THE BRAND
THE MARK
The Brand
The Mark
Mark Variations
The primary goal of the brand is to create a communal space for individuals to participate or learn more about indigenous cultures through art, music and dance. The branding system will enhance their public presence and garner involvement from the San Diego community.
The new mark will have a more prominent universal presence. The hand rendered type of the letters “w” and “b” convey a sense of movement and rhythm. The organic shape that surrounds the “wb” strengthens the mark and emboldens its overall appearance. The mark as a whole is a symbol of being expressive and energetic and the simplicity of the mark will reinforce recognizability.
The logo can be used in three variations: as a whole (previously shown), as an iconic mark without words, and as a logotype with an organic rectangular shape surrounding it.
Brand Attributes The brand will reflect indigenous cultures, artistic expression and the liveliness of the center’s environment. The colors convey a natural earthy feel and the vibrant patterns express the energy and diversity of the cuturally-riched center.