- Gabrielle Coco Chanel
“Luxury is a necessity that begins where necessity ends.”
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GBH DESIGN
GBH are a multi- award winning Design and Advertising agency based in London, solving communication problems within brand identity, literature, TV and print advertising, retail, environments and online. They work with clients in the UK and internationally, including Allard Palaces, Arts Council England, Flos, Land Securities, Mama Shelter, Puma, Royal Mail, SBW Entertainment, Yotel and Virgin Galactic.
SLS Luxury Hotels, Beverley Hills
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Kirsty Hair | Design Context
SLS Hotels is a new brand aiming to redefine the international luxury hotel market. As Los Angeles isn’t known for its history, GBH Design was challenged to create a logo that would feel instantly authentic, traditional and elegant but also embody the brand’s subversive difference. GBH designed the identity, sub-branding, stationery and all room collateral for this mischievous and baroque slice of European culture, right in the heart of LA’s Beverly Hills. The identity’s monkeys surprise and delight guests in every detail. At first glance it looks like a royal crest adorned by beasts, but on closer inspection it is in fact a chandelier that is being vandalised by monkeys. In addition to the main logo, GBH created a library of monkey engravings and paintings to be used across various media channels. The brand identity was spread across of a range of collateral from hotel interior and exterior signage, stationary, lampshades, headboards, statues, tour guides and even down to the names of the meeting rooms, which are named after famous monkeys. Another treat that ties in nicely with the concept are the moving painted images in the bar and lounge areas that slowly see a man change into a monkey.
Kirsty Hair | Design Context
Manor Farm Business Centre Poynings, Brighton East Sussex, BN45 7AG Tel: +44(0)1273 857449 www.generationpress.co.uk
GENERATION PRESS
Chiswick Station House Burlington Lane London, WA 3HB T +44 (0) 20 8742 2277 studio@gregorybonnerhale.com www.gregorybonnerhale.com
GBH DESIGN
4th Floor 11 Northburgh Street London, EC1V 0AN Tel: + 44 (0) 20 7336 1344 Fax: +44 (0) 20 7336 1345 contact@fouriv.com www.fouriv.com
35a/91 Moreland Street Footscray 3011 Victoria Australia Tel: + 613 9687 4899 melb@3deep.com.au www.3deep.com.au
3 DEEP
New York Tel: +1 917 544 8796 info@wordsarepictures.co.uk www.wordsarepictures.co.uk
WORDS ARE PICTURES
22c shepherdess walk London, N1 7LB Tel: +44 (0)20 7253 2244 info@whynotassociates.com www.whynotassociates.com
WHY NOT ASSOCIATES
11E Mount Sophia #01-27 Singapore 228469 Tel: (65) 6336 6804 studio@silnt.com www.silnt.com
andrew@andrewwoodhead.com www.andrewwoodhead.com
FOUR IV
SILNT
ANDREW WOODHEAD
CONTACT DETAILS
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DESIGNERS & STUDIOS |
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Images taken from: www.gregorybonnerhale.com
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Kirsty Hair | Design Context
- Bob Gill
“Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.”
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An& TIPS
ALWAYS HAVE ENTHUSIASM FOR DETAIL - BE A VISIONARY
USE METALLIC SILVER (INSTEAD OF WHITE) WHEN PRINTING ON BLACK STOCK
BRUSH-UP ON AS MANY SKILLS AS POSSIBLE, INCLUDING PHOTOGRAPHY
DO NOT PRINT TINTS AT 50% - INSTEAD USE 40/45% OR 55/60%
Generation Press came and did a talk at Leeds College of Art, bringing with them their adopted Northerner, Anand - a previous student at LCA - who left us with some great design tips to remember when designing for print:
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Kirsty Hair | Design Context
PANTONE BOOKS ARE PRINTED ON A SMOOTH ICE WHITE SO PRINTING SWATCHES ON DIFFERENT STOCKS CAN TURN OUT DIFFERENT.
ALWAYS SHOOT IN CAMERA RAW
WHEN EDITING PHOTOGRAPHS, DO NO MORE THAN 3% ADJUSTMENTS IN RAW AND THEN USE THE CURVES TOOL
BE AWARE ABOUT PRINTING PANTONE ON COATED AND UNCOATED NUMBERS THE SAME CAN COME OUT COMPLETELY DIFFERENT ON DIFFERENT PAPER STOCK
DESIGN ESSENTIALS
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Kirsty Hair | Design Context
42 | HIGH END DESIGN
- Samuel Johnson
“Make new things familiar - and familiar things new.�
Thermo-chromic Ink Process - this has been a real favourite over the years, always really effective and gets loads of great feed back, this really does engage the recipient. I think this is best left to your imagination, the only thing to add is the ink is very matt and we have learnt to always use a barrier over this ink, a laminate or a spot UV varnish! This will prevent any unsightly scuff marks.
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Words and images taken from: www.generation press.co.uk
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Kirsty Hair | Design Context
Angela Cheung; an outstanding branding from Eigth Day Design. Their client, a local interior designer based in the village in which our family printing business started; Hurstpierpoint-less. A novel use of different papers, including cast coated one sided paper.
Design: Eigth Day Design Client: Angela Cheung Printed by: Generation Press
D&AD is very pleased to be involved with reproducing 12IN12. We believe it’s what every graduating creative needs to know and complements to work D&AD already do: helping creatives strive to be the best.
12IN12 Endorsed by D&AD
The design industry is small: Everyone knows everybugger else.
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Placements matter: do them - Get stuck in and give ‘em a go. After all “It’s better to have lived and lost than never to have loved at all.”
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A portfolio is for life, not just an interview The portfolio is never finished, treat it like an ongoing project and update it ever time you do something different.
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Be honest with yourself about your strengths and weaknesses - Know what you are best at.
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Understand what Graphic Design means to you - Define creativity, and what you value as good design, then you’ll know what it takes to achieve it.
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Work hard and be nice to people. You scratch my back I’ll scratch yours.
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Have a life outside of design. Let your life inspire your design.
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Designing is, probably, only 20% of your job. That’s it. The rest of your time is spent away doing this, meeting with them and answering that.
Life and work exist outside of London.
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If you don’t fail then you aren’t trying. Make mistakes. It’s the only way you’ll learn.
Graphic Design is just a job. But being a designer is different.
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Participate with other people and share your ideas: Two heads really are better than one.
Twelve things you might learn in your first year as a designer, by Craig Oldham
12 LESSONS IN 12 MONTHS
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GENERATION PRESS
Generation Press are one of the leading lights in the print industry, setting standards not just for their beautiful prints but also for running their business in a clean, ethical and wholly sustainable way. From using 100% recycled FSC paper stock and vegetable based inks to minimising paper waste and even composting their food waste, they really are leaders in the field of sustainability. These guiding principle are beautifully encapsulated in their own set of custom icons, which they now use on all of their printed stock:
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Kirsty Hair | Design Context
From Art Print to Look Book, address labels to travel brochure, high-end to everyday-each project is treated with individual care and attention. Even on jobs they could do with their eyes closed, they look carefully and always aim for the highest standards. Here is a selection of work they have printed for various clients, covering a range of print processes including: colour edging, duplexing, letterpress, die cutting, foil blocking, screen printing, litho printing and thermo-chromic ink.
“We are both modern and 0ld. We make print. We are Generation Press. Four generations of thoughtful business.�
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