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Volume 23, No. 1 Spring 2012
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Contents 1 Insights from the Dean 2 ACBSP Accreditation
The Lundy-Fetterman School of Business was accredited by the Accreditation Council for Business Schools and Programs (ACBSP) based on standards that require the school to demonstrate teaching excellence.
3 Spring Pathway
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On February 10 and 11, the School of Business hosted its semiannual Pathway event.
4 Business Week 2012
February 20-23 marked our annual Business Week, a series of businessrelated events that included speakers and student activities.
Trust Advisors Forum 2012
On February 26-29, over 250 individuals attended The 21st Annual Trust Advisors Forum in Pinehurst.
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6 Alumni Gatherings
This semester the School of Business hosted two alumni gatherings that included the Triangle area and Cumberland County.
Etiquette Dinners
On March 23 and April 4, the School of Business hosted two etiquette dinners for 35 of our students at Devil’s Ridge Country Club in Holly Springs.
The ASC Banquet
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This spring the Adam Smith Club (ASC) held it’s 34th annual banquet at the Hilton North Raleigh.
7 PGA Golf Management Spring Activities
The PGA Golf Management program conducted many events this semester, which included a visitation day, a golf marathon, and a range extravaganza.
8 Spring News
This spring, many members of the School of Business were recognized for their achievements and success.
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9 The Dean’s Club
This ACBSP accreditation covers all graduate and undergraduate programs offered on all campuses. In March, an evaluation team visited the School of Business. During the visit they met with faculty members, staff, students, and administrators to determine our compliance with the criteria for accreditation. The findings of these evaluators were sent to the ACBSP, where the Board of Commissioners completed a final review of our programs and made a determination as to the accreditation of the them.
Insights from the Dean
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he spring of 2012 is a time to remember. Yes, there were numerous activities for our students and alumni. Yes, Business Week 2012 was a great success. Yes, the School of Business held its first pig pickin’. But the event that will be remembered is that on April 27, 2012, the School of Business received notification of national accreditation of our business programs by the Accreditation Council for Business Schools and Programs (ACBSP).
ACBSP accreditation is a milestone in the development of the Lundy-Fetterman School of Business. Your support as alumni was important in the achievement of this success. Your continuing support will be even more important as the School of Business moves into the future. Regards, Ben Hawkins Dean Lundy-Fetterman School of Business Campbell University
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ACBSP Accreditation
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he Lundy-Fetterman School of Business has been accredited by the Accreditation Council for Business Schools and Programs (ACBSP) based on standards that require the school to demonstrate teaching excellence.
programs was determined by a variety of inputs in the educational process, the educational activities related to the teaching and learning process, and the outcomes of these processes.
Campbell University is pleased to announce that the undergraduate and graduate business programs offered by the Lundy-Fetterman School of Business have been accredited by the ACBSP. ACBSP is a global business accreditation organization that provides specialized accreditation for business degree programs. The accreditation applies to the business programs offered on the main campus and at the extended campus locations at Fort Bragg, Camp Lejeune, the RTP Campus, and the Law School in Raleigh.
The Lundy-Fetterman School of Business places an emphasis on successful student learning outcomes as well as specific input such as the quality of faculty and staff, support services, facilities, and the quality of teaching.
Many of the criteria used in the evaluation process are related to the Baldrige Performance Excellence Program continuous improvement processes. Our programs were evaluated on Leadership, Strategic Planning, Student and Stakeholders Focus, Student Learning and Performance, Faculty and Staff, and Educational Business Process Management. The educational quality of our business
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This accreditation assures students, parents, and the business community of the high level of educational quality in our business programs. The recognition of accreditation reinforces our commitment to continuous improvement, innovation, and scholarship.
*Pictured above: The STARS scholarship recipients. Pictured left: STARS students during the afternoon session.
Spring Pathway
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n February 10 and 11, the School of Business hosted 44 students and their parents for our semiannual Pathway event. On Friday, the students and parents heard from faculty members about each academic major and from students about life in Buies Creek. On Saturday morning, parents heard from alumni, current students, and from parents of current students. During this time, the students watched a movie and were lead by Dr. Derek Yonai in a discussion of the concepts in the movie. In addition, our new STARS program was held on Saturday afternoon after the Pathway event. This included 36 prospective business majors who were accepted to Campbell with a 4.0 high school GPA or a math or verbal SAT score of at least 550. During the afternoon session, students were able to talk individually with each other for two minutes in a speed-questioning format. The students bonded quickly and discovered others with similar interests. Each student received an additional $500 from our endowed scholarships for participating in the event. After the scholarships were presented, a reception was held for the students and their guests. The event was highly successful, with five students making deposits by the end of Saturday.
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Business Week 2012
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ebruary 20-23 marked our annual Business Week, a series of business-related events that included speakers and student activities. The theme for the week was “Learning from Entrepreneurs,” and was kicked off by a seminar given by one highly successful entrepreneur, Mark Norcross. Mr. Norcross is the creator of Mark David Inc., a renowned furniture company that furnishes some of the world’s most prestigious hospitality destinations, luxurious hotels, and award-winning resorts. On Monday evening, Mr. Norcross spoke to over 200 business students and shared his keys to success: focus, purpose and duty.
The week proceeded with an entrepreneur panel on Tuesday evening. The entrepreneurs spoke to a full auditorium of students giving insights into the purpose and mission of their businesses. Members of the panel included:
. Kyle Held, Director of Client Services SKYBOUND MARKETING
. Jim Marshall, President and Chief Executive Officer BLUEHARBOR BANK
. Bobby Murray, President
BOBBY MURRAY CHEVROLET
. Chandler Rose, Owner and Chief Executive Officer PROVANTAGE CORPORATE SOLUTIONS
. Meredith Rose, Chief Marketing Officer PROVANTAGE CORPORATE SOLUTIONS
On Wednesday, a dozen alumni spent the day on campus speaking in each business class. A reception was held for these speakers with special guests, Mrs. Fetterman and her daughter, Molly Held. The students enjoyed meeting Mrs. Fetterman and having their picture made with her.
*Pictured above are moments captured from The 21st Annual Trust Advisors Forum. In between the trust sessions, students had the opportunity to meet with trust professionals from across the nation. Also pictured is honoree, John Hill, providing thanks in response to a new trust scholarship donated in his honor.
Trust Advisors Forum 2012
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n February 26-29, over 250 individuals attended The 21st Annual Trust Advisors Forum in Pinehurst, North Carolina. Over the course of three days, attendees listened to seminars and regulatory updates within the trust field. On Tuesday, over 50 of our trust majors attended the event in order to network with professionals and interview for jobs. In addition, a trust scholarship was awarded in honor of John Hill, a retired trust professional and long-time School of Business partner. As always, the comments from the event were very positive, and we look forward to making next year’s forum even better!
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The final event of the week was a firsttime pig pickin’ at the Bob Barker Retreat. One of our alums spent the day cooking a whole pig, and over 150 students and faculty joined in a time of fun and games. The activities included cornhole, karaoke, and a bonfire complete with s’mores. The event was a great way to end Business Week, and several students made it known that the pig pickin’ was one of their favorite Campbell-sponsored events yet. *Pictured right are moments captured from Business Week. The photos include the alumni speakers from Wednesday, Mrs. Fetterman during the alumni reception, Mark Norcross, and Thursday’s pig pickin’.
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*Pictured above (left to right): The Campbell Connections Alumni Gathering and the Triangle Alumni Gathering. Pictured left are students enjoying the final course of the etiquette dinner hosted at Devil’s Ridge Country Club.
Etiquette Dinners
O Alumni Gatherings
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n Thursday, January 26, Bobby Murray hosted a special, triangle-area alumni reception at his car dealership, Bobby Murray Chevrolet, in Raleigh. Over 40 alumni and over 80 students attended the event. Earlier that week, Kelly West from First Citizens Bank had given a social networking seminar to about 120 of our students, so the alumni reception provided a great opportunity for these students to practice the networking skills they had learned. Special thanks goes to Bobby Murray, who hosted the event for the second year in a row. On Monday, March 15, the School of Business held Campbell Connections Alumni Gathering in Fayetteville. Over 90 individuals were in attendance, making this our largest alumni event this year. Seven prospective students and their families were also present, which gave us a great opportunity to help them understand the value of a Campbell degree. We took a picture of each family with Gaylord as they entered. The Athletic Director and the Alumni Director shared great updates on the changes taking place at Campbell. Two of our business students did a great job speaking to the group about their Campbell experience. The event was such a great success that the group of alumni is moving forward in creating a Fayetteville alumni group, which would meet every year.
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n March 23 and April 4, the School of Business hosted two etiquette dinners for 35 of our students at Devil’s Ridge Country Club in Holly Springs. Many of our students have not attended a fine dinning event, but during the interview process they often face this situation. The individual who conducts the dinner is excellent and takes the students through a seven-course meal. Events like this provide our students with unique opportunities to grow personally and professionally and are important activities that distinguish the School of Business from other schools.
The ASC Banquet
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his spring the Adam Smith Club (ASC) held it’s 34th annual banquet at the Hilton North Raleigh. The event was sponsored by The Lundy Chair of Philosophy of Business, Dr. Derek Yonai. The student participation was great. *Pictured above (left to right): Chandler and Meredith Mrs. Meredith Rose, Dr. Derek Yonai, and Mr. Chandler Rose. Rose, received the 2012 Free Enterprise Award, which is a recognition for outstanding service to the community, the business world, and Campbell University. Chandler and Meredith are the owners of ProVantage Corporate Solutions, a merchandising service organization that specializes in retail services such as new store set up, remodels, merchandising services, and new product rollouts through the United States, Canada and Mexico.
*Pictured top to bottom: North-South participants waiting to hear their pairings announced for the tournament; students enjoying lunch at the PGA Golf Management Visitation Day; and Golf Marathon participant, Joe Perrow, who completed 207 holes for the day.
PGA Golf Management Spring Activities
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On April 10, the PGA Golf Management Student Association (PGMSA) conducted a Golf Marathon in hopes of raising money for a new golf performance lab at Keith Hills. Donors were able to sponsor a student at a “per hole” rate. The number of holes the student completed would then determine the contribution. The marathon started at 7:30 in the morning and lasted until about 8:00 in the evening. Several students played over 200 holes of golf each in support of the event. To conclude the year, each spring the PGMSA Tournament Series holds its biggest event of the year, the North-South. Using the Mason-Dixon Line as a divider, teams are formed of the 24 best players from each respective side. The event is played over three days in a “Ryder Cup” style format; four ball, foursomes, and singles. For the second year, the event was kicked off with a Range Extravaganza, where the matches and pairings were announced. Props such as old TVs, computers, and paint-filled balloons were set up on the range to promote creative competitions between the rivalries.
More information found at www.campbell.edu/pgagm
he PGA Golf Management program conducted a spring visitation day on March 30. Over 30 students and their parents were present. In the morning, they heard from faculty and students regarding the curriculum and program activities. In the afternoon, the students played golf while the parents toured the campus and met with admissions and financial aid personnel. This is a highly successful recruiting event for the program and is a great way for parents and students to learn about our unique curriculum.
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SPRING NEWS
CU Instructor Receives 2011 PGA Palmer Maples Teacher of the Year
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n February, David Orr, the PGA Golf Management Director of Instruction at Campbell, was awarded the 2011 PGA Palmer Maples Teacher of the Year for the Carolinas Section. Orr has received much recognition over the past few years because of his extensive putting research. Along with our students, Orr has done studies about putter shape and how it affects the way golfers aim their putters. He took the information he gathered and presented in front of a group of golf professionals and researchers at the Massachusetts Institute of Technology. While Orr has been teaching the golf swing and putting for many years, 2011 was somewhat of a banner year for him. He has received some extra attention because of the touring professionals he works with and the Putting Cyclops infomercial he has appeared in with The Golf Channel’s Michael Breed. Orr’s knowledge in putter characteristics, stroke dynamics, and green reading ability, has made him one of the most sought after putting instructors in the world.
Frank Jennings Wins Scholarship
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right Investors’ Service, Inc. and the Lundy-Fetterman School of Business are pleased to announce that, Frank Jennings, a junior, is the 2011 Wright Investors’ Scholarship recipient. Frank is from Elizabeth City, North Carolina and is a Trust and Wealth Management major in the Lundy-Fetterman School of Business at Campbell University. Wright Investors’ Service, Inc. is an internationally recognized investment management firm with offices in Milford, Connecticut and Houston, Texas. For more than 50 years, Wright has had a history of service to institutions, bank trust departments, and individual investors in helping them achieve their investment and financial goals. The scholarship contest was developed to encourage students and award academic excellence for students pursuing studies in the areas of business, trust, and finance. The Wright Investors’ Scholarship awarded a $2,500 scholarship for Spring 2012 and an Apple iPad2 to one deserving student. Criteria for scholarship applicants
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*Pictured above left to right: Mike Casto, CPGA President and David Orr.
included a GPA of 3.00 or greater, junior status in the School of Business, and completion of a 1,000 to 2,000 word essay. This year’s topic was: Should the recent financial crisis affect the way an individual invests? If so, what should an individual do?
The Business of BBQ
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eet freshman, Morgan Massengil. Morgan hails from White Lake, North Carolina. She is the daughter of Campbell alums, June Massengil and the late Dale Massengil. As a Business Administration major, she plans to learn the skills needed to take over her family’s business, Cape Fear Bar-B-Que & Chicken. Although she has worked at the restaurant since eighth grade, she has recently become more involved in the corporate office and marketing efforts of the business, such as designing the “I heart BBQ” t-shirts the restaurant sales. With three locations in Fayetteville, Elizabethtown, and Clinton, Cape Fear Bar-B-Que & Chicken seems to be the hot spot, and we are confident that Morgan will keep the family business running strong!
The Dean’s Club
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pring 2012 was a semester full of events and opportunities for students in the LundyFetterman School of Business. Students have grown not only academically, but also personally and professionally. Without our Dean’s Club sponsors, these events would not have been possible. Gifts for The Dean’s Club go directly to fund etiquette dinners, resume writing seminars, additional scholarships, and more. We hope that you will decide to join today!
Membership Levels *Pictured above right to left: Matt Inman, Hunter Outlaw, Brandon Hudson, Peter Newby, and Nolan Perry.
Business Students in Leadership Roles
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his semester, Campbell University’s Student Government Association (SGA) held its annual election for student body representatives. The School of Business is proud to announce that our students swept the election. Congratulations to Brandon Hudson, the 2012-2013 Executive President. Brandon is a 3/2 Trust and Wealth Management rising senior. Serving with Brandon is Executive Vice President, Nolan Perry. Nolan is also a 3/2 Trust and Wealth Management rising senior. Rising Trust & Wealth Management junior, Matt Inman, will serve as the Executive Treasurer. Rising Trust & Wealth Management junior, Peter Newby, was elected Commuting Students Coordinator, and rising Business Administration junior, Hunter Outlaw, was elected Men’s Community Coordinator. Apart from serving Campbell’s entire student body, each of these students has also served as student mentors and club leaders in the School of Business. We are very proud of these students, and know each of them will do a great job in representing Campbell University and the Lundy-Fetterman School of Business.
Bronze $50 - $249 (Monthly email update from the dean) Silver $250 - $749 (All benefits of Bronze Level and a Campbell bumper sticker) Gold $750 - $1249 (All benefits of Silver Level and a Campbell t-shirt) Platinum $1250 - $2999 (All benefits of Gold Level and you will be listed as an event sponsor for 1 year of LFSB-sponsored activities) Dean’s Golden Circle $3000 & up (All benefits of Platinum Level and 2 tickets to join the dean at the LFSB Annual Dean’s Dinner) Give online at www.campbell.edu/deansclub Call 910-893-1380 Mail a check payable to The Dean’s Club Campbell University Lundy-Fetterman School of Business PO Box 218 Buies Creek, NC 27506
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PO Box 218 Buies Creek, NC 27506
Don’t forget to visit us online! View Upcoming Alumni Events Learn more about the Dean’s Club Join the online CU alumni community, iModules
www.campbell.edu/business