Appendix E Other Publications
Appendix F Addendum
Volans Blogs
Google / Virgin / 100 Year Plan pages 19 and 31
Volans News & Views www.volans.com/news-views Inside Sustainability, Guardian Sustainable Business website www.guardian.co.uk/sustainable-business/ sustainability-with-john-elkington CSRWire www.csrwire.com/blog/posts?author_id=20 Volans Reports
This example is not a ‘live’ one; in fact it was an April Fool’s hoax released by the two companies in 2008. Nevertheless, we feel that the ethos behind both organisations, Google and Virgin, as seen through some of their other ground-breaking initiatives, is still note-worthy in that they audaciously challenge the status quo (think Virgin Galactic1 which is making space travel a reality, and Google’s $30m Lunar X-Prize 2 which will go to the first privately funded team to land operational robots on the Moon).
For more on this particular issue, read John Elkington’s article, “Spoofed! By Google and Virgin’s plan to build a city on Mars”, published on 2 November 2011 in the Guardian Sustainable Business blog.3 We have also The Transparent Economy: Six Tigers Stalking since launched a new Twitter campaign to hear the Global Recovery—and How to Tame Them, peoples’ views on whether 100-year plans are Volans for the Global Reporting Initiative, 2010 feasible (please tweet your answer to www.volans.com/lab/projects/the-transparent- @futurequo #100years). economy 1 www.virgingalactic.com 2 The Biosphere Economy: Natural limits www.googlelunarxprize.org 3 can spur creativity, innovation and growth, www.guardian.co.uk/sustainable-business/ Volans for the Tellus Mater Foundation, 2010 sustainability-with-john-elkington/ www.volans.com/lab/projects/biospherejohn-elkington-long-term-planningeconomy/ business-strategy The Phoenix Economy: 50 Pioneers in the Business of Social Innovation, Volans for the Skoll Foundation, 2009 www.volans.com/lab/projects/phoenix
Volans Books John Elkington and Pamela Hartigan, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, Harvard Business School Press, 2008 John Elkington, The Zeronauts: Breaking the Sustainability Barrier, Earthscan/Taylor & Francis, [Spring 2012] JWT Publications Alastair Morton with Claire Jackson, Branded Flourishing, Admap, 2010 Social Good: A Trend Report, JWT Ethos, 2011 www.jwtintelligence.com