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The Monday Campaigns News NCI Issues Healthy Monday Challenge to Help Smokers Quit and Stay Quit
Did you know that most smokers relapse, taking an average of 7-10 times to quit for good? Rather than focus on big days to quit – New Year’s or birthdays – smokers can use Quit & Stay Quit Monday to recommit, celebrate progress, or to quit again if they relapse. That’s 52 chances to quit, and stay quit for life. The National Cancer Institute’s smokefree.gov website uses the Monday idea to encourage people to pledge Mondays as the day to quit and supports them with weekly motivational messages on its website, Twitter and Facebook. Organizations can use Monday to boost their smoking cessation programs with weekly check-ins and Monday motivator messages sent through email, SMS and social media.
National Caregiver Snelling Features Caregiver Monday in Videos Every Monday, the Caregiving Club offers a Me Time Monday video and accompanying tip sheet to help caregivers focus on their own health while caring for a loved one. CEO Sherri Snelling and founder Sherri Snelling of the Caregiving Club is a nationally recognized expert on helping caregivers balance “self-care” while caring for a loved one. Me Time Monday videos include tips on caregiver stress, heart health, nutrition and staying connected with friends and loved ones. The wellness videos are available at CaregivingClub.com.
Famous Faces Join the Monday Movement From television stars to five-star chefs, celebrities of all kinds are joining the movement to cut meat one day a week. Media mogul Oprah Winfrey, celebrity chef Mario Batali, and forOprah Winfrey mer Beatle Sir Paul McCartney have all praised the benefits of Meatless Monday. Activist Michael Pollan and TV personalities like Jessica Simpson and Padma Lakshmi enjoy healthy Meatless Monday meals at home. Celebrities are also coming out in support of the movement on Twitter: fitness guru Bob Harper, actress Olivia Wilde, and hip-hop pioneer Russell Simmons have each encouraged followers to go meatless.
www.meatlessmonday.com
www.thekidscookmonday.org
Man Up Monday Ads Win Top Award at APHA STD screening campaign Man Up Monday is the winner of the 2012 PHEHP Public Health Education Materials Contest Award for Print Materials. The winners were selected from a competitive pool of health education materials by a panel of expert health education and promotion professionals. The Monday Campaigns will present their award winning materials during the 140th annual APHA meeting.
October - December 2012
Syracuse Mayor Inaugurates Citywide Monday Miles for Health
© The Monday Campaigns, Inc.
www.mondaycampaigns.org
Syracuse Mayor Stephanie Miner & Tom Dennison
Hot weekend?
MAN UP MONDAY ! MAN UP MONDAY !
Get checked for HIV and STDs at a clinic near you.
Sodexo offers Meatless Monday materials to over 6,000 hospital, school and corporate clients nationwide.
Sodexo Brings Meatless Monday to 6,000 Facilities Nationwide
Thanks to the work at Syracuse University the Maxwell School, students and members of the local community can start their week with a wide range of nutrition and fitness activities. Mayor Stephanie Miner recently showed Syracuse Monday Mile signs the city’s support of these new initiatives with a Move It Monday proclamation. Now, citizens can stay active by walking Monday Mile routes around town. Other Healthy Monday programs include Meatless Monday in the university’s cafeteria, free fruit deliveries, fitness classes, wellness seminars, and campus health surveys. For the community, there are Meatless Monday meals at the local hospital and in neighborhood restaurants, nutrition programs, and public health forums. Tom Dennison, Director of The Lerner Center for Public Health Promotion at Syracuse University, notes that The Monday Campaigns “marry the power of cyclical messaging to the reduction of chronic, preventable disease by using a social, networked, grassroots approach to push the idea out into the community.” Students and citizens alike can stay connected to the campaigns through the Healthy Syracuse website, Facebook, Twitter or by checking in on Foursquare.
Move It Monday Kicks Into High Gear at Marymount University
Research Shows Veggies Up; Meat Down Institutional feeder Sodexo now offers Meatless Monday menus and materials to their network of over 6,000 hospitals, universities, senior centers and corporate and government cafeterias. Meatless Monday supports several of the commitments in Sodexo’s “Better Tomorrow” plan, which includes pledges to promote varied and balanced food options, as well as health and wellness solutions for employees, clients and customers. A new report by Johns Hopkins University analyzing the results of Sodexo’s Meatless Monday promotion found that the campaign can help foodservice companies promote healthy, sustainable options while maintaining consumer satisfaction. According to the survey of 245 sites, Meatless
Monday helped Sodexo accomplish several important goals: • 87% of respondents noted that the campaign demonstrated Sodexo’s commitment to health. • 71% reported that the campaign made veggie options more appealing. • 49% said they purchased more vegetables. • 30% said they purchased less meat.
Students at Marymount University
Schools, local health departments and other organizations are using Move It Monday to encourage physical activity each and every week. Marymount University helps students stay healthy by organizing a Monday Mile walk. It’s easy to create a Move It Monday program at work, school or in local communities. Start by downloading the free Monday Mile markers and Move It Monday posters available on MondayCampaigns.org.
Meatless Monday is Creating Healthier Eating Ha Hopkins Study Shows Monday 2000 Can Boost Calorie Labeling Effectiveness Several cities have enacted calorie labeling laws on fast food and restaurant menus, but few have included the context of the USDA’s recommended daily intake of 2000 calories. A provision of the Patient Protection and Affordable Care Act calls for restaurant chains to visibly post both calories and the 2000 calorie context. In order to identify effective strategies for promoting calorie labeling, Johns Hopkins conducted a study in the cafeteria of the University’s Medical Center to determine if weekly email or text messages could make people more aware of calorie limits and encourage them to eat less. The study found that only 43% of college educated respondents knew about the 2000 calorie intake recommendation, underscoring the importance of promoting awareness of the recommendation as part of any calorie labeling initiative.
Who’s Who in the Healthy Monday Movement
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Approximately one-third of participants who received text messages felt the information they received on Mondays increased their awareness of calorie consumption and helped them eat fewer calories throughout the rest of the week. Leveraging the periodicity of Monday is not only a great way for public health professionals to raise awareness about calorie labeling: It also serves to translate the policies of menu labeling into concrete behaviors that will truly improve the out-of-home eating habits of the American public.
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Oxfam Says Meatless Monday An Easy Ask with Big Rewards According to research by Oxfam, meatless meals can have a huge impact on water resources, methane emissions and world hunger. In a poll completed for their GROW campaign, Oxfam asked people around the world how easy it would be for them to go meatless one day a week. The majority of respondents in the Philippines, US, UK, Spain, Brazil and India said they would be “fairly� or “very� comfortable with the occasional meatless meal.
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From Manila to Montego Bay, Meatless Monday Goes Global 6
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1. Chef Marcus Samuelsson poses with Monday Campaigns founder, Sid Lerner 2. Media mogul Oprah Winfrey celebrates the decision to offer Meatless Monday meals at Harpo studios. 3. Health advocate Daphne Oz preps a Meatless Monday meal on ABC’s The Chew with chefs Michael Symon and Mario Batali. 4. Fitness expert Chris Freytag offers Monday Motivations on Kare 11 News in Minneapolis. 5. Swedish “Kottfri Mandag� organizer Jonas Paulsson receives the World Wildlife Federation’s Environmental Hero Award from the King of Sweden, Carl XVI Gustaf. 6. Filipino neuroscientist Dr. Custer C. Deocaris celebrates “Luntiang Lunes� with Department of Agriculture Secretary Proceso J. Alcala, Tarlac State University President Priscilla C. Viuya, and other dignitaries. 7. Cincinnati Council Member Wendell Young greets organizer Crystal Kendrick at the community’s Healthy Monday campaign launch. 8. Doctors and chefs come together to cook Meatless Monday meals thanks to the “Fare Share� diet and nutrition initiative, run by Dr. Robert Graham (right) of Lenox Hill Hospital, NYC.
What started in 2003 as a U.S. public health campaign has now become a full-fledged global movement with homegrown versions of Meatless Monday in 23 countries, from “Kottfri Mandag� in Sweden to “Segunda Sem Carne� in Brazil. This rapid global growth has been driven by committed advocates from all walks of life -- celebrities, foodies and chefs, prominent scientists and physicians and regular
moms and students who share the belief that eating less meat is good for our health and good for the planet. To learn more about the global movement, visit MeatlessMonday.com/international. If your nation isn’t on the list, take advantage of the campaign’s Community Toolkit and social media to make Mondays meatless in your country!
Research Shows Monday is the Perfect Time for a Healthy Start
Research conducted by Johns Hopkins indicates that the week is a critical unit of time in planning our lives and Monday has special significance as the beginning of the week. People view Monday as a day for a fresh start and a chance to set healthy intentions for the next 6 days. They’re more likely to start diets, exercise regimens, quit smoking and schedule doctor’s appoint-
ments on Monday than any other day. And they’re looking for help in setting and carrying out their healthy intentions for the week. Additional investigations have shown that people are seeking health information on Mondays. Internet searches like “healthy recipes,� “healthy kids,� and “healthy weight� are higher on Monday than on other days of the week.
The Monday Campaigns is a project in association with Johns Hopkins Bloomberg School of Public Health, Columbia University Mailman School of Public Health, and the Maxwell School of Syracuse University.
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Meatless Monday Founder Shares Movement Milestones Monday Campaigns founder and chairman Sid Lerner discusses the history of the Meatless Monday movement, and some of the campaign’s recent successes. How did Meatless Monday come to exist? Sid Lerner: I was at a conference in 2003 at Johns Hopkins. At the time obesity wasn’t the headline. Cholesterol was, as were saturated fat, heart disease, cancer, etc. So the question was raised: how much meat were we eating? How much is too much? The FDA and USDA were saying we should cut back by about 15%. So we did the math and found that a 15% reduction meant cutting out 3 meals worth of meat each week. Just one day a week! I remember from my childhood during World War II President Roosevelt instituted a conservation program called “Meatless Monday”. We really liked the name, and we decided to use it to start a new campaign to cut back on meat one day a week. It was the perfect day because so many people look at Monday as a fresh start. What are some of the benefits of Meatless Mondays?
MM founder Sid Lerner today at the 2012 James Beard Foundation Food Conference
people interested in helping the environment. So it’s beneficial in many different ways. What kind of reaction have you had from the food industry? SL: It’s been great! Chef John Fraser of Dovetail in New York City did an interview on ABC News about it, and he said that every Monday night has become an event that brings in a very different demographic that you might not see on a Tuesday or a Saturday. Jason Weiner at the Almond Restaurant has commented on how it’s expanding their clientele, challenging their cooks and helping them to support local growers. Simply put, Meatless Monday is a win for the diners, a win for the restaurants and growers, and a win for the planet.
A Campaign Becomes a Movement During WW I, the U.S. Food Administration urged families to cut back on key staples to aid the war effort. “Meatless Monday” and “Wheatless Wednesday” were introduced to encourage Americans to do their part. Herbert Hoover, then head of the Food Administration, spearheaded the campaign. In addition to advertising, his office created recipe booklets and menus in newspapers, magazines and pamphlets. The campaign returned during WW II, when Presidents Franklin D. Roosevelt and Harry S. Truman used rationing to help feed war-ravaged Europe. Meatless Monday was revived in 2003 by former ad man turned health advocate Sid Lerner, who saw the prevalence of preventable illnesses associated with excessive meat consumption. The Campaign has since become a global movement with a wide network of participating hospitals, schools, worksites and restaurants.
Meatless Monday Poster from World War I
Columbia University Helps Families Start a Kids Cook Monday Tradition
SL: Well, we started out primarily to cut back on saturated fat. So while initially we got a lot of interest from people who were focused on better health, over the past few years we’ve gained support from
One Day a Week, get the Beef Off Your Buns with Monday Burgers Kids cooking at Teachers College Columbia University NYC
So what exactly is a Monday Burger? “It’s what’s new on the Meatless Monday menu,” says Meatless Monday campaign founder, Sid Lerner. “It’s about trying healthier options than beef – veggies, grains, beans — you name it. Bottom line is by opting for a Monday Burger one day a week, you can cut saturated fat, boost nutrition and reduce environmental impact.” Earlier this month, Meatless Monday introduced the Monday Burger idea to 8,000 dietitians and nutritionists at the Academy
of Nutrition and Dietetics’ 2012 Food & Nutrition Conference in Philadelphia. Nutritionists and Meatless Monday fans from around the globe were asked to tell us their favorite meatless burger ideas. The Meatless Monday team received hundreds of ingredient ideas and recipes which will be the basis of a new e-cookbook. Have your health and eat it too. Visit us in early November at meatlessmonday.org to download a FREE Monday Burger e-cookbook.
WellPoint Promotes Worksite Wellness with Healthy Monday Tips Health benefits company WellPoint is leading the way in preventive health promotion with the help of The Monday Campaigns. Their new worksite wellness program centers on the Healthy Monday tip machine, an online tool that distributes personalized wellness messages to employees, helping them stay on track with their long and short term goals. The Monday Campaigns offers a variety
of weekly wellness tips to help people take small steps for better health. These free tips can be used by individuals, or distributed by community initiatives, worksite wellness programs, universities and local newspapers. Consumers can receive their Healthy Monday tips via email, Facebook and Twitter, or organizations can receive all 52 tips in advance by visiting MondayCampaigns.org.
A pilot program at The Center for Food and Environment at Teachers College Columbia University found that weekly family meal classes can build confidence in the kitchen and interest in healthier choices for both parents and children. 16 families gathered for three weeks of cooking classes at Teachers College in New York City. The team, led by Executive Director Pam Koch, conducted the pilot to see if they could help parents and children partake in healthful, affordable meals at home. Each class was about two hours long and included both a nutrition education and culinary skills component. Response to the Kids Cook Monday pilot program was overwhelmingly posi-
tive. Parents noted that the sessions taught them more about unfamiliar foods and empowered them to cook more at home. They also found that kids can be skilled sous chefs, and time together in the kitchen can be used to create positive family memories. 73% of the children who participated said they wanted to be involved with family meal prep in the future and the majority demonstrated a willingness to try new foods. Community organizers can launch their own cooking classes with the free resources and lesson plans available in the Kids Cook Monday Educators’ Kit. For more information, visit KidsCookMonday.org
Camps Teach Culinary Survival Skills with The Kids Cook Monday Children will have a healthier camp experience in 2013 thanks to The Kids Cook Monday! The American Camp Association is sharing the campaign’s Educators’ Toolkit with its network of over 2,400 camps across the U.S. The kit is now available for download and will be shared with over 95,000 camp counselors and directors through the ACA’s weekly newsletter. Camp offers a unique opportunity to engage small groups of students in longer activities that help them build skills over time. Overnight facilities can show campers how to prepare a healthy meal for their peers, while day and weekend camps can
start students on a new culinary skill and provide take-home recipes to reinforce the lesson. You can recommend the Educators’ Toolkit to your favorite camp by sending them a link to KidsCookMonday.org
Social Media Shapes the Monday Movement
The Monday Campaigns uses a wide variety of social media channels to connect with individuals and organizations: @MeatlessMonday @KidsCookMonday @MoveItMonday @CaregiverMonday @HealthyMonday
facebook.com/MeatlessMonday facebook.com/KidsCookMonday facebook.com/LetsMoveItMonday facebook.com/CaregiverMonday facebook.com/HealthyMonday
pinterest.com/MeatlessMonday pinterest.com/KidsCookMonday pinterest.com/MoveItMonday pinterest.com/CaregiverMonday pinterest.com/HealthyMonday
youtube.com/mondaycampaigns youtube.com/moveitmonday
The Monday Campaigns is a project in association with Johns Hopkins Bloomberg School of Public Health, Columbia University Mailman School of Public Health, and the Maxwell School of Syracuse University.
Free ads, videos, graphics and inspiration! Find it all at: MondayCampaigns.org
The Monday Campaigns, Inc. 215 Lexington Ave. Suite 1001 New York, NY 10016 info@mondaycampaigns.org Media Inquiries Cherry Dumaual cdumaual@mondaycampaigns.org P. 212.991-1056 C. 917.838.7269