Br and Guidelines The Wear One brand is a visual representation of an initiative of the Ottawa County Department of Public Health. A brand is powerful when used consistently. This brand guidelines is a tool to help maintain consistency when using the Wear One logo, messaging and supporting promotional materials.
Message The Wear One campaign was developed to increase free condom availability, create awareness and promote acceptance of condom use in individuals 18- 24 years of age. The goal is to decrease STIs and unplanned pregnancies; by removing barriers such as cost, embarrassment and lack of access.
Objectives • Decrease STIs and unplanned pregnancies; by identifying and decreasing barriers such as cost, embarrassment, judgment and the lack of access and availability of condoms. • Evaluate program performance based on: total number of condoms distributed; number of agencies or venues where free condoms are distributed; estimated number of audience impressions and media reach from campaign messages; decrease in STIs; and any other relevant metrics.
www.miOttawa.org/WearOne
Target Audience Primary: 18 – 24 year old individuals who engage in sexual behaviors. Secondary: Community partners.
• Maintain a consistent message and marketing campaign. • Identify and engage appropriate community partners (e.g., retailers, businesses, higher educational institutions and other health agencies), to provide the public with free condoms. To participate, organizations must sign a memorandum of understanding.
Logo Use • Logo is available in jpg and png formats. • Do not modify or stretch the logo disproportionately. • Do not compromise the legibility of the logo. • Do not change the color of any logo element. • Do not change the size of any logo element. • Do not add a gradient to any logo element. • Do not add a drop shadow to any logo element. • Do not remove any elements of the logo.
Contacts Program inquiries: Heather Alberda, AASECT Certified Sexuality Educator 616-393-5774 or halberda@miottawa.org Logo and promotional material inquiries: Kristina Wieghmink, Communications Specialist 616-494-5597 or kwieghmink@miottawa.org
Available Wear One images Educational cards are available upon request.
Logo (Available files for print and web use)
C=0 R=158 M=100 G=0 Y=0 B=93 K=40 Hex# 9e005d
C=0 M=65 Y=87 K=0
R=244 G=121 B=55
Hex# f47937
5” x 5”
(Ideal for window decals)
(Not actual size.)
3” round
(Ideal to seal condom bags)
(Not actual size.)