LJUBLJANA, MARCH 2013
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THE WORLD ROLLS. DO YOU ROCK IT?
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In many ways the mee#ngs industry is similar to rock'n roll. It is passion, dedica%on, www.facebook.com/kongres.magazine striving to be Interview In focus different and visible. To show all that you 've got with your heart and a strong voice iEditor n the right in Chief Assistant tow the Editor in Chief Jan moment. T o i nspire t he a udience a nd l eave a n i mpression. T o h ave a s pecial c onnec*on ith every Klavora In focus Editor of Croatia Addendum Daniela Kos listener and respond to their wishes. To ensure that the listener becoms your fan. Editor of Kongres Telescope Robert Cotter Associate Editor of Kongres Telescope
Skordili You know how to inspire, and we have a stage Ruud on Janssen which to present. This is the Kongres Artemis Magazine. In Editorial Board its editorial cvb board with a very special euphoria we werw preparing the new number. Since in the six years of Surveys successful issuance we have go.en to Kongres know travelogue its audience, it can without exaggera-on be said Editorial Board of Croatia Addendum that we know what they need and what bars they want to hear.
Therefore we have this year brought it even closer to its readers, breathed into it new content and Cities in Se Design dtp and prepress Croatia changed it into an even more a/rac0ve ou2it, all wAddendum ith the aim to become a unique, crea0ve and Translation Gastronomy effec$ve medium for dialogue between you onstage and your buyers in the audience. We are hoping Printing Almarose d.o.o. that everyone who is turning the world of congress tourism finds their own space in iCirculation t. T ISSN herefore, Number 1855-8615 we Daniela Kos offer a range of solu,ons for your dialogue with readers, from text-‐wri$ng and web op#misa#on to Kongres promo%ons in travelogue the magazine and on social networks. Croatia Addendum
Magazine issued in In the following lines we present our new service SPECIALISED CONGRESS MEDIA AGENCY and we Daniela Kos ads with which you want tPublisher, invite you to send us your greatest hits, contribu+ons, o "shake t he sand cene" Production Marketing Kongres Ljubljana and step on our stage.
Examples & advice The stage is yours. Impress your audience.
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Range of both print and online edi(ons of the Kongres Magazine is more than impressive. In 6 Top 10 years 24 issues of the Magazine were published, 8 special edi*ons with some 690 contribu)ons that were read by more than 53.000 people. Are you with us?
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SPECIALISED MEETINGS INDUSTRY MEDIA AGENCY
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@kongresmagazine News The Kongres Magazine, being a member of the IMRN -‐ Interna'onal Mee'ng Review is introducing a service of a specialised MEETINGS INDUSTRY MEDIA AGENCY, that implements www.facebook.com/kongres.magazine for you services of Interview In focus distribu(on of your PR messages and the crea%on of news. This way we are crea-ng a bridge between Editor in Chief interna'onal congress media and mee'ngs des'na'ons and suppliers. Within Assistant the IMR Network we to the Editor in Chief Jan Klavora In focus cover the area of CENTRAL AND SOUTH EAST EUROPE. Editor of Croatia Addendum Daniela Kos
DISTRIBUTION OF NEWS cvb
Ruud Janssen
Editor of Kongres Telescope Robert Cotter Associate Editor of Kongres Telescope Artemis Skordili Editorial Board
Kongres travelogue
Unfortunately Surveys it happens too o1en that your news do not get appropriate a5en6on. Editorial Board of Croatia Addendum
The main service is the distribu1on of news to all congress and other media through our informa1on system Cities KONGRES MEETINGS MEDIA NETWORK. in Se Design Croatia Addendum
dtp and prepress
Translation Your messages and news are forwarded to over 2000 media contacts, mostly to journalists and editors-‐ Gastronomy Printing Almarose d.o.o. in-‐chief. Because of this our distribu1on is different to classic direct marke1ng, which Circulation you can perform ISSN Number 1855-8615 Daniela Kosfollowing channels: yourselves. For distribu(on of news we are using the
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Database of 2000 media (expert journals, magazines, bloggers and digital media) Magazine issued in IMRN Daily, sent to some 250.000 addresses o f c ongress o rganisers Daniela Kos Publisher, Production and Marketing KongresW Ljubljana IMRN eekly, sent to some 370.000 addresses of congress organisers t Kongres E-‐journal, sent monthly to some 38.000 addresses of congress organisers Kongres telescope f Examples & advice e News aggregators Issue date Own communication system of the Kongres Magazine (database of over 38.000 contacts)
Being the official partner of IMR we are commited to high professional standards, because of which our Top 10 are read and targeted well. PR messages
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CREATION OF NEWS Should you wish the news can be prepared by the experienced editorial team of the Kongres magazine. We will make sure the news is wri0en clearly, a!rac%vely and in the language of the interna%onal mee#ngs industry. To reach an appropriate quality of your messages, we offer the following services: • Kongres Correction of news and PR messages telescope Review and improvement of the news for be3er readability and greater chance of publica1on • Proofreading Proofreading of messages and news with the help of the English member of the Editorial Board • SEO optimisation 2 In order to improve your on-‐line presence we offer op+misa+on of messages and news, that includes the adjustment of key words, rearrangment of contents and arrangment of the web sites environment through web connec-ons, social media.
In addi'on we also offer a range of addi'onal services, that can be adjusted to individual clients.
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WHY
first southeast europe meetings industry magazine
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@kongresmagazine News largest regional data base on media, editors, bloggers with all the useful information. The Direct access to IMRN – the largest global congress information hub. www.facebook.com/kongres.magazine Interview In focus Knowledge of optimisation of your news so that they become worth publishing (newsworthy).
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Editor in Chief Assistant to the Editor in Chief Jan Klavora Editor of Croatia Addendum Daniela Kos Editor of Kongres Telescope Robert Cotter Associate Editor of Kongres Telescope Artemis Skordili
In focus Ruud Janssen
cvb Surveys
Editorial Board
Editorial Board of Croatia Addendum
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Cities in Se
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Gastronomy
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PACKAGES
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Interview Monthly number of news
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Editor in Chief Assistant to the Editor in Chief Jan Klavora Editor of Croatia Addendum Daniela Kos Editor of Kongres Telescope Robert Cotter Associate Editor of Kongres Telescope Artemis Skordili
Distribu(on through the www.kongres-‐magazine.eu In focus portal
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Ruud Janssen Distribu(on through the cvb www.interna)onalmee)ngsreview.com portal
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Surveys Distribu(on through the local media in the Kongres Magazine database
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Editorial Board
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Cities in Se ✔ Distribu(on through the interna(onal congress Croatia Addendum media iGastronomy n the IMR Network
Distribu(on in the e-‐monthly of the Kongres Magazine
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Kongres travelogue
Croatia Addendum ✔ Distribu(on to bloggers and other congress media influen&als Ljubljana Priority Kongres posi*on of the news at the Kongres magazine portal
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WRITING OF MESSAGES AND NEWS Limita&on of words in news on request
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Citizens need to believe in a nation brand
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News
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www.facebook.com/kongres.magazine
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Processing of photographs for publica3on cvb Web anchors at the Magazine's web portal
Ruud Janssen Kongres travelogue
Editor in Chief Assistant to the Editor in Chief Jan Klavora Editor of Croatia Addendum Daniela Kos Editor of Kongres Telescope Robert Cotter Associate Editor of Kongres Telescope Artemis Skordili
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HINT 1
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What mee#ngs industry news are worthy of pDaniela ublic Kosa3en4on and are worth being reported?
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Kongres telescope Presentation of a new meetings service Examples & advice Results of the market research Report on awards and prizes Report on exceptional business results New Top 10 strategic partnerships
t f e Issue date
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HINT 2 How should press releases be designed? Agency contribu)ons must be clearly structured and consist of several keywords, an a"rac%ve !tle, led, core and a clear ci(ng of sources. In this way, you will facilitate the work of journalists. Kongres telescope
It is necessary to take into account: -‐ TITLE is extremely important and is the first contact of the journalist and the reader with your news -‐ SUMMARY is all essen'al informa(on about the campaign united together in a concise, striking and interes'ng paragraph -‐ CONTENT should be clear and understandable and 2 gramma(cally correct and readable -‐ THE LAST PARAGRAPH contains informa(on on the organisa(on and addi$onal informa$on and web links related to the contribu,on.
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TRY US OUT
first southeast europe meetings industry magazine
Citizens need to believe in a nation brand
@kongresmagazine News We offer you the opportunity to try us out. Send us your press release, important informa(on or novelty. One news item will be published experimentally. Try and see for yourself today! www.facebook.com/kongres.magazine Interview In focus
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CONTACT AND ADDITIONAL INFORMATION Ruud Janssen
Editor in Chief Assistant to the Editor in Chief Jan Klavora Editor of Croatia Addendum Daniela Kos Editor of Kongres Telescope Robert Cotter Associate Editor of Kongres Telescope Artemis Skordili Editorial Board
cvb
KONGRES MAGAZINE SurveysMARKETING d.o.o. TOLERANCA MEETINGS INDUSTRY MARKETING AGENCY S"hova Cities 4, Sin I-‐1000 Ljubljana Se T: + 386 (0)1 430 51 03 Gastronomy F: + 386 (0)1 430 51 04 M: +386 (0)40 530 112 E: gorazd.cad@go-‐mice.eu Kongres travelogue www.kongres-‐magazine.eu
Kongres travelogue Editorial Board of Croatia Addendum
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