GO BEYOND JUST WINDOW DRESSING WITH REAL WEB DESIGN IN HERTFORDSHIRE This blog explores how to make your web design in Hertfordshire not just pretty but also multifunctional and user-friendly in today’s digital world. Your website is your shop window to the world. But unlike a shop window, if you want to really take advantage of this digital world, you have to do more than make it look pretty to draw customers in. It has to function seamlessly and efficiently. If you want to take it further, it can even act as a major sales point for your business: your virtual shop. Read on to find out how to make your web design in Hertfordshire not just pretty but also multi-functional and user-friendly in today’s digital world. 1. Know your goals What do you want to get out of having a website? Are you trying to gain sales leads, bookings, provide information, increase newsletter signups or sell products? Knowing your goals will help you in communicating your business needs for a website with web design companies in Hertfordshire or anywhere else. 2. Make sure your site is visible Search engine optimisation (aka SEO) of content helps ensure your company is strongly promoted on the first page of search engine results and remains consistently high on search engine rankings. Make sure you choose a web design Hertfordshire company with extensive knowledge of SEO, then sit back and watch your optimized site draw in loads more visitors. 3. Grab visitors attention Now you’ve got visitors but how do you get them to stay on your site for longer than just a few seconds? Fresh and engaging content and nice visuals make for effective web design in Hertfordshire, but you need more. 4. Turn visitors into customers If you want your website to work effectively as a sales or order point, then you want a web design Hertfordshire company that knows about e-commerce and customized software development. Quality photographs of your products will help encourage purchases. An ecommerce platform like Magento can make online shopping a breeze for your clients through seamless product display, product browsing, stock availability and order fulfillment.
5. Make it mobile-friendly More people are using the convenience of smartphones for their web searches and online business transactions. According to a recent study done by IMRG (Interactive Retail In Media Group) in 2013 Q1, one in every five online sales in the UK is done through a mobile devise in 2013. Among web design agencies in Hertfordshire, make sure you choose one that really knows the mobile world and can deliver a website that is also mobile-friendly. 6. Be sure you can monitor and analyse When you’re looking for website design agencies in Hertfordshire, make sure they can also set up and integrate with a powerful analytics tool such as Google analytics. You want to be able to measure how your website is performing and how you can better target your content. If it’s sales you’re after, then ecommerce platforms like Magento will enable you to track which products sell the most, sales over time, returns, products in shopping carts, and more. 7. Make it easy to administer You also want a website that is easy for you to administer and update whenever you wish, without the need for special computing skills. Look for web design companies in Hertfordshire that offer easy-to-use content management systems with preview options that give you total control as part of website design. 8. Look for value for money Businesses face increasing financial pressures, particularly in marketing and ecommerce. In your search for website design agencies in Hertfordshire, consider value for money. You want one that understands websites need to be commercially effective and has the expertise to make them so. For the number one web design agency in Hertfordshire, look no further than One Creations. As Magento specialists and more, One Creations can help you go beyond the window-dressing to turn website visitors into customers. Don’t just sit back and let your business become stale, call One Creations today at 0199 244 6622 (Hertfordshire), or 0207 175 0677 (London). See the amazing results an affordable web design will bring you!