG. WAVEMAKER, WARSAW • PROD. CO. PAPAYA FILMS, WARSAW • PR AG. VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW POLAND F04/221 WITHOUT A RAMP, A SIDEWALK IS A WALL • MOVIMENTO SUPERAÇÃO • ACESSIBILITY • ENT./ID. Z+HAVAS, SÃO PAULO • MED. AG. Z+HAVAS, SÃO PAULO • PROD. CO. Z+ COMUNICAÇÃO, SÃO PAULO • PR AG. GIUSTI COMUNICAÇÃO INTEGRADA, SÃO PAULO BRAZIL F04/222 THE NON-ISSUE • L’ORÉAL PARIS • AGE PERFECT • ENT./ID. MCCANN PARIS / MCCANN LONDON • MED. AG. CONDÉ NAST INTERNATIONAL, LONDON • PROD. CO. FACEBOOK, PARIS / CRAFT LONDON FRANCE F04/225 LIFEBOAT - THE EXPERIMENT • SEAWATCH • RECONNAISSANCE • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. MARKENFILM, HAMBURG / NHB NEXT, HAMBURG / SEBASTIAN OSWALD, BERLIN • PR AG. ACHTUNG!, HAMBURG GERMANY F04/231 SUBSTITUTE WORKERS • LAIVE • LAIVE • ENT./ID. SIN ANESTESIA, LIMA / SR. BURNS, LIMA • PROD. CO. LUNGO FILMS, BUENOS AIRES • PR AG. SR. BURNS, LIMA PERU F04/242 HIDDEN FLAG • FELGTB/ELDIARIO.ES • FELGTB • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. CO. PRIMO CONTENT, BARCELONA SPAIN F04/243 FLOWER OF LIFE • HERMES PARDINI • DIAGNOSIS LAB • ENT./ID. OGILVY, SÃO PAULO • PROD. CO. CORAZON FILMES, SÃO PAULO / CABARET STUDIO, SÃO PAULO • PR AG. OGILVY, SÃO PAULO BRAZIL F04/247 02.38 AM • SNCF • SNCF RESEAU • ENT./ID. TBWA\PARIS / DAN PARIS • PROD. CO. TBWA\ELSE, PARIS FRANCE F04/250 THE ZERO TOLERANCE RIBBON • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI UNITED ARAB EMIRATES BREAKTHROUGH ON A BUDGET F05/012 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS FRANCE F05/028 IKEA + OBAMA • IKEA NORWAY • IKEA NORWAY • ENT./ID. SMFB, OSLO • MED. AG. MEDIACOM, OSLO • PROD. CO. SMFB, OSLO • PR AG. TRIGGER OSLO NORWAY F05/029 THE LAND OF FREE PRESS • HELSINGIN SANOMAT • HELSINGIN SANOMAT NEWSPAPER • ENT./ID. TBWA\HELSINKI • MED. AG. TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI • PROD. CO. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI • PR AG. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI FINLAND F05/035 THE NICEST CHRISTMAS EVER • AIR NEW ZEALAND • AIR NEW ZEALAND • ENT./ID. HOST/HAVAS, SYDNEY • PROD. CO. FINCH, SYDNEY AUSTRALIA F05/040 THE NOT SO BEAUTIFUL GAME • NATIONAL CENTRE FOR DOMESTIC VIOLENCE • NCDV • ENT./ID. WUNDERMAN THOMPSON, LONDON / J. WALTER THOMPSON, LONDON • PR AG. J. WALTER THOMPSON, LONDON UNITED KINGDOM F05/059 THE LAST COLUMN • COMMITTEE TO PROTECT JOURNALISTS • THE LAST COLUMN BOOK • ENT./ID. FF NEW YORK • PROD. CO. VII PHOTO, MANVILLE / HARPER COLLINS, NEW YORK USA F05/062 UNQUIET VOICES • ANAIS ASSOCIATION • DOMESTIC VIOLENCE • ENT./ID. CENTRADE CHEIL, BUCHAREST • MED. AG. CENTRADE CHEIL, BUCHAREST • PROD. CO. STUDIOSET, BUCHAREST / ATELIERU, BUCHAREST • PR AG. BAD UNICORN, BUCHAREST ROMANIA F05/094 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK USA F05/107 SLEEPING FLAGS • O.N.E. • CHARITY DONATION • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN • PROD. CO. ANTIDOTE FILMS, DUBLIN / RAYGUN, DUBLIN • PR AG. ROTHCO | ACCENTURE INTERACTIVE, DUBLI IRELAND ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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Direct FOOD & DRINK A01/019 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK USA A01/020 BROADWAY THE RAINBOW • MARS WRIGLEY CONFECTIONERY • SKITTLES • ENT./ID. DDB CHICAGO • MED. AG. MEDIACOM, NEW YORK • PROD. CO. DDB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES • PR AG. ICF NEXT, CHICAGO USA A01/032 HALF FULL • COCA COLA • COCA COLA • ENT./ID. MCCANN BUCHAREST • MED. AG. UM BUCHAREST • PROD. CO. FRAMES, BUCHAREST / FRAMES, BUCHAREST / FRAMES, BUCHAREST / FRAMES, BUCHAREST • PR AG. MCCANN PR, BUCHAREST ROMANIA A01/042 THE POPSICLE ELECTIONS • LOS PALETEROS • CHURCHILLETA • ENT./ID. JOTABEQU GREY, SAN JOSÉ • MED. AG. CAMEDIA CENTRAL, SAN JOSÉ • PROD. CO. JOTABEQU GREY, SAN JOSÉ • PR AG. JOTABEQU GREY, SAN JOSÉ COSTA RICA A01/048 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID SPAIN OTHER FMCG A02/002 IT’S A THURSDAY NIGHT TIDE AD • PROCTER & GAMBLE • TIDE • ENT./ID. SAATCHI & SAATCHI, NEW YORK • MED. AG. OPTIMUM SPORTS, NEW YORK • PROD. CO. RATTLING STICK, SANTA MONICA / HARBOR PICTURE COMPANY, NEW YORK / THE MILL, NEW YORK • PR AG. TAYLOR, NEW YORK A02/015 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN A02/028 STREET-VET • PURINA • PURINA VETERINARY DIETS • ENT./ID. MCCANN PARIS • PROD. CO. CRAFT PARIS / EDDY, PARIS • PR AG. WEBER SHANDWICK, PARIS HEALTHCARE A03/019 MISCARRIAGE ASSOCIATION - CARDS OF ACKNOWLEDGEMENT • MISCARRIAGE ASSOCIATION • CHARITY • ENT./ID. MRM//MCCANN , LONDON CONSUMER DURABLES A04/011 BILLIE JEAN KING YOUR SHOES • ADIDAS • ADIDAS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK A04/013 7:1 FURNITURE COLLECTION • HOMEPRO • HOMEPRO • ENT./ID. BBDO BANGKOK A04/017 THISABLES • IKEA • IKEA THISABLES • ENT./ID. MCCANN, TEL AVIV • MED. AG. UM, TEL AVIV • PROD. CO. MCCANN, TEL AVIV / CRAFT LONDON • PR AG. MCCANN, TEL AVIV A04/022 HA(U)TE COUTURE • DIESEL • DIESEL • ENT./ID. PUBLICIS ITALY, MILAN • MED. AG. SIMPLE AGENCY, MILAN • PROD. CO. SIZZER AMSTERDAM / STINK STUDIOS, NEW YORK AUTOMOTIVE A05/007 TOO POWERFUL FOR TV • VOLKSWAGEN • VOLKSWAGEN AMAROK • ENT./ID. DDB SYDNEY • MED. AG. PHD, SYDNEY • PROD. CO. GOODOIL FILMS, SYDNEY / THE EDITORS, SYDNEY / BE, SURRY HILLS / BLOCKHEAD VFX, SYDNEY / RUMBLE STUDIOS, SYDNEY A05/008 WHITE BOX • VOLKSWAGEN • VOLKSWAGEN CRAFTER • ENT./ID. DDB SYDNEY • MED. AG. PHD, SYDNEY • PROD. CO. SCOUNDREL, SYDNEY / WHITE CHOCOLATE, SYDNEY / SAM I AM, SYDNEY A05/013 THE BIG MATCH • CARS.COM • CARS.COM • ENT./ID. R/GA CHICAGO • PROD. CO. R/GA CHICAGO / RADAR STUDIOS, CHICAGO A05/014 THE E.V.A. INITIATIVE • VOLVO CARS • VOLVO CARS • ENT./ID. FORSMAN & BODENFORS, GOTHENBURG • MED. AG. MINDSHARE, GOTHENBURG • PROD. CO. NEW LAND, STOCKHOLM A05/020 THE UNAFFORDABLE CAMPAIGN • RENAULT • KANGOO • ENT./ID. PUBLICIS BUENOS AIRES RETAIL A06/005 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU A06/011 PERUSSIAN PRICES • PLAZA VEA • RUSIA • ENT./ID. FAHRENHEIT DDB, LIMA A06/021 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK A06/034 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK A06/039 MUSEUM OF ROMANTICISM • IKEA • IKEA LIVING ROOMS • ENT./ID. MCCANN SPAIN , MADRID • PROD. CO. CRAFT, MADRID TRAVEL A07/010 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON A07/012 RENT A FINN • VISIT FINLAND – THE FINNISH TOURIST BOARD • DESTINATION FINLAND • ENT./ID. SEK | PART OF GREY, HELSINKI • MED. AG. DAGMAR, HELSINKI • PROD. CO. SEK | PART OF GREY, HELSINKI / COCOA , HELSINKI / CREUNA FINLAND, HELSINKI • PR AG. SEK | PART OF GREY, HELSINKI / BUSINESS FINLAND, HELSINKI A07/020 MIND THE GAP • BERLINER VERKEHRSBETRIEBE • BVG • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. MEDIAMONKS, HILVERSUM / CUBIRD, BERLIN / LOFT TONSTUDIOS, BERLIN A07/023 HOTELBNB • HONDURAS MAYA HOTEL • HOSPITALITY • ENT./ID. OGILVY HONDURAS, TEGIUCIGALPA LEISURE A08/008 THE 9’58 BIOGRAPHY • PUMA • BIOGRAPHY BOOK • ENT./ID. BETC/HAVAS, SÃO PAULO • MED. AG. BETC/HAVAS, SÃO PAULO • PROD. CO. BETC/HAVAS, SÃO PAULO MEDIA / ENTERTAINMENT A09/004 POSTABLE FUKUSHIMA LOCAL PAPER • FUKUSHIMA-MINPO CO. • FUKUSHIMA-MINPO • ENT./ID. DENTSU INC., TOKYO • MED. AG. DENTSU EAST JAPAN, TOKYO • PROD. CO. ROBOT COMMUNICATIONS, TOKYO A09/009 A DAY TO REMEMBER • FONDATION POUR LA RECHERCHE MÉDICALE (FRM) • NGO • ENT./ID. CLM BBDO, PARIS • PROD. CO. THE MIX MEN, PARIS A09/011 THE LAND OF FREE PRESS • HELSINGIN SANOMAT • HELSINGIN SANOMAT NEWSPAPER • ENT./ID. TBWA\HELSINKI • MED. AG. TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI • PROD. CO. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI • PR AG. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI A09/014 THE FAKE NEWS STAND • COLUMBIA JOURNALISM REVIEW • COLUMBIA JOURNALISM REVIEW - NEWS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK A09/015 PUTIN TURNS ON THE RAIN • TV RAIN • MEDIA SERVICE • ENT./ID. VOSKHOD, EKATERINBURG A09/032 GOODSTOCK • BMG PRODUCTION MUSIC • STOCK MUSIC • ENT./ID. VMLY&R, NEW YORK • PROD. CO. VMLY&R, NEW YORK • PR AG. VMLY&R, NEW YORK

USA GERMANY FRANCE

UNITED KINGDOM USA THAILAND ISRAEL ITALY

AUSTRALIA AUSTRALIA USA SWEDEN ARGENTINA INDIA PERU USA USA SPAIN GERMANY FINLAND GERMANY HONDURAS BRAZIL JAPAN FRANCE FINLAND USA RUSSIA USA

CONSUMER SERVICES / B2B A10/003 BUFFER RAGE • VOO TELECOM • TELECOM PROVIDER • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • MED. AG. VIZEUM , BRUSSELS BELGIUM A10/008 SANS FORGETICA • RMIT UNIVERSITY • RMIT UNIVERSITY EDUCATION • ENT./ID. NAKED COMMUNICATIONS, SYDNEY • PROD. CO. NAKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY • PR AG. NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE AUSTRALIA A10/028 JERSEY ASSURANCE • AMERICAN EXPRESS • JERSEY ASSURANCE • ENT./ID. MOMENTUM WORLDWIDE, NEW YORK • MED. AG. MINDSHARE , NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK • PR AG. PMK*BNC, NEW YORK USA NOT FOR PROFIT/CHARITY/GOVERNMENT A11/007 MY SPARE BOOT • COSTA RICAN AMPUTEE SOCCER ASSOCIATION • COSTA RICAN AMPUTEE SOCCER TEAM • ENT./ID. HAVAS TRIBU, HEREDIA • PR AG. ZONA DE PRENSA, SAN JOSÉ COSTA RICA A11/010 DEADLY QUESTIONS • ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET (VICTORIA) • ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET (VICTORIA) • ENT./ID. CLEMENGER BBDO MELBOURNE • MED. AG. MEDIACOM, BRISBANE • PR AG. CLEMENGER BBDO MELBOURNE AUSTRALIA A11/013 THE HEALING HOUSE • CASEY HOUSE • HIV/AIDS AWARENESS • ENT./ID. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO • PROD. CO. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO / WESTSIDE STUDIO, TORONTO • PR AG. NARRATIVE, TORONTO CANADA A11/014 HUNGRY PUFFS • FOODBANK WA • HUNGRY PUFFS • ENT./ID. THE BRAND AGENCY, PERTH • MED. AG. THE BRAND AGENCY, PERTH • PROD. CO. THE BRAND AGENCY, PERTH • PR AG. THE BRAND AGENCY, PERTH AUSTRALIA A11/026 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK USA A11/037 THE TOXIC FLAG • WASTE MANAGEMENT COALITION • WASTE MANAGEMENT • ENT./ID. IMPACT BBDO, DUBAI UNITED ARAB EMIRATES A11/045 THE GUN VIOLENCE HISTORY BOOK • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO / THE MILL, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO USA A11/046 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON UNITED KINGDOM A11/060 TOOTH FAIRY’S ADDRESS • FACULDADE DE ODONTOLOGIA • SERVICES • ENT./ID. VMLY&R BRAZIL, SÃO PAULO • MED. AG. VMLY&R BRAZIL, SÃO PAULO • PROD. CO. VMLY&R BRAZIL, SÃO PAULO • PR AG. VMLY&R BRAZIL, SÃO PAULO BRAZIL A11/080 WITHOUT A RAMP, A SIDEWALK IS A WALL • MOVIMENTO SUPERAÇÃO • ACESSIBILITY • ENT./ID. Z+HAVAS, SÃO PAULO • MED. AG. Z+HAVAS, SÃO PAULO • PROD. CO. Z+ COMUNICAÇÃO, SÃO PAULO • PR AG. GIUSTI COMUNICAÇÃO INTEGRADA, SÃO PAULO BRAZIL (CSR) / CORPORATE IMAGE A12/005 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO A12/006 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS

BRAZIL FRANCE

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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A12/014 READ MORE. LISTEN MORE. • UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS • WORLD PRESS FREEDOM DAY • ENT./ID. DROGA5, NEW YORK • MED. AG. HEARTS & SCIENCE, NEW YORK / THE NEW YORK TIMES, NEW YORK • PROD. CO. SECOND CHILD, NEW YORK A12/018 ALL TOGETHER CEREAL • KELLOGG’S • KELLOGG’S CEREAL • ENT./ID. LEO BURNETT CHICAGO • MED. AG. STARCOM, CHICAGO • PROD. CO. DIGITAS, NEW YORK A12/019 KRAFT NOW PAY LATER • KRAFT HEINZ • KRAFT HEINZ • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. LEO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON A12/031 TOXIC TOBY • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • ENT./ID. MCCANN LONDON • MED. AG. MCCANN LONDON • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON A12/034 CONTRACT TRANSLATOR • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO A12/035 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO A12/054 #STOPMITHANI • HDFC BANK • HDFC BLOOD DONATION CAMPS • ENT./ID. LEO BURNETT INDIA, MUMBAI A12/059 DIRNK REPSNOSILBY • AB INBEV • AMBEV BRANDS - CERVEJARIA AMBEV (BRAHMA, BUDWEISER, STELLA ARTOIS, SKOL AND ORIGINAL) • ENT./ID. SUNSETDDB, SÃO PAULO • MED. AG. SUNSETDDB, SÃO PAULO • PROD. CO. SUNSETDDB, SÃO PAULO MAILING B01/002 THE ANTHOLOGY OF GREAT (STOCK) POETRY • GREATSTOCK • GREATSTOCK IMAGE LIBRARY • ENT./ID. JOE PUBLIC UNITED, JOHANNESBURG • PROD. CO. JOE PUBLIC UNITED, JOHANNESBURG B01/004 “JUMP” LIMITED EDITION VINYL • BACARDI • BACARDI • ENT./ID. BBDO NEW YORK • PROD. CO. TANGIBLE FORMATS, FLORIDA / INTEGRATED PRINTING & GRAPHICS, LONG ISLAND CITY • PR AG. HARRISON & SHRIFTMAN, NEW YORK B01/013 DELIVERING HOPE • UNITED STATES POSTAL SERVICE • OPERATION SANTA • ENT./ID. MRM//MCCANN, NEW YORK • PROD. CO. MRM//MCCANN, NEW YORK B01/016 RAINBOWBLOOD • AHF PERU & PRESENTE • INSTITUTIONAL • ENT./ID. MCCANN LIMA • MED. AG. MCCANN LIMA • PROD. CO. CRAFT LIMA / SATURNO, LIMA • PR AG. LA ESQUINA, LIMA AMBIENT MEDIA: SMALL SCALE B02/003 MY CRAYON PROJECT • SHISEIDO • SHISEIDO • ENT./ID. R/GA TOKYO • PROD. CO. TAIYO KIKAKU CO., LTD., TOKYO / TOKYO SOUND PRODUCTION / AUDIOFORCE, TOKYO B02/026 STAY PLAYFUL • OREO • OREO COOKIES • ENT./ID. THE MARTIN AGENCY, RICHMOND • PROD. CO. REBEL AND ROGUE , NEW YORK / RADICAL MEDIA, SANTA MONICA B02/032 BILLIE JEAN KING YOUR SHOES • ADIDAS • ADIDAS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK B02/033 THE FAKE NEWS STAND • COLUMBIA JOURNALISM REVIEW • COLUMBIA JOURNALISM REVIEW - NEWS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK B02/035 THE HALF BISCUIT • LEGACY / RSA • LEGACY / RSA • ENT./ID. VMLY&R MELBOURNE / Y&R ANZ, MELBOURNE • MED. AG. WAVEMAKER, MELBOURNE • PROD. CO. HELL STUDIOS, MELBOURNE • PR AG. PPR, MELBOURNE B02/036 SECOND CHANCES • DONATE LIFE CALIFORNIA • DONATE LIFE CALIFORNIA • ENT./ID. CASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK • PROD. CO. CRAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY • PR AG. MCCANN NEW YORK B02/042 OVERCONFIDENCE COVER • RACV • PET INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. OMD MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE / FINCH, MELBOURNE • PR AG. CHE PROXIMITY, MELBOURNE B02/064 THE PHONETIC CAN • THE COCA-COLA COMPANY • COCA-COLA • ENT./ID. FCB AFRICA, JOHANNESBURG • MED. AG. MEDIACOM, JOHANNESBURG • PROD. CO. BIOSCOPE FILMS, JOHANNESBURG / FUELCONTENT, CAPE TOWN / LEFT POST PRODUCTION, JOHANNESBURG / AUDIO MILITIA, JOHANNESBURG / PRESSURE COOKER STUDIOS, CAPE TOWN • PR AG. PLAYMAKERS, JOHANNESBURG B02/068 THISABLES • IKEA • IKEA THISABLES • ENT./ID. MCCANN, TEL AVIV • MED. AG. UM, TEL AVIV • PROD. CO. MCCANN, TEL AVIV / CRAFT LONDON • PR AG. MCCANN, TEL AVIV B02/070 SCENT BY GLADE • S.C JOHNSON • GLADE • ENT./ID. OGILVY, CHICAGO • MED. AG. OGILVY, CHICAGO • PROD. CO. OGILVY, CHICAGO B02/099 THE REAL MACHADO • UNIVERSITY ZUMBI DOS PALMARES • CORPORATE • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO AMBIENT MEDIA: LARGE SCALE B03/004 STOP TRAFFICK • STREET GRACE • FIGHTING DOMESTIC MINOR SEX TRAFFICKING • ENT./ID. BBDO ATLANTA • MED. AG. OUTDOOR MEDIA GROUP ATLANTA • PROD. CO. BARK BARK, ATLANTA / HERO POST, ATLANTA, GA / THE COLOR SPOT, MARIETTA • PR AG. PORTER NOVELLI ATLANTA B03/010 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO B03/016 PERUSSIAN PRICES • PLAZA VEA • RUSIA • ENT./ID. FAHRENHEIT DDB, LIMA B03/022 WE ARE AN AIRLINE • KLM ROYAL DUTCH AIRLINES • AVIATION • ENT./ID. DDB, AMSTERDAM • MED. AG. MEDIACOM, DÜSSELDORF • PROD. CO. WHO’S MCQUEEN PICTURE, BERLIN • PR AG. F2KREATION, ELTVILLE B03/056 VICTORY FRIDGE • AB INBEV • BUD LIGHT • ENT./ID. 3PM AGENCY, NEW YORK • PROD. CO. WIEDEN+KENNEDY NEW YORK / FUSION, SAINT LOUIS, MO • PR AG. 3PM AGENCY, NEW YORK B03/058 MIND THE GAP • BERLINER VERKEHRSBETRIEBE • BVG • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. MEDIAMONKS, HILVERSUM / CUBIRD, BERLIN / LOFT TONSTUDIOS, BERLIN B03/062 TRUCK ART CHILDFINDER • BERGER PAINTS • BERGER PAINTS • ENT./ID. BBDO PAKISTAN, LAHORE • MED. AG. BBDO PAKISTAN, LAHORE • PROD. CO. SARAH TAREEN PRODUCTIONS, LAHORE • PR AG. BBDO PAKISTAN, LAHORE B03/071 MUSEUM OF ROMANTICISM • IKEA • IKEA LIVING ROOMS • ENT./ID. MCCANN SPAIN , MADRID • PROD. CO. CRAFT, MADRID B03/078 STREET-VET • PURINA • PURINA VETERINARY DIETS • ENT./ID. MCCANN PARIS • PROD. CO. CRAFT PARIS / EDDY, PARIS • PR AG. WEBER SHANDWICK, PARIS B03/089 PHILIPS #SHAVETOREMEMBER • PHILIPS & THE NELSON MANDELA FOUNDATION • PHILIPS • ENT./ID. OGILVY JOHANNESBURG • PR AG. OGILVY JOHANNESBURG USE OF BROADCAST B04/005 LIFE DIRECT - R.I.P SIMON • TRADE ME NZ • LIFE DIRECT • ENT./ID. VMLY&R , AUCKLAND / Y&R ANZ, AUCKLAND • MED. AG. MBM NZ, AUCKLAND • PROD. CO. FLYING FISH, AUCKLAND / KALEIDOSCOPE, AUCKLAND B04/007 IT’S A THURSDAY NIGHT TIDE AD • PROCTER & GAMBLE • TIDE • ENT./ID. SAATCHI & SAATCHI, NEW YORK • MED. AG. OPTIMUM SPORTS, NEW YORK • PROD. CO. RATTLING STICK, SANTA MONICA / HARBOR PICTURE COMPANY, NEW YORK / THE MILL, NEW YORK • PR AG. TAYLOR, NEW YORK B04/016 OAT THE GOAT INTERACTIVE TVC • MINISTRY OF EDUCATION • EDUCATIONAL RESOURCE - CHILDREN • ENT./ID. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND • PROD. CO. ASSEMBLY, AUCKLAND / LIQUID STUDIOS, AUCKLAND / NEW ZEALAND SYMPHONY ORCHESTRA, WELLINGTON • PR AG. FCB NEW ZEALAND, AUCKLAND B04/033 BLOODLESS SCREEN • SISTEMA BRASILEIRO DE TELEVISÃO • SBT • ENT./ID. W/MCCANN, SÃO PAULO • MED. AG. W/MCCANN, SÃO PAULO • PROD. CO. MADRE MIA FILMES, SAO PAULO B04/042 THE MAKING OF LOVE • UNILEVER • CORNETTO • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. CO. CANADA, BARCELONA / DESEIF, MADRID / GOMEZVFX, BARCELONA / ALVARO POSADAS, BARCELONA / BIG SYNC MUSIC, LONDON B04/043 YOUR LOGO HERE • AMBEV • GUARANÇ ANTARCTICA • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. CO. CINE CINEMATOGRAFICA , SÃO PAULO / RAW AUDIO, SÃO PAULO • PR AG. ALMAPBBDO, SÃO PAULO USE OF PRINT / OUTDOOR B05/010 12-HOUR DRIVE-THRU • POPEYE’S LOUISIANA KITCHEN • QSR • ENT./ID. GSD&M, AUSTIN • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. GSD&M, AUSTIN • PR AG. ABMC, NEW YORK B05/012 THE LAND OF FREE PRESS • HELSINGIN SANOMAT • HELSINGIN SANOMAT NEWSPAPER • ENT./ID. TBWA\HELSINKI • MED. AG. TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI • PROD. CO. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI • PR AG. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI B05/013 THE FAKE NEWS STAND • COLUMBIA JOURNALISM REVIEW • COLUMBIA JOURNALISM REVIEW - NEWS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK B05/028 COMPETITORS’ SALE • VOLVO • VOLVO • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO B05/029 THE GREEN BILLBOARD • TRANSAVIA • TRANSAVIA AIRLINES • ENT./ID. HAVAS, PARIS / HAVAS PARIS SEVEN • MED. AG. KR WAVEMAKER, PARIS • PROD. CO. HRCLS, PARIS / HRCLS, PARIS B05/044 THE BEER BEHIND SPORTS • AB INBEV • BUDWEISER • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. LANDIA, SÃO PAULO / LUCHA LIBRE AUDIO, SÃO PAULO DATA STRATEGY C01/013 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID C01/016 THE TRAFFIC JAM WHOPPER • BURGER KING MEXICO • BURGER KING DELIVERY • ENT./ID. WE BELIEVERS, NEW YORK • PROD. CO. BONSAI3, MIAMI / PICKLE MUSIC, NEW YORK / CENTRAL FILMS, MEXICO CITY DATA-DRIVEN TARGETING C02/002 GRACIE AI • STREET GRACE • FIGHTING DOMESTIC MINOR SEX TRAFFICKING • ENT./ID. BBDO ATLANTA • PROD. CO. BBDO ATLANTA C02/006 GAMING THE CAROUSEL • MICROSOFT • XBOX • ENT./ID. 215 MCCANN, SAN FRANCISCO • PROD. CO. HOOK, LOS ANGELES C02/011 STEEP DISCOUNT • E-MOVING • E-MOVING • ENT./ID. TRIBAL WORLDWIDE , SAO PAULO • MED. AG. TRIBAL WORLDWIDE , SAO PAULO • PROD. CO. ÇA VA ART, SÃO PAULO / BOSON POST, SÃO PAULO / QUIET CITY MUSIC + SOUND, NEW YORK • PR AG. TULOM, SÃO PAULO C02/012 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK C02/018 RESCUE DOGZ • GUD • GUD • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO / J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. CO. A9 AUDIO, SÃO PAULO / PLAY IT AGAIN, SÃO PAULO • PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO USE OF REAL-TIME DATA C03/008 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON NEW REALITIES & VOICE-ACTIVATION C04/023 MY CARER • ALZHEIMER’S SOCIETY UK • MY CARER ALEXA SKILL • ENT./ID. MCCANN LONDON / MRM//MCCANN, FRANKFURT • PROD. CO. SKILLED, LONDON C04/024 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO

USA USA USA UNITED KINGDOM BRAZIL BRAZIL INDIA BRAZIL

SOUTH AFRICA USA USA PERU

JAPAN USA USA USA AUSTRALIA USA AUSTRALIA SOUTH AFRICA ISRAEL USA BRAZIL

USA BRAZIL PERU THE NETHERLANDS USA GERMANY PAKISTAN SPAIN FRANCE SOUTH AFRICA

NEW ZEALAND USA NEW ZEALAND BRAZIL SPAIN BRAZIL

USA FINLAND USA BRAZIL FRANCE BRAZIL

SPAIN USA

USA USA BRAZIL USA BRAZIL

GERMANY

UNITED KINGDOM BRAZIL

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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DIGITAL INSTALLATIONS & INTERACTIVE SCREENS C05/008 TOXIC TOBY • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • ENT./ID. MCCANN LONDON • MED. AG. MCCANN LONDON • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON UNITED KINGDOM C05/017 STREET-VET • PURINA • PURINA VETERINARY DIETS • ENT./ID. MCCANN PARIS • PROD. CO. CRAFT PARIS / EDDY, PARIS • PR AG. WEBER SHANDWICK, PARIS FRANCE USE OF OTHER TECHNOLOGY C06/002 BLACK FRIDAY WHOPPER SHOPPER • BURGER KING CORPORATION • WHOPPER • ENT./ID. GRABARZ & PARTNER, HAMBURG • PROD. CO. RABBICORN FILMS, HAMBURG • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK C06/004 PUTIN TURNS ON THE RAIN • TV RAIN • MEDIA SERVICE • ENT./ID. VOSKHOD, EKATERINBURG C06/018 THE TRAFFIC JAM WHOPPER • BURGER KING MEXICO • BURGER KING DELIVERY • ENT./ID. WE BELIEVERS, NEW YORK • PROD. CO. BONSAI3, MIAMI / PICKLE MUSIC, NEW YORK / CENTRAL FILMS, MEXICO CITY USE OF DIGITAL PLATFORMS D01/008 BLINDMETERS • OVK / PEVR (PARENTS OF ROAD VICTIMS) • ROAD SAFETY AWARENESS MESSAGE • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • PROD. CO. HAPPINESS BRUSSELS, BRUSSELS / RAYGUN, BRUSSELS / LATCHO DROM, BRUSSELS / MOXY POST PRODUCTION, BRUSSELS D01/030 2018 WRAPPED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY IN-HOUSE, NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. ACTIVE THEORY, LOS ANGELES D01/042 HUMANITY WALL • HET LAASTSTE NIEUWS • NEWSPAPERS • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • PROD. CO. BLISS INTERACTIVE, HO CHI MINH CITY D01/045 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON D01/046 LOFI BEATS SUICIDE • VICE UK • SUICIDE PREVENTION • ENT./ID. MCCANN LONDON / COLLEGE MUSIC, BERKSHIRE • MED. AG. VICE, LONDON / COLLEGE MUSIC, BERKSHIRE • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON D01/065 S.H.E. • P&G • PANTENE • ENT./ID. GREY WEST , LOS ANGELES / GREY COLOMBIA, BOGOTÁ / GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. 4129GREY, ISTANBUL / TOWNHOUSE, NEW YORK • PR AG. MMK+, NEW YORK D01/080 CAR COMMERCIAL TO GO • CENTRAAL BEHEER • INSURANCE COMPANY • ENT./ID. DDB, AMSTERDAM • MED. AG. MINDSHARE, AMSTERDAM • PROD. CO. CIRCUS FAMILY , AMSTERDAM

GERMANY RUSSIA USA

BELGIUM USA BELGIUM UNITED KINGDOM UNITED KINGDOM USA THE NETHERLANDS

USE OF MOBILE D02/007 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES USA D02/009 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU INDIA D02/027 TWIX FACE OFF • MARS • TWIX • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. OMD, DUBAI UNITED ARAB EMIRATES D02/033 UBERTOYS • UBER • UBERTOYS • ENT./ID. DDB PARIS • PROD. CO. ART BRIDGE / QUAD GROUP, PARIS FRANCE D02/035 CONTRACT TRANSLATOR • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO BRAZIL D02/040 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK USA D02/042 BURN RACIST GIGA • ROLLING STONE MAGAZINE • ROLLING STONE MAGAZINE • ENT./ID. SERVICEPLAN ITALIA, MILAN • MED. AG. MEDIAPLUS, MILAN • PROD. CO. OLTREFARGO, TURIN / SMIDER, MILAN / UNIVERSAL MUSIC ITALIA, MILAN ITALY D02/063 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO BRAZIL USE OF SOCIAL PLATFORMS D03/009 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU D03/024 POLO UNFAIL • VOLKSWAGEN • VOLKSWAGEN POLO • ENT./ID. DDB SYDNEY • PROD. CO. RIOT CONTENT, NORTHCOTE D03/039 UNBOXING THE TRUTH • THOMSON REUTERS FOUNDATION • THOMSON REUTERS FOUNDATION • ENT./ID. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK D03/044 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK D03/048 THE SOPRANOS NICKNAMES • HBO • THE SOPRANOS • ENT./ID. ENGINE CREATIVE & CONTENT, NEW YORK • PROD. CO. ENGINE CREATIVE & CONTENT, NEW YORK D03/065 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON D03/069 BLANK WHOPPER • BURGER KING • BURGER KING • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. DELICATESSEN FILMES, SÃO PAULO / JAMUTE, SÃO PAULO / THE END POST, SAO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO D03/092 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO REAL-TIME RESPONSE D04/016 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON D04/017 KRAFT NOW PAY LATER • KRAFT HEINZ • KRAFT HEINZ • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. LEO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON

INDIA AUSTRALIA USA USA USA UNITED KINGDOM BRAZIL BRAZIL GERMANY USA

CO-CREATION & USER GENERATED CONTENT D05/006 VOICE OF HUNGER • SWIGGY • FOOD DELIVERY • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE • PROD. CO. DENTSU WEBCHUTNEY, BANGALORE / DOT DOT BOOM, BENGALURU INDIA D05/010 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS FRANCE D05/022 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK USA D05/023 CRAFT A WESTERN WHOPPER • BURGER KING • WHOPPER • ENT./ID. INGO, STOCKHOLM • PROD. CO. INGO, STOCKHOLM SWEDEN D05/033 EAT LIKE ANDY • BURGER KING • WHOPPER • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. COSMO STREET, SANTA MONICA • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK USA D05/036 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON UNITED KINGDOM D05/042 THE BLANK EDITION • AN-NAHAR • NEWSPAPER PUBLICATIONS & MEDIA • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. IMPACT PORTER NOVELLI, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI UNITED ARAB EMIRATES COPYWRITING E01/001 THE ANTHOLOGY OF GREAT (STOCK) POETRY • GREATSTOCK • GREATSTOCK IMAGE LIBRARY • ENT./ID. JOE PUBLIC UNITED, JOHANNESBURG • PROD. CO. JOE PUBLIC UNITED, JOHANNESBURG E01/002 WHEN THE INTERNET IS DOWN.COM • BOUYGUES TELECOM • BOUYGUES TELECOM • ENT./ID. BETC, PARIS • PROD. CO. BETC DIGITAL, PARIS E01/014 BK BOT • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK E01/022 GREENPEACE ‘RANG-TAN’ • GREENPEACE • PALM OIL AWARENESS • ENT./ID. MOTHER, LONDON • PROD. CO. PASSION ANIMATION STUDIOS, LONDON • PR AG. WEBER SHANDWICK, MANCHESTER / TAYLOR HERRING, LONDON

SOUTH AFRICA FRANCE USA UNITED KINGDOM

ART DIRECTION / DESIGN E02/004 “JUMP” LIMITED EDITION VINYL • BACARDI • BACARDI • ENT./ID. BBDO NEW YORK • PROD. CO. TANGIBLE FORMATS, FLORIDA / INTEGRATED PRINTING & GRAPHICS, LONG ISLAND CITY • PR AG. HARRISON & SHRIFTMAN, NEW YORK E02/006 ADOBE HIDDEN TREASURES: THE LOST TYPOGRAPHY OF THE BAUHAUS • ADOBE INC. • ADOBE CREATIVE CLOUD, ADOBE FONTS • ENT./ID. ADOBE, SAN FRANCISCO / ABBY PRIEST, STOCKHOLM • MED. AG. ADOBE, SAN FRANCISCO • PROD. CO. ADOBE, SAN FRANCISCO • PR AG. ADOBE, SAN FRANCISCO E02/020 THE GUN VIOLENCE HISTORY BOOK • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO / THE MILL, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO E02/021 UBERTOYS • UBER • UBERTOYS • ENT./ID. DDB PARIS • PROD. CO. ART BRIDGE / QUAD GROUP, PARIS E02/032 THE 9’58 BIOGRAPHY • PUMA • BIOGRAPHY BOOK • ENT./ID. BETC/HAVAS, SÃO PAULO • MED. AG. BETC/HAVAS, SÃO PAULO • PROD. CO. BETC/HAVAS, SÃO PAULO

USA USA USA FRANCE BRAZIL

EXPERIENCE DESIGN E03/001 ACCESSIBILITY MAT • FORD MOTOR COMPANY • FORD MOTOR COMPANY • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO / GTB BRASIL, SÃO PAULO E03/011 BILLIE JEAN KING YOUR SHOES • ADIDAS • ADIDAS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK E03/014 BROADWAY THE RAINBOW • MARS WRIGLEY CONFECTIONERY • SKITTLES • ENT./ID. DDB CHICAGO • MED. AG. MEDIACOM, NEW YORK • PROD. CO. DDB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES • PR AG. ICF NEXT, CHICAGO E03/031 THISABLES • IKEA • IKEA THISABLES • ENT./ID. MCCANN, TEL AVIV • MED. AG. UM, TEL AVIV • PROD. CO. MCCANN, TEL AVIV / CRAFT LONDON • PR AG. MCCANN, TEL AVIV E03/038 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO

BRAZIL USA USA ISRAEL / BRAZIL

LAUNCH / RE-LAUNCH E04/004 OH HENRY! 4:25 • THE HERSHEY COMPANY • OH HENRY! 4:25 • ENT./ID. ANOMALY, TORONTO • MED. AG. UM CANADA, TORONTO • PR AG. THE MINT AGENCY, TORONTO CANADA E04/005 SAMSUNG X FORTNITE: THE GALAXY SKIN • SAMSUNG GLOBAL • THE GALAXY SKIN • ENT./ID. R/GA , NEW YORK • MED. AG. / STARCOM, LONDON / STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK / PUBLICIS, NEW YORK • PR AG. WASSERMAN, NEW YORK USA E04/008 EXPENSIFY TH!$ • EXPENSIFY • MOBILE APP EXPENSIFY • ENT./ID. JOHNXHANNES NEW YORK • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES USA E04/026 SEETROEN • CITROEN • CITROEN • ENT./ID. BETC, PARIS • PROD. CO. 5.5 DESIGN STUDIOS, PARIS / FURY, PARIS • PR AG. BETC, PARIS FRANCE ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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17/06/2019 22:29


Shira Erlichman @sheer_awe

Instead of doubting that your creativity is infinite, instead of hoarding your ideas, instead of waiting for the “right” moment to shine, instead of feeling scarcity around your own potential: fuck it. The worms won’t care. Make frivolously. Court failure. Your art deserves you.

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17/06/2019 20:50


Reach Track DIRECT SHORTLIST

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

E04/033 VOLTS BY VOLVO • VOLVO • VOLVO • ENT./ID. FAMOUSGREY BRUSSELS • PROD. CO. FAMOUSGREY BRUSSELS • PR AG. FAMOUS RELATIONS, BRUSSELS E04/043 VISIT XBOX • XBOX / MICROSOFT • XBOX ONE X ENHANCED • ENT./ID. MCCANN LONDON • PROD. CO. MCCANN LONDON / CRAFT LONDON / FIRE WITHOUT SMOKE, LONDON / MOMENTUM WORLDWIDE, LONDON / CLOCKWORK, JOHANNESBURG E04/052 HOTELBNB • HONDURAS MAYA HOTEL • HOSPITALITY • ENT./ID. OGILVY HONDURAS, TEGIUCIGALPA PERSONALISED CAMPAIGNS E05/006 PEOPLE ARE THE PLACES • AEROMÉXICO • AEROMÉXICO • ENT./ID. AEROMÉXICO, MEXICO CITY / GOOGLE, MEXICO CITY • PROD. CO. MEDIAMONKS, MEXICO CITY / SAY YES, MEXICO CITY / 3RD EYE, MEXICO CITY E05/007 2018 WRAPPED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY IN-HOUSE, NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. ACTIVE THEORY, LOS ANGELES LOCAL BRAND F01/003 CATAPULT AIR – NON-STOP TO SYLT. • SYLT MARKETING • THE ISLAND OF SYLT • ENT./ID. PHILIPP UND KEUNTJE, HAMBURG • PROD. CO. PHILIPP UND KEUNTJE, HAMBURG F01/006 POSTABLE FUKUSHIMA LOCAL PAPER • FUKUSHIMA-MINPO CO. • FUKUSHIMA-MINPO • ENT./ID. DENTSU INC., TOKYO • MED. AG. DENTSU EAST JAPAN, TOKYO • PROD. CO. ROBOT COMMUNICATIONS, TOKYO F01/010 SIGNS OF LOVE • ANZ BANK • ANZ BRAND • ENT./ID. TBWA\MELBOURNE • MED. AG. TBWA\MELBOURNE / PHD AUSTRALIA , MELBOURNE • PROD. CO. TBWA\MELBOURNE / REVOLVER/WILL O’ROURKE, SYDNEY • PR AG. TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE F01/012 GAZA BORDER BEER • ALEXANDER BREWERY • ALCOHOLIC DRINK- BEER • ENT./ID. LEO BURNETT ISRAEL, BNEI-BRAK • MED. AG. LEO BURNETT ISRAEL, BNEI-BRAK • PROD. CO. OMRI PAZ, TEL AVIV • PR AG. KARVAT & WEISS, TEL-AVIV F01/029 THE TIME WE HAVE LEFT • PERNOD RICARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • MED. AG. MEDIACOM, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID

75

BELGIUM UNITED KINGDOM HONDURAS

MEXICO USA

GERMANY JAPAN AUSTRALIA ISRAEL SPAIN

CHALLENGER BRAND F02/012 BILLIE JEAN KING YOUR SHOES • ADIDAS • ADIDAS • ENT./ID. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. REBEL AND ROGUE , NEW YORK USA F02/017 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN GERMANY F02/018 COMPETITORS’ SALE • VOLVO • VOLVO • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO BRAZIL F02/020 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK USA F02/029 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO BRAZIL SINGLE-MARKET CAMPAIGN F03/003 CATAPULT AIR – NON-STOP TO SYLT. • SYLT MARKETING • THE ISLAND OF SYLT • ENT./ID. PHILIPP UND KEUNTJE, HAMBURG • PROD. CO. PHILIPP UND KEUNTJE, HAMBURG GERMANY F03/004 OH HENRY! 4:25 • THE HERSHEY COMPANY • OH HENRY! 4:25 • ENT./ID. ANOMALY, TORONTO • MED. AG. UM CANADA, TORONTO • PR AG. THE MINT AGENCY, TORONTO CANADA F03/008 PHILIPS #SHAVETOREMEMBER • PHILIPS & THE NELSON MANDELA FOUNDATION • PHILIPS • ENT./ID. OGILVY JOHANNESBURG • PR AG. OGILVY JOHANNESBURG SOUTH AFRICA F03/017 WORK FROM HAWAII: A RESIDENCY PROGRAM • HAWAII VISITORS & CONVENTION BUREAU • HAWAII VISITORS & CONVENTION BUREAU • ENT./ID. EDELMAN, NEW YORK • MED. AG. OMD NEW YORK • PROD. CO. EDELMAN, CHICAGO • PR AG. EDELMAN, NEW YORK USA F03/020 KRAFT NOW PAY LATER • KRAFT HEINZ • KRAFT HEINZ • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. LEO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON USA F03/023 NARCOS: THE CENSOR’S CUT • NETFLIX • NETFLIX • ENT./ID. WUNDERMAN THOMPSON BANGKOK / WUNDERMAN, BANGKOK / J. WALTER THOMPSON BANGKOK • MED. AG. DENTSU X, BANGKOK • PROD. CO. THIS IS IT , BANGKOK / CINESOUND, BANGKOK • PR AG. VERVE , BANGKOK THAILAND F03/040 STEEP DISCOUNT • E-MOVING • E-MOVING • ENT./ID. TRIBAL WORLDWIDE , SAO PAULO • MED. AG. TRIBAL WORLDWIDE , SAO PAULO • PROD. CO. ÇA VA ART, SÃO PAULO / BOSON POST, SÃO PAULO / QUIET CITY MUSIC + SOUND, NEW YORK • PR AG. TULOM, SÃO PAULO BRAZIL F03/041 PASS THE BILL • LEAF FORWARD • LEAF FORWARD • ENT./ID. RETHINK, TORONTO • PROD. CO. RETHINK, TORONTO CANADA F03/042 VICTORY FRIDGE • AB INBEV • BUD LIGHT • ENT./ID. 3PM AGENCY, NEW YORK • PROD. CO. WIEDEN+KENNEDY NEW YORK / FUSION, SAINT LOUIS, MO • PR AG. 3PM AGENCY, NEW YORK USA F03/046 FEARFUL GIRL • CHANGE THE REF • ACTIVISM • ENT./ID. MULLENLOWE, BOSTON / FIGHT GUNFIRE WITH FIRE, NEW YORK • PR AG. MULLENLOWE, BOSTON USA F03/062 WHAT’S THE FUX? VIRAL HEADHUNT SITE • VEEAM • NO PRODUCT • ENT./ID. VEEAM SOFTWARE AG, BAAR • PROD. CO. VEEAM SOFTWARE AG, BAAR SWITZERLAND SOCIAL BEHAVIOUR & CULTURAL INSIGHT BRAZIL F04/004 ACCESSIBILITY MAT • FORD MOTOR COMPANY • FORD MOTOR COMPANY • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO / GTB BRASIL, SÃO PAULO F04/010 OH HENRY! 4:25 • THE HERSHEY COMPANY • OH HENRY! 4:25 • ENT./ID. ANOMALY, TORONTO • MED. AG. UM CANADA, TORONTO • PR AG. THE MINT AGENCY, TORONTO CANADA F04/016 SEETROEN • CITROEN • CITROEN • ENT./ID. BETC, PARIS • PROD. CO. 5.5 DESIGN STUDIOS, PARIS / FURY, PARIS • PR AG. BETC, PARIS FRANCE F04/028 FAKE ROMANI EXPERIMENT • DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) • NEVO TIINA PROJECT • ENT./ID. TBWA\HELSINKI • MED. AG. IUM FINLAND, HELSINKI • PROD. CO. SCREEN, HELSINKI • PR AG. TBWA\HELSINKI FINLAND F04/030 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO BRAZIL F04/031 GENDER NEUTRAL SUBTITLES • FOX PREMIUM • FOX APP • ENT./ID. FOX NETWORKS GROUP LATIN AMERICA, BUENOS AIRES / ASTILLERO BUENOS AIRES ARGENTINA F04/032 DORITOS TOWEL BAG • STRAUSS FRITO LAY • DORITOS • ENT./ID. GEFEN TEAM, TEL AVIV • PROD. CO. GEFEN TEAM, TEL AVIV / STRAUSS GROUP, PETACH TIKVA • PR AG. GEFEN TEAM, TEL AVIV ISRAEL F04/037 HARMLESS GUNS • DAGOMA • 3D PRINTING • ENT./ID. TBWA\PARIS • PROD. CO. TBWA\ELSE, PARIS FRANCE F04/047 SANS FORGETICA • RMIT UNIVERSITY • RMIT UNIVERSITY EDUCATION • ENT./ID. NAKED COMMUNICATIONS, SYDNEY • PROD. CO. NAKED COMMUNICATIONS, SYDNEY / BANTAM, SYDNEY / ORCHARD, SYDNEY • PR AG. NAKED COMMUNICATIONS, SYDNEY / RMIT UNIVERSITY, MELBOURNE AUSTRALIA F04/048 ONE FOR TWO • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK • MED. AG. MEDIACOM, NEW YORK • PROD. CO. JHF PRODUCTIONS, LOS ANGELES USA F04/055 PERUSSIAN PRICES • PLAZA VEA • RUSIA • ENT./ID. FAHRENHEIT DDB, LIMA PERU F04/059 THE HEALING HOUSE • CASEY HOUSE • HIV/AIDS AWARENESS • ENT./ID. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO • PROD. CO. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO / WESTSIDE STUDIO, TORONTO • PR AG. NARRATIVE, TORONTO CANADA F04/070 COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÎN. • MARS COLOMBIA • SNICKERS® • ENT./ID. PROXIMITY COLOMBIA, BOGOTÁ COLOMBIA F04/085 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK USA F04/097 LEGAL-ADE • KRAFT HEINZ • COUNTRY TIME LEMONADE • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. HARBOR PICTURE COMPANY, NEW YORK USA F04/101 BROADWAY THE RAINBOW • MARS WRIGLEY CONFECTIONERY • SKITTLES • ENT./ID. DDB CHICAGO • MED. AG. MEDIACOM, NEW YORK • PROD. CO. DDB CHICAGO / GIANNINI CREATIVE , CHICAGO / SMUGGLER, NEW YORK / HUTCHCO TECHNOLOGIES, LOS ANGELES / BLACKSMITH, LOS ANGELES • PR AG. ICF NEXT, CHICAGO USA F04/107 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN FRANCE F04/109 UNQUIET VOICES • ANAIS ASSOCIATION • DOMESTIC VIOLENCE • ENT./ID. CENTRADE CHEIL, BUCHAREST • MED. AG. CENTRADE CHEIL, BUCHAREST • PROD. CO. STUDIOSET, BUCHAREST / ATELIERU, BUCHAREST • PR AG. BAD UNICORN, BUCHAREST ROMANIA F04/124 GENEROSITY BAR • CADBURY • CADBURY DAIRY MILK • ENT./ID. OGILVY SINGAPORE • MED. AG. OGILVY SINGAPORE • PROD. CO. UNITEL STRAIGHT SHOOTERS MEDIA, MAKATI CITY • PR AG. OGILVY SINGAPORE SINGAPORE F04/131 THE TOXIC FLAG • WASTE MANAGEMENT COALITION • WASTE MANAGEMENT • ENT./ID. IMPACT BBDO, DUBAI UNITED ARAB EMIRATES F04/153 LOFI BEATS SUICIDE • VICE UK • SUICIDE PREVENTION • ENT./ID. MCCANN LONDON / COLLEGE MUSIC, BERKSHIRE • MED. AG. VICE, LONDON / COLLEGE MUSIC, BERKSHIRE • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON UNITED KINGDOM F04/155 BLANK WHOPPER • BURGER KING • BURGER KING • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. DELICATESSEN FILMES, SÃO PAULO / JAMUTE, SÃO PAULO / THE END POST, SAO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO BRAZIL F04/156 MILES FOR THE PEOPLE • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO BRAZIL F04/190 PAY IT FORWARD • THE BIG ISSUE • THE BIG ISSUE • ENT./ID. FCB INFERNO, LONDON • PROD. CO. ARCHER’S MARK, LONDON UNITED KINGDOM F04/199 JERSEY ASSURANCE • AMERICAN EXPRESS • JERSEY ASSURANCE • ENT./ID. MOMENTUM WORLDWIDE, NEW YORK • MED. AG. MINDSHARE , NEW YORK • PROD. CO. HUNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK • PR AG. PMK*BNC, NEW YORK USA F04/209 #MOVIEPOSTERMOVIE • ADOBE • MOVIE POSTER CONTEST • ENT./ID. PEREIRA O’DELL, SAN FRANCISCO • PROD. CO. RSA FILMS, LOS ANGELES / BARRELHOUSE PRODUCTIONS, SAN FRANCISCO USA F04/249 DESPERTA • UNIVERSAL MUSIC BRASIL • STICKER • ENT./ID. HAVAS HEALTH & YOU, SAO PAULO • MED. AG. HAVAS HEALTH & YOU, SAO PAULO • PROD. CO. HAVAS HEALTH & YOU, SAO PAULO BRAZIL F04/285 THE LAND OF FREE PRESS • HELSINGIN SANOMAT • HELSINGIN SANOMAT NEWSPAPER • ENT./ID. TBWA\HELSINKI • MED. AG. TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI • PROD. CO. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI • PR AG. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI FINLAND SOUTH AFRICA F04/289 PHILIPS #SHAVETOREMEMBER • PHILIPS & THE NELSON MANDELA FOUNDATION • PHILIPS • ENT./ID. OGILVY JOHANNESBURG • PR AG. OGILVY JOHANNESBURG BREAKTHROUGH ON A BUDGET F05/001 FOR SALE ALE • GARAGISTA • THE GARAGISTA BREWERY • ENT./ID. DUKE, CAPE TOWN • PROD. CO. TIN TOY, CAPE TOWN F05/009 READ MORE. LISTEN MORE. • UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS • WORLD PRESS FREEDOM DAY • ENT./ID. DROGA5, NEW YORK • MED. AG. HEARTS & SCIENCE, NEW YORK / THE NEW YORK TIMES, NEW YORK • PROD. CO. SECOND CHILD, NEW YORK F05/029 SECOND CHANCES • DONATE LIFE CALIFORNIA • DONATE LIFE CALIFORNIA • ENT./ID. CASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK • PROD. CO. CRAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY • PR AG. MCCANN NEW YOR

SOUTH AFRICA USA USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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17/06/2019 22:29


To understand our complex world, you have to understand the influence of money. Discover our award-winning journalism, from Pulitzer Prize–winning coverage of Trump’s hush money payoffs to revelations of fraud at Theranos and 1MDB.

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Read more at WSJ.com/SWTML

17/06/2019 20:50


Reach Track SHORTLIST

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

77

Creative Data DATA-ENHANCED CREATIVITY A01/004 CAR-2-BIKE • VELORETTI • VELORETTI BIKES • ENT./ID. VELORETTI, AMSTERDAM / G-UNIT, AMSTERDAM THE NETHERLANDS A01/012 WHAT’S IN IT ? • SYSTÉME U • SUPERMARKET • ENT./ID. TBWA\PARIS / DAN PARIS FRANCE A01/030 SAFETY HUB • NRMA • HOME INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. CHE PROXIMITY, MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE AUSTRALIA A01/033 SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE • DIAGEO • TANQUERAY FLOR DE SEVILLA • ENT./ID. PS21, MADRID • MED. AG. CARAT , MADRID • PR AG. LA MAS CHULA, MADRID SPAIN A01/039 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO CANADA A01/040 THE TRAFFIC JAM WHOPPER • BURGER KING MEXICO • BURGER KING DELIVERY • ENT./ID. WE BELIEVERS, NEW YORK • PROD. CO. BONSAI3, MIAMI / PICKLE MUSIC, NEW YORK / CENTRAL FILMS, MEXICO CITY USA A01/053 TOXIC TOBY • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • ENT./ID. MCCANN LONDON • MED. AG. MCCANN LONDON • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON UNITED KINGDOM A01/055 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID SPAIN A01/063 PET-COMMERCE • PETZ • ECOMMERCE • ENT./ID. OGILVY, SÃO PAULO • PROD. CO. HOGARTH WORLDWIDE, SÃO PAULO / HOGARTH WORLDWIDE, PORTO ALEGRE / PUNCH AUDIO, SÃO PAULO / D2G TECNOLOGIA, SÃO PAULO / PICT ESTUDIO, SÃO PAULO BRAZIL A01/067 IMMORTALS • SBERBANK • FINANCIAL SERVICES • ENT./ID. SBERBANK OF RUSSIA, MOSCOW / GOOD, MOSCOW • MED. AG. DENTSU SMART, MOSCOW • PROD. CO. GOOD, MOSCOW RUSSIA DATA-DRIVEN TARGETING A02/002 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON GERMANY A02/022 A WORLD WITHOUT BORDERS • AEROMEXICO • AEROMEXICO • ENT./ID. OGILVY COLOMBIA, BOGOTÁ / OGILVY, MEXICO CITY • PROD. CO. DIREKTOR FILMS, BOGOTÁ • PR AG. OGILVY PUBLIC RELATIONS, NEW YORK COLOMBIA A02/025 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO CANADA A02/027 THE TRAFFIC JAM WHOPPER • BURGER KING MEXICO • BURGER KING DELIVERY • ENT./ID. WE BELIEVERS, NEW YORK • PROD. CO. BONSAI3, MIAMI / PICKLE MUSIC, NEW YORK / CENTRAL FILMS, MEXICO CITY USA A02/031 STEEP DISCOUNT • E-MOVING • E-MOVING • ENT./ID. TRIBAL WORLDWIDE , SAO PAULO • MED. AG. TRIBAL WORLDWIDE , SAO PAULO • PROD. CO. ÇA VA ART, SÃO PAULO / BOSON POST, SÃO PAULO / QUIET CITY MUSIC + SOUND, NEW YORK • PR AG. TULOM, SÃO PAULO BRAZIL A02/040 THE INFECTION ALERT SYSTEM • HINDUSTAN UNILEVER LIMITED • LIFEBUOY SOAP • ENT./ID. MINDSHARE, MUMBAI • MED. AG. MINDSHARE, MUMBAI INDIA DATA-DRIVEN CONSUMER PRODUCT A03/002 WHAT’S IN IT ? • SYSTÉME U • SUPERMARKET • ENT./ID. TBWA\PARIS / DAN PARIS A03/005 SAFETY HUB • NRMA • HOME INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. CHE PROXIMITY, MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE A03/008 SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE • DIAGEO • TANQUERAY FLOR DE SEVILLA • ENT./ID. PS21, MADRID • MED. AG. CARAT , MADRID • PR AG. LA MAS CHULA, MADRID A03/010 DO BLACK - THE CARBON LIMIT CREDIT CARD • DOCONOMY • DO BLACK • ENT./ID. RBK COMMUNICATION, STOCKHOLM • PROD. CO. MAKING WAVES, STOCKHOLM • PR AG. HILL+KNOWLTON STRATEGIES, STOCKHOLM A03/017 MY CARER • ALZHEIMER’S SOCIETY UK • MY CARER ALEXA SKILL • ENT./ID. MCCANN LONDON / MRM//MCCANN, FRANKFURT • PROD. CO. SKILLED, LONDON A03/023 SIGNS • GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS • SIGNS SMART TOOL • ENT./ID. MRM//MCCANN, FRANKFURT / MCCANN FRANKFURT • PROD. CO. DROPOUT-FILMS, MAINZ DATA STORYTELLING A04/012 THE E.V.A. INITIATIVE • VOLVO CARS • VOLVO CARS • ENT./ID. FORSMAN & BODENFORS, GOTHENBURG • MED. AG. MINDSHARE, GOTHENBURG • PROD. CO. NEW LAND, STOCKHOLM A04/016 AI VERSUS • TV RAIN • MEDIA SERVICE • ENT./ID. VOSKHOD, EKATERINBURG / ISD GROUP, KIEV • PROD. CO. VOSKHOD, EKATERINBURG / APP SOLUTIONS, WILMINGTON / ISD GERMANY, HAMBURG / KA.KA.HA, LONDON • PR AG. VOSKHOD, EKATERINBURG A04/045 PICTURE WHAT THE CLOUD CAN DO • GOOGLE CLOUD • GOOGLE CLOUD • ENT./ID. ELEVEN, SAN FRANCISCO / INSTRUMENT, PORTLAND • MED. AG. PHD, NEW YORK / ESSENCE , NEW YORK • PROD. CO. ELEVEN, SAN FRANCISCO A04/054 S.H.E. • P&G • PANTENE • ENT./ID. GREY WEST , LOS ANGELES / GREY COLOMBIA, BOGOTÁ / GREY NEW YORK • MED. AG. CARAT, NEW YORK • PROD. CO. 4129GREY, ISTANBUL / TOWNHOUSE, NEW YORK • PR AG. MMK+, NEW YORK A04/057 THE TIME WE HAVE LEFT - CASE • PERNOD RICHARD • RUAVIEJA • ENT./ID. LEO BURNETT, MADRID • PROD. CO. TESAURO, MADRID / SERENA, MADRID • PR AG. LEO BURNETT, MADRID A04/070 SNELWEG SPROOKJES • VOLKSWAGEN • VOLKSWAGEN APPLICATION • ENT./ID. ISOBAR , AMSTERDAM / ACHTUNG!MCGARRYBOWEN, AMSTERDAM • PROD. CO. ACHTUNG!MCGARRYBOWEN, AMSTERDAM / R OBOT KITTENS, HILVERSUM / BIG ORANGE, AMSTERDAM A04/073 MOST DANGEROUS STREET • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO / FCBX, CHICAGO / UNIT9, LOS ANGELES / STRICTLY FX, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO

FRANCE AUSTRALIA SPAIN SWEDEN UNITED KINGDOM GERMANY

SWEDEN RUSSIA USA USA SPAIN THE NETHERLANDS

DATA VISUALISATION A05/005 BLINDMETERS • OVK / PEVR (PARENTS OF ROAD VICTIMS) • ROAD SAFETY AWARENESS MESSAGE • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • PROD. CO. HAPPINESS BRUSSELS, BRUSSELS / RAYGUN, BRUSSELS / LATCHO DROM, BRUSSELS / MOXY POST PRODUCTION, BRUSSELS A05/011 HIV ON THE AGENDA • FUNDACIÓN HUÉSPED • WORLD AIDS DAY CAMPAIGN • ENT./ID. WUNDERMAN THOMPSON, BUENOS AIRES / WUNDERMAN CATO JOHNSON, BUENOS AIRES A05/044 SEE SOUND • WAVIO • SEE SOUND • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. CO. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK A05/046 MOST DANGEROUS STREET • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • ENT./ID. FCB CHICAGO • PROD. CO. LORD & THOMAS, CHICAGO / FCBX, CHICAGO / UNIT9, LOS ANGELES / STRICTLY FX, CHICAGO • PR AG. CURRENT MARKETING, CHICAGO DATA TECHNOLOGY A06/011 GOOGLE CLOUD X NEW YORK TIMES - PICTURE WHAT THE CLOUD CAN DO • GOOGLE CLOUD • GOOGLE CLOUD PLATFORM • ENT./ID. INSTRUMENT, PORTLAND / ELEVEN, SAN FRANCISCO • MED. AG. PHD, NEW YORK / ESSENCE , NEW YORK A06/028 PET-COMMERCE • PETZ • ECOMMERCE • ENT./ID. OGILVY, SÃO PAULO • PROD. CO. HOGARTH WORLDWIDE, SÃO PAULO / HOGARTH WORLDWIDE, PORTO ALEGRE / PUNCH AUDIO, SÃO PAULO / D2G TECNOLOGIA, SÃO PAULO / PICT ESTUDIO, SÃO PAULO A06/032 IMMORTALS • SBERBANK • FINANCIAL SERVICES • ENT./ID. SBERBANK OF RUSSIA, MOSCOW / GOOD, MOSCOW • MED. AG. DENTSU SMART, MOSCOW • PROD. CO. GOOD, MOSCOW

USA

BELGIUM ARGENTINA USA USA

USA BRAZIL RUSSIA

USE OF REAL-TIME DATA A07/022 BLOOD BEACON • TAIPEI BLOOD CENTER • BLOOD DONATION • ENT./ID. WUNDERMAN THOMPSON, TAIPEI / J. WALTER THOMPSON TAIWAN, TAIPEI CITY • PROD. CO. ACER ITS, INC, NEW TAIPEI CITY CHINESE TAIPEI A07/025 THE COORS LIGHT • COORS LIGHT • COORS LIGHT • ENT./ID. DDB CHICAGO • PROD. CO. DDB CHICAGO / UNIT9, LOS ANGELES / THE MILL, CHICAGO / MILL+, CHICAGO / THE ELEMENTS, LOS ANGELES • PR AG. MILLERCOORS, CHICAGO / DDB CHICAGO USA A07/028 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO CANADA A07/031 THE TRAFFIC JAM WHOPPER • BURGER KING MEXICO • BURGER KING DELIVERY • ENT./ID. WE BELIEVERS, NEW YORK • PROD. CO. BONSAI3, MIAMI / PICKLE MUSIC, NEW YORK / CENTRAL FILMS, MEXICO CITY USA A07/054 TOXIC TOBY • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION • ENT./ID. MCCANN LONDON • MED. AG. MCCANN LONDON • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON UNITED KINGDOM SOCIAL DATA & INSIGHT A08/008 HEROES OF TODAY • HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) • CORPORATE SOCIAL RESPONSIBILITY (CSR) • ENT./ID. DDB SPAIN, MADRID • PROD. CO. THE OMS, MADRID / GARLIC TV, MADRID / EL RANCHITO, MADRID • PR AG. QMS COMUNICACION, MADRID A08/012 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO A08/029 THE ALGORITHM OF LIFE • ROLLING STONE • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. ICONOCLAST, SÃO PAULO / SATELITE AUDIO, SÃO PAULO / PRODIGO FILMS, SÃO PAULO / BIZSYS , SAO PAULO / CONSULADO, SÃO PAOLO

SPAIN CANADA BRAZIL

CREATIVE DATA COLLECTION & RESEARCH A09/004 THE E.V.A. INITIATIVE • VOLVO CARS • VOLVO CARS • ENT./ID. FORSMAN & BODENFORS, GOTHENBURG • MED. AG. MINDSHARE, GOTHENBURG • PROD. CO. NEW LAND, STOCKHOLM A09/019 SEE SOUND • WAVIO • SEE SOUND • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. CO. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

SWEDEN USA

DATA INTEGRATION A10/001 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON A10/021 THE INFECTION ALERT SYSTEM • HINDUSTAN UNILEVER LIMITED • LIFEBUOY SOAP • ENT./ID. MINDSHARE, MUMBAI • MED. AG. MINDSHARE, MUMBAI

GERMANY INDIA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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Reach Track MEDIA SHORTLIST

TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

79

Media FOOD & DRINK A01/007 EXTRA REMINDER • WRIGLEY’S EXTRA • EXTRA CHEWING GUM • ENT./ID. CLEMENGER BBDO SYDNEY / CLEMENGER BBDO MELBOURNE

AUSTRALIA

A01/012 UBER EATS AUSTRALIAN OPEN AMBUSH • UBER • UBER EATS • ENT./ID. SPECIAL GROUP, SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY

AUSTRALIA

A01/014 FREEZER BEERBOARD • HEINEKEN • AMSTEL • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO / J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. CO. BE180, SAO PAULO / BIZSYS , SAO PAULO • PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

OTHER FMCG A02/016 THE NON-ISSUE • L’ORÉAL PARIS • AGE PERFECT • ENT./ID. MCCANN PARIS / MCCANN LONDON • MED. AG. CONDÉ NAST INTERNATIONAL, LONDON • PROD. CO. FACEBOOK, PARIS / CRAFT LONDON

FRANCE

A02/018 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN

GERMANY

A02/024 SCENT BY GLADE • S.C JOHNSON • GLADE • ENT./ID. OGILVY, CHICAGO • MED. AG. OGILVY, CHICAGO • PROD. CO. OGILVY, CHICAGO

USA

A02/025 SCENTING THE HOPE OF CHANGE • SC JOHNSON • GLADE • ENT./ID. PHD, NEW YORK / SC JOHNSON, RACINE / OGILVY, CHICAGO • MED. AG. PHD, NEW YORK • PROD. CO. OGILVY, CHICAGO

USA

HEALTHCARE A03/005 THERAFLU TRACKER • GSK - THERAFLU • THERAFLU • ENT./ID. WUNDERMAN THOMPSON, BOGOTÁ / WUNDERMAN COLOMBIA, BOGOTÁ / WUNDERMAN MEXICO, MEXICO CITY • MED. AG. MINDSHARE, MEXICO CITY

COLOMBIA

CONSUMER DURABLES A04/020 AMAZON FIRE TV • AMAZON • FIRE TV • ENT./ID. INITIATIVE, LONDON / AMAZON, LONDON • MED. AG. INITIATIVE, LONDON

UNITED KINGDOM

A04/021 LEGO BUGATTI • LEGO • LEGO • ENT./ID. INITIATIVE, LONDON / LEGO, SLOUGH • MED. AG. INITIATIVE, LONDON

UNITED KINGDOM

AUTOMOTIVE A05/014 THE ELECTRIC HELPER • CHEVROLET • BOLT EV • ENT./ID. COMMONWEALTH//MCCANN, MEXICO CITY / MCCANN MEXICO CITY • PROD. CO. COMMONWEALTH//MCCANN, MEXICO CITY • PR AG. COMMONWEALTH//MCCANN, MEXICO CITY

MEXICO

A05/018 THE UNAFFORDABLE CAMPAIGN • RENAULT • KANGOO • ENT./ID. PUBLICIS BUENOS AIRES

ARGENTINA

A05/022 COMPETITORS’ SALE • VOLVO • VOLVO • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

BRAZIL

RETAIL A06/015 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK

USA

A06/037 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

A06/039 MUSEUM OF ROMANTICISM • IKEA • IKEA LIVING ROOMS • ENT./ID. MCCANN SPAIN , MADRID • PROD. CO. CRAFT, MADRID

SPAIN

TRAVEL A07/001 NO NEED TO FLY - AROUND THE WORLD IN GERMANY • GERMAN RAIL • GERMAN RAIL • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. CO. SPIRABLE, LONDON

GERMANY

A07/011 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO

CANADA

LEISURE A08/001 YOU SEEING THIS? • ESPN X NBA • ESPN X NBA • ENT./ID. R/GA , NEW YORK • MED. AG. STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK

USA

MEDIA / ENTERTAINMENT A09/005 HOMELESS HOME SALE • EKSTRA BLADET • EKSTRA BLADET • ENT./ID. HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE, COPENHAGEN

DENMARK

A09/011 UNBOXING THE TRUTH • THOMSON REUTERS FOUNDATION • THOMSON REUTERS FOUNDATION • ENT./ID. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK A09/021 THE BLANK EDITION • AN-NAHAR • NEWSPAPER PUBLICATIONS & MEDIA • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. IMPACT PORTER NOVELLI, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI

USA UNITED ARAB EMIRATES

A09/031 2018 WRAPPED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY IN-HOUSE, NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. ACTIVE THEORY, LOS ANGELES

USA

A09/032 FIGHTING FAKE NEWS IN REAL-TIME • CANADIAN BROADCAST CORPORATION • SOCIÉTÉ RADIO-CANADA • ENT./ID. PHD MONTREAL • MED. AG. PHD MONTREAL

CANADA

A09/042 BREAST BUFFER • BALAJI TELEFILMS LTD. • ALTBALAJI • ENT./ID. GREY INDIA, MUMBAI • MED. AG. ALTBALAJI, MUMBAI • PROD. CO. ALTBALAJI, MUMBAI

INDIA

A09/047 MONTY’S WICKET WARNINGS • FOXTEL • FOXTEL • ENT./ID. MINDSHARE, SYDNEY • MED. AG. MINDSHARE, SYDNEY • PROD. CO. MINDSHARE, SYDNEY

AUSTRALIA

CONSUMER SERVICES / B2B A10/005 FORTE FEMME • FORTEBANK • FINANCIAL SERVICE • ENT./ID. VOSKHOD, EKATERINBURG / KOMBINAT, ALMATY • MED. AG. KOMBINAT, ALMATY • PROD. CO. VOSKHOD, EKATERINBURG • PR AG. VOSKHOD, EKATERINBURG / KOMBINAT, ALMATY

RUSSIA

A10/008 SIGNS OF LOVE • ANZ BANK • ANZ BRAND • ENT./ID. TBWA\MELBOURNE • MED. AG. / PHD AUSTRALIA , MELBOURNE • PROD. CO. TBWA\MELBOURNE / REVOLVER/WILL O’ROURKE, SYDNEY • PR AG. TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE A10/018 ALL THEY WANT FOR CHRISMAS IS YOU • VISA • VISA • ENT./ID. SAATCHI & SAATCHI, LONDON • MED. AG. STARCOM, LONDON • PROD. CO. GORGEOUS, LONDON / MPC LONDON / WAVE STUDIOS, LONDON / THE QUARRY, LONDON

AUSTRALIA UNITED KINGDOM

A10/037 THE OUT OF HOME PROJECT • CLEAR CHANNEL • BILLBOARDS • ENT./ID. PRIME WEBER SHANDWICK, STOCKHOLM • MED. AG. PRIME WEBER SHANDWICK, STOCKHOLM • PROD. CO. BANNERBOY, STOCKHOLM • PR AG. PRIME WEBER SHANDWICK, STOCKHOLM

SWEDEN

NOT FOR PROFIT/CHARITY/GOVERNMENT A11/001 HUMAN HEART – OUT OF STOCK • STIFTUNG UEBER LEBEN • ORGAN DONATION • ENT./ID. MEDIAPLUS, MUNICH / PLAN.NET, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. PLAN.NET, MUNICH / SERVICEPLAN GERMANY, MUNICH • PR AG. SERVICEPLAN GERMANY, MUNICH

GERMANY

A11/003 MEMO_O_KE • THE ALZHEIMER FOUNDATION OF THAILAND • THE ALZHEIMER FOUNDATION OF THAILAND • ENT./ID. DENTSU ONE (BANGKOK) • PROD. CO. DENTSU ONE (BANGKOK) / SAMPENG SENG LEE HOR, BANGKOK • PR AG. DENTSU ONE (BANGKOK)

THAILAND

A11/008 100 WORDS PAIN_TING • SAVE THE CHILDREN KOREA • CHILDREN’S RIGHTS • ENT./ID. OVERMAN, SEOUL • MED. AG. OVERMAN, SEOUL • PROD. CO. WALKING ON THE BLUE, SEOUL • PR AG. OVERMAN, SEOUL

SOUTH KOREA

A11/016 HUNGRY PUFFS • FOODBANK WA • HUNGRY PUFFS • ENT./ID. THE BRAND AGENCY, PERTH • MED. AG. THE BRAND AGENCY, PERTH • PROD. CO. THE BRAND AGENCY, PERTH • PR AG. THE BRAND AGENCY, PERTH

AUSTRALIA

A11/027 A DAY TO REMEMBER • FONDATION POUR LA RECHERCHE MÉDICALE (FRM) • NGO • ENT./ID. CLM BBDO, PARIS • PROD. CO. THE MIX MEN, PARIS

FRANCE

A11/039 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA

PERU

A11/053 SECOND CHANCES • DONATE LIFE CALIFORNIA • DONATE LIFE CALIFORNIA • ENT./ID. CASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK • PROD. CO. CRAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY • PR AG. MCCANN NEW YORK

USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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81

(CSR) / CORPORATE IMAGE A12/001 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO

BRAZIL

A12/019 KRAFT NOW PAY LATER • KRAFT HEINZ • KRAFT HEINZ • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. LEO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON

USA

A12/020 BACK2LIFE • SAMSUNG • CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) • ENT./ID. CHEIL PENGTAI, BEIJING / CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL PENGTAI, BEIJING • PROD. CO. BIGFISH, BEIJING

CHINA

A12/026 THE ANIMALS’ OWN EMERGENCY NUMBER • DNB • ANIMAL INSURANCE • ENT./ID. TRY REKLAME, OSLO

NORWAY

A12/032 GUMSHOE: THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM • AMSTERDAM METROPOLITAN AREA • GUMSHOE • ENT./ID. PUBLICIS, AMSTERDAM • MED. AG. PUBLICIS, AMSTERDAM • PR AG. PUBLICIS, AMSTERDAM

THE NETHERLANDS

A12/034 THE LAST EVER ISSUE • GAZETA.PL / MASTERCARD / BNP PARIBAS • GAZETA.PL (A NEWS PORTAL) • ENT./ID. VMLY&R POLAND, WARSAW • MED. AG. WAVEMAKER, WARSAW • PROD. CO. PAPAYA FILMS, WARSAW • PR AG. VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW

POLAND

A12/039 DIRNK REPSNOSILBY • AB INBEV • AMBEV BRANDS - CERVEJARIA AMBEV (BRAHMA, BUDWEISER, STELLA ARTOIS, SKOL AND ORIGINAL) • ENT./ID. SUNSETDDB, SÃO PAULO • MED. AG. SUNSETDDB, SÃO PAULO • PROD. CO. SUNSETDDB, SÃO PAULO

BRAZIL

USE OF TV & OTHER SCREENS B01/010 LIFE DIRECT - R.I.P SIMON • TRADE ME NZ • LIFE DIRECT • ENT./ID. VMLY&R , AUCKLAND / Y&R ANZ, AUCKLAND • MED. AG. MBM NZ, AUCKLAND • PROD. CO. FLYING FISH, AUCKLAND / KALEIDOSCOPE, AUCKLAND

NEW ZEALAND

B01/020 A DAY TO REMEMBER • FONDATION POUR LA RECHERCHE MÉDICALE (FRM) • NGO • ENT./ID. CLM BBDO, PARIS • PROD. CO. THE MIX MEN, PARIS

FRANCE

B01/023 THE MOVIE CREDITS HACK • CANAL+ • CANAL+ • ENT./ID. BETC, PARIS • MED. AG. MK2 AGENCY, PARIS • PROD. CO. GENERAL POP, PANTIN

FRANCE

B01/024 NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES

USA

B01/027 PAY PER BEER • AB INBEV • BRAHMA BEER • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. PBA CINEMA, SÃO PAULO / WARRIORS VFX, SAO PAULO / SATELITE AUDIO, SÃO PAULO

BRAZIL

B01/029 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA

PERU

B01/036 THE TEAM THAT WOULDN’T BE HERE • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MED. AG. VM1, NEW YORK • PROD. CO. FILM FORTIES, LOS ANGELES • PR AG. WEBER SHANDWICK, NEW YORK

USA

B01/042 DO WHAT YOU CAN’T JIMMY FALLON • SAMSUNG • GALAXY S10+ • ENT./ID. STARCOM, CHICAGO • MED. AG. STARCOM, CHICAGO • PROD. CO. NBC, NEW YORK • PR AG. SAMSUNG ELECTRONICS AMERICA, RIDGEFIELD PARK

USA

B01/052 BLOODLESS SCREEN • SISTEMA BRASILEIRO DE TELEVISÃO • SBT • ENT./ID. W/MCCANN, SÃO PAULO • MED. AG. W/MCCANN, SÃO PAULO • PROD. CO. MADRE MIA FILMES, SAO PAULO

BRAZIL

USE OF AUDIO PLATFORMS B02/018 THE WAR SIREN TEST • AMNESTY INTERNATIONAL SWITZERLAND • DONATIONS AND AWARENESS FOR THE FORGOTTEN WAR IN YEMEN • ENT./ID. JUNG VON MATT/LIMMAT, ZÜRICH

SWITZERLAND

B02/030 SOUNDS OF FUTURE OCEAN • NATIONAL GEOGRAPHIC • PLANET OR PLASTIC? • ENT./ID. NATIONAL GEOGRAPHIC , SAO PAULO • PROD. CO. BANDEIRA 8, RIO DE JANEIRO

BRAZIL

B02/034 THE UNREACHABLES • TURKCELL • TURKCELL • ENT./ID. TBWA\ISTANBUL • MED. AG. TURKCELL, ISTANBUL • PROD. CO. TBWA\ISTANBUL

TURKEY

B02/035 RADIO TINNITUS • CHIME • RADIO STATION • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN

IRELAND

B02/054 WARNING SPOTS • AAMI/SUNCORP • MOTOR INSURANCE • ENT./ID. OGILVY AUSTRALIA, MELBOURNE • MED. AG. OMD SYDNEY • PROD. CO. BANG BANG STUDIOS, MELBOURNE

AUSTRALIA

B02/055 IMMIGRANT SONGS • BRAVOMIC • IMMIGRANT SONGS • ENT./ID. WING, NEW YORK • MED. AG. GREY NEW YORK • PROD. CO. TOWNHOUSE, NEW YORK • PR AG. GREY NEW YORK B02/058 ROAD RAGE RADIO • CHEVROLET MENA • CHEVROLET MENA • ENT./ID. COMMONWEALTH//MCCANN, DUBAI • MED. AG. CARAT, DUBAI • PROD. CO. COMMONWEALTH//MCCANN, DUBAI • PR AG. WEBER SHANDWICK MENA, DUBAI

USA UNITED ARAB EMIRATES

USE OF PRINT / OUTDOOR B03/003 SHADOW POSTERS • MICROSOFT • SURFACE PRO 6 • ENT./ID. MCCANN LONDON • MED. AG. MCCANN LONDON • PROD. CO. CRAFT LONDON

UNITED KINGDOM

B03/017 ABSOLUT STREET TREES • PERNOD RICARD MÉXICO • ABSOLUT • ENT./ID. ANÎNIMO, MEXICO CITY • MED. AG. SUMA, MEXICO CITY

MEXICO

B03/023 UNDERCOVER CROSSWORDS • MINISTRY OF SOCIAL DEVELOPMENT/OFFICE FOR SENIORS • ELDER ABUSE AWARENESS • ENT./ID. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND • PROD. CO. FCB NEW ZEALAND, AUCKLAND • PR AG. FCB NEW ZEALAND, AUCKLAND

NEW ZEALAND

B03/024 THE HUNT IS ON • MONDELEZ • CRÉME EGG • ENT./ID. CARAT, LONDON / ELVIS, LONDON • MED. AG. CARAT, LONDON • PROD. CO. ELVIS, LONDON B03/034 THE BLANK EDITION • AN-NAHAR • NEWSPAPER PUBLICATIONS & MEDIA • ENT./ID. IMPACT BBDO, DUBAI • MED. AG. IMPACT PORTER NOVELLI, DUBAI • PR AG. IMPACT PORTER NOVELLI, DUBAI

UNITED KINGDOM UNITED ARAB EMIRATES

B03/049 THE GPS QUALITY LABEL • AUCHAN • GPS • ENT./ID. SERVICEPLAN FRANCE, PARIS • MED. AG. SERVICEPLAN FRANCE, PARIS • PROD. CO. SERVICEPLAN FRANCE, PARIS • PR AG. SERVICEPLAN FRANCE, PARIS

FRANCE

B03/060 THE BEER BEHIND SPORTS • AB INBEV • BUDWEISER • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. LANDIA, SÃO PAULO / LUCHA LIBRE AUDIO, SÃO PAULO B03/061 MUTILATED WORDS • 28 TOO MANY • (FGM) FEMALE GENITAL MUTILATION • ENT./ID. IMPACT BBDO, DUBAI

BRAZIL UNITED ARAB EMIRATES

B03/063 THE LAND OF FREE PRESS • HELSINGIN SANOMAT • HELSINGIN SANOMAT NEWSPAPER • ENT./ID. TBWA\HELSINKI • MED. AG. TBWA\HELSINKI / JCDECAUX FINLAND, HELSINKI / CLEAR CHANNEL , HELSINKI • PROD. CO. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI • PR AG. TBWA\HELSINKI / SANOMA MEDIA FINLAND, HELSINKI

FINLAND

B03/071 THE LAST EVER ISSUE • GAZETA.PL / MASTERCARD / BNP PARIBAS • GAZETA.PL (A NEWS PORTAL) • ENT./ID. VMLY&R POLAND, WARSAW • MED. AG. WAVEMAKER, WARSAW • PROD. CO. PAPAYA FILMS, WARSAW • PR AG. VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW

POLAND

B03/077 THE NON-ISSUE • L’ORÉAL PARIS • AGE PERFECT • ENT./ID. MCCANN PARIS / MCCANN LONDON • MED. AG. CONDÉ NAST INTERNATIONAL, LONDON • PROD. CO. FACEBOOK, PARIS / CRAFT LONDON

FRANCE

B03/079 THE OUT OF HOME PROJECT • CLEAR CHANNEL • BILLBOARDS • ENT./ID. PRIME WEBER SHANDWICK, STOCKHOLM • MED. AG. PRIME WEBER SHANDWICK, STOCKHOLM • PROD. CO. BANNERBOY, STOCKHOLM • PR AG. PRIME WEBER SHANDWICK, STOCKHOLM

SWEDEN

B03/080 POWERSHARE • SAMSUNG • SAMSUNG – GALAXY S10 • ENT./ID. LEO BURNETT SYDNEY • MED. AG. STARCOM, SYDNEY

AUSTRALIA

B03/083 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN

GERMANY

B03/087 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO

BRAZIL

B03/106 THE REMARKABLE HEDY • STABILO INTERNATIONAL GMBH • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB DÜSSELDORF • MED. AG. DDB DÜSSELDORF • PROD. CO. DDB DÜSSELDORF • PR AG. DDB DÜSSELDORF

GERMANY

AMBIENT MEDIA: SMALL SCALE B04/010 THE CLEFT COLLECTION • SMILE ASIA • SMILE ASIA • ENT./ID. MCCANN HEALTH, SINGAPORE

SINGAPORE

B04/030 COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÎN. • MARS COLOMBIA • SNICKERS® • ENT./ID. PROXIMITY COLOMBIA, BOGOTÁ • MED. AG. MEDIACOM, BOGOTA

COLOMBIA

B04/042 THE BEER OF THE WORLD CUP • LALA • LALA WHOLE MILK • ENT./ID. CIRCUS., MEXICO CITY

MEXICO

B04/045 POKER CRASH CAPS • AB INBEV • POKER BEER • ENT./ID. DDB COLOMBIA, BOGOTA • MED. AG. ZENITH, BOGOTÁ • PROD. CO. DDB COLOMBIA, BOGOTA • PR AG. DDB COLOMBIA, BOGOTA B04/075 OMO TAG • UNILEVER LEBANON • OMO • ENT./ID. TBWA\RAAD, DUBAI • PROD. CO. RAMA INTERNATIONAL LIMITED, DUBAI

COLOMBIA UNITED ARAB EMIRATES

B04/076 SCENT BY GLADE • S.C JOHNSON • GLADE • ENT./ID. OGILVY, CHICAGO • MED. AG. OGILVY, CHICAGO • PROD. CO. OGILVY, CHICAGO

USA

B04/079 THE SORORITY PACKS • PEPSICO • EQLIBRI • ENT./ID. BETC/HAVAS, SÃO PAULO • MED. AG. BETC/HAVAS, SÃO PAULO • PROD. CO. BETC/HAVAS, SÃO PAULO

BRAZIL

AMBIENT MEDIA: LARGE SCALE B05/009 THE UNBREAKABLE RAINBOW • UNILEVER - BEN&JERRY’S • CSR EVENT • ENT./ID. 180HEARTBEATS+JUNG V MATT , WARSAW • PROD. CO. 180HEARTBEATS+JUNG V MATT , WARSAW • PR AG. 180HEARTBEATS+JUNG V MATT , WARSAW B05/010 PROJECT SAVE • GOVERNMENT OF VALENZUELA CITY • PROJECT SAVE • ENT./ID. HAVAS ORTEGA, MAKATI CITY • MED. AG. HAVAS ORTEGA, MAKATI CITY

POLAND THE PHILIPPINES

B05/012 SIGNS OF LOVE • ANZ BANK • ANZ BRAND • ENT./ID. TBWA\MELBOURNE • MED. AG. TBWA\MELBOURNE / PHD AUSTRALIA , MELBOURNE • PROD. CO. TBWA\MELBOURNE / REVOLVER/WILL O’ROURKE, SYDNEY • PR AG. TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE B05/019 WE ARE AN AIRLINE • KLM ROYAL DUTCH AIRLINES • AVIATION • ENT./ID. DDB, AMSTERDAM • MED. AG. MEDIACOM, DÜSSELDORF • PROD. CO. WHO’S MCQUEEN PICTURE, BERLIN • PR AG. F2KREATION, ELTVILLE

AUSTRALIA THE NETHERLANDS

B05/030 THE DISCO2UNT BILLBOARD • RENAULT • RENAULT ZOE • ENT./ID. PUBLICIS ROMANIA, BUCHAREST • MED. AG. OMD, BUCHAREST • PROD. CO. SAGA FILM, BUCHAREST / STATICVFX, BUCHAREST • PR AG. PUBLICIS ROMANIA, BUCHAREST

ROMANIA

B05/032 TRUCK ART CHILDFINDER • BERGER PAINTS • BERGER PAINTS • ENT./ID. BBDO PAKISTAN, LAHORE • MED. AG. BBDO PAKISTAN, LAHORE • PROD. CO. SARAH TAREEN PRODUCTIONS, LAHORE • PR AG. BBDO PAKISTAN, LAHORE

PAKISTAN

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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TUESDAY / JUNE 18 / 2019 / LIONS DAILY NEWS

B05/046 THINK INSIDE THE BOX • LOCKHEED MARTIN • SPACE EXPLORATION • ENT./ID. MCCANN NEW YORK • PROD. CO. TRACTION, NEW YORK

83 USA

B05/047 KOSHOGO • KLOOP • MEDIA & PUBLICATIONS • ENT./ID. LEO BURNETT MOSCOW

RUSSIA

B05/048 STREET-VET • PURINA • PURINA VETERINARY DIETS • ENT./ID. MCCANN PARIS • PROD. CO. CRAFT PARIS / EDDY, PARIS • PR AG. WEBER SHANDWICK, PARIS

FRANCE

B05/069 LIVESAVING BILLBOARDS • HIGH TRAFFIC / MAS VIDA • HIGH TRAFFIC DIGITAL BILLBOARDS / MAS VIDA MEDICAL TRANSFERS • ENT./ID. P4 OGILVY, PANAMA CITY • MED. AG. P4 OGILVY, PANAMA CITY • PROD. CO. P4 OGILVY, PANAMA CITY / VFX, PANAMA

PANAMA

USE OF EVENTS B06/001 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO

BRAZIL

B06/025 UBER EATS AUSTRALIAN OPEN AMBUSH • UBER • UBER EATS • ENT./ID. SPECIAL GROUP, SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY

AUSTRALIA

B06/030 MIDDLE SEAT LOUNGE • COCA-COLA • COKE • ENT./ID. FITZCO, ATLANTA

USA

B06/044 PRICELESS JEWELRY • JOYERÍA AURUS • JOYERÊA AURUS • ENT./ID. LOS QUILTROS, SANTIAGO • PROD. CO. CUECA, SANTIAGO

CHILE

B06/052 FAN OF THE MATCH • CLARO ECUADOR • CLARO • ENT./ID. PARADAIS DDB, GUAYAQUIL • MED. AG. HAVAS MEDIA ECUADOR, GUAYAQUIL • PROD. CO. GOD FILMS, GUAYAQUIL • PR AG. CLARO ECUADOR, GUAYAQUIL

ECUADOR

B06/053 HELLMANN’S REAL FOOD RESCUE • UNILEVER • HELLMANN’S • ENT./ID. OGILVY CANADA, TORONTO • MED. AG. MINDSHARE, TORONTO • PROD. CO. SPY FILMS, TORONTO • PR AG. EDELMAN, TORONTO B06/055 INDIA DEGA AASHIRVAD • INDIA GATE BASMATI RICE • BASMATI RICE • ENT./ID. THE CLASSIC PARTNERSHIP, DUBAI • PROD. CO. THE CLASSIC PARTNERSHIP, DUBAI

CANADA UNITED ARAB EMIRATES

USE OF STUNTS B07/009 THE HEALING HOUSE • CASEY HOUSE • HIV/AIDS AWARENESS • ENT./ID. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO • PROD. CO. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO / WESTSIDE STUDIO, TORONTO • PR AG. NARRATIVE, TORONTO

CANADA

B07/010 PAVING FOR PIZZA • DOMINO’S PIZZA • DOMINO’S PIZZA • ENT./ID. DOMINO’S PIZZA, ANN ARBOR / CRISPIN PORTER BOGUSKY+, BOULDER • MED. AG. CRISPIN PORTER BOGUSKY+, BOULDER • PROD. CO. CRISPIN PORTER BOGUSKY+, BOULDER • PR AG. CRISPIN PORTER BOGUSKY+, BOULDER / DOMINO’S PIZZA, ANN ARBOR

USA

B07/012 THE UNBREAKABLE RAINBOW • UNILEVER - BEN&JERRY’S • CSR EVENT • ENT./ID. 180HEARTBEATS+JUNG V MATT , WARSAW • PROD. CO. 180HEARTBEATS+JUNG V MATT , WARSAW • PR AG. 180HEARTBEATS+JUNG V MATT , WARSAW

POLAND

B07/018 ECO PARKING • HYUNDAI • HYUNDAI KONA ELECTRIC • ENT./ID. HAVAS PR, MADRID • PROD. CO. HAVAS PR, MADRID

SPAIN

B07/033 FRANCE ACCESSIBLE • APF FRANCE HANDICAP • FRANCE ACCESSIBLE • ENT./ID. BRAND STATION, PARIS

FRANCE

B07/051 IHOB • IHOP • ULTIMATE STEAKBURGERS • ENT./ID. INITIATIVE, LOS ANGELES / DROGA5, NEW YORK • MED. AG. INITIATIVE, LOS ANGELES • PR AG. DEVRIES GLOBAL, NEW YORK

USA

B07/055 YARMULKE SWITCH • P&G • HEAD & SHOULDERS • ENT./ID. MEDIACOM CONNECTIONS, TEL AVIV / ACW GREY TEL AVIV • MED. AG. MEDIACOM CONNECTIONS, TEL AVIV • PR AG. / STERN ARIELY, TEL AVIV

ISRAEL

B07/058 KRAFT NOW PAY LATER • KRAFT HEINZ • KRAFT HEINZ • ENT./ID. LEO BURNETT CHICAGO • PROD. CO. LEO BURNETT CHICAGO / DESIGN FOUNDRY, HYATTSVILLE / TRICIAPEDIA, ARLINGTON

USA

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ARGENTINA

B07/069 SECOND CHANCES • DONATE LIFE CALIFORNIA • DONATE LIFE CALIFORNIA • ENT./ID. CASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK • PROD. CO. CRAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK / TRULOVE POST, CULVER CITY • PR AG. MCCANN NEW YORK

USA

B07/072 COLA TRUCE • PEPSI • BRAND PEPSI • ENT./ID. TRACYLOCKE, WILTON • MED. AG. ACCELERATION, NEW YORK / VAYNERMEDIA, NEW YORK • PROD. CO. TRACYLOCKE, WILTON • PR AG. ACCELERATION, NEW YORK

USA

B07/079 AIR MAX GRAFFITI STORES • NIKE • AIR MAX • ENT./ID. AKQA, SÃO PAULO • MED. AG. WIEDEN+KENNEDY, SÃO PAULO • PROD. CO. ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO

BRAZIL

B07/089 LIFEBOAT - THE EXPERIMENT • SEAWATCH • RECONNAISSANCE • ENT./ID. MEDIAPLUS, MUNICH / SERVICEPLAN GERMANY, MUNICH • MED. AG. MEDIAPLUS, MUNICH • PROD. CO. MARKENFILM, HAMBURG / NHB NEXT, HAMBURG / SEBASTIAN OSWALD, BERLIN • PR AG. ACHTUNG!, HAMBURG

GERMANY

B07/101 PALESSI • PAYLESS • PAYLESS SHOE SOURCE • ENT./ID. DCX GROWTH ACCELERATOR, NEW YORK • MED. AG. MARC USA, BOSTON • PROD. CO. DCX GROWTH ACCELERATOR, NEW YORK • PR AG. DCX GROWTH ACCELERATOR, NEW YORK

USA

USE OF DIGITAL PLATFORMS B08/001 BUFFER RAGE • VOO TELECOM • TELECOM PROVIDER • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • MED. AG. VIZEUM , BRUSSELS

BELGIUM

B08/006 YOU SEEING THIS? • ESPN X NBA • ESPN X NBA • ENT./ID. R/GA , NEW YORK • MED. AG. STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK

USA

B08/014 PUTIN TURNS ON THE RAIN • TV RAIN • MEDIA SERVICE • ENT./ID. VOSKHOD, EKATERINBURG

RUSSIA

B08/015 BLACK FRIDAY WHOPPER SHOPPER • BURGER KING CORPORATION • WHOPPER • ENT./ID. GRABARZ & PARTNER, HAMBURG • PROD. CO. RABBICORN FILMS, HAMBURG • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

GERMANY

B08/048 THE GPS QUALITY LABEL • AUCHAN • GPS • ENT./ID. SERVICEPLAN FRANCE, PARIS • MED. AG. SERVICEPLAN FRANCE, PARIS • PROD. CO. SERVICEPLAN FRANCE, PARIS • PR AG. SERVICEPLAN FRANCE, PARIS

FRANCE

B08/074 THE UNSTOPPABLE RÉSUMÉ • CANCER@WORK • CANCER@WORK • ENT./ID. FAMOUS GREY PARIS, PARIS

FRANCE

B08/075 BREAST BUFFER • BALAJI TELEFILMS LTD. • ALTBALAJI • ENT./ID. GREY INDIA, MUMBAI • MED. AG. ALTBALAJI, MUMBAI • PROD. CO. ALTBALAJI, MUMBAI B08/081 OPERATION ENIGMA • EA GAMES • BATTLEFIELD V • ENT./ID. DIGITAS AUSTRALIA, SYDNEY • PROD. CO. DIGITAS AUSTRALIA, SYDNEY

INDIA AUSTRALIA

USE OF MOBILE B09/012 WHAT’S IN IT ? • SYSTÉME U • SUPERMARKET • ENT./ID. TBWA\PARIS / DAN PARIS B09/018 MARIA ‘S MESSAGE • MOVISTAR • MOBILE TELEPHONE SERVICE • ENT./ID. WUNDERMAN THOMPSON, BUENOS AIRES / WUNDERMAN CATO JOHNSON, BUENOS AIRES

FRANCE ARGENTINA

B09/034 STORYTIME • TELEKOM ROMANIA • STORYTIME APP • ENT./ID. LEO BURNETT, BUCHAREST / TELEKOM ROMANIA, BUCHAREST • MED. AG. TELEKOM ROMANIA, BUCHAREST • PROD. CO. SAGA FILM, BUCHAREST / CHAINSAW EUROPE, BUCHAREST / PLAYTIME POST, BUCHAREST • PR AG. LEO BURNETT, BUCHAREST

ROMANIA

B09/053 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK B09/061 VEILED SNAPCHAT LENS • S.C JOHNSON • GLADE • ENT./ID. OGILVY, CHICAGO • MED. AG. PHD, CHICAGO • PROD. CO. OGILVY, CHICAGO

USA USA

USE OF SOCIAL PLATFORMS B10/012 NOT JUST ONE CREATOR • VF CORPORATION • VANS • ENT./ID. STARCOM, CHICAGO / MRY, NEW YORK • MED. AG. STARCOM, CHICAGO • PROD. CO. MRY, NEW YORK B10/015 #DEFYTHENAME • MONICA LEWINSKY • ANTI-BULLYING • ENT./ID. BBDO NEW YORK • PROD. CO. O POSITIVE, NEW YORK • PR AG. DINI VON MUEFFLING COMMUNICATIONS, NEW YORK B10/021 WORLD RECORD EGG • WORLD RECORD EGG • HULU • ENT./ID. EGG GANG, LONDON / HULU, SANTA MONICA • MED. AG. EGG GANG, LONDON / HULU, SANTA MONICA • PROD. CO. EGG GANG, LONDON • PR AG. EGG GANG, LONDON

USA USA UNITED KINGDOM

B10/025 UNBOXING THE TRUTH • THOMSON REUTERS FOUNDATION • THOMSON REUTERS FOUNDATION • ENT./ID. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK • MED. AG. TBWA\CHIAT\DAY, NEW YORK • PROD. CO. TBWA\CHIAT\DAY, NEW YORK / DESIGN BY DISRUPTION, NEW YORK

USA

B10/032 THE EARNBASSADORS • VELOCITY FREQUENT FLYER • FREQUENT FLYER PROGRAM • ENT./ID. CHE PROXIMITY, MELBOURNE • MED. AG. CHE PROXIMITY, MELBOURNE • PROD. CO. CHE PROXIMITY, MELBOURNE / FINCH, MELBOURNE • PR AG. CHE PROXIMITY, MELBOURNE

AUSTRALIA

B10/033 SENSITIVE ROOMS • IKEA • CSR • ENT./ID. WE ARE SOCIAL, MILAN • PROD. CO. WE ARE SOCIAL, MILAN B10/040 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN B10/048 KEEPING FORTNITE FRESH • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VMLY&R, KANSAS CITY • MED. AG. SPARK FOUNDRY, NEW YORK • PR AG. KETCHUM, NEW YORK B10/079 NIKE TRAINING CLUB LIVE • NIKE • PERSONAL TRAINING • ENT./ID. WIEDEN+KENNEDY, LONDON

ITALY FRANCE USA UNITED KINGDOM

B10/085 #STILLSPEAKINGUP • PROPUESTA CÍVICA AC • LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. • ENT./ID. PUBLICIS MEXICO, MEXICO CITY • MED. AG. STARCOM, MEXICO CITY / TWITTER, MEXICO CITY • PROD. CO. PRODIGIOUS MEXICO, MEXICO CITY / VISUAL WARS, MEXICO CITY • PR AG. DAMSKY, MEXICO CITY B10/095 POST RACISM • LICRA • LICRA • ENT./ID. PUBLICIS CONSEIL, PARIS • MED. AG. ZENITH, PARIS • PROD. CO. PRODIGIOUS, PARIS • PR AG. PUBLICIS CONSEIL, PARIS B10/101 UNITED AGAINST ABUSE • DANNER • DANNER • ENT./ID. MEDIACOM BEYOND ADVERTISING, COPENHAGEN • MED. AG. MEDIACOM BEYOND ADVERTISING, COPENHAGEN • PROD. CO. MEDIACOM BEYOND ADVERTISING, COPENHAGEN B10/108 THE RECYCLABLE TWEET • REXONA • AEROSOL DEODORANT CAN • ENT./ID. MULLENLOWE LONDON • PROD. CO. MULLENLOWE LONDON B10/121 INSTA NOVELS • THE NEW YORK PUBLIC LIBRARY • LITERATURE • ENT./ID. MOTHER NEW YORK • PROD. CO. HORNET, NEW YORK / MAGOZ, MALMO / STRANGE BEAST, LONDON / BUCK DESIGN, NEW YORK / PSYOP, NEW YORK B10/139 CAR COMMERCIAL TO GO • CENTRAAL BEHEER • INSURANCE COMPANY • ENT./ID. DDB, AMSTERDAM • MED. AG. MINDSHARE, AMSTERDAM • PROD. CO. CIRCUS FAMILY , AMSTERDAM

MEXICO FRANCE DENMARK UNITED KINGDOM USA THE NETHERLANDS

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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USE OF TECHNOLOGY B11/001 PETA «EYE TO EYE» • PETA • PETA • ENT./ID. KOLLE REBBE | ACCENTURE INTERACTIVE, HAMBURG / DEMODERN, HAMBURG • PROD. CO. DEMODERN, HAMBURG / MARKENFILM, HAMBURG / GERMAN WAHNSINN, HAMBURG

GERMANY

B11/011 AI VERSUS • TV RAIN • MEDIA SERVICE • ENT./ID. VOSKHOD, EKATERINBURG / ISD GROUP, KIEV • PROD. CO. VOSKHOD, EKATERINBURG / APP SOLUTIONS, WILMINGTON / ISD GERMANY, HAMBURG / KA.KA.HA, LONDON • PR AG. VOSKHOD, EKATERINBURG

RUSSIA

B11/012 RED LINE • VODAFONE TURKEY • RED LINE • ENT./ID. MINDSHARE TURKEY , ISTANBUL • MED. AG. MINDSHARE TURKEY , ISTANBUL • PROD. CO. C-SECTION, ISTANBUL

TURKEY

B11/022 SMART DEVICE • KELLOGG’S • PRINGLES • ENT./ID. GREY NEW YORK • MED. AG. STARCOM, CHICAGO • PROD. CO. TOWNHOUSE, NEW YORK / DUMMY FILMS, LOS ANGELES • PR AG. KRISPR COMMUNICATIONS, CHICAGO

USA

B11/024 STREET-VET • PURINA • PURINA VETERINARY DIETS • ENT./ID. MCCANN PARIS • PROD. CO. CRAFT PARIS / EDDY, PARIS • PR AG. WEBER SHANDWICK, PARIS

FRANCE

B11/044 02.38 AM • SNCF • SNCF RESEAU • ENT./ID. TBWA\PARIS / DAN PARIS • PROD. CO. TBWA\ELSE, PARIS

FRANCE

USE OF DATA-DRIVEN INSIGHT C01/004 RESCUE DOGZ • GUD • GUD • ENT./ID. WUNDERMAN THOMPSON, SAO PAULO / J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. CO. A9 AUDIO, SÃO PAULO / PLAY IT AGAIN, SÃO PAULO • PR AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

C01/011 GILLETTE DATABOARDS • PROCTER & GAMBLE • GILLETTE • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO / MEDIACOM , MIAMI • PROD. CO. GREY BRAZIL, SÃO PAULO • PR AG. GREY BRAZIL, SÃO PAULO

BRAZIL

USE OF REAL-TIME DATA C02/017 STREET-VET • PURINA • PURINA VETERINARY DIETS • ENT./ID. MCCANN PARIS • PROD. CO. CRAFT PARIS / EDDY, PARIS • PR AG. WEBER SHANDWICK, PARIS

FRANCE

C02/020 POST RACISM • LICRA • LICRA • ENT./ID. PUBLICIS CONSEIL, PARIS • MED. AG. ZENITH, PARIS • PROD. CO. PRODIGIOUS, PARIS • PR AG. PUBLICIS CONSEIL, PARIS

FRANCE

C02/023 THE INFECTION ALERT SYSTEM • HINDUSTAN UNILEVER LIMITED • LIFEBUOY SOAP • ENT./ID. MINDSHARE, MUMBAI • MED. AG. MINDSHARE, MUMBAI

INDIA

C02/024 REAL-TIME EXCEPTION SPOTTING • NEW BALANCE • FRESH FOAM CRUZ NUBUK • ENT./ID. VMLY&R, NEW YORK / VML, NEW YORK • MED. AG. HYFN, NEW YORK • PROD. CO. TOOL OF NORTH AMERICA, LOS ANGELES / DICTIONARY FILMS, CHICAGO • PR AG. DKC , NEW YORK

USA

C02/031 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

C02/035 THE DISCO2UNT BILLBOARD • RENAULT • RENAULT ZOE • ENT./ID. PUBLICIS ROMANIA, BUCHAREST • MED. AG. OMD, BUCHAREST • PROD. CO. SAGA FILM, BUCHAREST / STATICVFX, BUCHAREST • PR AG. PUBLICIS ROMANIA, BUCHAREST

ROMANIA

DATA-DRIVEN TARGETING C03/010 EXTRA REMINDER • WRIGLEY’S EXTRA • EXTRA CHEWING GUM • ENT./ID. CLEMENGER BBDO SYDNEY / CLEMENGER BBDO MELBOURNE

AUSTRALIA

C03/018 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO C03/036 THE MOST UNDISRUPTIVE RADIO ADS • P&G • FEBREZE • ENT./ID. GREY MIDWEST, CINCINATTI • MED. AG. HEARTS & SCIENCE, NEW YORK • PROD. CO. JUNTO SOUNDS, NEW YORK

CANADA USA

INTEGRATION OF BRAND OR PRODUCT D01/005 IT’S A THURSDAY NIGHT TIDE AD • PROCTER & GAMBLE • TIDE • ENT./ID. SAATCHI & SAATCHI, NEW YORK • MED. AG. OPTIMUM SPORTS, NEW YORK • PROD. CO. RATTLING STICK, SANTA MONICA / HARBOR PICTURE COMPANY, NEW YORK / THE MILL, NEW YORK • PR AG. TAYLOR, NEW YORK

USA

D01/008 EXTRA SUPPORT ACTS • WRIGLEY’S • WRIGLEY’S EXTRA • ENT./ID. CLEMENGER BBDO SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. MILKMONEY, SYDNEY / BRING, SYDNEY

AUSTRALIA

D01/011 MORE THAN LIKES • SOFTBANK CORP. • Y!MOBILE • ENT./ID. HAKUHODO KETTLE INC, TOKYO / HAKUHODO INC., TOKYO • MED. AG. HAKUHODO INC., TOKYO • PROD. CO. AOI PRO. INC., TOKYO / BABEL LABEL, TOKYO / TOW CO., LTD., TOKYO / DG MARKETING DESIGN, TOKYO • PR AG. SCRE CO., LTD., TOKYO

JAPAN

D01/020 A DAY TO REMEMBER • FONDATION POUR LA RECHERCHE MÉDICALE (FRM) • NGO • ENT./ID. CLM BBDO, PARIS • PROD. CO. THE MIX MEN, PARIS

FRANCE

D01/021 UBER EATS AUSTRALIAN OPEN AMBUSH • UBER • UBER EATS • ENT./ID. SPECIAL GROUP, SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY

AUSTRALIA

D01/038 ANT-ADS - THE TINIEST PARTNERSHIP IN THE WORLD • HYUNDAI MOTOR AMERICA AND HYUNDAI MOTOR COMPANY • HYUNDAI VELOSTER, KONA AND SANTA FE • ENT./ID. INNOCEAN USA, HUNTINGTON BEACH • MED. AG. CANVAS WORLDWIDE, LOS ANGELES • PROD. CO. BISCUIT FILMWORKS, LOS ANGELES / ROCK PAPER SCISSORS, SANTA MONICA / COMPANY 3, LOS ANGELES / METHOD STUDIOS, SANTA MONICA / LIME STUDIOS, SANTA MONICA D01/042 LOFI BEATS SUICIDE • VICE UK • SUICIDE PREVENTION • ENT./ID. MCCANN LONDON / COLLEGE MUSIC, BERKSHIRE • MED. AG. VICE, LONDON / COLLEGE MUSIC, BERKSHIRE • PROD. CO. CRAFT LONDON • PR AG. MCCANN LONDON

USA

UNITED KINGDOM

D01/050 TOHUM AUTISM FOUNDATION - AUTISM SCHOOL ON MINECRAFT • TOHUM AUTISM FOUNDATION • TOHUM AUTISM EDUCATION / SCHOOLS • ENT./ID. 4129GREY, ISTANBUL • PROD. CO. VIDEOJENIK, ISTANBUL / HACIYATMAZ FILM, ISTANBUL D01/054 ONE LEAVES • FOOD AND DRUG ADMINISTRATION, UNITED STATES (FDA) • ANTI-SMOKING • ENT./ID. INITIATIVE, NEW YORK / FCB NEW YORK • MED. AG. INITIATIVE, NEW YORK D01/059 THE NON-ISSUE • L’ORÉAL PARIS • AGE PERFECT • ENT./ID. MCCANN PARIS / MCCANN LONDON • MED. AG. CONDÉ NAST INTERNATIONAL, LONDON • PROD. CO. FACEBOOK, PARIS / CRAFT LONDON D01/065 PAY PER BEER • AB INBEV • BRAHMA BEER • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. PBA CINEMA, SÃO PAULO / WARRIORS VFX, SAO PAULO / SATELITE AUDIO, SÃO PAULO

TURKEY USA FRANCE BRAZIL

BRANDED CONTENT FOR DIGITAL/SOCIAL D02/002 DISTRACTED GOALKEEPER • UBER/ UBER • YELLOW MAY • ENT./ID. TECH AND SOUL, SÃO PAULO

BRAZIL

D02/005 #ROMANOVS100: 4,000 PHOTOS. 4 SOCIAL NETWORKS. 1 FAMILY. • RT • ONLINE DOCUMENTARY • ENT./ID. RT, MOSCOW • MED. AG. RT, MOSCOW • PROD. CO. RT, MOSCOW / GREAT GONZO STUDIO, MOSCOW • PR AG. RT, MOSCOW

RUSSIA

D02/013 100 WORDS PAIN_TING • SAVE THE CHILDREN KOREA • CHILDREN’S RIGHTS • ENT./ID. OVERMAN, SEOUL • MED. AG. OVERMAN, SEOUL • PROD. CO. WALKING ON THE BLUE, SEOUL • PR AG. OVERMAN, SEOUL D02/040 MY LIFE AS A NPC • UBIOSFT • ASSASSINS CREED ODYSSEY • ENT./ID. DDB PARIS • PROD. CO. MAKEMEPULSE, PARIS / PRESS PLAY ON TAPE, PARIS / THE, PARIS D02/048 BACK2LIFE • SAMSUNG • CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) • ENT./ID. CHEIL PENGTAI, BEIJING / CHEIL WORLDWIDE HONG KONG • MED. AG. CHEIL PENGTAI, BEIJING • PROD. CO. BIGFISH, BEIJING

SOUTH KOREA FRANCE CHINA

D02/049 HEROES OF TODAY • HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) • CORPORATE SOCIAL RESPONSIBILITY (CSR) • ENT./ID. DDB SPAIN, MADRID • PROD. CO. THE OMS, MADRID / GARLIC TV, MADRID / EL RANCHITO, MADRID • PR AG. QMS COMUNICACION, MADRID D02/073 THE SPOILER BLONDE • NETFLIX • HALLOWEEN • ENT./ID. DPZ&T, SÃO PAULO / NETFLIX, BARUERI • MED. AG. NETFLIX, BARUERI • PROD. CO. NETFLIX, BARUERI • PR AG. NETFLIX, BARUERI D02/084 MASSIRA PROJECT • PLAYSTATION TALENTS • MASSIRA GAME (PLAYSTATION) • ENT./ID. TBWA\ESPAÑA, MADRID • MED. AG. TBWA\ESPAÑA, MADRID

SPAIN BRAZIL SPAIN

MEDIA INSIGHT & STRATEGY EXCELLENCE E01/001 BUFFER RAGE • VOO TELECOM • TELECOM PROVIDER • ENT./ID. HAPPINESS BRUSSELS, BRUSSELS • MED. AG. VIZEUM , BRUSSELS E01/020 NIKE DREAM CRAZIER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MED. AG. WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE • PROD. CO. SOMESUCH , LOS ANGELES E01/034 IKEA BEDTIME • IKEA • IKEA • ENT./ID. RETHINK, TORONTO • PROD. CO. FRANK CONTENT, TORONTO / SAINTS EDITORIAL, TORONTO / ALTER EGO, TORONTO / FORT YORK VFX, TORONTO

BELGIUM USA CANADA

E01/051 BURN THAT AD • BURGER KING • BURGER KING WHOPPER • ENT./ID. DAVID SÃO PAULO, SÃO PAULO • MED. AG. DAVID SÃO PAULO, SÃO PAULO • PROD. CO. VETOR ZERO, SÃO PAULO / CAFE ROYAL, SÃO PAULO / HOGARTH WORLDWIDE, SÃO PAULO / JAMUTE, SÃO PAULO / CLAN VFX, SÃO PAULO • PR AG. DAVID SÃO PAULO, SÃO PAULO / LOURES COMMUNICATION, SAO PAULO

BRAZIL

EXCELLENCE IN MEDIA EXECUTION E03/002 IT’S A THURSDAY NIGHT TIDE AD • PROCTER & GAMBLE • TIDE • ENT./ID. SAATCHI & SAATCHI, NEW YORK • MED. AG. OPTIMUM SPORTS, NEW YORK • PROD. CO. RATTLING STICK, SANTA MONICA / HARBOR PICTURE COMPANY, NEW YORK / THE MILL, NEW YORK • PR AG. TAYLOR, NEW YORK E03/005 AR DROPS • ADIDAS • ULTRABOOST19 • ENT./ID. MOJO SUPERMARKET, NEW YORK • MED. AG. MOJO SUPERMARKET, NEW YORK • PROD. CO. MOJO SUPERMARKET, NEW YORK / SNAPCHAT , NEW YORK E03/015 UBER EATS AUSTRALIAN OPEN AMBUSH • UBER • UBER EATS • ENT./ID. SPECIAL GROUP, SYDNEY • MED. AG. MEDIACOM, SYDNEY • PROD. CO. REVOLVER/WILL O’ROURKE, SYDNEY / THE GLUE SOCIETY, SYDNEY E03/018 TRUCK ART CHILDFINDER • BERGER PAINTS • BERGER PAINTS • ENT./ID. BBDO PAKISTAN, LAHORE • MED. AG. BBDO PAKISTAN, LAHORE • PROD. CO. SARAH TAREEN PRODUCTIONS, LAHORE • PR AG. BBDO PAKISTAN, LAHORE

USA USA AUSTRALIA PAKISTAN

E03/019 THE LIFE SAVING SOAP OPERAS • PERUVIAN MINISTRY OF HEALTH • PERUVIAN MINISTRY OF HEALTH • ENT./ID. CIRCUS GREY PERU, LIMA • MED. AG. AMERICA TELEVISION, LIMA • PROD. CO. DEL BARRIO PRODUCCIONES, LIMA / CANICA FILMS, LIMA / SIN ANESTESIA, LIMA • PR AG. CIRCUS GREY PERU, LIMA E03/037 HACKING PRIME DAY • GENERAL MILLS • HONEY NUT CHEERIOS • ENT./ID. MINDSHARE, CHICAGO • MED. AG. MINDSHARE, CHICAGO • PR AG. KETCHUM, NEW YORK

PERU USA

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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USE OF INTEGRATED MEDIA E04/002 YOU SEEING THIS? • ESPN X NBA • ESPN X NBA • ENT./ID. R/GA , NEW YORK • MED. AG. STARCOM, CHICAGO • PROD. CO. R/GA , NEW YORK

USA

E04/008 RED RESTAURANTS LIST • TAKASAKI CITY • TAKASAKI CITY • ENT./ID. HAKUHODO KETTLE INC, TOKYO / HAKUHODO INC., TOKYO / TBWA\HAKUHODO INC., TOKYO • PROD. CO. TAIYOKIKAKU.CO.LTD,., TOKYO / TOKYO AD DESIGNERS, TOKYO / VONS PICTURES, TOKYO / TOW CO., LTD., TOKYO • PR AG. MATERIAL, TOKYO

JAPAN

E04/013 HEY GOOGLE, ASK NIKE • NIKE • NIKE • ENT./ID. R/GA , NEW YORK • PROD. CO. R/GA , NEW YORK / RAIN, NEW YORK

USA

E04/017 #WORKFORALS • ALS LEAGUE BELGIUM • A CURE FOR ALS • ENT./ID. PUBLICIS BRUSSELS • MED. AG. ZENITH BELGIUM, BRUSSELS • PROD. CO. CAVIARTV, ANTWERP / DIGITAS, BRUSSELS • PR AG. BEBBLE, BOORTMEERBEEK

BELGIUM

E04/033 2018 WRAPPED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY IN-HOUSE, NEW YORK • MED. AG. UM, NEW YORK • PROD. CO. ACTIVE THEORY, LOS ANGELES

USA

E04/034 GLOBAL MGDI • GOOGLE • GOOGLE • ENT./ID. ARTS & LETTERS CREATIVE CO., RICHMOND / GOOGLE CREATIVE LAB, NEW YORK

USA

E04/047 IT’S COMING HOME • BRITISH AIRWAYS • FLIGHTS & DESTINATIONS • ENT./ID. OGILVY & WAVEMAKER WPP TEAM HORIZON, LONDON / OGILVY, LONDON • MED. AG. WAVEMAKER , LONDON • PR AG. OGILVY, LONDON

UNITED KINGDOM

LOCAL BRAND F01/004 POSTABLE FUKUSHIMA LOCAL PAPER • FUKUSHIMA-MINPO CO. • FUKUSHIMA-MINPO • ENT./ID. DENTSU INC., TOKYO • MED. AG. DENTSU EAST JAPAN, TOKYO • PROD. CO. ROBOT COMMUNICATIONS, TOKYO

JAPAN

F01/017 THE DEVK SELFIESCARF • DEVK VERSICHERUNG • DEVK INSURANCE (IMAGE) • ENT./ID. GRABARZ & PARTNER, HAMBURG • MED. AG. PILOT BERLIN / UNRULY GROUP , HAMBURG • PROD. CO. 14 FRAMES , COLOGNE / FC-TV , COLOGNE / STUDIO FUNK, HAMBURG

GERMANY

CHALLENGER BRAND F02/013 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO

CANADA

F02/019 SOUVENIRS DE PARIS • CENTRE POMPIDOU • CENTRE POMPIDOU • ENT./ID. MARCEL, PARIS • MED. AG. BLUE 449, PARIS • PROD. CO. ARTISANS DU FILM, PARIS / ADF L’ATELIER, PARIS / PRODIGIOUS, PARIS

FRANCE

F02/028 THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • THE FEMALE COMPANY • THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION • ENT./ID. SCHOLZ & FRIENDS, BERLIN • MED. AG. SCHOLZ & FRIENDS, BERLIN • PR AG. SCHOLZ & FRIENDS, BERLIN

GERMANY

F02/029 THE WHOPPER DETOUR • BURGER KING • FOOD • ENT./ID. FCB NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO • PR AG. ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

USA

SINGLE-MARKET CAMPAIGN F03/009 TAKE AN EXTRA DAY OFF • SEDRIN • SEDRIN BEER • ENT./ID. STARCOM, SHANGHAI • MED. AG. STARCOM, SHANGHAI F03/021 THE TOXIC FLAG • WASTE MANAGEMENT COALITION • WASTE MANAGEMENT • ENT./ID. IMPACT BBDO, DUBAI

CHINA UNITED ARAB EMIRATES

F03/034 GENEROSITY BAR • CADBURY • CADBURY DAIRY MILK • ENT./ID. OGILVY SINGAPORE • MED. AG. OGILVY SINGAPORE • PROD. CO. UNITEL STRAIGHT SHOOTERS MEDIA, MAKATI CITY • PR AG. OGILVY SINGAPORE F03/049 GUMSHOE: THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM • AMSTERDAM METROPOLITAN AREA • GUMSHOE • ENT./ID. PUBLICIS, AMSTERDAM • MED. AG. PUBLICIS, AMSTERDAM • PR AG. PUBLICIS, AMSTERDAM

SINGAPORE THE NETHERLANDS

F03/052 THE LAST EVER ISSUE • GAZETA.PL / MASTERCARD / BNP PARIBAS • GAZETA.PL (A NEWS PORTAL) • ENT./ID. VMLY&R POLAND, WARSAW • MED. AG. WAVEMAKER, WARSAW • PROD. CO. PAPAYA FILMS, WARSAW • PR AG. VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW

POLAND

F03/073 CORRUPTION DETECTOR • RECLAME AQUI • RECLAME AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO • MED. AG. GREY BRAZIL, SÃO PAULO • PROD. CO. GREY BRAZIL, SÃO PAULO / GREY WEST , LOS ANGELES • PR AG. GREY BRAZIL, SÃO PAULO F03/075 HAGGLEBOT • FLIPKART INTERNET PVT LTD • SALE EVENT - FLIPKART’S THE BIG BILLION DAYS • ENT./ID. DENTSU WEBCHUTNEY, BANGALORE

BRAZIL INDIA

F03/076 02.38 AM • SNCF • SNCF RESEAU • ENT./ID. TBWA\PARIS / DAN PARIS • PROD. CO. TBWA\ELSE, PARIS

FRANCE

F03/080 SCENTING THE HOPE OF CHANGE • SC JOHNSON • GLADE • ENT./ID. PHD, NEW YORK / SC JOHNSON, RACINE / OGILVY, CHICAGO • MED. AG. PHD, NEW YORK • PROD. CO. OGILVY, CHICAGO

USA

SOCIAL BEHAVIOUR & CULTURAL INSIGHT F04/011 GENDER NEUTRAL SUBTITLES • FOX PREMIUM • FOX APP • ENT./ID. FOX NETWORKS GROUP LATIN AMERICA, BUENOS AIRES / ASTILLERO BUENOS AIRES

ARGENTINA

F04/022 THE UNBREAKABLE RAINBOW • UNILEVER - BEN&JERRY’S • CSR EVENT • ENT./ID. 180HEARTBEATS+JUNG V MATT , WARSAW • PROD. CO. 180HEARTBEATS+JUNG V MATT , WARSAW • PR AG. 180HEARTBEATS+JUNG V MATT , WARSAW

POLAND

F04/038 SIGNS OF LOVE • ANZ BANK • ANZ BRAND • ENT./ID. TBWA\MELBOURNE • MED. AG. / PHD AUSTRALIA , MELBOURNE • PROD. CO. TBWA\MELBOURNE / REVOLVER/WILL O’ROURKE, SYDNEY • PR AG. TBWA\MELBOURNE / THRIVE PR + COMMUNICATIONS, MELBOURNE

AUSTRALIA

F04/040 DOING NOTHING DOES HARM • OUR WATCH • BEHAVIOURAL CHANGE INTERVENTION • ENT./ID. THINKERBELL, MELBOURNE / OUR WATCH, MELBOURNE • PROD. CO. FINCH, MELBOURNE

AUSTRALIA

F04/065 THE HEALING HOUSE • CASEY HOUSE • HIV/AIDS AWARENESS • ENT./ID. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO • PROD. CO. BENSIMON BYRNE, TORONTO / NARRATIVE, TORONTO / WESTSIDE STUDIO, TORONTO • PR AG. NARRATIVE, TORONTO

CANADA

F04/068 THE HALF BISCUIT • LEGACY / RSA • LEGACY / RSA • ENT./ID. VMLY&R MELBOURNE / Y&R ANZ, MELBOURNE • MED. AG. WAVEMAKER, MELBOURNE • PROD. CO. HELL STUDIOS, MELBOURNE • PR AG. PPR, MELBOURNE

AUSTRALIA

F04/075 SHE-I-O • LAND O’LAKES • LAND O’LAKES DAIRY FOODS DIVISION • ENT./ID. THE MARTIN AGENCY, RICHMOND / MAGGIE ROSE, NASHVILLE / LIZ ROSE, NASHVILLE • MED. AG. THE MARTIN AGENCY, RICHMOND • PROD. CO. HERE BE DRAGONS, LOS ANGELES • PR AG. MULLENLOWE, BOSTON

USA

F04/079 REFURBISHED TWEETS • BACK MARKET • BACK MARKET • ENT./ID. BETC, PARIS • PROD. CO. GENERAL POP, PANTIN

FRANCE

F04/084 GO BACK TO AFRICA • BLACK & ABROAD • BLACK & ABROAD • ENT./ID. FCB/SIX, TORONTO • MED. AG. INITIATIVE, TORONTO • PROD. CO. ROOSTER POST PRODUCTION, TORONTO / GRAYSON MATTHEWS, TORONTO • PR AG. GLOSSY, TORONTO

CANADA

F04/090 THE PEOPLE’S SEAT • UNITED NATIONS • CLIMATE CHANGE • ENT./ID. GREY, LONDON • MED. AG. MEDIACOM, LONDON • PROD. CO. TOWN PRODUCTIONS, LONDON / GETTY IMAGES, LONDON / ITB - INTERNATIONAL TALENT BOOKING, LONDON • PR AG. WHALAR, LONDON

UNITED KINGDOM

F04/108 PRESIDENTIAL BROADCAST • NETFLIX • HOUSE OF CARDS • ENT./ID. CIRCUS., BUENOS AIRES • MED. AG. WAVEMAKER, BUENOS AIRES • PROD. CO. CIRCUS., BUENOS AIRES F04/111 POKER CRASH CAPS • AB INBEV • POKER BEER • ENT./ID. DDB COLOMBIA, BOGOTA • MED. AG. ZENITH, BOGOTÁ • PROD. CO. DDB COLOMBIA, BOGOTA • PR AG. DDB COLOMBIA, BOGOTA F04/124 KOSHOGO • KLOOP • MEDIA & PUBLICATIONS • ENT./ID. LEO BURNETT MOSCOW F04/146 THE ANIMALS’ OWN EMERGENCY NUMBER • DNB • ANIMAL INSURANCE • ENT./ID. TRY REKLAME, OSLO

ARGENTINA COLOMBIA RUSSIA NORWAY

F04/163 LIBERTY COINS • AUKIN • NEWSPAPER • ENT./ID. PEDRO JUAN & DIEGO, SANTIAGO • MED. AG. PEDRO JUAN & DIEGO, SANTIAGO • PR AG. PEDRO JUAN & DIEGO, SANTIAGO

CHILE

F04/165 THE INFECTION ALERT SYSTEM • HINDUSTAN UNILEVER LIMITED • LIFEBUOY SOAP • ENT./ID. MINDSHARE, MUMBAI • MED. AG. MINDSHARE, MUMBAI

INDIA

F04/167 THE LAST EVER ISSUE • GAZETA.PL / MASTERCARD / BNP PARIBAS • GAZETA.PL (A NEWS PORTAL) • ENT./ID. VMLY&R POLAND, WARSAW • MED. AG. WAVEMAKER, WARSAW • PROD. CO. PAPAYA FILMS, WARSAW • PR AG. VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW F04/169 AIR MAX GRAFFITI STORES • NIKE • AIR MAX • ENT./ID. AKQA, SÃO PAULO • MED. AG. WIEDEN+KENNEDY, SÃO PAULO • PROD. CO. ZOHAR CINEMA, RIO DE JANEIRO / HEFTY, SÃO PAULO F04/181 THE NON-ISSUE • L’ORÉAL PARIS • AGE PERFECT • ENT./ID. MCCANN PARIS / MCCANN LONDON • MED. AG. CONDÉ NAST INTERNATIONAL, LONDON • PROD. CO. FACEBOOK, PARIS / CRAFT LONDON F04/204 PAY PER BEER • AB INBEV • BRAHMA BEER • ENT./ID. AFRICA, SÃO PAULO • PROD. CO. PBA CINEMA, SÃO PAULO / WARRIORS VFX, SAO PAULO / SATELITE AUDIO, SÃO PAULO F04/236 SCENTING THE HOPE OF CHANGE • SC JOHNSON • GLADE • ENT./ID. PHD, NEW YORK / SC JOHNSON, RACINE / OGILVY, CHICAGO • MED. AG. PHD, NEW YORK • PROD. CO. OGILVY, CHICAGO

POLAND BRAZIL FRANCE BRAZIL USA

BREAKTHROUGH ON A BUDGET F05/002 FAKE ROMANI EXPERIMENT • DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) • NEVO TIINA PROJECT • ENT./ID. TBWA\HELSINKI • MED. AG. IUM FINLAND, HELSINKI • PROD. CO. SCREEN, HELSINKI • PR AG. TBWA\HELSINKI F05/019 HUNGRY PUFFS • FOODBANK WA • HUNGRY PUFFS • ENT./ID. THE BRAND AGENCY, PERTH • MED. AG. THE BRAND AGENCY, PERTH • PROD. CO. THE BRAND AGENCY, PERTH • PR AG. THE BRAND AGENCY, PERTH

FINLAND AUSTRALIA

F05/047 THE PARISIAN RENDEZ-VOUS • ...LE DRUGSTORE PARISIEN • ...LE DRUGSTORE PARISIEN • ENT./ID. WUNDERMAN THOMPSON, BOULOGNE-BILLANCOURT / J. WALTER THOMPSON PARIS • PROD. CO. J. WALTER THOMPSON PARIS / 2H56 PRODUCTIONS, PARIS

FRANCE

F05/053 KOSHOGO • KLOOP • MEDIA & PUBLICATIONS • ENT./ID. LEO BURNETT MOSCOW F05/054 THE NO MEANS NO ATM • HSBC • INSTITUTIONAL • ENT./ID. DAVID, BUENOS AIRES • PROD. CO. LANDIA, BUENOS AIRES • PR AG. URBAN GRUPO DE COMUNICACION, BUENOS AIRES / GRUPO MASS, CABA F05/070 OPEN SHELVES • WRITER’S BOOKSTORE • BOOKS • ENT./ID. WAVEMAKER HUNGARY, BUDAPEST • PROD. CO. UMBRELLA, BUDAPEST • PR AG. SANS CLICHÉ, BUDAPEST

RUSSIA ARGENTINA HUNGARY

ENT./ID. : ENTRANT IDEA • MED. AG.: MEDIA AGENCY • PROD. CO.: PRODUCTION COMPANY • PR AG.: PR AGENCY

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The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Communication Track - Film Lions

Screening Schedule Craft Track – Film Craft Lions

Monday 17 June

Monday 17 June

09:00-10:45 10:45-12:00 12:10-13:00 13:00-14:30 14:30-16:45 16:45-18:00 18:00-19:00

A01. Food & Drink A02. Other FMCG A03. Healthcare A04. Consumer Durables A05. Automotive A06. Retail A07. Travel A08. Leisure A12. Corporate Social Responsibility (CSR) / Corporate Image

Tuesday 18 June 09:00-13:00 13:00-15:00 15:00-19:00

A09. Media / Entertainment A10. Consumer Services / Business to Business A11. Not-for-profit / Charity/ Government C01. Viral Film

09:00-19:00

Film Craft Lions Shortlist

Tuesday 18 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Craft Lions Shortlist

Thursday 20 June 09:00-19:00

Film Craft Lions Shortlist

Friday 21 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 19 June 09:00-19:00

Film Lions Shortlist

Thursday 20 June 09:00-19:00

Film Lions Shortlist

Friday 21 June 09:00-19:00

Film Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

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The Work & Awards Hub: Screening Room 3 Screening Schedule Entertainment Track Monday 17 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Tuesday 18 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

Wednesday 19 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment for Lions Sport Shortlist Entertainment Lions Shortlist Entertainment Lions for Music Shortlist

Thursday 20 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions Shortlist Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist

Friday 21 June 09:00-12:20 12:20-15:40 15:40-19:00

Entertainment Lions for Music Shortlist Entertainment Lions for Sport Shortlist Entertainment Lions Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

SCREENINGS 2019.indd 87

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Cabana Town TION ISTRA

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REG

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SPEA

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MAJESTIC HOTEL

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LOUN

PALAIS Networking Lounge

Cannes Lions School Campus

wn Cabana To

THE TERRACE

Be ac

PALAIS II

Cabana Town

hT ow n

Beach Town

Cannes Curated Suites

MAP 2019.indd 88

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S:240 mm

Where primary meets complementary.

B:340 mm

T:330 mm

S:330 mm

#AdobeStockPuzzle

Say itAdobe with Adobe Stock Say it with Stock Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. Š 2019 Adobe. All rights reserved.

Say it with Adobe Stock

D3_Cover.indd 2-3

Say it with Adobe Stock

17/06/2019 17:14


LIONS DAILY NEWS IN PRINT AND ONLINE

B:250 mm T:240 mm

TUESDAY/JUNE 18/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

S:230 mm

The New Creative Capital Tuesday, June 18 14:00 – 14:30 Wednesday, June 19, 10 – 10:45 am Lumière Theatre, Palais I

Debussy Theatre

JEFFREY KATZENBERG MEG WHITMAN MICHAEL KASSAN

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Sean Lyons Global CEO Tiffany Rolfe CCO, US Jess Greenwood CSO, US

17/06/2019 17:14


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