BA (Hons.) GRAPHIC DESIGN Module Code Module Title
OUGD301 Design Practice 3
LEVEL
Semester Doc. Code
06
OUGD30
Fedrigoni ʻA Place for Paperʼ – Brief 2 Brief Choose one of the ranges of Fedrigoni papers, and promote the chosen range using various channels to reach the target audience. Background Fedrigoni has been refining the art and science of making fine quality special papers for more than 120 years. Striking surfaces, tactile textures, vivid colours, paper that can be pressed, bent, cut and folded into almost any form you can imagine. Their papers are ultra functional and at the same time, wonderfully expressive. They can shock and surprise, or soothe and reassure. They can demand your attention or retire gracefully into the background. In our hands, paper is no ordinary communication tool; itʼs an art form in its own right.
Considerations The people who use the paper are some of the most demanding customers you’ll meet anywhere, and they expect the paper to perform some demanding tasks. They need to know the versatility of the paper and it’s extensive capabilities, so that Fedrigoni is the paper they always use.
Target Audience -
Top fashion labels Boutique publishing houses Business with global reputations to protect and enhance
Tone of Voice -
Expressive Imaginative Element of Surprise Authoritative
Mandatory Requirements
Deliverables
Demonstrate how the work will promote a particular range across various channels.
Promotional material across a range of various channels
The Fedrigoni logo can be used in blue, black and white. The UK strapline 驶A place for paper始 can be used, but is not essential. Any outer packaging design should be in black to match their current materials. Studio Deadline
Module Deadline 14 / 12 / 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.