Pig Tales Issue 1 2020 by Kansas Pork Association

Issue 1 2020

IG TALES

The OďŹ&#x192;cial Publication of the Kansas Pork Industry

Billboard supports Kansas pig famers see page 9

Bacon Ambassador Program see page 8

...More Inside!

contents Pig Tales • Issue 1 • 2020

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Ibotta Retail Campaign Real Pig Farming Kansas AgStress Resources Hams Across America Kansas Food Bank Donation Bacon Ambassador Program Ag Groups Support Pig Farmers Thank You’s

In every issue 4

President’s Message

12 Industry News 14 Recipe

7 On the cover:

15 Secure Pork Supply

A billboard was placed in Great Bend to provide a positive image of the pork industry. Read more on page 9.

Kansas Pork Association 2601 Farm Bureau Road Manhattan, KS 66502 Phone: 785-776-0442 Fax: 785-776-9897 www.kspork.org kpa@kspork.org

President-CEO Tim Stroda tims@kspork.org Director of Communications Kim Hanke kimh@kspork.org

2020 KPA Board of Directors Chairman: Art Sauder- Great Bend Doug Claassen- Whitewater Jason Hall- Elkhart David Hartter- Sabetha Kenton McKee- Goﬀ Megan Potter- Abilene Emily Roush- Lebanon Chuck Springer- Independence Jim Nelssen - Kansas State University

Pig Tales is the oﬃcial publication of the Kansas Pork Association. The publisher cannot guarantee the correctness of all information or absence of errors and omissions, nor be liable for content of advertisements. We reserve the right to edit or refuse all materials. KPA does not guarantee or endorse the performance of any products or services advertised within the publication. All Pig Tales inquiries should be directed to the Kansas Pork Association, 2601 Farm Bureau Road, Manhattan, KS 66502; www.kspork.org.

President’s Message

Legislation on fake meat introduced Tim Stroda, President/CEO Legislation protecting consumers from the labeling claims of alternative, plant-based proteins has been introduced in the Kansas Legislature. The bill creates a definition of a “meat analogue” which would mean any food that approximates the aesthetic qualities or chemical characteristics of any specific type of meat, meat food product, poultry product, or poultry food product, but does not contain any meat, meat food product, poultry product, or poultry food product. T bill requires makers of these meat analogues to place next to their The pro product name, in the same size font, a disclaimer that reads “this product no contain meat” on the packaging. does not m As you might know, several other states have passed legislation to rein in mad by fake meat companies. Some of those laws have faced legal the claims being made challenges. The proposed propo Kansas legislation is worded to avoid the challenged issues. inc Livestock groups, including KPA, general agricultural associations and several of the grain associations provided ttestimony in support of the bill at its initial hearing in the House Agriculture Committee in late January. Opponents to the b bill included: Kansas Justice Institute, Good Food Institute, Consumer Brands Association an and the Kansas Restaurant and Hospitality Association. The bill was passed favorably out of the Committee. As I am writing this, it is now waiting for action on the House Hous floor. If you discuss this bill b with your legislator, please highlight that consumers deserve accurate marketing in information when purchasing the protein for their diet. Of course, we want them to choose pork, but they shouldn’t have to read the fine print to know what they are purchasing.

Secure Pork Supply Plans Kansas now has completed 416 plans. If you haven’t completed yours, now is a good time. Emily Voris at the Animal Health Division of the Kansas Department of Agriculture can help you get started. Please give her a call at 785-564-6601.

Number of SPS Plans that have been completed in Kansas. For information on starting a plan contact: Voris, KDA Animal Health ForEmily information on starting a plan Planner contact: (785) 564-6601 or Emily.Voris@ks.gov. Emily Voris, KDA Animal Health Planner (785) 564-6601 or Emily.Voris@ks.gov.

Ibotta promotions continue to see good redemption rate During the fourth quarter of 2019, KPA ran two Ibotta campaigns, one promoting pork chops and the other promoting ham during the holiday season. The offers were given to consumers in Kansas, Missouri, Colorado, Oklahoma and Texas. Ibotta is a coupon app for smart phones that requires users to take an action, such as watch a video or read a recipe, to “earn” a coupon. Once users

purchase the product and scan their receipt, they earn money on the purchase. “Our goal with these campaign was to increase awareness on the proper way to cook pork, while also offering the customer a recipe idea to encourage a pork purchase,” said Tim Stroda, KPA President-CEO. “We continue to be pleased with the results of this program and the ability to track pork purchases.”

Program Results $0.25 off any brand fresh chops Active dates: 10/1/19-11/18-19 Completed video views: 98,514 Redemptions: 21,481

$0.25 off any brand fresh ham 11/15/19-1/13/20 Completed video views: 98,294 Redemptions: 32,163

Our interactive barns are a great teaching tool for any age audience and are ideal for school visits, open houses, county fairs or agriculture awareness meetings! Reserve for your community event by contacting kimh@kspork.org. 5

New Website to Assist Kansans Coping with Ag-Related Stress KansasAgStress.org offers resources and support for Kansas agriculture community Agriculture producers have faced significant challenges in recent years, including market uncertainties, natural disasters, ongoing trade wars and other setbacks. These stressful situations have led to heightened focus on mental health issues in the agricultural community. In response, the Kansas Department of Agriculture, along with several Kansas ag partners, have unveiled a new website to provide resources and support to those dealing with ag-related stress. The website can be found at KansasAgStress.org. “The increase in suicide rates among farmers and ranchers is alarming,” Governor Laura Kelly said. “We must do everything in our power to curb this trend. The website provides additional resources and support to individuals and their loved ones. We must provide our farmers and ranchers alternatives to suicide. We must be there for them.” The new website addresses the challenges that Kansas farmers, ranchers and their families face in today’s ag industry. Recent natural disasters, depressed commodity prices and other issues weigh heavily on farm families and can take a toll that leads to mental and emotional distress, substance abuse, anxiety, depression and even suicide. Visitors to the website will be able to find local and national resources for those issues, as well as support in areas ranging from stress management to financial and legal challenges. “This website is intended to be a collaborative effort to support the emotional and financial health challenges for Kansans, especially those involved in agriculture,” Kansas Secretary of Agriculture Mike

Beam said. “Many people were involved in the development of the website. Our hope is that it will be a positive resource for people struggling during difficult times.” KansasAgStress.org features resources and support for every member of the family, from teens to aging adults. Unique resources are also available to assist our farmer veterans, who face the issues that come with farming, along with the possible challenges of being a military veteran. “The purpose of this website is to help care for and assist Kansas farmers and ranchers in their wellbeing,” Beam said. “As more tools are developed and come available, this website will be updated and serve as a hub of current information and resources.” The Kansas Department of Agriculture and the State of Kansas is committed to serving Kansas farmers, ranchers, agribusinesses and the customers they serve. Together with our partners, we have made it a priority to provide support and assistance to Kansans battling ag-related stress and mental health struggles.

Real Pig Farming Tour The #RPF tour is continuing to make a positive impact on consumer attitudes about food and farming. This year’s #RPF tour hosted dietitians and bloggers, and included stops at Fair Oaks Farm’s Pig Adventure, Maple Leaf Farms and Rodibaugh Farms. Pre- and post-tour surveys showed that concerns about raising animals indoors decreased, concerns about the humane treatment of farm animals decreased, while trust in America’s food system increased. The Kansas Soybean Commission partnered with KPA to host this tour. 6

Hams Across America Initiative Encouraged Farmers to Give Back Giving Tuesday kicked off The National Pork Board and NPPC’s fourth annual Hams Across America campaign, which encouraged farmers and those involved in the pork industry to pay it forward by donating a ham to “As farmers, we care every day about a neighbor, family feeding America,” Austin said. “One of member or those the best ways we can do it around the holiday season is to donate to our local in need. food pantry and we’d like to challenge our The Kansas fellow producers across Kansas and the United States to do the same.” Pork Association - Austin Heiniger, Kansas pig farmer teamed up with Kansas pig farmers Austin and Kendall Heiniger, Fairview, to donate hams to their local food bank and challenge other Kansas farmers. The Heiniger’s video can be seen on KPA’s Facebook page. “As farmers, we care every day about feeding America,” Austin said. “One of the best ways we can do it around the holiday season is to donate to our local food pantry and we’d like to challenge our fellow producers across Kansas and the United States to do the same.” Pig farmers and those involved in the pork industry were encouraged to extend their giving through Dec. 23 by purchasing a gift of ham (or any pork product) and paying it forward to those in need. Participants were also encouraged to share their pay-it-forward stories on social media using #HamsAcrossAmerica and #GiveAHam. They

were also encouraged to challenge others they know to pay it forward and to share how they live the We Care ethical principles. The We Care principles include: Food Safety, Animal Well-Being, Public Health, Environment, Our People and Our Community. “Hams Across America illustrates key We Care value of America’s pork producers – community support,” said National Pork Producers Council President David Herring. “We’re honored to share our products with those in need so they can enjoy delicious, healthy meals this holiday season.” Search #HamsAcrossAmerica on social channels to see more, or post your own video using the same hashtag.

Kansas Pig Farmers and Prairie Fresh Pork Team Up to Donate 20,000 Pounds of Protein to the Kansas Food Bank The Kansas Pork Association, Prairie Fresh Pork and Kansas pig farmers teamed up to provide 20,000 pounds of protein to the Kansas Food Bank. This donation was part of the annual Hams Across America program. “We know that many of our neighbors are food insecure, with one in eight people struggling with hunger,” said Art Sauder, a pig farmer from Great Bend, Kansas. “Being good neighbors and helping those in need is important to everyone in our industry. This donation, in partnership with Prairie Fresh Pork, allows us to live the We Care ethical

principles and share our love of the product that we produce.” “Offering a meal to our neighbors in need is a long-time tradition for pig farmers across America, and our Prairie Fresh producers at Seaboard Foods and Triumph Foods are honored to continue that tradition with this Hams Across American pork donation,” said David Eaheart, senior director of communications and Prairie Fresh brand marketing at Seaboard Foods. The donation will be used by the Kansas Food Bank and dispersed to food pantries across the state.

#BaconAmbassador19 Program sees impressive results

In 2019, KPA continued the Bacon Ambassador Instagram program for a second year in a row. KPA partnered with 14 online influencers to grow and engage its social following, while also creating relevant content for eatpork.org. These “Bacon Ambassadors,” with an online reach of over 2.7 million, created content centered around the flavors of pork and how easy it is to be creative in the kitchen or on the grill, while doing it at an affordable price. The posts also incorporated the message of cooking pork to 145 degrees. The influencer posts garnered an impressive reach of over 7 million and over

54 million impressions. “Working with influencers is a long-term investment,” said Tim Stroda, KPA PresidentCEO. “The online content they create continues to be shared and works for the benefit of farmers for years to come.” The program was funded by the Kansas Corn Commission, Iowa Pork Producers Association and the Pork Checkoff. Influencer posts can be seen by searching #baconambassador19 on Instagram, Facebook or Twitter.

Instagram Stats Results were generated using a hashtag tracking system.

2019 #BaconAmbassadors @girlscangrill @overthefirecooking @bbqandbottles @girlcarnivore @tony_and_maribel @grillinfools @LiveFireRepublic @BamaGrillMaster @NorthwestBBQCrew @VertSmoke @SasquatchBBQ @BackyardBBQChef @BBQ_Bboy @Grillin_With_Dad

531 posts 54,292,285 Impressions Refers to the number of times the content was displayed to users

7,848,370 Reach Refers to the number of unique users that saw the posts

581,741 Engagement Refers to the number of times users interacted with a post

Influencer posts can be seen by searching #BaconAmbassador19 on Instagram, Facebook or Twitter.

Kansas Ag Groups Support Pig Farmers The Kansas Pork Association, Kansas Soybean Commission, Kansas Corn and Kansas Farm Bureau are working to support Kansas pig farmers by placing a billboard celebrating bacon in Great Bend. The billboard, which went up on December 18, provides a positive image of the pork industry following a truck accident in the area in which several pigs were killed. Following the incident, People for the Ethical Treatment of Animals, a Washington, D.C.-based group, announced plans to place a billboard in the area that proclaims, “I’m ME, Not MEAT. See the Individual. Go Vegan.” “This was an unfortunate accident; however, this is taking things to the extreme,” said Art Sauder, a Great Bend pig farmer and chairman of the Kansas Pork “As farmers, we are committed to Association. As farmers, we are committed to providing the best in safety providing the best in safety and and health for the animals, Sauder said. We do understand that health for the animals.” Art Sauder, Kansas pig farmer we are in an era when more people are asking about farming and are more concerned with animal welfare, he said. “We welcome the questions,” Sauder said. “It provides an opportunity for us to tell our story,” he added.

Who is APC? While you may have heard of APC, chances are you may not know much about who we are and what we do. We’ve been in the business of manufacturing spray-dried plasma proteins for more than 35 years, but typically work behind the scenes. We would like to provide you with more information about the company behind spray-dried plasma. APC is one of seven independent companies owned by The Lauridsen Group, Inc. • • • •

We are a third-generation, family owned company. Our headquarters is in Ankeny, Iowa. APC employs approximately 500 people. We operate 20 manufacturing facilities in nine countries worldwide.

supplier of porcine and bovine blood plasma and red blood cell products used in the swine, ruminant, poultry, aquaculture, pet food and biostimulant industries. A few interesting facts about APC and plasma include: • APC continuously works on research and development projects, including processing technologies in the pilot plant at our LGI Advancement Building (the LAB). • APC offers product options, including 100% Bovine, UV Processed Porcine and Bovine, PEDv Negative Porcine Plasma, plus Appetein granular plasma. • More than 500 peer-reviewed journal articles document the safety and efficacy of spray-dried plasma. • Only APC uses UV-C technology to inactivate potential viruses and bacteria from liquid plasma.

APC was created in 1981 with a commitment to research and a passion for animal nutrition. The company has grown to become the largest global manufacturer and New Website | www.functionalproteins.com

AFRICAN SWINE FEVER Know the Signs and Symptoms African swine fever (ASF) is a viral disease that affects both domestic and wild pigs. It spreads very quickly and kills most pigs that get it. ASF has never been found in the United States. Humans cannot get ASF, but they can carry it on clothing, shoes, and equipment. An outbreak in the United States would have devastating economic effects on the swine industry.

REPORT SICK PIGS THERE IS NO TREATMENT or VACCINE for ASF. Protect your herd by knowing the signs and immediately reporting any sick pigs.

WHAT TO LOOK FOR ● ● ● ● ●

●

High fever Loss of appetite Depression Weakness Red, blotchy skin or skin lesions Vomiting

HOW TO REPORT

REPORT SICK PIGS

1-866-536-7593

● ●

Diarrhea Coughing or difﬁculty breathing Abortions Sudden death

1 2 3 4 5 6 7 8 9

0 #

If your pigs show any of these signs, report it immediately to your veterinarian or animal health ofﬁcials for appropriate testing and investigation. Quick detection is essential to preventing the spread of ASF.

Help keep U.S. pigs free of this deadly disease! 10 Need more info? www.aphis.usda.gov

The U.S. Department of Agriculture is an equal opportunity provider, employer, and lender. Animal and Plant Health Inspection Service Program Aid No. 2237-2 • Issued March 2019

Thank You

Your association works with communitie communities, classrooms, ms, youth programs and organizations ons throughout the year yea to support their eir endeavors and talk about pork. Now, they want to thank you.

Thanks so much for sponsoring the Kansas 4-H Livestock Sweepstakes program! We appreciate your commitment to 4-H programs. -The Marias Des Cygne Livestock Judging Team

Thank you very much for the pin. I appreciate you doing this for me because of all the hours and minutes out of my summer. -Tavish Tracy

I would like to thank you for sponsoring the Rice County Senior Swine Champion pin award. I appreciate your support for this project. -Braeden Grasser

Thank you for your support of Kansas 4-H! We appreciate your donation to help supply our KAP pins. -Post Rock District

Thank you for providing a Swine Champion pin. I appreciate your support of the 4-H program! I love being a part of 4-H and in Jackson County! -Aidan Colter

Thank you so much for being a sponsor of the 2019 KSAND annual conference! With your support and the support of Kansas farmers, we were able to provide wonderful food and an amazing conference for our members & students. -Kansas Academy of Nutrition and Dietetics Board

industry news NPPC: Ready to Play Offense in 2020 The National Pork Producers Council (NPPC) says they are ready to play offense in 2020. “They say defense wins championships,” says David Herring, NPPC president and a hog farmer from Lillington, N.C. “Frankly, when it comes to trade, we’re tired of playing defense and hope 2020 is a year of progress and a strong offensive performance.” NPPC was pleased with the announcement of a phase one trade deal with China that will reportedly benefit U.S. pork and looks forward to learning more of the details, Herring says. “China represents an unparalleled opportunity for U.S. pork producers to provide the highest quality and most affordable pork in the world. It’s no secret that China needs reliable, affordable sources of pork. No source is better positioned to meet this need than American hog farmers,” he adds. Nick Giordano, NPPC vice president and counsel, global government affairs, says U.S. Trade Representative Robert Lighthizer indicated that the U.S. is going to play some offense both with the United Kingdom and the European Union. “That’s really welcome news for producers,” Giordano says. “We really ship very little pork to Europe both because of tariffs and non-tariff measures. This is a constant theme across U.S. agriculture so we’re looking forward to FTA negotiations with the United Kingdom.” Beyond the United Kingdom and the EU, NPPC has identified a number of countries, most of which are in Southeast Asia, where U.S. pork stands to benefit. Giordano notes Vietnam and the Philippines but says there is a whole list of opportunities. As 2020 approaches, NPPC revealed its top eight priorities: • Implementation of the USMCA and Japan trade agreements. • Gain unrestricted market access in China to address its need for affordable pork. • Play offense on trade by expanding export opportunities in The Philippines, Vietnam, Thailand, Indonesia, etc. • Continue prevention efforts for ASF and other

foreign animal diseases. Establish regulatory oversight of gene-edited livestock with the USDA. • Find a solution for livestock agriculture’s labor shortage. • Advance our legal challenge of California’s Proposition 12. • Reauthorize the Livestock Mandatory Reporting Act. “I am confident that NPPC will successfully face these and other issues of importance for U.S. pork,” Herring says. •

NPPC Applauds U.S. House Passage of Ag Inspectors Funding In December, the U.S. House of Representatives approved an additional $19.6 million in funding for more agricultural inspectors at land, air and sea ports to prevent African swine fever (ASF) and other foreign animal diseases (FAD) from entering the United States. This funding, included in the fiscal year 2020 Department of Homeland Security appropriations bill, is a top priority for the National Pork Producers Council. “For more than a year, NPPC has advocated for an increase in the number of agricultural inspectors at our borders,” said NPPC President David Herring, a pork producer from Lillington, N.C. “We applaud the House for approving an essential provision to reduce the risk of ASF and other FADs and to protect the rural economy from a devastating outbreak. We also thank the USDA and Customs and Border Protection for all they have done to strengthen U.S. biosecurity.” The most likely path for a FAD to enter the country would be through the importation of infected animals or contaminated products. An outbreak of certain FADs would immediately close U.S. pork export markets, with significant harm to our farmers, consumers and overall economy. NPPC continues to advocate for other FAD preparedness measures, including establishing a U.S. Foot-andMouth Disease (FMD) vaccine bank as provided for in the 2018 Farm Bill. The United States does not currently have access to enough vaccine to quickly contain and eradicate an FMD outbreak.

industry news

NPPC, AFBF File Legal Challenge to California’s Proposition 12

Bill ensures shared FDA, USDA oversight of lab-grown meat

The National Pork Producers Council and the American Farm Bureau Federation have filed a legal challenge to California’s Proposition 12, which imposes animal housing standards that reach outside of California’s borders to farms across the United States and beyond. “Proposition 12 revolves around a set of arbitrary standards that lack any scientific, technical or agricultural basis, and will only serve to inflict further harm on U.S. hog farmers,” said Jen Sorenson, NPPC vice president. “California represents approximately 15% of the U.S. pork market, and Proposition 12 will force hog farmers who want to sell pork into the populous state to switch to alternative housing systems, at a significant cost to their business. U.S. pork producers are already fighting to expand market opportunities overseas. We shouldn’t have to fight to preserve our domestic market too,” she added. “This law was sold to California voters as a solution to improve animal welfare and food safety, but it has nothing to do with food safety, and many animals will suffer more injury and illness under its arbitrary rules,” said AFBF General Counsel Ellen Steen. “The best way to protect animal well-being is to allow farmers to make farm-specific and animal-specific decisions on animal care. Prop 12 will deny them that ability while driving up their costs. The hardest hit will be family farms, especially smaller independent farms. That means Prop 12 will also lead to fewer family farms and greater consolidation in the pork industry,” she said. Beginning Jan. 1, 2022, Proposition 12 prohibits the sale of pork not produced according to California’s highly prescriptive production standards. The proposition applies to any uncooked pork sold in the state, whether raised there or outside its borders. Currently, less than 1% of U.S. pork production meets Prop 12’s requirements. In order to comply with Proposition 12, U.S. hog farmers need to start making investment decisions today to be ready by the implementation date. The complaint asks the courts to strike Proposition 12 as invalid under the Commerce Clause of the U.S. Constitution. A copy of the complaint can be found on the NPPC website.

U.S. Sens. Jon Tester (D., Mont.) and Mike Enzi (R., Wy.) introduced a bill to ensure transparency in a new line of food products created using animal cell culture technology. Tester and Enzi’s Food Safety Modernization for Innovative Technologies Act works to ensure that an agreement between the Food & Drug Administration and the U.S. Department of Agriculture — designed to ensure that products are safe and accurately labeled — would have legal authority over animal cell-based products created in a laboratory rather than raised on a ranch. S.B. 3053, introduced by Enzi and Tester, would ensure that the agreement between the two agencies has the force of law. The Meat & Poultry Inspection Act clearly indicates that cell culture products (CCPs) should be under the oversight of USDA’s Food Safety & Inspection Service (FSIS), while FDA will have a role in ensuring that the ingredients used in the manufacture of such products are safe. Cell culture technology allows developers to lab-produce consumable animal tissue from cell cultures, which could become purchasable in grocery stores within the coming years. Under the agreement, FDA would be charged with overseeing the process of multiplying collected cells to make tissue, and USDA would oversee processing, packaging and labeling. FDA would oversee all phases of development and production for products not derived from livestock or poultry cells. “When it comes to making products from these cells, only FSIS has the capability to provide continuous, risk-based inspection and apply strict labeling standards that will ensure consumer awareness of what CCP is and how it’s produced,” the National Pork Producers Council (NPPC) said in a statement. NPPC noted that on March 7, 2019, FDA and FSIS signed a formal agreement to regulate CCPs. The agreement was designed to leverage the expertise of both agencies to protect the country’s food supply and provide safe and accurately labeled products.

Cris py Ha m Cu red

Pork Ribs

wi th Alabama Whit e Sauce

Ingredients 4 cups Duke’s Mayonnaise 1 cup cider vinegar 1/2 cup sugar 1 shallots 2 cloves garlic 1 teaspoon cayenne salt pepper

For more recipes like this, visit eatpork .org

2 racks St. Louis cut spare ribs (membrane removed, and cut into individual bones) 20 grams black peppercorns 10 grams coriander 90 grams prague powder #1 448 grams kosher salt 680 grams brown sugar 5 liters water

Directions • • • • • • • • • • •

Bring all ingredients other than the ribs to a boil. Remove the brine from the heat, and allow to cool completely to room temperature. Place ribs in brine covering with a weight to keep the ribs submerged, keep any remaining brine for up to one week. Brine ribs for 24 hours. Remove ribs from brine, and allow to dry overnight, or about 12 hours. Smoke ribs in a hot smoker until the meat is just beginning to get tender Allow ribs to cool, and refrigerate until ready for service Combine all ingredients in a vitaprep and puree until smooth Heat a deep fryer to 350 degrees. Place 5 bones per order in the fryer for approximately 3 minutes Allow to drain, and toss in a bowl with Alabama white sauce

Kansas Secure Pork Supply !! " #$$ % & & ' (& " ' '&& )

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PIG TALES

The Oﬃcial Publication of the Kansas Pork Industry

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Support the Association by becoming a member or advertising in Pig Tales! Become a member today! Visit our web site, www.kpa.org or call the KPA oﬃce at (785) 776-0442 to get a membership or industry partner form. For advertising rates, sizes and deadlines, please contact the KPA oﬃce at (785) 776-0442 or e-mail kpa@kspork.org.