Great British Bake Off (Ethos) Under the Great British Bake Off brand is a licensed range of baking equipment and accessories that has been officially supplied by British kitchenware and tableware company Ethos Housewares since 2012. Items include an exclusive range of premium quality non-stick bakeware manufactured in the UK with British Steel together with a fabulous range of co-ordinating items from mixing bowls to utensils.
www.ethoshousewares.com ceramic rolling pin, large mixing bowl, Bundt cake tins and measuring jugs. Aside from technological innovations, which delivers product that make bakers’ lives easier and the end product more professional, there are a number of consumer trends dominating this product category right now. Gary at Falcon says he is continuing to see a trend towards more diverse baking techniques with an increase in international style cakes and pastries, and different types of breads. And brands like Lekue are responding with products that make creating a specific type of cake a breeze – the brand recently launched a Springform mould for Charlottes and a Detachable mould for Tarte Tatin. Licensing in bakeware has also taken off. While the Great British Bake Off licensed range of baking equipment and accessories from Ethos continues to go from strength to strength, Falcon Products, which manufactures the Bake-O-Glide non-stick reusable liners, has partnered with chef Delia Smith to create a new range of non-stick cake tin liners to complement her new bakeware collection. Baking equipment designed especially for children is also seeing traction in the market. “Creating a space for child-friendly designs in kitchenware is becoming increasingly important as children want to fully participate in baking,” says Shikha at Seeba, a brand that is looking to tap into this trend by launching a Mini Me collection. “More families are taking to the baking frenzy as a way of getting the family together and spending quality time with each other,” adds Shikha.
Culinarion, a chain of 30 kitchenware stores across France, say the pastry cooking category, including products aimed at children, is strong in France, and as such the stores boast specific sections for children’s baking equipment, as does kitchenware store ToTT in Singapore. Finally, colour is proving popular. “Colour is making a very strong appearance in the traditional steel category, and bakeware is no exception,” says Shikha, Seeba Group. “The bright and bold colours seen on kitchen cabinets and small appliances are influencing bakeware products, from the use of silicone to the bright hues of red and blue draping the outside of cookie sheets and cake tins,” says Shikha, pointing to Seeba’s antiskid silicone mixing bowls that come in various colours. Known for its fluoropolymer coatings and at the forefront of developing the appearance of bakeware over the past few years, Whitford has this season introduced a series of new colours for bakeware. Retro shades like the 1950s pastels palette of baby blues, soft pinks, lemon and mint, are also proving popular, while the sophisticated shade of grey, popular in tableware, has made its transition to bakeware. Grey has seen particular success combined with cream in the Baker Lane range, which Mason Cash launched in spring this year. “Bringing out ranges such as Baker Lane, which are on trend in terms of colour, increases sales and we are having great success with these lines,” concludes Mason Cash’s brand manager, Paul.
Rig-Tig by Stelton Rig-Tig’s acrylic pastry roller includes a practical silicone mat that prevents dough from sticking to the table. The mat tolerates up to 230-degrees in the oven and can be cut into smaller pieces. Both items can be put into the dishwasher and the mat can be stored inside the pastry roller after use for ease of storage.
www.rig-tig.com
Villeroy & Boch As part of its Winter Bakery Collection, Villeroy & Boch has launched a Winter Bakery Delight series that includes a ceramic rolling pin, large mixing bowl, Bundt cake tins, a muffin tin, round cake tin and measuring jugs. All are made of porcelain and decorated using lithography techniques, some details handpainted. The décor, which displays many variations of typical culinary Christmas treats, is designed in a strong red and radiant white, with touches of green, yellow and orange.
www.villeroy-boch.co.uk KITCHENWARE INTERNATIONAL 27