S ta tements o n.. . Transp arency
WIT H
E LSE S K JOLD
C a n d. m a g. in M o d ern Cu ltu re and Cul tur al Communi cati on
“ Transparency in fashion is not only about production. It is also about consumption. At this point I see many joint forces working towards a better labeling of clothes on the production side, and this is clearly positive. The next huge challenge is to turn sustainability issues 180 degrees towards us as consumers, in order to make us aware that we are all part of the problem. We need to make the drivers responsible for our overconsumption more transparent, in order to build new ones that can make us buy less and better. Not only better for the environment and garment workers, but better for ourselves.�
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