“I yam what I yam, and that’s all what I yam.” - Popeye, The Sailor Man
CONTACT
SELECTIONS FROM 2009-2012
karanichols.design@gmail.com
First and foremost I believe that design shapes the world in which we live. Design influences and molds us, through visual communication, whether we notice it or not. It is my passion to take this phenomenon and use it to help brands.
479.799.3946
ONLINE karanicholsdesign.wix.com/por tfolio issuu.com/karanichols/docs/portfolio
Brands have the power to communicate to the masses, and I delight in helping them fine tune that power. The method a brand uses to communicate their message to the public can either make or break said brand. It excites me to suppor t brands in achieving success. This por tfolio shows how I have helped several brands communicate their message, find favor in the public eye, and achieve success.
“ Design is ever ything. Ever ything!� - Paul Rand
1. New Lion Media Group 2. Game On with Wess Moore & Michael Smith 3. Week ly Fried with Blake & Rex 4. AM Arkansas with Neal & Sharon 5. Amateur Digital Network 6. The Shabby Shack 7. University of Arkansas Television (proposed)
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2012
CLIENT: New Lion Media Group TASK: Brand a start-up marketing firm with
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a memorable corporate logo
2012
CLIENT: Weekly Fried with Blake & Rex TASK: Brand a weekly radio show tailored to
southern men, covering topics such as sports, politics, and recreation
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2012
CLIENT: Game On with Wess Moore & Michael Smith TASK: Brand a sports radio show tailored to fans of
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all sports, anchored by local personalities
2012
CLIENT: Game On with Wess Moore & Michael Smith TASK: Brand a morning commute news radio show
that covers traffic, local and state-wide news
5
2012
CLIENT: Amateur Digital Network TASK: Brand an online networking system tailored to connect athletic teams and event coordinators
6
2011
CLIENT: The Shabby Shack TASK: Brand a furniture refinishing business who
distributes work to craft focused stores
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2011
CLIENT: University of Arkansas Television TASK: Brand a student run television station that
caters to the university’s students and faculty
1. C.L. Moore Memorial Golf Tournament 2. Romance Diamond Company 3. Fellowship of Christian Athletes 4. Vanderpool Cosmetic Surger y 5. 3W Magazine
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2
2012
CLIENT: C.L. Moore Memorial Golf Tournament TASK: Provide promotional flyers for posting at golf
courses and mailing to potentional sponsors and golfers
2012
CLIENT: Romance Diamond Company TASK: Provide and orchestrate a direct mail post card to
promote the company’s product for Mother’s Day to a select customer list
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2011
CLIENT: Fellowship of Christian Athletes TASK: Provide a promotional souvenir poster to the
attendees of the 2011 Coaches Appreciation Dinner featuring guest speaker Gus Malzahn
2010
CLIENT: Vanderpool Cosmetic Surgery TASK: Provide two versions of a full page ad for publication
in a regional philanthropy magazine
5
2010
On The Radar Logo TASK:
Design a mark to introduce a monthly email blast produced by 3W Magazine that details upcoming philanthropic events to attend
CLIENT: 3W Magazine TASK: Design magazine cover to cover (including cover illustration) implementing the brand feeling of philanthropy
and high style while establishing a cohesive flow between content and advertisements
1. Spor ts Talk with Bo Mattinglly 2. Sonic Restaurants | Alabama HS Athletic Assoc. 3. Bordino’s Restaurant | Romance Diamond Co. 4. Safe Driving Sweepstakes Buick GMC | Cricket Wireless 5. Sonic Restaurants | Procter & Gamble | Yum! Brands 6. Henderson State University Athletics
1
2012
CLIENT: Sports Talk with Bo Mattingly TASK: After directing a photoshoot, provide multiple billboards that promote the radio show moving to a new station,
as well as highlight a new radio show on the same station
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2012
2012 FRONT
CLIENT: Sonic Restaurants | Alabama HS Athletics Association TASK: Provide athletic tickets to all Alabama HS athletics
programs that offer discounts for the restaurant’s quarterly promotions while meeting brand standards
BACK
CLIENT: Bordino’s | Romance Diamond Company TASK: Provide numbered tickets for use with the restaurant’s
valet service, including a promotional offer from a nearby business to encourage higher foot traffic
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2012
CLIENT: Safe Driving Sweepstakes | Buick GMC | Cricket Wireless TASK: Brand sweepstakes and provide marketing materials to be passed out at regional high schools that simultaneously encourage
enrollment in the mobile sweepstakes program, promote sponsors, and warn about the dangers of distracted driving
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2011-2012
CLIENT: Sonic Restaurants | Procter & Gamble | Yum! Brands TASK: Provide large scale interactive displays for high traffic areas of high school athletic facilities.
Encourage brand loyalty with the offer of discounts, contests, and coupons.
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2011-2012
CLIENT: Henderson State University Athletics TASK: Provide a consistent theme from season to season to promote the Reddies athletic program and teams,
as well as the businesses who support them.
1. Safe Driving Sweepstakes 2. Game On with Wess Moore & Michael Smith 3. New Lion Media Group 4. Gatorade by PepsiCo
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2012
hstext.com/nwa or hstext.com/safe
CLIENT: Safe Driving Sweepstakes | Buick GMC | Cricket Wireless TASK: Provide an online presence for the mobile sweepstakes
platform that provides up to date sweepstakes information and promotes the program’s sponsors
2012
facebook.com/gameon933fm and twitter.com/gameon933fm
CLIENT: Game On with Wess Moore & Michael Smith TASK: Provide a social media platform so fans can interact
with the show anchors and keep up with current topics. Must stay within brand guidelines
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2012
newlionmediagroup.com
CLIENT: New Lion Media Group TASK: Provide a 4 page site layout mockup that showcases the business’ strategies, case studies,
and contact. while maintaining corporate branding guidelines
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2011-2012
CLIENT: Gartorade by PepsiCo TASK: Create and orchestrate an email blast, targeting coaches of Amateur
Athletic Union teams, to encourage the use of the Gatorade G Series Pro product line by providing samples to each enrollee
1. intrusion 2. Heavy 3. Killer Kaleidoscope 4. Cyclical Seasons: Health, Aggression, Hope, Creativity All pattern works are personal projects.
1
2009
TITLE: Intrusion TASK: Evoke the feeling of comfor t as it relates to the feeling
of intrusion, drawing inspiration from a news article about continuous biological threats in our environments
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2011
TITLE: Heavy TASK: Evoke a sense of gravity and weight, creating a
sombre mood. while playing with biomorphic shapes
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2010
TITLE: Killer Kaleidoscope TASK: Show homage to the television character Dexter Morgan
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2009
TITLE: Cyclical Seasons: Health, Aggression, Hope, Creativity TASK: Using symbolism and events from life, portray different seasonal moods felt throughout the year
CONTACT karanichols.design@gmail.com 479.799.3946
ONLINE karanicholsdesign.wix.com/por tfolio issuu.com/KaraNichols/docs/por tfolio
karanichols.design@gmail.com 479.799.3946 karanicholsdesign.wix.com/por tfolio