Script The advert opens with four images showing what cats are like if there not healthy and showing expensive cat food. The first image would be of an overweight cat, then there will be an image of a cats rotting teeth, there will also be an image of a cat trying to jump onto a chair or door, the last image will be of expensive cat food. Why this is going on there will be a voice over. Shot n0 1 2 3 4
shot type still pic still pic still pic still pic
action fat cat lying down rotting cats teeth cat trying to jump onto chair showing expensive cat food
duration 5s 5s 5s 5s
Voice over: ”is your cat overweight” “is your cats teeth unhealthy” “does your cat have no energy” “is your cat food to expensive”
the person doing the voice over is introducing himself and the product in the whiskas studio. 5
zoom in
6
zoom in
man holding up product and introducing himself and product 10s product shown in detail 5s
“hi my names is Matthew haggard and here to show you the new Whiskas temptations”
shows cat eating food and shows a cat that’s a healthy weight, then there is a picture of the cats teeth and then the cat runs around or jumps onto a chair.
6 7 8 9
zoom in product shown in detail medium shot cat eats food close up cat shows teeth pan cat runs and jumps onto chair
5s 7s 5s 7s
“new whiskas temptations gives your cat a balanced diet and keeps your cats teeth healthy. Whiskas temptations help give your cat more energy throughout the day” person holds up new product and smiles zoom in on price tag 10 11
close up medium
voiceover talking about price man holding product
7s
“with new whiskas temptations it is now at a more affordable price”