KATO Kenya Safari Operators Guide 2012-13

Page 16

KENYA

SAFARI OPERATORS

GUIDE 2012-13

Ecotourism

an exciting and different way to discover Kenya T

ravel dynamics are changing and exciting possibilities are presenting themselves to the traveller. Changes in the tourism industry are buoyed by the innate impulse to pursue new and exciting experiences. This usually takes people beyond their boundaries into other people’s territories. The result is a meeting of different experiences, cultures and norms.

Many travellers from developed nations are seeking a simple, uncomplicated experience, as close to nature as possible, in their growing quest to get away from it all and experience something wild and free. Many of the developing countries these travellers visit are seeking to modernise, industrialise and add more commodities

therefore, those who truly understand and work in the

to their lives. The meeting of these two cultures and

East African region should see that, for us to remain

disparate expectations is usually first mediated by the

attractive and to have a unique product, we must

tour operator. Many visitors’ first and usually lingering

protect the core values around the natural environment

impressions of a country will depend on how they are

and communities and educate those who travel to our

handled and managed by their tour operator.Â

region about the value of participating in conserving what they have enjoyed.

positive

An experience that is environmentally, culturally and

The opportunity exists, therefore, for the tour operator

socially sensitive can be developed for both high-end

to create an experience that is positive without being

and budget travellers and both experiences exist in

artificial. The onus is on the traveller to thoroughly

various destinations within Kenya.

research the tour operators before making a decision to go with one in particular. This can make for a safari with

Ecotourism Kenya wishes all travellers to Kenya a

a difference.

pleasant, rewarding experience as they travel through the varied landscapes available. Explore, discover and

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Ecotourism Kenya continually strives to make

build great memories and lasting relationships with your

everyone understand that it is smart to be responsible;

Kenyan destinations and its people, plants and animals.


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