studio profiles
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01–04 Centering Awareness Centering Awareness is a book about the life of artist Satish Gupta. His journey in life, right from his childhood days, is detailed in a series of autobiographical articles, critiques and images of his work. Through a collaborative effort that spanned 18 months, Spirit planned, designed and successfully brought forth the multi-dimensional aspect of Satish’s work in the book – his unique style of printmaking and his special technique in copper sculpting, all of which carry a strong Zen influence. Encased in a box that contains a limited edition copper tile made by the artist, the last section of the book features short stories written and illustrated by Satish and silkscreened on Lokta paper. This book won the Best of Show for Print and Design Excellence (Books) awards in the Kyoorius Verdict Design Awards.
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07–09 Earth | Water initiative When called in by the environmentally conscious real estate developer 3C Company, to plan and design a campaign for their CSR initiative for the environment, Spirit answered with a straightforward name and mark – Earth | Water. The counters of the letter ‘a’ in both words within the mark have been cleverly manipulated to sit upon the word ‘earth’ like a leaf and below ‘water’ like a droplet. The campaign ran on billboards, newspaper advertisements, pole signage and giveaway bags. Made of organic canvas, the bags were made by Spirit at their lamp manufacturing facility and given away in a Kraftboard tube that could be reused as a container for small items at home.
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