The Kelly+Partners Post - US edition - Issue 4 - April 2024

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‘YOU CAN HAVE ALL THE MONEY IN THE WORLD, BUT IF YOU DON’T HAVE AN EDUCATION, YOU CAN’T MAKE IT GROW.’
US EDITION ISSUE 4 | APRIL 2024 THE HEALTHY TIPS TO MANAGE FINANCIAL STRESS PAGE 5 WEALTHY CHARLIE MUNGER’S 3 LIFE LESSONS PAGE 9 WISE ‘GOT THE ITCHES FOR A SACK OF RICHES?’ PAGE 14 POST
SHAQUILLE O’NEAL
DR.
CONTENTS Created by BRETT KELLY Edited by ELLA MARTIN Creative Directors BRETT KELLY AND GARY CHESTNEY Feature Writers BRETT KELLY, JOSH THOMAS KUN SINGH AND GARY CHESTNEY Contributing Articles JOHN BEVANS, MARCUS HAMILL AND TRENT DOUGHTY Art Director GARY CHESTNEY Graphic Design LIZ PARICKA Brand and Content Directors BRETT KELLY, KUN SINGH AND GARY CHESTNEY Images ADOBE STOCK IMAGE LIBRARY CONNECT WITH US HOW WE CAN HELP? US EDITION | ISSUE 4 | APRIL 2024 KELLY+PARTNERS WISE WEALTHY HEALTHY 3 Introduction 5 Financial Stress 6 Meditation 9 Charlie Munger 10 Wealth Strategies 13 Life Lessons 14 Shaq x Be Better Off Show 19 Kick-off Karnival 20 New Partners 21. US Expansion 22 Locations 23 Community 26 Careers

HEALTHY, WEALTHY AND WISE

Healthy, wealthy and wise is the format of our newspaper. It makes sense to us at Kelly+Partners because we believe as a business that helping people sort out their financial situation gives them time, peace of mind and capacity to focus on the important things in life.

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HEALTHY

5 PRACTICAL TIPS TO MANAGE FINANCIAL STRESS IN 2024

Many business owners in the US are currently experiencing the challenges of navigating through tight financial waters. This period can often present significant cash flow hurdles for business owners alike.

Small and medium-sized business owners are grappling with deteriorating mental health and well-being stemming from financial strains within their businesses, particularly pertaining to cash flow management apprehensions.

Here are 5 practical tips on how business owners can manage their financial stress more effectively

1. MONITOR YOUR WORKING CAPITAL

Working capital is vital for businesses, especially those reliant on debt and hefty fixed expenses. Borrowed funds may have been allocated for purchasing equipment, leading to regular repayments or lease obligations. In times of cash flow constraints from customers, this can pose challenges.

2. ASSESS YOUR BUSINESS LANDSCAPE

Review your business environment on a quarterly basis. This entails assessing market dynamics, ensuring accurate pricing, monitoring KPIs, and determining an appropriate wages-to-revenue ratio. Questions to consider include whether wage increases align with sales price adjustments and staying informed about competitors’ strategies. Promptly address profit impacts from supplier price hikes. Evaluate profitability of products or services and be willing to discontinue unprofitable ones. Prioritize time and effort based on financial value.

3. HANDLE DELAYED PAYMENTS

Some customers may delay bill payments, so offering various payment options can help manage irregular payments. Clearly communicate trade terms, emphasizing upfront payments to cover staff and material costs. Minimize covering staff wages before receiving customer payments.

4. SET ASIDE FUNDS FOR TAXES

Insufficient funds to pay taxes at the end of a cycle can pose significant challenges. Regular tax payments are preferable to accumulating insurmountable amounts. While having a financial buffer is ideal, many SME owners live paycheck to paycheck.

5. SEEK ASSISTANCE

Various factors can lead a previously financially stable company into significant cash flow challenges. While online accounting services like Xero are useful tools that can help, they are not comprehensive solutions; accurate data input is crucial. Remember to ensure company accounts are properly maintained for an up-to-date financial picture. Business owners often lack sufficient capital and may rely heavily on cash flow for growth or seek investors for scaling up. If facing insolvency, seeking advice from an accountant and possibly a commercial lawyer can be worth the fees.

Original Article by Gill South: https://blog.myhr.works/en-au/5practical-tips-to-reduce-financial-stressin-2024

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TIME TO TURN ON YOUR MENTAL SPAM FILTER

Imagine if your email didn’t have a spam filter and, for every relevant message, you had to sift through hundreds of messages related to Nigerian money scams, Viagra and offers from Chinese printing companies.

Meditating helps filter out the internal and external ‘noise’ and negative selftalk, providing us with the clarity of present-moment awareness. As we learn to quieten the ‘monkey mind’, we quickly become less stressed, more creative, more productive and more adaptable to the demands of life, making meditation a proven competitive advantage in business and in life.

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10 SIMPLE MEDITATION TIPS TO GET YOU STARTED

1.

THERE’S NO NEED TO SWAP THE SUIT AND TIE FOR ROBES

Meditation can be done anywhere – in an office chair, on the bus, in your car (while a passenger or parked of course) on a lounge, sitting up in a bed. There’s no need to tie yourself in knots like a pretzel. Just sit comfortably with your back supported.

2. WHAT TO THINK ABOUT THINKING

One of the most common misnomers about meditation is that the mind needs to be silent. The fact is thoughts will come for even the most experienced meditator. Instead of fighting thoughts, just observe them and bring yourself back to your breath. The more you practice this, the easier it gets and the sooner you discover that the key to silencing the mind is being completely indifferent to all of your thoughts.

3. IT’S AS SIMPLE AS BREATHING

Close your eyes and take a few deep conscious breaths. Now allow your breath to fall into its own natural rhythm. Keep your gentle awareness on the breath, noticing the way your stomach expands and contracts and the way your breath feels as it goes in and out of your nostrils. Thoughts will pop up and that’s completely OK. If thoughts come, just smile inside and gently bring your awareness back to the breath.

4.

IT’S NOT A STILLNESS COMPETITION

If you need to scratch an itch or shift to get comfy, you can. There’s no right or wrong way to do it, so just sit comfortably and relax.

5. DON’T TRY TO MEDITATE

Meditation might be the only time in life where not striving hard for a goal is actually beneficial. When we meditate we’re not trying to achieve anything or get anywhere. The process is the goal. We’re not interested in trying to control the mind or stop the flow of thoughts.

6. START SHORT

To start with, practice this simple meditation technique every morning for five minutes. As you become more comfortable you can slowly increase the time to 10/15 minutes.

7. GO FOR QUANTITY OVER QUALITY

No, that isn't a typo. When it comes to meditation, the saying ‘quality over quantity’ doesn’t apply. Instead, you should practice being completely unconcerned about the quality of your meditations and instead strive for quantity. In other words, be as consistent as possible. The quality of your life will improve the more you sit.

8. PUT IT ON YOUR ‘NOT TO DO LIST’

For many people the thought of adding another thing to the ‘to do list’ is unfathomable. Rather than thinking of meditation as another thing we have to do, try reframing it as 10 minutes to ourselves with absolutely nothing to do.

9. WE’RE NOT PRACTICING TO GET GOOD AT MEDITATING

We don’t meditate for the experience that we have during the meditation. We meditate because it enriches our life in every way.

10. MEDITATION IS NOT MEDITATION

There is a myriad of different meditation techniques out there, with differing degrees of difficulty and results. If you want to go deeper with your practice, it’s good to find a technique and teacher that suits you.

Marcus Hamill is a filmmaker, writer and meditation teacher.

For more info visit www.mh-meditation.com

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WEALTHY

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3 LIFE LESSONS

On November 28, 2023, the investing world mourned the loss of Charlie Munger, the esteemed vice chairman of Berkshire Hathaway and longstanding collaborator of Warren Buffett. Munger, a luminary in the realm of investing for decades, was celebrated for his sharp wit, profound insights, and enduring wisdom. In light of his legacy, here are three enduring lessons drawn from the illustrious Charlie Munger, applicable not only to enhancing one’s investing prowess but also to enriching life in general.

1. EMBRACE CONTINUOUS LEARNING

Munger championed the ethos of perpetual learning. He believed in the imperative for individuals striving for success in any field, be it investing or otherwise, to go to bed each night a little wiser than they had awakened. Central to this philosophy was the habit of reading:

‘In my lifetime, I have encountered no wise individuals (across a broad spectrum of subjects) who weren’t voracious readers — none, zero. You’d be astounded by the amount Warren reads — and by how much I read. My children jest at me; they regard me as a book with a pair of legs sticking out.’

For those seeking to enhance their investing acumen, consistent reading remains paramount. This may entail perusing Securities and Exchange Commission (SEC) filings of companies of interest, delving into historical business literature, or immersing oneself in the works of investing luminaries like Benjamin Graham’s ‘The Intelligent Investor’ (a personal favorite of Buffett’s). While the journey of mastering investing, finance, and business may appear daunting initially, by adopting Munger’s methodical approach and maintaining consistency, one can gradually amass substantial knowledge.

2. RECOGNIZE YOUR CIRCLE OF COMPETENCE

Another invaluable lesson from Munger applicable to all investors is the principle of staying within one’s circle of competence — in other words, understanding one’s limitations.

Remaining within this circle entails identifying stocks, businesses, and industries beyond one’s expertise and refraining from venturing into them with investments. A pertinent example, often relevant to many investors, is the realm of biotechnology and pharmaceuticals, characterized by its scientific complexity and necessitating specialized knowledge for informed investment decisions.

A cursory glance at Munger and Buffett’s investment portfolios over the years reveals a consistent pattern: a focus on sectors within their sphere of deep understanding, such as consumer products, financials/ banks, and energy. With steadfast adherence to this principle, the duo seldom strayed beyond their areas of expertise.

Beyond investing, this principle holds relevance in choosing a profession. While one may lack musical aptitude, they may excel in a trade like electrical work. Munger advocates for aligning one’s profession with their areas of expertise to thrive, as he did with professional investing.

3. CULTIVATE PATIENCE

Munger often lamented the pervasive impatience among investors. Many succumb to the temptation of hasty buying and selling or seek rapid wealth accumulation. He advocated for patience in investing, emphasizing the importance of betting on long-term outcomes:

‘It takes fortitude to hold onto cash and refrain from action. I didn’t reach where I am by pursuing mediocre opportunities.’

Munger underscores the difficulty in exercising patience as an investor, yet he champions it as the most effective means to wealth accumulation. Investors subscribing to Munger’s philosophy exhibit patience, awaiting opportune moments to make substantial investments over time, perhaps only once per year. This approach avoids over-diversification, ensuring focused investments rather than scattering funds across numerous ventures.

This principle extends to the realm of compound interest, where gradual wealth accumulation often yields substantial returns over time. As Buffett famously stated, ‘Nobody wants to get rich slowly,’ yet it remains one of the surest paths to wealth. Munger’s wealth accumulation was a testament to his extraordinary patience.

This principle of patience transcends investing, permeating various aspects of life, from skill acquisition in one’s profession to nurturing relationships with loved ones. Munger contends that embracing patience allows the compounding effect — whether numerical or metaphorical — to work its magic over time, fostering a fulfilling life for oneself and those around them.

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Inspired
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from: https://www.nasdaq.com/articles/3-investing-and-life-lessons-from-the-late-great-charlie-munger

THE CASE FOR ALTERNATIVES: DIVERSIFYING PORTFOLIO ASSET ALLOCATION

In the realm of investment, the ageold adage ‘don’t put all your eggs in one basket’ holds true, emphasizing the importance of diversification. While traditional asset classes like stocks and bonds have long been the cornerstone of investment portfolios, the landscape is evolving, with investors increasingly turning to alternatives to enhance diversification and potentially boost returns. This paradigm shift is evident

not only in the portfolios of institutional investors but also in the strategies of individual investors seeking to fortify their financial future.

In Wealth Management, Alternative Investments refer to asset classes besides the traditional equities, fixed income and cash. These may include real estate, private credit, private equity, hedge funds, and other non-traditional assets. The appeal of alternatives lies in their potential

to generate returns that are less correlated with traditional markets, thus providing diversification benefits and potentially enhancing risk-adjusted returns. Despite these benefits, it is often the case that most individual or family groups have an underallocation to alternatives compared with their institutional counterparts.

One notable segment where alternatives have been extensively utilized with remarkable success is in the investment

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Page 10 Global Pension Assets, Study 2016, Willis Towers Watson: National Association of College and University Business Officers 2016 Study (Equal-weighted Average); Money Management Institute, ‘Disruption of Alternative Investments through Wirehouses,’ 2016. INSTITUTIONS VS. INDIVIDUALS AVERAGE ALLOCATION TO ALTERNATIVES 27% 29% 5% Large gap for individual investors Pensions Endowments Individual Investors

RISE AND RETURN TRADE-OFF WITH AND WITHOUT ALTERNATIVES

portfolios of large US university endowments. These institutions, entrusted with safeguarding substantial assets to support their educational missions in perpetuity, have long been at the forefront of innovative investment strategies. Their embrace of alternatives reflects a sophisticated approach to asset allocation aimed at achieving long-term growth and stability.

Harvard University’s endowment, one of the largest and most renowned globally, provides a compelling case study. Over the years, Harvard Management Company (HMC), responsible for managing the university’s endowment, has strategically allocated a significant portion of its assets to alternatives. This allocation has included investments in private equity, real assets,

Over the last 25 years, having an allocation to Alternatives has enhanced returns and reduced risk for investors

absolute return strategies, and other alternative investments.

Similarly, Yale University’s endowment, under the stewardship of its Chief Investment Officer David F. Swensen, pioneered the concept of the ‘Yale Model.’ This approach emphasizes a diversified portfolio consisting of traditional and alternative assets, with a heavy emphasis on alternatives. Yale’s success with this approach has been widely acclaimed, with the endowment consistently outperforming traditional benchmarks over the long term. KKR, a leading global investment firm, conducted research that sheds light on how including alternatives can enhance the performance of a traditional 60/40 portfolio. The traditional 60/40 portfolio refers to a mix of 60% stocks and 40%

bonds, which has long been considered a standard allocation for many investors seeking a balance between growth and income.

In their research, KKR analysed historical data to simulate various portfolio allocations, comparing the performance of traditional 60/40 portfolios with those that incorporate alternative investments. Their suggestion is an enhanced version of the traditional 60/40 portfolio to a 40/30/30 allocation (40% equities, 30% fixed income, 30% alternatives).

Alternatives can be used to solve for either income or growth objectives, and with innovative modern structures, funds now offer good liquidity terms to clients with many funds offering monthly or quarterly redemption opportunities.

HOW WE SUGGEST ENHANCING THE TRADITIONAL ‘60/40’ PORTFOLIO

Data as at May 3, 2022. Source:KKR Portfolio Construction and Data Analytics

US EDITION Disclaimer: This article is for informational purposes only and does not constitute financial advice. Page 11
10.0% 9.5% 9.0% 8.5% 8.0% 7.5% 7.0% 6.5% 6.0% 0% 100% Bonds 50% Bonds 50% Stocks 100% Stocks 80% Stocks 20% Alternatives 40% Bonds 40% Stocks 20% Alternatives 80% Bonds 20% Alternatives Annualized Volatility Annualized Return 2% 4% 6% 8% 10% 12% 14% 16% 18% BONDS, 40% EQUITIES, 60% EQUITIES, 40% REAL ESTATE, 10% INFRASTRUCTURE, 10% PRIVATE CREDIT, 10% BONDS, 30%
60/40 ALTERNATIVES ENHANCED 40/30/60
Data as of Jan 1, 1990 to Sept 30 2015
TRADITIONAL
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WISE

10 LIFE LESSONS

Peter Ivany AM has matched his achievements in business with passionate involvement in the not-for-profit sector. The individual behind the success of Hoyts Cinemas, Peter was CEO at the time when the company grew from a small chain in Australia to a global business with over 2000 theatres operating in 12 countries.

1.

Keep an open and flexible mind. Minds are like parachutes, they are dangerous when they don’t open.

2.

To be successful you need to make mistakes. The timeless truth of ‘nothing ventured, nothing gained ’ should not be forgotten. If you don’t fail at least some of the time, then you aren’t pushing yourself to the limits of your ability.

3.

A bit of fear can be healthy. You need anxiety, determination and focus to perform at your best.

4.

You also need to have persistence – always keep trying. It is important to remember that failure is a precursor to success, not an obstacle.

5.

Life is a journey and it is about the experiences you gain along the way that enable you to reach the next step. Success is not just in the attainment of the ‘thing’ itself but it is in the actual process you go through in order to get it.

6.

There are no shortcuts to success, you have to pay your dues and do the hard yards. The world is round not square, you can’t hide in the corners, and you can’t avoid hard work.

7.

Time is a precious commodity, and remember, in life ‘the biggest sin in the world is wasting time’.

8.

The world is becoming increasingly competitive. Technology is getting smarter and it is becoming harder to gain an advantage. People are working harder, faster and longer than ever before.

9.

You must always seize the opportunities as they are presented to you. They can’t wait until you’re ready.

10.

Your experiences are an important part in your development. As Mark Twain once said, ‘when I was a boy my father was so ignorant I could hardly stand to have the old man around, but when I got to be 21 I was surprised at how much he’d learnt in 7 years ’.

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‘GOT THE ITCHES FOR A SACK OF RICHES?’

Shaquille O’Neal – 7’1’ basketball legend and four-time NBA champion and widely regarded as one of the greatest basketball players of all time. He’s also a leading TV personality, actor, platinum-selling recording artist, real estate developer, businessman, investor and has a Doctor of Education.

In an exclusive interview with Brett Kelly, Kelly+Partners Accountants Founder and CEO, and Host of The Be Better Off ShowTM

podcast, Dr O’Neal chats about how his family upbringing, personal values and commitment to teamwork have helped him build a business empire valued at USD$400 million.

With an audience made up of over 150 VIP clients, Partners and team members, it was an incredible experience to hear from the one and only legend himself about how he built one of the most successful basketball careers both on and off the court.

Not only is Shaq an incredibly shrewd investor and master of personal branding (with endorsements for VitaminWater, Burger King, Kraft Foods, Pepsi, Comcast and Radio Shack just to name a few), he’s also passionate about learning.

‘You can have all the money in the world, but if you don’t have an education, you can’t make it grow,’ Shaq said.

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It’s hard enough pulling yourself up by your bootstraps.

But when the pulling has to take you up past the seven foot mark – and you hate being tall because there’s no hiding from the haters – here’s what you do (according to Dr Shaquille O’Neal):

You become a bully yourself. Every new place you move to, you single out the bully and bully him. It’s a survival thing and it works until you almost kill another kid and come face to face with the fate of your estranged birth father who was sent to jail when you were an infant.

Luckily, your stepdad, the one whose army career had you moving from place to perilous place, arranges a tour of the prison on the base you’re at. Just so you can get a good look at where you are but for the grace of Allah – you’d have been slam-dunked had the kid died.

Shaq’s rise from shame to fame and fortune is as instructive as it is interesting.

‘I was ashamed of being the tall guy’, he tells Brett Kelly on The Be Better Off ShowTM podcast

71/91, Dr. Shaquille O’Neal on Business Interesting that he uses the word ‘ashamed’. For being tall? Add to that shame the justifiable shame of an unintended flirt with manslaughter or even murder, and getting both shames turned into fame is impressive.

And into, yes, fortune.

Shaq’s a millionaire 400 times over.

Simply not going broke would have been an achievement. Two out of three NBA stars begin going broke when the horn sounds on their careers. Five years at the most is all it takes.

Shaq put himself instantly on track to join Club Penniless. The first year he got $20 million – paid up front – and went out and bought, with cash, two Rolls Royces (a man needs a spare), plus a $US3,000,000 house, plus – driving those big cars is hard work – luxury overseas trips .

His accountant (and this is an ad for accountants) took him aside and talked to him about The Facts of Life.

SHAQ LEARNS ABOUT **X

‘(My accountant) reminded me’, says Shaq, ‘the government takes 50%.’

Superstars never think about **X? Except for Shaq. Shaq was different. He was fascinated with all matters financial.

His urge to splurge curbed, he began focussing on making money from all the money he was making.

Why Shaq did that is as interesting as how he did it.

‘To me,’ says Shaq, ‘wealth was being able to buy my mother and father stuff that they could only dream about. One day my mother and I was riding through a really nice neighbourhood. And she just stopped and pulled over and looked at this house, small house, wasn’t even a big house. My house is 76,000 square feet.’ (Audience laughs.)

He speaks softly, the braggadocio smothered by a Golden Syrup baritone. ‘She was a secretary – probably only make 40,000 a year. Dad made 40,000 a year. So, you know, 80,000 a year with the house

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with two parents and five children, doesn’t really go very far. They learn to stretch and make it go far. But just to see her dream and look at that house, I knew that I had the opportunity to make a lot of money playing the sport that I love. So at that point, I said, you know what? Not only do I want to be wealthy … I want to be able to get her stuff that she, she wouldn’t be able to get on her own.’

(There’s a sweet story he also tells about his Drill Sergeant Dad taking him to meet a homeless family at 5 am one morning, how that meeting cured him of the self-pity the night before that had disgusted his Dad. It has a lovely ending.)

when you grow up with a Drill Sergeant, they prepare you on how to get things done. ‘You’re not allowed to quit, not allowed to get down on yourself.’

A listengift for anyone who’s competitive in sport or business, anyone who gets a little anxious at times (Me? Anxious?) is how his legendary coach Phil Jackson taught about muscle memory as an antidote to panic.

Oh, and how he learnt about business itself, that’s a classic. ‘The way I learned business was,’ say Shaq, ‘uh, a gentleman gave me a book, The Dummies Guide to Starting Your Own Business.’

WHY HAVE A CAREER AS A HOST WHEN YOU CAN HAVE A HOST OF CAREERS?

MOM WAS THE WHY, NOW THE HOW…

Shaq the goal getter (11,330 field goals all told) is Shaq the goal setter as well.

‘I call it dreamful attraction,’ he says, ‘similar to the laws of attraction. I would just dream about stuff that I wanted to do. And at the tender age of 50, everything that I’ve wanted to do has come true.

I could just be sitting in my room and watching the movie saying, man, I would like to be a movie star, seeing Magic Johnson run up the court and people would just marvel over his talent. Man, I would like to be a big star like that. And

The chapter on joint ventures got especially lapped up.

And guess what? A joint venture with Reebok. (Brett Kelly wore a pair of Shaq Attacks for the interview.)

Shaq has humility. David Ogilvy, mentioned in the first of this series, always used to say ‘surround yourself with people smarter than you are’. That’s another practise of Shaq’s. Plus he bounces every investment off his panel.

Most know Shaq as the sports show host. Loved for his quips – were he sitting next to you now he might tell you the B52’s had a hit about loving him – loved as an entertainer, an ambassador for big brands (and a big brand himself), as an okay rapper (Shaquille O’Neal has cadence and rhymes), as an actor better than you’d expect for a sports superstar – the headline comes from Shaq the genie in ‘Kazaam’, as a jingle writer, as a copywriter for his own ads, as an owner of lots of bigbrand franchise operations, and now as restaurateur.

A man with fans exceeding the populations of most nations he ’s aware of his responsibility as not just a role model, but a modeller of young minds. Sill, as he counsels Kelly…’doesn’t matter what other people say. It matters what mommy and daddy says. You guys created (your kid) and you guys can help him get to the next level’.

Shaq’s deeply heartfelt indebtedness to his ‘mommy and daddy’ is a reminder to all of us who have kids that those kids are our real business. As he muses on

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his upbringing there in the projects of Newark, New Jersey – he’s been Influential in getting the slums torn down and turned into a model community – and how it was ‘such a rough area; yeah… very rough area he remembers all the very proud young men who don’t make it past 20. But when it’s all said and done for me, it doesn’t matter what I invest in, or how many shares or what companies or what I own, I would like people to say Shaq was a nice guy when I’m no longer on this earth.

I want people to say Shaq was a nice guy.’

You expect the comic to kick in, sooner or later. (And, when it does, it’s nice to hear the real audience laughter – the show was recorded at a big Kelly+Partners gathering in 2022.)

His legacy here? In Australia?

‘My legacy here is, hum, I want people to recognise me as Shaqui Dundee.

AKA The Black Kangaroo’.

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BETTER OFF KARNIVAL

Celebrating your Team: How to build a culture from the ground up

Your people are your firm’s number one asset.

That’s why it’s so important to take time out of your everyday routine to acknowledge, celebrate and reward their achievements.

Celebrating your team is about making your people feel seen and recognized, and showing them the impact their hard work and efforts have made on their clients and fellow employees.

In February 2024, we brought our entire team together of 350+ Partners and team members across Australia for our annual company strategy day. The theme for this year was ‘Who’, where we recognized who we as individuals were going to make Better Off, whether it be a team member, clients or community.

For our Partners and team, the impact of coming together and meeting team members from all across Australia was invaluable. Our people-first culture is driven by our team and their commitment

to making each other, their clients and their communities Better Off.

At Kelly+Partners, we provide our Partners and their teams with the systems, processes and structure to focus on helping their clients grow their businesses and Be Better Off. We work with our Partners to create succession plans so that their clients can feel confident and secure that they will be supported across generations.

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WELCOME NEW PARTNERS

We welcomed 8 new partners from the United States and Australia this quarter.

UNITED STATES

AUSTRALIA

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Daniel Kelly Partner Private Wealth Susan Zang Partner Lower North Shore Dylan Simmons Partner Bendigo Iris Hou Partner Lower North Shore Stephen Betts Partner Brookvale Michael J. Landau Senior Partner Woodland Hills, CA Nate Foersch Partner Woodland Hills, CA Jeff Neumeister Manging Partner Burbank, CA
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EXPANDING INTO THE US MARKET

US EXPANSION

Kelly+Partners announced its expansion into the US market with the opening of two new offices in Woodland Hills and Burbank, California. With the expansion into Southern California, Kelly+Partners is now one of the only global accounting firms specializing in solving the unique challenges faced by Private Business Owners operating internationally.

The decision to venture into the United States underscores Kelly+Partners’ commitment to growth and innovation in the realm of financial services.

THE CALIFORNIA MARKET

California is the most populous state in the US and has the world’s fifth-largest economy, representing a significant expansion opportunity for business owners. With a population of 39 million, compared to Australia’s 26.4 million, and a GDP of $3.6 trillion versus Australia’s $1.7 trillion, the economic scale and potential for business in California are immense.

FROM STRENGTH TO STRENGTH

Since inception in 2006, Kelly+Partners Accountants has achieved a 30% average revenue growth per annum through successfully executing a programmatic acquisition strategy in the Australian accounting services market, which has now expanded into the US market. With Southern California locations in Malibu, Newport Beach, Burbank, and Woodland Hills, Kelly+Partners continues to expand their reach to meet the unique needs of Private Business Owners and their families.

Kelly+Partners Accountants Ranked 71 in Los Angeles Business Journal’s and 30 in the San Fernando Valley Business Journal’s Top 100 Accounting Firm List in the firms Inaugural Year.

LOS ANGELES, CA (February 23, 2024) – Kelly+Partners Accountants has been recognized as one of the top 100 accounting firms in Los Angeles, ranking #71 on the Los Angeles Business Journal and #30 in the San Fernando Valley Business Journal’s list of the 100 largest accounting firms. The recognition comes in the firm’s inaugural year of operations in the California market. The top 100 ranking follows Kelly+Partners Group Holdings (ASX: KPG) recent listing on OTC Markets Group, allowing international investors direct access to purchase shares in the Australian listed company.

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AUSTRALIA NSW VIC Central Coast (02) 4367 6630 Suite 2.06, Level 2, Platinum Building, 4 Ilya Avenue, Erina, NSW 2250 Norwest (02) 8852 5400 Atlas Norwest, Suite 205 Level 2, 2-8 Brookhollow Avenue, Norwest Business Park, Baulkham Hills, NSW 2153 Dungog (02) 4995 7300 130 Dowling Street, Dungog, NSW 2420 Oran Park (02) 4610 7888 Suite 309, Level 3, 351 Oran Park Drive, Oran Park, NSW 2570 Gloucester (02) 6558 2066 107 Church Street, Gloucester, NSW 2422 Pittwater (02) 8909 2000 33 Avalon Parade, Avalon Beach, NSW 2107 Bendigo (03) 5443 8888 1 Somerville St, Bendigo, VIC 3550 Griffith (02) 6960 1200 135 Yambil St, Griffith, NSW 2680 Singleton (02) 6571 2577 173b John Street, Singleton, NSW 2330 Melbourne CBD (03) 9629 6744 Level 28, 333 Collins Street, Melbourne VIC 3000 Northern Beaches (02) 8001 2999 2A / 120 Old Pittwater Road, Brookvale, NSW 2100 Wollongong (02) 4226 1000 Suite 1, 140 Keira St, Wollongong, NSW 2500 US EDITION WE HAVE YOU COVERED Page 22 UNITED STATES CALIFORNIA Burbank +1 (818) 478-3052 100 N 1st Street, Suite 402 Burbank, CA 91502 Malibu +1 (310) 299-8001 Zuma Plaza, 29575 E Pacific Coast Hwy, Suite B, Malibu CA, 90265 Balboa Island +1 (310) 299-8001 1306 Park Ave Newport Beach, CA 92662 Woodland Hills +1 (818) 705-4300 Suite 420 21300 Victory Boulevard, Woodland Hills, CA 91367

INDIA

Mumbai

+91 9354531102

Nesco IT Park, Building 4, North Wing, Western Express Hwy, NESCO, Goregaon, Mumbai, Maharashtra 400063

NSW

Inner West

(02) 9818 2920

766 Darling Street, Rozelle, NSW 2039

South West Sydney

(02) 4625 7711

Suites 1-8, Kellicar Lane, Macarthur Square, 200 Gilchrist Drive, Campbelltown, NSW 2560

ACT

Leeton

(02) 6953 3933

17 Wade Avenue Leeton, NSW 2705

Southern Highlands

(02) 4861 2205

10 Bundaroo Street, Bowral, NSW 2576

NSW QLD

Canberra

(02) 6154

7792Lower

Unit 141, Element, 3943 Eastlake Parade, Kingston, ACT 2604

Maitland

(02) 4936 6185

Lvl 1, 15-17 Church Street, Maitland, NSW 2320

Sydney CBD

(02) 9233 8866

L53, 25 Martin Place, Sydney, NSW 2000

Brisbane CBD

(07) 3371 5544

524 Milton Road, Toowong, QLD, 4066

HONG KONG

Newcastle

(02) 4926 4499

4 Hall St, Newcastle West, NSW 2302

Taylors Beach

(02) 4052 1500

1/7 Sky Close, Taylors Beach, NSW 2316

Bundall

(07) 5503 0088

Level 4/27-29 Crombie Ave, Bundall, QLD 4217

Hong Kong

+852 2618 8859

Suite 711A, Ocean Centre, 5 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong

North Sydney

(02) 9923 0800

Level 8, 32 Walker Street, North Sydney 2060

Western Sydney

(02) 4726 9666

Level 1, 286 High Street, Penrith, NSW 2750

Palm Beach

(07) 5534 5155

7 Sixth Avenue, Palm Beach, QLD 4221

US EDITION
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services. Page 23
Visit your local Kelly+Partners office today
specialist accounting, tax, business advisory, finance, wealth and estate office

KELLY+PARTNERS COMMUNITY

Raised more than $80,000

Supporting Cancer Schmancer at the City2Surf

In August, our team participated in City2Surf to support Cancer Schmancer’s research efforts. Decked out in Nanny-inspired workout gear, we walked and ran from the city centre to Bondi Beach, where we were welcomed by friends, colleagues, and refreshments at the North Bondi Surf Life Saving Club, celebrating our contribution to this vital cause.

The beloved 90s sitcom returns in print form with 100% of proceeds being donated to Fran Drescher’s Cancer Schmancer charity. Cancer Schmancer’s mission is to save lives by transforming the nation’s current sick care system into one that focuses on genuine health care. We accomplish this with a three-pronged approach - prevention, early detection and policy change.

US EDITION
Page 24

Helping our local communities Be Better Off

Our mission is centered around helping others Be Better Off. Being actively involved in community projects and causes is essential to genuinely and positively impacting our local communities.

Providing opportunity to future leaders

Kelly+Partners Scholars Foundation have provided scholarships to 46 Students across 11 Schools in Australia. A unique program where students gain access to real-world training and learn how to create successful products and services.

Students will work on building a technology-focused product or service that meets a market need and solves consumer pain points. Each team will then create a presentation to be delivered to a panel of judges.

Selected students gain an opportuinity to visit top universites and inovation companies, showing them how to make a differnce.

$1M Invested

40 Alumni 11 Schools

US EDITION
Page 25 SCAN QR CODE TO WATCH SCHOLARS FOR GOOD

WHY CHOOSE KELLY+PARTNERS?

In 2023, Kelly+Partners completed its inaugural US partnership with the Southern Californian-based firm Landau, Swartz & McCarty LLP (LSM) to become Kelly+Partners Woodland Hills LLP, partnering with Mike Landau and his team.

The whole concept behind Kelly+Partners and what they’re bringing to the table is that Brett is a big believer in building organizations that will last not for a week or two or a month or five years but for generations. Built to last. Good to great. These are the kind of concepts that Brett and the firm have embraced, and it all starts with the people.

What drives me to want to be here and work with Kelly+Partners is the aggressiveness of the accountants that work for Kelly+Partners; We’re going to keep pushing you as a client until we reach that point of maximum return. Most accountants will be okay with the status quo, where Kelly+Partners peels the onion, gets to the inside and develops a plan for you into the future.

Michael J. Landau | Senior Partner | Woodland Hills, CA
SCAN QR CODE TO GET IN TOUCH
Nate Foersch | Partner | Woodland Hills, CA
careers.us@kellypartners.com | careers.au@kellypartners.com.au Reach out to our Talent Acquisition Team today! ARE YOU READY TO START YOUR CAREER WITH KELLY+PARTNERS? @kellypartners Kelly+Partners Chartered Accountants SCAN HERE TO VIEW OUR CAREERS PAGE
Kelly+Partners Accountants, helping Private Business Owners Be Better Off. +70 NPS Quarterly, we assess our Net Promoter Score (NPS), a gauge of customer satisfaction. Our latest score is +70, significantly surpassing the industry average of -18. This score, driven by our clients’ willingness to recommend us, highlights their trust and satisfaction with our services. kellypartners.com The information contained in this document is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. The information contained is not intended to address the circumstances of any particular individual or entity and is not to be relied upon by individuals or any other entity in making financial or investment decisions. Individuals and other entities should seek appropriate professional advice tailored to their circumstances in making financial decisions. Although Kelly+Partners has taken care in creating this document, no guarantee is given as to its accuracy, currency or correctness. Kelly+Partners is under no obligation to update any information included in this document. To the extent permissible by law, Kelly+Partners and its associated entities shall not be held liable for any for any errors, omissions, defects or misrepresentations in the information contained in this document, or any loss or damage, however caused, suffered or incurred by persons who rely on information in this document for any purpose. Each office of Kelly+Partners (Office) is a separate legal entity. Services are delivered independently by each Office. These Offices are not members of one national partnership or otherwise legal partners with each other, nor is any one Office responsible for the services or activities of any other. Kelly Partners Group Holdings Limited (KPGH) is not responsible or liable for any acts or omissions of an Office and specifically disclaims any and all responsibility or liability for acts or omissions of an Office. An Office cannot act as agent of KPGH or any other Office, cannot obligate KPGH or any other Office, and is liable only for its own acts or omissions and not those of KPGH or any other Office. Similarly, KPGH cannot act as an agent of any Office, cannot obligate any Office, and is liable only for its own acts or omissions.
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