2011 Louisiana Tech Football Media Guide

Page 204

2011 BULLDOG FOOTBALL

UNIVERSITY

LOUISIANA TECH

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moved to the ticket office where he became an integral part of the daily operations of the department while also assisting with the implementation of a number of systems and processes, including Ticketmaster. He also assisted the athletics department in the selling efforts for the 2008 Independence Bowl, where LA Tech sold its full allotment. Snow was also interim ticket manager for a six month stint at LA Tech prior to the hiring of Zach Williams. As an undergraduate student at LA Tech, Snow was actively involved in Student Government Association, Student Advancement Team, Alpha Gamma Rho Fraternity, and FFA and was chosen as an Orientation Student Leader in 2008. Snow earned his bachelor’s degree from Louisiana Tech in agriculture business with a minor in business in August of 2010.

MASON ELLENBERGER General Manager/ LA Tech Sports Properties

Mason Ellenberger serves as general manager for “LA Tech Sports Properties”, the Ruston-based entity designed to oversee all aspects of the 10-year partnership between the University and the collegiate marketer Learfield Sports. At LA Tech, Ellenberger is responsible for spearheading all elements of the relationship between LA Tech and Learfield Sports, which was announced in late July 2008 and includes managing and selling multimedia and sponsorship rights for the Bulldogs and Lady Techsters. Ellenberger is also responsible for all aspects of the LA Tech Sports Network which broadcasts over 250 Louisiana Tech games, daily shows and coach’s shows throughout the year. During the 2009-10 athletic season, Ellenberger and his team at LA Tech Sports Properties were recognized as the #1 new growth property in the Learfield Sports portfolio. In Ellenberger’s previous role as the Team Sports Marketing Manager for Alltel Wireless, he led Alltel’s strategic team sports marketing efforts in the United States. He oversaw the national promotions and activation of the sponsorship stable owned by Alltel Wireless in the US including the professional and collegiate sponsorships. Prior to his years at Alltel, Ellenberger spent the previous 13 years in strategic sales leadership, sports marketing and public relations roles in the telecommunications and entertainment industries. The Birmingham, Ala. native has served on numerous endowment boards and board of directors for sports and education organizations including Pagnozzi Charities and the Arkansas Aeronautical Education Center. He has been honored by White House Communications Agency for providing critical communications for the President of the Unites States and White House Staff. Ellenberger holds a BBA and MBA in Marketing both of which he graduated Summa cum Laude. Ellenberger is also an Eagle Scout and a long-time supporter of the Boy Scouts of America. He is married to the former Wanda Jackson from Mobile, Ala., and the couple has two sons, James and Hunter.

www.LATechSports.com

CHRIS BRISTER

Account Executive/LA Tech Sports Properties

Chris Brister enters his first full year serving as account executive for LA Tech Sports Properties, overseeing every aspect of the Bulldogs and Lady Techsters rights, including certain television and radio rights, hospitality, sponsorships, event marketing, official website advertising and venue signage. Brister, who served as an intern with LA Tech Sports Properties before being promoted to account executive in February, also assists General Manager Mason Ellenberger in all facets of LA Tech Sports Properties, including growing the LA Tech Sports Network which broadcasts over 250 games, daily shows and coaches shows throughout the year. The 26-year-old will also serve as the engineer for all broadcasts on the LA Tech Sports Network, including traveling with the Bulldog football team. Prior to coming to Tech Athletics, he served as an assistant golf pro for four years at the Country Club of Jackson, Frenchman’s Bend Country Club and most recently Squire Creek Golf Course. Brister will earn his bachelor’s degree in speech communication with a sports marketing minor from Louisiana Tech in the spring of 2012. He is married to former Tech cheerleader Tori Soto and the couple has a two-year-old son, Rhett. Ryan Gottlieb joins Louisiana Tech as the manager of the Aspire

RYAN GOTTLIEB

Manager/Aspire at LA Tech

Group’s Fan Relationship Management Center (FRMC) which services Louisiana Tech University Athletics. Ryan’s responsibilities include overseeing the FRMC, which is a third-party ticketing sales and service initiative whose primary objective is generating new ticket sales revenue and growth across all sectors, including full and partial season plans, group tickets, improved customer retention and ensuring excellent customer service. Ryan joined the Aspire Group in the Georgia Tech FRMC in August of 2009 as a part-time sales consultant. By Thanksgiving of that year, the University of South Carolina graduate was already among the leaders in Men’s Basketball Season ticket sales and was therefore promoted to a full-time position. In March of 2010, the Atlanta native was promoted again, this time to a Senior Sales Consultant where he led GA Tech in new season ticket sales for 2010-11 Men’s Basketball as well as 2011 Football. As one of the leaders at the GA Tech Center over the past twelve months, Gottlieb has played an integral role in hiring, training and mentoring numerous team members, while maintaining his “top of the board” sales productivity.


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