High end type and layout for branding, primarily for print. Kirsty Hair.
HIGH END
- luxury - exclusive - aesthetics - boutique - events - fashion - contemporary culture - print process / finishes
TYPE & LAYOUT
- the relationship between the two - grid systems - methods - rules - fundamentals - typography (bespoke)
BRANDING
- brand - identity - logo - consumer culture - personality - memorable - effective
DISCIPLINES
- brand identity - promotion - publication - editorial - layout
DESIGN STUDIOS
- Pentagram
- Words are Pictures
- B&W
- Helmer/Kiggen
- Four IV
- Wieden + Kennedy
- Turn Key
- Winkcreative
- Egel Nick & Webb
- Mark Studio
CHAPTERS
Inspiration
Advice
High End Design
- designers / studios - people - places
- personal advice - designer quotes - designers block
- luxury - exclusive - lifestyle
Type
Branding
Print Process
- my top 10 - bespoke
- brand - identity - logo
- methods and finishes - preflight
Layout - design fundamentals - grid system methods
Goals - milestones - goals to aim for - plan
BRIEFS
01 - Fine Art Yearbook
- collaborative live brief
02 - Fashion identity
- live brief
03 - St. Martins Practice
- live brief
04 - The Typographic Circle
- D&AD competition brief
05 - Jewellery brand identity
- self initiated
06 - Design Context Publication
ACTIVITIES
- Arranged fashion collaboration - Brief 02 - Interview design studios/questionnaires - Visit - Team Impression - Visit - St Martins Practice - Need to arrange working with a photographer - imagery for jewellery brand identity - Brief 05