BA (Hons.) GRAPHIC DESIGN Module Code Module Title
OUGD301 Design Practice 3
LEVEL
Semester Doc. Code
06
OUGD30
The Dairy Farm Ice Cream Parlour - Brief 3 Brief Brand and promote a new Ice Cream Parlour. Background A new Ice Cream Parlour at 驶 The Dairy Farm始 is opening soon, that specialise in homemade, dairy ice cream using all natural, organic ingredients, from their farm. The range of flavours is limited but they are of high quality, and of exceptional taste, with a range of different toppings available. A lot of effort and care has been put into these recipes, that they are proud and passionate about. The Parlour offers a modern environment for people of all ages to relax and indulge in our fantastic ice creams. Going to the parlour itself is a special experience that will make you want to go back again and again. Considerations The brand should reflect the homemade, all natural organic qualities of the ice-cream, with a modern, youthful and up-beat feel. Target Audience -
Families Groups of friends Couples
Mandatory Requirements All branding and promotional designs should be consistent across various media channels.
Studio Deadline
Tone of Voice -
Friendly Fun
Deliverables -
Logo design Branding and promotional material across a range of various channels
Module Deadline 14 / 12 / 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.