BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
Module Title
Design Practice 3
Doc. Code
06
OUGD301
Fedrigoni (YCN Competition)
Brief Launch and promote Fedrigoniʼs ʻImaginative Coloursʼ paper selection tool in the UK Background Fedrigoni has been refining the art and science of making fine-quality special papers, producing striking surfaces, tactile textures and vivid colours – paper that can be pressed, bent, cut and folded into almost any form you can imagine. The tool consists of four fan style paper booklets, divided into sections of warm, cool and neutral colours. The tool contains a total of 262 samples of paper, which enables graphic designers to choose the best shade and or most suitable surface for their next project.
Considerations Fedrigoni papers are ultra functional and at the same time, wonderfully expressive. They can shock and surprise, or soothe and reassure. They can demand attention or retire gracefully into the background. The audience needs to be inspired by the tool, and make Fedrigoni the place they go to for paper. Whilst we appreciate we are in a digital age: we are a paper manufacturer and wish to keep this medium alive.
Target Audience -
Top fashion labels Boutique publishing houses Businesses with global reputation to protect and enhance
Tone of Voice Informative, inspiring
Mandatory Requirements The logo can be used in blue, black or white. The strapline is 驶A place for Paper始, but doesn始t have to be used.
Deliverables -
Mail Shot Magazine promotional ads Web page
Any outer packaging design ideas should be in black to match the current materials. Module Deadline 14/12/2011 This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.