Dear Friends and Supporters The past year has seen challenges to the cost of helping make our communities beautiful and clean. While sometimes harrowing and chaotic, it has truly been an invigorating and rewarding time to work with our affiliates and, through them, to play an important role in the evolution of America’s communities. This annual review provides an opportunity to look back at the past, and also to look forward into what we believe is a bright and hopeful future. Change is nothing new—over KAB’s 58 years, our organization has seen quite a bit of it. Thus, while we consider the many ways that KAB is adapting and changing to stay current with our times, to provide relevant programs and meaningful ways to continue our ongoing evolution, it’s also important for us to remember the things that don’t waver. Our guiding principles of education, individual empowerment, volunteer service, and strong civic alliances among the public and private sectors will continue to be the foundation upon which this organization is built. Renewal, restoration and responsibility in our communities have all been longstanding central themes to Keep America Beautiful. So as you join us in reviewing the previous year through these pages, we invite you to also think about the role that you play in your own communities. How might you transform them to be more livable, more sustainable, or more beautiful? What can you do to reimagine and reinvent both the built environment and the natural environment around you? What people and what institutions will you rally to support your goals? When do you reflect on your accomplishments, and where do you go boldly forward? This is how KAB approaches all of our initiatives, thoughtfully and strategically. We think the results speak for themselves. Sincerely,
MATTHEW M. MCKENNA
President and CEO
TIMOTHY J. GARDNER
Chairman
Keep America Beautiful, Inc.
2010 Annual Review