Home Seller Marketing Plan Call in the Professionals
www.RealEstateInABQ.com Linda@RealEstateInABQ com Linda@RealEstateInABQ.com Coldwell Banker Legacy Albuquerque, New Mexico
Linda DeVlieg 505-440-7200 505 440 7200 Associate Broker, CRS, ePro, ABR®, Previews Specialist
Cathryn Jones 877-548-3942 x 83 Closing Coordinator
Michael Vihstadt - 505-321-2023 Professional Photographer Sign Services Department
A “team” of professionals all working to get your home sold
Ex-po-sure , ik-spoh-zher – noun 1. Presentation to view, in an open and public manner. 2. Subjecting to the action of influence of something 3. Selling a house with the eTeam in Albuquerque, NM Synonyms: Divulgement, revelation, expose, display. We incorporate W i t an experienced i d team, t plus l the th team’s t ’ combined bi d 25+ years as Albuquerque’s top Realtors, internet marketing, and more. Our goal is to get your home sold for the most money, in the least time, and with the least hassles.
Our mission is to make you a “client for life”.
The eTeam Real Estate Group
Top Real Estate Site For Albuquerque Homes
Top Coldwell Banker Legacy “Team” In top 3% of Coldwell Banker Legacy S Same office ffi for f 15 + years – FULL TIME real estate professionals Other h Albuquerque lb brokers b k sell ll on average 3.4 homes h a year. Don’t you want the best team selling your home ?
The eTeam Real Estate Group
Why Use a Real Estate Team ?
Your Doctor doesn't do-it-all
Book Appointments
Your Broker Should Be Selling
Your Realtor can’t either. Not doing mounds mo nds of paperwork paper ork
My team is always working in the background Largest transaction you will have
Don t hire an amateur, Don’t amateur hire a TEAM of professionals. No other “SINGLE” Realtor can compete We have a whole team helping market your home
The eTeam Real Estate Group
and Coldwell Banker Legacy A Powerful Team!
Hands down the best marketing company in the state of New Mexico We have more marketing, more networks and more broker education d i than h any other h reall estate company around!
Coldwell Banker Legacy sells more homes for more money than anyone else. Don’t you want the most money for your home?
The eTeam Real Estate
Groupp Why Coldwell Banker Legacy
Over 500 brokers
?
We cover the Albuquerque metro area
Highest Hi h number b off homes h sold in the area! We’re We re not a small company Locally owned Our management support teams exceed the standard No other Albuquerque national company sells more homes per broker.
Who Do you Want Selling YOUR home ?
The eTeam Real Estate Group
Where Do Buyers Come From?
In 2003 It Was… 41% from a Realtor 15% from a yard sign 11% from the internet 7% Newspaper
JUST IN: Now over 92% of buyers look on the internet FIRST!
Th “OLD” way off selling The lli homes, in 2003
The following pages differentiate us from most all other Realtors See how we utilize the internet to market your home.
The eTeam Real Estate Group
Pricing Your Home
Don’t overprice p
Pricing is subjective
What do bbuyers ers think?
Overpricing lowers price
Causes fewer showings
Will sell for less later
Tarnished image
Why hasn’t this home sold? Lets shoot them a lowball
Pricing your home where the buyers are is very important You only have ONE chance to price it right
The eTeam Real Estate Group
Color Flyers Only
Buyers remember them
Color has the biggest impact We replace as needed
Many pictures inside and out
Just call us if you run low
Includes decision making information for the buyer
Color flyers make ALL the difference. Don’t let some agent convince you an MLS sheet or B/W flyer is OK
The eTeam Real Estate Group
“On On Call” Call Cell Phone
Only answered by the eTeam After hours ho rs goes to team cell My team member who answers the phone has seen your home
No more “floor desk” calls
Agents who don’t know your property
Website on sign too
Buyers y can see more pproperty p y information Every day
Y hhome iis top Your t off mind i d
Calls on your home go to members of our team. Don’t let calls go to the company up desk, they don’t know the house
The eTeam Real Estate Group
Award Winning Web Site
Go ahead, go to Google and search for “Albuquerque Real Estate” You want and need this kind of exposure, don’t settle for 2nd best.
The eTeam Real Estate Group
Award Winning Web Site Many brokers will talk about their websites, most of them have a ‘website’…but website …but do buyers find those sites? There’s only a few chances to be Number One in Google, and this site has been there for years – for the k keywords d that h are hi highest h ranked k d– “Albuquerque Real Estate…” Anyy other kind off website is just j an electronic business card. If it can’t be found, it can’t be seen. And don’t settle for sites that use PAY PER CLICK….there’s no guarantee those will show up every day in the same placement in Google or other search engines…
Go ahead, go to Google and search for “Albuquerque Real Estate” You want and need this kind of exposure, don’t settle for 2nd best.
The eTeam Real Estate Group
Unique Property Sites
No more “lookie loos”
Buyers have “seen” the house
Targets serious buyers Excited about your home Your home found by address
Attracts tech savvy buyers
92% of buyers look on net first
We do our own unique url websites for each home Don’t get stuck with out of season images of your house
The eTeam Real Estate Group
We’re We re Also On These Search Engines
These additional search engines will generate interest in your property! W postt in We i as many searchh engines as possible
Usingg ppopular p search terms
We’re on over 30 sites
Most agents are on one
We don’t just put your home on 3-5 sites like most Realtors We put your home on over 30 sites so your home can be found
The eTeam Real Estate Group
YouTube Videos We post all our homes for sale on YouTube as a video
You MUST be on YouTube to be seen. Don’t let any broker talk you out of it, its where the buyers are now
The eTeam Real Estate Group
1st Page On Google
Type “Albuquerque real estate” into Google We are on the 1st page and usually Number 1! You want YOUR Realtor’s website to be found on the internet when buyers are searching for homes. homes
Type “Albuquerque real estate” into Google and see where we come up. More buyers will see YOUR home as a result of our placement.
The eTeam Real Estate Group
www.Realtor.com
#1 Home Search Site
82% of ALL home buyers go here to search for homes.
Only a few of Albuquerque’s Realtors enhance their listings on this number one home search site Don’t you want your home enhanced on the #1 home site buyers use?
Don’t you want YOUR home enhanced and advertised here?
The eTeam Real Estate Group
Cell Phone Viewable Your Home is Viewable On a Web Enabled Phone That’s right, buyers can pull up in front of your home and see the entire listing g on their cell phone. p They can save for later, forward to others and most importantly revisit the house later.
YOUR house will be the one everyone notices as they drive down the street
The eTeam Real Estate Group
We Have Lots of Buyers
Our sites attract buyers
Blast email capability
Over 4,000 unique visitors monthly I send your home to all
Active buyers
Looking right now
We own several clever domain names which aggregate buyers. We have over 4,000 buyers who will know about your home first.
The eTeam Real Estate Group
Other Top Realtors
3700 Realtors® in Albuquerque q q
Blast email capability p y
Only 300 of those are Active top producing brokers I send your home to all top Realtors in the area BEFORE it goes in the MLS. These are the agents who have buyers
Active buyers
They are the crème de la crème and like me, always have lots of buyers looking for a home.
The top 7% of Albuquerque Realtors who sell 93% of the homes We email your home to these agents immediately
The eTeam Real Estate Group
Who’s Lookingg At Myy Home?
How many looking online? How many viewing tours? How many using lockbox?
Powerful f information! f
We check all internet views to see where they are coming from Results are sent to you weekly so you can see how many are looking
The eTeam Real Estate Group
Showing Your Home
We know who shows it
Secure GE/Supra keypad
Updated instantaneously
Pre-set hours on box
We instantly get feedback
During the day or 24hrs
What do the buyers think?
We survey showing agent
We read each & every showing and follow up. Know what active buyers think of your home and it’s price
The eTeam Real Estate Group
What Do Buyers y Think?
What did the buyer think? We survey the Brokers By eMail and Phone I can blast email price change g
We survey Realtors who show your home. Results are sent to you instantly and in detail with a graph by email.
The eTeam Real Estate Group
What’s the market doing? g
Clearly there are many more homes on the market vs. homes sold. Now its more important than ever to price your house correctly.
The eTeam Real Estate Group
Certified Residential Specialist
40,000 of 2,000,000
Extra education
W invest We i t in i our clients li t
Only the top 4%
O l the Only th best b t
Only the best are CRS
Networking with others
With other top Realtors
No, I didn’t “need” to take it. But it shows I went the extra mile with education to stay on top of the real estate sales process.
The eTeam Real Estate Group Yourself…
Your Lender…
Your home as seen by…
Your Buyer…
Your Appraiser…
Your Tax Assessor!
The eTeam Real Estate Group
We work with the major employers who are relocating g their corporate transferees to our area through the relocation companies in this chart.
The eTeam Real Estate Group
Our Rapid Response system ensures that every company lead on your property will gget tracked and responded p to in the fastest way possible. Relevant information on the inquiry is relayed immediately so that anxious buyers are not left waiting. Through the visitor tracker, I can show you the number of web visitors who have show interest in your home.
The eTeam Real Estate Group
Your house in color, in every issue until it is sold Organized by area and price Distributed to over 400 locations area wide Available at the Cottonwood Mall Interactive Office It’s FREE!
Mall shoppers become potential home buyers when they spot the colorful pictures of homes for sale. sale A Coldwell Banker Legacy Broker is available to assist in a property search and provide information about your home. Open seven days a week 88% of our mall visitors are buyers (85% are in town, 3% are out of town) Mortgage information available Free Welcome Home Magazine Recent YouTube videos of listings Online search assistance
The eTeam Real Estate Group

y and Sellers Linda is a ppublished author off books ffor Buyers – she has collaborated with other real estate brokers around the country to put together vital information for your home purchase and home sale
The eTeam Real Estate Group
In Conclusion Please allow us place this sign g in yyour front f yard. y
Our service is our guarantee, guarantee we enjoy what we do and we’ll get your home SOLD!
So, in summary – don’t settle for a broker who doesn’t have ALL of the resources to get your home sold –
Call In the Professionals!
www.RealEstateinABQ.com Linda@RealEstateInABQ.com @ Coldwell Banker Legacy Albuquerque, New Mexico