BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD30
Semester
Module Title
Doc. Code OUGD30
0 6
Brief/Session/Document Title CLOTHING BOUTIQUE RE-BRAND Brief Redesign the brand image of Hope; a store specializing in mens and womens clothing. Background / Considerations Hope clothing is situated in the small town of Rugby. Having other clothing store competitors within the town, Hope clothing needs to redesign their brand image in order to compete with these clothing retailers and remain as an option to consumers. Hope始s target audience is fashion conscious 17-30 year olds. Mandatory Requirements
Deliverables
Logo design, business cards, Portray Hope始s brand ethics through the packaging, product brochure, web design choice. design, store layout, swing tickets, receipt pad, opening times, signage. Studio Deadline
Module Deadline
03/12/12
10/12/12
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.