Great American Cleanup 2010 Annual Report

Page 15

horseshoe lake, aR

oklahoma city, ok

green cove springs, fl

sebring, fl

moline, IL

The Montgomery (Ala.) Clean City Commission took another approach in trying to raise awareness about littering. One of the newer campaigns Montgomery Clean City Commission produced this year was the “Drop Cash-Pay Cash” promotion. Several cardboard replicas of Montgomery police officers were placed at busy intersections and roads. Each “stand-up” cop held signs displaying, “Want to litter? FINE. Your fine will be $213” and “Keep your butt in the car. Cigarettes are litter, too!” Now if that doesn’t get your attention, what will?

Whiteclay, Neb. ‘Cleanses the Land’ of Visual Blight When community members unite to remove litter and debris from their streets and parks during the Great American Cleanup, it often represents just the beginning of a process of community rejuvenation. The GAC can also serve as the catalyst for positive community change, which is what is happening in Whiteclay, Neb. Whiteclay is a small town located just two miles south of the Oglala Sioux Tribe Pine Ridge Indian Reservation, home to the Oglala Lakota Nation in South Dakota. The Reservation is among the poorest regions in the country with soaring unemployment rates.

This modest community faced a significant litter problem and was in dire need of a “cleanup, fix-up and greenup,”said Keep Nebraska Beautiful President Jane Polson. In an effort to address the visual blight in the community, ABOUT, a Christian outreach ministry in Whiteclay, sponsored “A Cleansing of the Land: Whiteclay Redux.” With a welcome donation of Great American Cleanup National Sponsor Troy-Bilt® equipment, sprucing up this land became a task volunteers could easily take on. The string trimmer and backpack blower both played important roles in Whiteclay’s “extreme makeover.” The Green Tipi BEFORE AFTER Garden is a five-acre plot of land that will now have fresh produce, flowers, trees and other plants. The TroyBilt® equipment will continue to be used throughout the community, especially at the Green Tipi Garden. A group is also starting a recycling center in Whiteclay.

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