India Blog School http://blogschool.in
Digital Inspiration http://www.labnol.org
Stop Feeling Shy
Big is Better
The F Pattern
useit.com
Middle, Above the Fold
google.com
Colors & Fonts
What’s Your Style
Ads within content
Ads adjacent to content
Light background behind ads
Blend
Blend or complement
Dark background behind ads
Blend, complement, or contrast
Contrast or complement
Improve Relevance
Site Search
CPM, CPC or Link Units?
Placement Example
Ask Mom or CrazyEgg
Flickr
Image Search
Flickr for Traffic
www.briansolis.com
Links and Citations y Help Search Engines y Authority y Good Anchor Text y The Dreaded Back
Button
Flickr
Master Analytics y High CTR but Low CPM y Track Problems Early y adsense‐support@google.com
y Bounce Rate y Visitor Locations y AdSense Sandbox y Referral Sources
Placement Targeting
Typical Mistakes y Diluted Title / Slug y “My Personal Technology Blog – Why I Love My iPod”
y Too many pages with similar titles / content y Make life easy for Advertisers
y Wasting Visits y NOINDEX, FOLLOW for tag pages
y Allowing Stop Words in Comments y Smart Pricing y Feeling Complacent y If it ain’t broke, don’t fix it – Bad Idea
Fresh Content single.php
feeds-rss2.php
AdSense Revenue Sharing
See details
Steal Ideas y AdSense Case Studies y Media Sites – CNN, NYT, Network 18, etc. y Premium Publishers y Webmaster World y Seniors y Preferred Members y Official Google Guides, JenSense, ProBlogger, Barry
Schwartz, Chris Pirillo
AdSense Alternatives
Selling Direct Ads y Audience – Quantcast, y y y y y y
Visitor Surveys Ad Formats / Specs Deciding Ad Rates Payment Options Google Ad Manager Testimonials Make it Easy y y y
http://www.bbcreachingmillions.com/ http://www.cnnmediainfo.com/ http://www.labnol.org/advertise/
Amit Agarwal http://www.labnol.org