March/April 2012
Mind Your Business
A Publication of the Los Alamos Commerce and Development Corporation
WHAT’S INSIDE: LACDC
1, 2, 3
SBDC
4
CHAMBER
5, 6, 7
MAINSTREET 8, 9 LAMVB
SAVE THE DATE
A Place for Idea People
by Kevin Holsapple, Executive Director, Los Alamos Commerce & Development (LACDC)
Imagine a place in our downtown designed to address housing and other needs of our early career “idea people” ... scientists, technologists, artists and innovators of all type ... and entrepreneurs. What would it look like? Where might be a good location? What related amenities would benefit both the residents and the larger community? The Los Alamos Creative District Steering Committee facilitated by Los Alamos MainStreet has been putting thought and effort into these and other questions. An early outcome from this work will be a visit to Los Alamos in early March by representatives of PLACE, a non-profit niche developer based in Minneapolis. PLACE (www.welcometoplace.com) is one of the developers targeted in the Los
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Alamos Creative District plan completed by the Steering Committee last year (you can read the plan at www.creativenm.org). Following completion of the plan last year, MainStreet started contacting developers who specialize in the niche of affordable housing development that connects with the cultural assets of a community. Based on those contacts, PLACE expressed an interest in visiting Los Alamos to assess the feasability of a project here. “The Creative District vision that the steering committee put together is impressive,” says PLACE CEO, Chris Velasco. “It is intriguing to us because not only is it about the arts, but also brings together the idea of including science, technology, and history in presenting the story of a very Continued page 2
March 13 Quality New Mexico Business Breakfast 7:30 a.m. to 9:30 a.m. Bradbury Science Museum March 13 Chamber Member Benefits Workshop 1:00 p.m. to 4:00 p.m. Small Business Center March 21 Marketing & Promotions Fair 4:00 p.m. - 6:00 p.m. CoffeeHouse Cafe March 28 60th Anniversary Open House of Los Alamos Medical Center 3 p.m. to 5 p.m Los Alamos Medical Ctr For more information Contact Katy Korkos 505.661.4816 katyk@losalamos.org
LACDC News Working Artist Ventura Project (WAV)
A Place for Idea People
(continued from page 1) unique place in the world. We are really excited about our team’s visit to Los Alamos in early March,” said Velasco. During their visit, the PLACE team will be conducting focus groups, touring the downtown to familiarize with potential sites, and hold an open community forum for all interested people to learn about PLACE and contribute their ideas, questions, and concerns. The Community Forum will take place on Thursday, March 8th from 6:00 p.m. to 8:00 p.m. at Fuller Lodge. The PLACE approach to development is quite different from most developers and emphasizes early community involvement, sustainability, and social justice. To learn more about how PLACE approaches development, I traveled to Ventura, CA recently together with LACDC Board President David Horpedahl to visit one of PLACE’s most recent projects, Working Artists Ventura (WAV). WAV (pictured above) opened in 2009, a 4-story, 130,000 square foot project on 1.7 acres in the downtown of Ventura. It is mixed use in that about 6,000 s.f. is built for storefront use. There are 82 housing units, many of them designed for work-live use. There is also an indoor/outdoor theater/ampitheater/exhibition space created for community use. The housing was geared to affordability needs in the Ventura market with 20% aimed at market rate, 60% priced to serve middle income, and 20% lower income ranges. WAV is only the second LEED certified affordable housing project in California. Seventeen sources of project financing were stitched Continued on page 3
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Los Alamos Commerce and Development Corporation
A Place for Idea People
(continued from page 2) together to turn WAV into a reality. The housing is 100% occupied although the storefront space has yet to lease up in a local market with quite a few storefront vacancies. Walking the Ventura business community and talking to locals about WAV elicited positive reviews for the project and development approach. Jim Luttjohann was head of the Arts Council in Ventura during the time the project was being conceived. He is now the Executive Director of the Visitors and Convention Bureau. “The developer [PLACE] did a great job of reaching out across a whole range of constituencies in our community. Early career and lesser known artists were leaving or not coming here anymore because there was no affordable place for them. WAV has taken a big bite out of that.”
While WAV is not in any way an exact example of what the Creative District Steering Committee has in mind here, it provides many useful lessons and it gives a glimpse into the talents and capabilities that PLACE can bring to the table. Every community member is invited to participate in the community forum on March 8th. For those who want to provide written comment and ideas, please do so at www. losalamos.icanmakeitbetter.com
You are invited!
Community Forum - Thursday, March 8 6:00 p.m. - 8:00 p.m. Fuller Lodge submit comments at losalamos.icanmakeitbetter.com
WAV had its ineveitable naysayers and everything didn’t work out exactly as envisioned, he said, but he thinks very positively of what has been accomplished. “The approach to how they financed the project with what they called ‘lasagna financing’ was really innovative and not something you would ever see a typical developer attempt.” Sid White was the key City of Ventura economic development official involved in the project. “I give very high marks to PLACE and to the process they used to ‘walk their talk’ about community involvement, sustainability, and social justice ... they sustained this through the tough economic changes that started in 2008 and have implemented a sound, stable project that our community is proud of.” Said Eric Wallner, City of Ventura Manager of Creative Partnerships, “I couldn’t recommend another developer any more highly based on our experience with PLACE.” The City was involved in several important ways including land assemblage, financing participation, and working closely on coordinating zoning and building code requirements. We also spoke with several of the residents and visited their spaces. Based on input from the community, about half of the units were designated for lease by locals. A good number of residents came from outside of the community attracted by the development. One result was a bunch of new artbased small businesses in the community. “The space is great,” said one resident. “The biggest surprise has been the social component ... it is a lot more eclectic than I imagined it would be.” March/April 2012
Working the Puzzle The Trinity Development is moving forward. This is a positive step, but by no means sufficient to bring about the improved vitality that is possible in our downtown. It is just one piece of the puzzle. So what else should we be working on? LACDC, through our programs and committees as well as through committees and initiatives that we participate in has been working on the answers:
Establish a Tax Increment Development District (TIDD) for downtown Los Alamos. The MainStreet •
Futures Committee studied available approaches to financing public improvements in the downtown resulting in the recommendation that the County establish a TIDD covering the entirety of downtown. Continued on page 8
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UNMLA Small Business Development Center Spring Workshops @ SBDC 190 Central Park Square
$25 Workshops are FREE to Chamber members if you register at www.losalamoschamber.com. For more details about the workshops, contact Heather Campbell at 661.4803
Each spring and fall, the Los Alamos Small Business Development Center offers an affordable workshop series. Our Spring 2012 Workshop Series offers a comprehensive line-up of valuable, actionable, and affordable small business and entreprenurial focused workshops, presented by experts in the industry. For more information or to register for any of our workshops, please call 661-4803. Take a look at what we are offering in the month of March and April!
March
April continued..
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Boosting Your Nonprofit’s Bottom Line 1:00 p.m. - 4:00 p.m. Fee: $25.00 Speaker: Jessica Haynie, Three Stones Consulting
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Coaching... It’s Not Just for Athletes Anymore 1:00 p.m. - 3:30 p.m. Fee: $25.00 Speaker: Ed Mickool, Stone Associates
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Using the Features of a Chamber Membership 1:00 p.m. – 4:00 p.m. Fee: $25.00 Speaker: Katy Korkos, Los Alamos Chamber
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A Marketing Plan that Builds Community 1:00 p.m. - 4:00 p.m. Fee: $25.00 Speaker: Rubina Cohen, Firefly Innovation Group
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Developing a Fundraising Plan 1:00 p.m. - 4:00 p.m. Fee: $25.00 Speaker: Jessica Haynie, Three Stones Consulting
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Social Media Marketing 101 1:00 p.m. - 4:00 p.m. Fee: $25.00 Speaker: Rubina Cohen, Firefly Innovation Group
April 12
Social Media Marketing – Beyond the Basics 1:00 p.m. - 4:00 p.m. Fee: $25.00 Speaker: Rubina Cohen, Firefly Innovation Group
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HR Basics for Small Business Owners 1:00 p.m. - 3:30 p.m. Fee: $25.00 Speaker: Karen Stone Mickool, Stone Associates
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Los Alamos Commerce and Development Corporation
Chamber Business Spotlight
We Are Color!
Welcome to the Chamber!
Please welcome these new Chamber members to our organization- they have joined with us to help improve the economic, civic and cultural well-being of our area.
Southwest Office
Creative Clinical Hypnotherapy is a new service operated by certified hypnotherapist Lisa Smole.
Duran Enterprises de Santa Fe is a general contractor based in Santa Fe, who works throughout northern New Mexico. The company has quite a few clients in Los Alamos county, and would love to have more. They specialize in home building and remodels and light commercial. Los Alamos Bridge Club holds regular bridge games locally and participates in regional and sectional tournaments. Both duplicate-style and home-style types of Bridge are played.
St. Dimitri Orthodox Church- under the leadership of Father John, the Orthodox Church has become very active in the community. Check out one of their traditional Russian blini breakfasts!
Los Alamos Symphony Orchestra is a beloved community institution, with a history nearly as long as the town’s- they are celebrating their 65th anniversary this year. Their spring concert is coming up on April 27. Time Out Pizzeria - this White Rock restaurant has free delivery, a game room, and even serves breakfast. This is a familyowned, family-operated and family-oriented business.
March/April 2012
Solutions Inc.
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Tracy Maddox-Agent Owner Southwest Office Solutions
Los Alamos-Santa Fe 1789 Central Ave. Ste. 4 Los Alamos, NM 87544 505.661.2554 Albuquerque 8500 Menual NE Ste. A145 Albuquerque, NM 87112 505.338.2627 www.sos-nm.com
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Chamber News
Chamber Golf Tournament benefitting United Way - May 11th ChamberFest - June 8 and 9th
Save the Date!
Chamber of Commerce Golf Tournament Benifiting the United Way of Northern New Mexico
Please join us for a day of networking and fun for the Friday, September 17th, 2010 Chamber of Commerce Golf Tournament benefiting United WayLos of Northern New Mexico. Golf Course Alamos County 8:15 am-Registration and Pictures
We 9:00 will am-Shotgun kick it offStart at 1 p.m. on May 11th at Black Mesa Golf Teams To of 4-Scramble Course. register Format or be a sponsor, go to www.fyila.com and lookThe below the events calendar. Hope to golf seecourse you there! $90 registration fee per player (only $60 for members) is 100% tax deductible and includes golf fee, cart, Breakfast, Lunch, prizes for any hole-in-one and many door prizes!
Un-conventional Wisdom
White Rock is showing signs of renewed vitality lately, with Chamber members taking the lead. I often hear that there’s not much going on down there, but I beg to differ.
Some of our long standing Chamber members like del Norte Credit Union, Polk Oil, Smith’s and Los Alamos National Bank have been happily operating in White Rock for decades. Our community’s finest Montessori schools- Ponderosa, Bilingual Montessori and Sage Cottage have a strong foundation and years of operation under their belts. The entire strip of businesses on the south side of State Road 4 are Chamber members- The Hive, Metzger’s, the Hampton, Time Out Pizza, the Bandelier Grill, and most recently Warm Hearts Yarn have all joined as well. Dance Arts Los Alamos and TRK Management have also been active in the Chamber over the years.
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It’s not too soon to begin thinking about what you want to present at ChamberFest, June 8 and 9. On June 8, we’ll have our annual Chamber banquet- or in our case, Picnic. June 9 is the big festival day- we’ll close off downtown Los Alamos to traffic, and your job will be to come and show off to thousands of potential customers. We’ll keep them entertained with a car show, live music, a sand pile and bubble pit for the kids, while you get the word out about your business, whether it be service, non-profit or even retail. Keep in mind that whatever you offer should serve to get people in the door of your business.
White Rock businesses have been negatively affected by downward trends in tourism following both major fires, by the closing of Pajarito Road to all but badgeholders and by the fact that visitors don’t really realize “there’s a there there-“ they can’t identify a town center, and by the time they’re ready to stop, they’ve breezed on through. Construction is always painful to businesses, but in the case of the improvements to State Road 4, it should pay off with the benefit of easier access and a more attractive streetscape, indicating that you have arrived in one of Los Alamos’ nicest neighborhoods.
fyi
LA.com
Community Job Board
free job postings for non-profit members free job postings for members with 25 or less employees For details contact Claire Roybal at 661-4836 or email claire@losalamos.org
Powered by:
Los Alamos Commerce and Development Corporation
Business Name
Welcome New Members!
Creative Clinical Hypnotherapy Duran Enterprises De Santa Fe Inc. Los Alamos Bridge Club Los Alamos Symphony Orchestra St. Dimitri Orthodox Church Time Out Pizzeria
March
Contact Name
Lisa Smole Robert Duran Jerry Fleming Jane Gerheart Fr. John Anderson Omar & Trisha Sanchez
Phone
Type of Business
505-500-4031 505-988-5650 505-662-3036 505-672-9840 505-661-7466 505-672-9882
Health & Medical Contractors- Building Clubs & Organizations Clubs & Organizations Non-profit Restaurants
Chamber Member Anniversaries
Business Name
Date Joined
Atomic City Corvettes 2009 B & B Environmental Safety, Inc. 2010 BlueCross BlueShield of New Mexico 2011 Coronado Paint & Decorating 1999 Critter Control 2010 Daniel’s Cafe Haagen-Dazs 2009 Don Taylor’s Photography 1992 E2 Consulting Engineers, Inc. 2000 Habitat for Humanity/Esp. Valley & LA, Inc. 1998 Hand Precision Machining 1997 HealthFront, PC 2010 J&M Management, LLC 2007 Los Alamos Community Winds 2011 Los Alamos Sales Company - The Black Hole 1998 Minesh Bacrania Photography 2011 Omega Consultants, Inc. 2011 Otowi Station Bookstore/Science Museum Shop1990 Pajarito Greenhouse 2007 Pet Pangaea LLC 2005 Quality New Mexico 1996 Rose Chocolatier, LLC 2011 Technology Management Consultanting 2004 United Way of Northern New Mexico 1997 University of New Mexico-Los Alamos 2002
Congratulations to these business members who have been Chamber members for twenty years or more for March and April: Finishing Touch - 33 years! Del Norte Credit Union - 34 years! Don Taylor Photography - 20 years! Los Alamos Monitor - 34 years! Otowi Station Bookstore - 22 years! Steve Stoddard - 21 years! March/April 2012
April
Business Name
Alzheimer’s Association Association of Commerce & Industry Blackrock Networks Bob’s Bodacious BBQ Canyon Inn Caring Therapy Chaparral Siding & Windows Comfort Inn Del Norte Credit Union Don Quixote Energy, Technology, Environmental Business Family Strengths Network Finishing Touch, The Frank’s Supply Fuller Lodge Art Center Grubb & Ellis/ New Mexico Los Alamos Association of Realtors Los Alamos Monitor Los Alamos Public Schools Los Alamos Schools Credit Union Los Alamos Sheriff ’s Posse Organized For You PMTec, Inc RE/MAX of Los Alamos - Suzie Havemann Real Estate Assoc., PVW, Francine Mendoza Self Help, Incorporated Steve Stoddard Steven G. Shaw, Architect PA The Flower Shop U.S. Army Recruiting, Santa Fe Station Valles Caldera National Preserve Village of Jemez Springs
Date Joined 2011 2001 2000 2004 1994 2008 2001 1998 1978 2011 2010 2002 1979 2009 2010 2005 2007 1978 1998 2006 2011 2011 1999 2009 2010 2007 1991 2011 2011 2011 2009 2009
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MainStreet News & Events
Working The Puzzle (continued from page 3)
The TIDD would not affect existing tax rates. It would designate a portion of new incremental tax proceeds that would come from the Trinity redevelopment and other downtown initiatives for public improvements throughout the downtown.
Adopt and implement the Los Alamos Creative District. This plan, developed and •
recommended to the County by the Arts and Cultural District Steering Committee facilitated by Los Alamos MainStreet, is a vehicle for forging and promoting a compelling identity for the pedestrian core of the downtown. The plan addresses collective marketing, physical improvements, and enabling incentives and mechanisms for cultural and retail business infill in this area. It also connects our community to an emerging statewide initiative to enhance and promote cultural tourism and visitation. The Creative District is a natural precursor to the anticipated Manhattan Project National Park presence in the downtown. • Put the residual land at the municipal Building site into play for enhancing the pedestrian core of the downtown. LACDC championed the idea of locating the
new municipal building in the downtown commercial area as a catalyst for redevelopment. Once a site was selected, MainStreet presented and successfully championed a concept for development that would enable creation of a new section of streetfront commercial development on Central Avenue. The County has invited proposals. If the County makes this a priority, new development in this location could be in place well ahead of the Trinity redevelopment. LACDC is facilitating a group of local businesses who are responding to the County’s invitation for proposals. Seventy-five percent of the space available in our proposed project is presubscribed by local businesses; and, there is an opportunity for any local business desiring to own their own storefront on Central Avenue to participate. Contact Kevin Holsapple at 661-4806, Kevin@losalamos.org for more information. • Acquire and assemble downtown parcels that are ripe for redevelopment and pursue an agenda of redevelopment The MainStreet Futures Committee has recommended to the County that they take an active role in “land assembly” in order to enable redevelopment of sites that need it and that would help improve downtown vitality. A closely related concept is provision of municipal parking in place of private parking in order to encourage and support compact and efficient utilization of space in the pedestrian core. • Address signage woes that negatively affect our businesses -- The MainStreet Futures Committee and the Chamber have long championed an overhaul of the County code governing signage. Many businesses have participated in identifying issues and deficiencies but it has been difficult to get attention to solving this problem. (continuted on page 9) For more information on the MainStreet Program please contact: Suzette Fox 505.661.4844 E-mail: suzette@losalamos.org www.LAmainstreet.com
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Los Alamos Commerce and Development Corporation
Working The Puzzle (continued from page 8) Additionally, the MainStreet Futures Committee has recommended that the County place a higher priority on developing and implementing a comprehensive approach to wayfinding signage throughout the County … particularly in commercial areas.
Work to integrate activities at Trinity and MariMac into the larger downtown vision. Following the decision by the County to •
move ahead with the Trinity project, LACDC is seeking to engage the developer to influence their tenant development efforts. The goal is to suggest priorities for tenancies that will complement and enhance the retail mix in the community rather than duplicate segments that are already well served. In addition, we want to be sure that they are well informed about the existing business base.
• Expand resources for assisting small business success. An area of initiative that LACDC seeks to expand (if resource partners can be found) is to provide highly-focused, small business support & assistance to businesses interested in evaluating the opportunities and issues for their business presented by the Trinity project. Many existing businesses have already noted that they desire to have a solid plan for niching and taking advantage of the increased shopper traffic in town that is anticipated to be a result of Trinity. The Chamber and the UNM-LA Small Business Development Center will work to serve these needs with applicable one-on-one assistance and training. The community assessment work we have done with Roger Brooks and Destination Development, Inc. and the “destination retail” work with John Schallert have been aimed at providing information and support that will help our business community to be successful. Do these suggestions match up to the community plans that are already in place …. and can the community afford to take these things on? The answer is YES! All of these suggestions are concepts and recommendations that are adopted in the County’s Economic Vitality Strategic Plan. The County clearly has the means to provide resources for moving ahead and County staff that are no longer “acting” in key roles. Let’s keep working on and making progress on the puzzle.
What Is MainStreet And Why Does It Matter? Second in a series of articles on MainStreet - and why it matters.
The MainStreet movement has transformed the way communities think about the revitalization and management of their downtowns and neighborhood commercial districts. A prosperous, sustainable community is only as healthy as its core. Main Street® stands for real places doing real work to revitalize their economies and preserve their character. Specifically, Main Street® is three things: a proven strategy for revitalization, a powerful network of linked communities, and a national support program that leads the field. 1. A Proven Strategy: The Main Street Four-Point Approach®. The Main Street Four-Point Approach® is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets - from historic, cultural, and architectural resources to local enterprises and community pride. It is a comprehensive strategy that addresses the variety of issues and problems. The Four-Point Approach encompasses Organization, Design, Promotion and Economic Positioning. Organization involves working with the public and private scetor to plan and implement a comprehesive dowtown revitalization strategy; Design is improving the physical appearance of the downtown; Promotion works to enhance the image of downtown and attract people to it; Economic positioning involves strengthening and improving the downtown economy. Next in the article series...A Powerful Network: The MainStreet Approach in Action. March/April 2012
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LAMVB News March
2012 Calendar of Events April
1
Mesa Public Library 2012 FREE Film Series Water
2,3 9,10 16,17
Los Alamos Little Theater presents The Giver
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Family Strengths presents ‘Family Festival’
3
Moonlight Trails Hiking on the Valles Caldera
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Sonata for Trumpet and Piano presented by Los Alamos Arts Council
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Winter Farmers Market at Fuller Lodge
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The King’s Singers, presented by the Los Alamos Concert Association
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Historical Lecture: Los Alamos and the Cold War sponsored by the Los Alamos Historical Society and Los Alamos National Bank
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Empty Bowls Fundraiser to benefit Self-Help at Betty Elhart Senior Center
22
Jane’s Journey at the Reel Deal sponsored by PEEC
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Mesa Public Library’s Authors Speak Series presents G. Emlen Hall and Fred Phillips
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Minds Interrupted Performance sponsored by NAMI of Santa Fe
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Skiesta at Pajarito Mountain
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Mesa Public Library 2012 FREE Film Series The Snapper
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Rhythm and Rhyme Exhibit opens at Fuller Lodge Art Center
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Historical Lecture: Los Alamos Then and Now sponsored by the Los Alamos Historical Society and Los Alamos National Bank
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Winter Farmers Market at Fuller Lodge
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Opera Alta presents Petra and Jay to benefit PEEC
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Rachel Carson: A Chautauqua Performance presented by PEEC
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PEEC presents Earth Day Festival
26
Authors Speak Series presents Kathy Barco and Valerie Nye
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LADOC presents the Annual Dog Jog
Go to:. White Rock Visitor’s Center
for a complete and detailed list of events. 10
Speedy progress is being made at the Tourist Information Center in White Rock. Originally scheduled to be open to the public in the fall of 2012, the scheduled completion date has been moved up July 31st. The site will also include 16 RV spaces with hook-ups, a dump station, a small dog exercise area, and transit parking. Los Alamos Commerce and Development Corporation
The LAMVB, a program of the Los Alamos Commerce and Development Corporation, operates the Visitor Center in Los Alamos and the White Rock Tourist & Information Center (WRTIC). The LAMVB also produces and distributes advertising and marketing materials such as the Los Alamos Visitor Guide. We also maintain the online visitor guide at visit.losalamos.com.
Promoting Tourism by Cindy Whiting In early February, I attended the Santa Fe Chamber of Commerce’s hospitality industry business breakfast at the Lodge in Santa Fe. It was a gathering of representatives from the hottest tourist spots in the area. There were hoteliers, tour guides and writers all in the same room. The highlight of the meeting was Monique Jacobson - the Cabinet Secretary Department of Tourism for the State of New Mexico. She talked about her assessment of the tourism industry since she began her new employment last spring 2011. The “Catch the Kid” contest last summer, while although rushed in implementation, was a success in its ability to promote travel throughout the state. Monique also shared a sobering focus group study that surveyed participants from around the country of their impressions of New Mexico. New Mexico was received with reticent expressions like “boring,” “only worth spending an hour there,” and “desert wasteland.” Monique hired an advertising company to present New Mexico as a travel destination, and has implemented concepts in the tourism plan of attack. “Adventure Steeped in Culture” is the new state-wide theme to sell tourism. The latest promotion is called ‘Get the Picture’ with a $10,000 grand prize. What’s critical is the need to come together in the tourism industry to help New Mexico out of its slump.
The Story on Story by Cindy Whiting Matt Story is a delight. Plain and simply, that’s what he is. I don’t think I’ve ever seen him without a smile on his face. Sometimes he just starts giggling for no apparent reason. Matt has been volunteering here at the visitor center for a year. He comes in every week for an hour. He’s so bright and sunny he really lifts my mood. The time he’s here is one hour of fun for me. Even making coffee with Matt turns into a giggle session. I think he’s well known for his parties. He loves parties. And he has sooooooo many friends (including me.) He also loves movies (so do I.) I hope he continues adding this ray of sunshine to the visitor center for a long time to come! March/April 2012
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P.O.BOX 460 LOS ALAMOS, NM 87544
Newsletter Managing Editor: Suzette Fox - 505.661.4844 email:suzette@losalamos.org Contributions by: Suzette Fox, Kevin Holsapple, Katy Korkos, Claire Roybal, Cindy Whiting, Don Wright