Larchmont Chronicle
MARCH 2013
Malin+Goetz Apothecary and Lab celebrates one year on Larchmont By Sondi Sepenuk Guest Columnist When Matthew Malin and Andrew Goetz opened their first free-standing store in Los Angeles, they had plenty of areas to choose from. “We looked at the Grove, Abbot Kinney, Third Street‌ but we really wanted a proper main street, something that was true Americana. Larchmont was exactly what we were looking for.â€? Larchmont Blvd. fits into their family-owned skin-care business philosophy very nicely. Their first store-front, opened in 2004 in New York’s Chelsea neighborhood, thrives on the personal connection that it builds with its clientele. “We love being connected to the street. Malls are not in our DNA. Here on Larchmont there are a great assortment of shops, real people, real neighbors‌ and people get out of their cars. They want to interact with other people. They’re looking for that connection.â€? Matthew Malin began his career in the executive training program at Saks Fifth Avenue, then as a cosmetics buyer at Barney’s and finally oversaw sales and distribution for Kiehl’s. Andrew Goetz was marketing director for family-owned
LARCHMONT has Americana feel for Matthew Malin left, Andrew Goetz, right.
Vitra, a Swiss-based design manufacturer, where his responsibilities included identifying and cultivating architects and industrial designers. When L’Oreal bought the family-owned Kiehl’s, Malin and Goetz decided the timing was right to start their own company. “All of these small companies get bought out by big corporations and they wind up being watered down and diluted,� says Goetz. “We decided to pool our resources and do something modern. You don’t have to have big marketing, just amazing products.� The skin-care product line they developed was inspired by Malin’s own sensitive skin issues and by a need to sim-
plify. “The main thing we do differently from other brands is that we leave out dyes, perfumes, anything that can damage or irritate skin,� says Goetz. “We truly believe that less is more. We’re not trying to sell you tons of products. It’s really about problems and solutions. Our joke is that ‘we want to sell you less skincare!’� Malin and Goetz recently celebrated their nineteen-year anniversary in both business and in life. And now, they have another anniversary to celebrate on the Boulevard. “It’s been an amazing year here on Larchmont that has met and gone beyond our expectations,� says Goetz. “It has worked out really well for us, and we love the neighborhood.�
SECTION One
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Thefts are up; keep bicycles secured A community alert issued by the Los Angeles Police Department offers tips on protecting bicycles following a recent increase in thefts. These include the following suggestions: Record the serial number, model make and color; photograph bike; etch frame and parts with personal ID, write ID inside rim or on a card inside the frame; use a quality
bike lock; lock and secure in your home or garage when not in use. Do not leave your bike unattended or unlocked even if it’s just for a minute, cautions the L.A.P.D. If you see someone steal a bike, call 911. However, do not get involved. Document suspect and vehicle descriptions. For more information, go to www.lapdonline.org.
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This will be followed by more urgent demands for higher taxes and continuing budget shenanigans. We can no longer afford to supply City Hall’s addiction that will lead the city to insolvency. Rather, the City needs to engage in systematic budget, pension and work-place reform that requires “the city to live within its means.â€?  Demand reform: vote no on Proposition A.Â
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