grab LAW is Live! BY JOY FOSSEL • SUPPORTING THE COVER PAGE
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he Managing Partners Diversity Collaborative and the Grand Rapids Bar Association has launched a new campaign designed to attract women and minority attorneys to our great legal community. Styled “grab LAW,” this primarily web-based campaign focuses on the ability to practice in Grand Rapids and achieve success in your career and balance in your life. Hence, the g-r-a-b portion of the moniker. Check it out at www.grablaw.org. You’ll see some familiar faces along with some new ones, all attorneys in town, and all offering the tales of their own personal journeys and the reasons why they all enthusiastically call Grand Rapids home. Grab LAW is also live on Facebook, Twitter, and LinkedIn (each of which is linked to the grab LAW webpage). The social media components will feature additional events, updates, discussion threads, and networking opportunities that go beyond the webpage. And coming soon: video clips that will highlight local attorneys on their views of Life 4
The Grand Rapids Lawyer
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Sept/Oct 2013
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grbar.org
At Work as well as Life After Work, and the attributes of Grand Rapids and West Michigan that make “achieve” and “balance” the watchwords of our legal community. Why are we doing this? The answer is simple: cities compete for talent, including legal talent, and we want to distinguish Grand Rapids as clearly as we can. Studies have shown that millennials seek out the communities in which they want to live before they pursue employment. We want them to know that our community offers lifestyle choices and values that they can’t find anywhere else, as well as sophisticated legal practices. We also want potential candidates to know that we are committed to enhancing the diversity and inclusiveness of the bar as a means of strengthening our legal community as a whole. The Managing Partners Diversity Collaborative and the Grand Rapids Bar Association not only share that goal, but have committed time, talent, and resources towards its advancement. grab LAW is just the beginning. Watch what happens next!