in an interactive website that is going to change the game when it comes to where Boise goes to find out what’s going on in the valley at any given time, as well as how local businesses personalize their interaction with customers.” On the user side, you now have a source that allows you to check out everything from restaurants to community parks. The site also includes video spotlights of local businesses, giving users a visual on the full spectrum of what is offered. If you are a business owner, ThisIsBoise.com gives you a platform to showcase your business the way you want, with a flexibility not found in some other forms of media. Pictures, videos, coupons, pricing service lists, and even menus are now accessible to your customers. Best of all, using these tools is as easy as clicking a few buttons. You gain the ability to take control of your advertising by providing up-to-the-minute deals and offers. “We understand how important advertising is for business, especially small businesses. We also understand how hard it is to tell your story through traditional advertising, not to mention how expensive it can be to advertise. Being local business owners, we wanted to create a community where all Treasure Valley businesses could advertise, not just the ones with big budgets,” says Jay.
The popularity of ThisIsBoise.com was established well before the site went live. “Our video host and reigning Mrs. Idaho, Kaley Sparling, is really involved in the community and helped us spread the word. Plus, we are all extremely active in the social media community. We do our best to support local businesses and they return the favor by spreading the word to their customers,” explains Jen. The need for, and anticipation of, the site by consumers and businesses alike was the formula for its instant success. ThisIsBoise.com is the most comprehensive entertainment guide in the Treasure Valley featuring family fun, spa, nightlife and much more. And it’s about to get even better with the launch of ThisIsBoise.com Phase Two coming in mid-November. This phase will consist of the site being completely user-interactive, offering unique, up-to-the-minute special discounts. “We don’t want to give too much away, so let’s just say we will be launching the state’s first social networking and entertainment reporting platform,” says Jay. Isn’t it nice to know that you can now effectively plan anything from a spa date for your mother-in-law to a play date for your daughter? Whether you’re 9 or 99, when it comes to local entertainment, ThisIsBoise.com is sure to be your only guide to finding the places and activities to put the ‘life’ back into your social life.
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