PIg Tales Issue 1 2019

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Issue 1 2019

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contents Pig Tales • Issue 1 • 2019

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Ibotta campaign

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Pork in the Schools

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How Americans are eating

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#BaconAmbassadors program results

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Swine Profitability Conference

10 Antibiotic Progress

In every issue 4

President’s Message

12 Industry News 14 Recipe

6 On the cover:

15 PQA Plus

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Kansas Pork Association 2601 Farm Bureau Road Manhattan, KS 66502 Phone: 785-776-0442 Fax: 785-776-9897 www.kspork.org kpa@kspork.org

President-CEO Tim Stroda tims@kspork.org Director of Communications Kim Hanke kimh@kspork.org

2019 KPA Board of Directors Chairman: Scott Pfortmiller- St. John Doug Claassen- Whitewater Jason Hall- Elkhart David Hartter- Sabetha .HQWRQ 0F.HH *Rႇ Megan Potter- Abilene Emily Roush- Lebanon Art Sauder- Great Bend Chuck Springer- Independence Jim Nelssen - Kansas State University

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3ȾHʣLȫʑQɢ ɡ 0HȿVDȰɏ Tim Stroda

KPA Encouraging farms to complete Kansas Secure Pork Supply plans The Kansas Pork Association, with support from the National Pork Board, is encouraging farms to complete their Secure Pork Supply Plans by offering a $100 incentive for the first 200 premises. The Secure Pork Supply Plan is a tool for the swine industry to be implemented before moving animals from uninfected farms during a foot-and-mouth disease (FMD), Classic Swine Fever (CSF), or African Swine Fever (ASF) outbreak in North America. At a recent foreign animal disease exercise, the Kansas Department of Agriculture’s Animal Health division made it very clear that animals will not be able to be transported for several days or even weeks following a disease outbreak. They have been very blunt that the first farms that will be allowed to move animals will be the farms that can provide documented, enhanced biosecurity protocols through the Secure Pork Supply Plan. They have been working with Kansas milk, beef, and pork producers to develop the Secure Food Supply Plans in

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conjunction with materials available through the Center for Food Security and Public Health’s national Secure Food Supply Plans. The overall goals of the Secure Food Supply project include: • Avoid interruptions in animal/animal product movement to commercial processing from farms with no evidence of infection during a foreign animal disease outbreak. • Provide a continuous supply of safe and wholesome food to customers. • Maintain business continuity for producers, transporters, and food processors through response planning. The KDA has staff available to help farmers with their plans or you may choose to utilize a veterinarian. In order to be eligible for the incentive, a plan will have to be approved by the KDA. Those wishing to start a plan or simply learn more about the process are encouraged to contact Emily Voris, Animal Health Planner, Kansas Department of Agriculture at (785) 564-6601 or Emily. Voris@ks.gov.

KPA and KS Corn run Ibotta campaign In partnership with the Kansas Corn Commission, KPA ran a retail campaign through Ibotta offering $0.25 off any brand of fresh pork chops. In order to redeem the offer, consumers had to watch a short video about pork. The offer started in October to coincide with pork month and it was offered to shoppers in Kansas, Missouri, Colorado, Oklahoma and Texas. Over 99,000 people watched the video and 45,700 shoppers redeemed the offer, which ran from Oct. 1 through Dec. 27.

Classrooms receive Pork in the Schools grants In 2018, the Kansas Pork Association provided a total of $3825.00 in grants to Family and Consumer Science (FACS) classrooms across the state. FACS teachers can request up to $75 per class though KPA’s “Pork in the Schools” program.

Funds are used to purchase pork that will be utilized in classroom labs with students. Grants are requested through and distibuted by the Kansas Restaurant and Hospitality Association. Teachers can request funds at www.khra.org/ porkfunding.

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New Research Reveals How Americans are Eating Tonight National Pork Board Shares Key Opportunities for Industry Innovation and Growth Altogether, the National Pork Board uncovered nine unique dining occasions, or needs states, happening in homes on any given night of the week, ranging from solo at Home in dining to celebrating America, examines with extended family. the contextual During the course of occasions in which any week, the same Americans are eating dinner in the home. The person can experience multiple eating occasions as research identifies areas of growth opportunity their needs throughout the week change. for pork, serving up a bold new challenge to the Sutton emphasizes this research is pork industry: innovate or risk losing relevance groundbreaking because with today’s – and more it goes further to answer importantly tomorrow’s – “This research helps us intimately questions around what consumer. understand the needs and people eat and why. “People live, shop and eat constraints that influence consumer “We are looking at who differently today. The pork dining choices, and provides a clear is at the dinner table, but industry has tremendous we move beyond that to momentum with consumers, path for industry innovation that is pinpoint the varied dinner rooted in data.” and that can be leveraged occasions occurring every -Jarrod Sutton, vice president of Domestic further through innovation night,” he said. “With these Marketing for the National Pork Board in product development, insights, the industry can bringing contemporary better understand the eating solutions to needs, behaviors and influences for each dining consumers,” said Jarrod Sutton, vice president of occasion. Most importantly, the research identifies Domestic Marketing for the National Pork Board. opportunities for the industry to adapt and “This research helps us intimately understand the innovate.” needs and constraints that influence consumer “Through its extensive research and analysis, the dining choices, and provides a clear path for industry National Pork Board has curated provocative insights innovation that is rooted in data.” that the U.S. pork industry can act upon to best position pork to consumers,” said Steve Rommereim, A First-Ever Research Approach for the Industry National Pork Board president and a pig farmer from Dinner at Home in America is the first of several Alcester, South Dakota. “This is data that everyone at reports the National Pork Board will publish in 2019 every step of the pork supply chain can use to better as part of the Insight to Action research program. meet consumer needs and grow their business.” The research approach, which combines 10,000 interviews with demographic and spending data Actionable Insights to Drive Innovation to provide a comprehensive look at how U.S. The Dinner at Home in America report provides consumers eat, is a first-ever for the meat industry. the food industry a veritable roadmap for The National Pork Board released the first report from its ambitious and comprehensive Insight to Action research program. The report, Dinner

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product innovation and positioning. The research identifies opportunities to respond to changing consumer behaviors and drive category growth in three areas: • Health: Educate consumers more effectively about the known health benefits, nutrient density and protein content of fresh and packaged pork cuts • Simplicity and Ease: Innovate packaging and cuts to keep pace with evolving consumer needs and demand for convenience best illustrated through portion size, precooked or pre-seasoned options, and cooking and temperature directions. • Versatility: Create meal solutions with pork as a key ingredient, moving beyond the old school thought of pork as a center-of-the-plate option only. Consumers seek diversity in their protein choice – from tacos to sandwiches and pasta to casseroles. “These insights have influenced a new marketing strategy for the Pork Checkoff designed to address key perceptions about our product: tasty, healthy, easy, safe, and sustainable,” Sutton said. “The foundation for all of this work is research and data first.” For more information on the research or to download the full report, visit www.Pork.org/marketing.

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#BaconAmbassadors Program sees impressive results

In 2018, KPA partnered with 11 online influencers to grow and engage its Instagram, Facebook and Pinterest following, while also creating relevant content for eatpork.org. These “Bacon Ambassadors,” with an online reach of over 2 million, created content centered around the decadent flavors of pork and how easy it is to be creative in the kitchen or on the grill, while doing it at an affordable price. The project ran the majority of the 2018 calendar year, with special focus on grilling holidays. The influencers made a total of 537 Instagram posts, which garnered an impressive reach of 4.5 million and over 55 million impressions. “This was a new approach to growing KPA’s online community and we are very pleased with the results,” said Tim Stroda, KPA President-CEO. Influencer posts can be seen by searching #baconambassador on Instagram, Facebook or Twitter.

2018 #BaconAmbassadors Girls Can Grill @girlscangrill Hey Grill Hey @heygrillhey Over the Fire Cooking @overthefirecooking BBQ and Bottles @bbqandbottles Girl Carnivore @girlcarnivore A Bachelor and His Grill @bachelorsgrill Born 2 Fry @born2fry Tony and Maribel @tony_and_maribel The Grillin’ Fools @grillinfools Kim Salistad @kimbly2013 This Jew Can Que @ThisJewCanCue 8

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Instagram Stats Results were generated using a hashtag tracking system.

537 posts using #BaconAmbassador hashtag 54,787,56 Impressions Refers to the number of times the content was displayed to users

4,363,575 Reach Refers to the number of unique users that saw the posts

567,042 Likes Refers to the number of times users liked a post

12,422 Comments Refers to the number of times a user commented on a post

International trade and future of the swine industry topics at Swine Profitability Conference Over 165 swine producers, allied industry representatives, KSU faculty and students attended this year’s Swine Profitability conference. The event was held at the Stanley Stout Center in Manhattan. Presentations highlighted the current status of the US swine industry and growth opportunities in Kansas. • International Trade and Market Outlook, Dr. Lee Schulz, Ag Economist, Iowa State University • Growth of the Carthage System in Kansas, Dr. Clayton Johnson, Veterinarian, Carthage Veterinary Service • Raising Pigs and Cattle on the High Plains, Grant Morgan, Poky Feeders Inc. • Achieving High Production in Swine Dense Areas, Dr. Noel Williams, COO, Iowa Select Farms • Bright Future of the U.S. Swine Industry, Bill Even, CEO, National Pork Board Videos from the event can be found at the K-State Animal Sciences and Industry website. KPA is a sponsor of this event. 6SHDNHUV LQFOXGHG %LOO (YHQ &(2 RI WKH 1DWLRQDO 3RUN %RDUG WRS ULJKW DQG *UDQW 0RUJDQ RI 3RN\ )HHGHUV LQ 6FRWW &LW\ .DQVDV

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U.S. Pork Industry Ends 2018 with Major Antibiotic Progress New FDA report shows big drop in livestock antibiotic sales/distribution; pork industry joins diverse group to issue stewardship framework America’s 60,000 pig farmers and their veterinarians are ending 2018 with recognition of their diligence to use medically important antibiotics in a strictly responsible way. The U.S. Food and Drug Administration’s newly published Annual Summary Report on Antimicrobials Sold or Distributed for Use in Food-Producing Animals cites 2017 data that shows a 33 percent decline in this most critical class of antibiotics intended for use in food animals. When added to the decline found in the 2016 data, it confirms a reduction of 43 percent in this class of antibiotics from the 2015 level. “This report is another indicator of the hard work that my fellow pig farmers have been doing to reduce the need for antibiotics. We continue to work closely with our veterinarians to ensure that we use antibiotics responsibly and according to FDA-approved labels,” said National Pork Board President Steve Rommereim, a pig farmer from Alcester, South Dakota. “We’re committed to using antibiotics in a strategic way that focuses on animal health and well-being, as well as to protecting overall public health.” Veterinarian Dave Pyburn, senior vice president of science and technology at the National Pork Board, says that while the new report is not a perfect estimate of antibiotic use at the farm level, it clearly shows a downward trend in antibiotic use intended for food animals. He also notes that this latest data reflects what happened after the pork industry’s successful implementation in January 2017 of the Veterinary Feed Directive, which banned the use of medically important antibiotics for growthpromotion use. “It was a relatively smooth transition after the Veterinary Feed Directives went into effect,” Pyburn said. “Thanks to well-planned and wellexecuted education programs implemented 10

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by the pork industry long before that date, producers, veterinarians and allied industry personnel were prepared to modify their procedures. This was a clear example of how the pork industry adapts to do their part in protecting antibiotics for human and animal health. It’s simply the right thing to do.” The FDA report shows that the overall usage of antibiotics in livestock is the lowest since the report began in 2009. According to the USDA’s National Agricultural Statistics reports, America’s pig farmers produced over 121 million market hogs in 2017 at an average weight of 282 pounds. This is an increase of 16 pounds per pig since 2009, when production stood at roughly 113

million market hogs. Comparing these figures National Milk Producers Federation, National indicates that today’s pig farmers are using far Turkey Federation, Smithfield Foods, Inc., Tyson less antibiotics per pound of pork produced than Foods, Walmart Inc. and Zoetis. ever before. “There is a broad consensus across the food “When viewing this data with a scientific lens, animal industry that we must continue to drive I clearly see that America’s pig farmers are on and demonstrate antibiotic stewardship in animal the right track in agriculture,” said Joe their antibiotic “This report is another indicator of the Swedberg, chairman stewardship,” said of the board of hard work that my fellow pig farmers public health Farm Foundation. have been doing to reduce the need veterinarian “This framework is for antibiotics. We continue to work Heather Fowler, about stakeholders closely with our veterinarians to ensure coming together to director of producer and that we use antibiotics responsibly and do the right thing public health and to communicate according to FDA-approved labels.” with the National their commitment -Steve Rommereim, NPB President and pig Pork Board. “The to antibiotic farmer from Alcester, South Dakota. stewardship with industry is not complacent either. a transparent We’re proud of and meaningful our ongoing collaboration with some of the approach.” best researchers in the world develop antibiotic The 15 core components of the antibiotic on-farm metrics. We are working with diverse stewardship framework are based on the stakeholders to continually improve antibiotic importance of veterinary guidance and stewardship for the health of people, pigs and the partnership, disease prevention strategies planet.” and optimal treatment approaches, as well As an example of this cooperative approach to as effective record keeping and a culture of antibiotic stewardship, the National Pork Board, continuous improvement and commitment to along with the National Pork Producers Council, antibiotic stewardship. The components address recently announced a partnership with the Farm education, implementation and evaluation Foundation, The Pew Charitable Trusts and many steps for phasing in stewardship programs. The others to introduce a comprehensive framework framework’s guiding principles are intended to to strengthen antibiotic stewardship to protect help ensure that stewardship programs have a animal and public health. The stakeholders agree clear scientific basis, are transparent, minimize that the use of medically important antibiotics in the risk of unintended consequences, encourage all settings, from human health care to livestock alternatives to antibiotics and focus on long-term production, must be carefully managed to sustainability. slow the emergence of resistant bacteria and Rommereim says the Pork Checkoff is on their preserve the effectiveness of vital drugs. The right path forward to make additional progress framework defines effective stewardship, outlines on antibiotic stewardship. its core components and describes essential “We will make continuous improvement characteristics of effective stewardship programs, in antibiotic stewardship through additional including key performance measures. Checkoff-funded antibiotic research and In addition to the two pork groups, collaboration with those who share our organizations that agree with the framework objectives to protect animal and public health,” include: Elanco Animal Health, Hormel Foods, Rommereim said. “We can make the U.S. pork Jennie-O Turkey Store, McDonald’s Corporation, industry even more sustainable into the future.” 3ɦɤ 7ɞɩɢɰ

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national news New Study Shows U.S. Pork’s Long-term Sustainability Progress A new study from the University of Arkansas has confirmed what many have known for some time – America’s pig farmers are producing a product that has become increasingly sustainable over the past five decades. According to the new study, A Retrospective Assessment of U.S. Pork Production: 1960 to 2015, the inputs needed to produce a pound of pork in the United States became more environmentally friendly over time. Specifically, 75.9 percent less land was needed, 25.1 percent less water and 7.0 percent less energy. This also resulted in a 7.7 percent smaller carbon footprint. “The study confirms what we as producers have been doing to make good on our ongoing commitment of doing what’s best for people, pigs and the planet, which is at the heart of the industry’s We Care ethical principles,” said Steve Rommereim, National Pork Board president and a pig farmer from Alcester, South Dakota. “It’s a great barometer of our environmental stewardship over the years and gives us a solid benchmark for future improvements.” The Checkoff-funded study used a comprehensive life-cycle assessment approach and used the best available methodology along with a field-to-farm gate approach. This meant including material and energy flows associated with the full supply chain, beginning with extraction of raw materials through production of live, marketweight pigs, including marketed sows. Unlike previous studies, this research accounts for global warming potential and the use of dried distillers grains in many swine rations. “This report’s accurate methodology can clearly be seen when you see specific events, such as a sudden spike in mortality rates due to a national disease outbreak, a drought or a change in feed rations,” said Dave Pyburn, DVM, senior vice president of science and technology for the Pork Checkoff. “This level of accuracy offers 12

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a lot of transparency on a yearly basis as to what may negatively affect certain sustainability metrics and could help us find solutions to prevent or mitigate them in the future.” As it has for decades, the U.S. pork industry will continue to make strides in overall efficiency, which is the major driver behind improving sustainability across all metrics. This may come in terms of nutrition, genetics, health management, crop management, overall technology adoption and more. This ongoing trend is clearly seen in the new study. Feed conversion (pounds of feed needed for pound of pork gained) started at 4.5 in 1960 and ended at 2.8 in 2015 – a 38 percent improvement even while market hog weights went from 200 pounds to 281 pounds during the same period. Because feedstuffs make up the biggest part of pork’s sustainability footprint, the National Pork Board recently signed a memorandum of understanding on improving sustainability with the United Soybean Board and the National Corn Growers Association. The three organizations will cooperate to conduct research directly related to the environmental sustainability indicators of carbon (greenhouse gases), water use, land use, water quality and soil health. “It’s important for us to look for partners who will collaborate with us to find new ways to make U.S. pork even more sustainable in the years to come,” said Brett Kaysen, the Pork Checkoff’s assistant vice president of sustainability. “We plan to build on the past decade of the We Care initiative by making its ethical principles more visible to the public. Our goal is to increase the understanding of the true commitment that America’s pig farmers have to improving sustainability.”

state news Livestock Mortality Workshop in Garden City

KDA Holds Foreign Animal Disease Response Exercise

The Kansas Department of Agriculture is sponsoring a Livestock Mortality Workshop in Garden City on March 20 for cattle, swine and dairy owners to learn about options for managing largescale mortality in their herds. The workshop will feature a keynote presentation by Gary Flory of G.A. Flory Consulting, a nationally recognized expert in agricultural and environmental challenges as part of animal disease and natural disaster response. The Livestock Mortality Workshop will take place in the Grandstand Meeting Room at the Finney County Fairgrounds at 417 Lake Ave. in Garden City on Wednesday, March 20, from 9:00 a.m. to 3:00 p.m. The workshop is free of charge and lunch will be provided, but registration is requested. In addition to the keynote speaker, participants will receive information related to biosecurity, secure food supply planning and Animal Health Commissioner Justin Smith will also provide an update on Kansas’ disease response planning efforts. Other presentations will cover a variety of topics related to options for managing catastrophic mortality, including above-ground burial, the evolution of composting as a viable disposal option, and managing daily mortality during an outbreak. Please register by March 15 at www.agriculture. ks.gov/emergencymanagement. For more information about the Livestock Mortality Workshop, contact David Hogg, KDA emergency management coordinator, at 785-564-7468 or David.Hogg@ks.gov.

The Kansas Department of Agriculture led an emergency preparedness exercise, named Rampart, in December to practice the state’s response plan to a foreign animal disease event. The four-day functional exercise, was based out of KDA headquarters in Manhattan, and enabled KDA and its partners in other state agencies, federal and local government, industry, university and 16 other states to practice the state’s foreign animal disease response plan. More than 200 individuals participated, including KPA staff. The exercise was based on a fictional scenario involving the confirmation of foot-and-mouth disease in the United States. In addition to KDA, which operated as the Incident Command Post for the exercise, the Kansas Division of Emergency Management and multiple Kansas counties activated emergency operations centers as part of the Rampart exercise. The exercise was partially funded with a grant provided by the U.S. Department of Homeland Security.

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Ingredients 1 pound ground pork 1 onion (medium, diced) 1 teaspoon ground cumin 2 teaspoons chili powder

16 ounces white beans (drained) 14 ounces corn (drained) 14 1/2 ounces chicken broth 4 ounces diced green chiles

'ʖȾHFʤLʝQɡ In large saucepan, brown pork with onion, stir in cumin and chili powder; stir. Stir in remaining ingredients; bring to a boil, cover and simmer for 15-20 minutes, until heated through and flavors are blended.

For more recipes like this, visit eatpork.org 14

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