JUSTIN? What I find most compelling is that 78% of consumers trust recommendations. Booyah! As a marketer this intrigues me. We know that JUSTIN wine rocks, but we also know that your friends recommendations greatly influences your decision making process. At JUSTIN, we are using social media for two reasons: • To allow our “family” aka JUSTIN wine aficionados to “JUST Connect” and share their favorite JUSTIN experiences (See contest) • To bring the “life” aka JUSTIN Winery to YOU (YouTube Videos) If you “like” us on Facebook or follow us on Twitter, you will get sneak peak commentary, behind the scenes photos/ videos, as well as special Facebook-only promos. Check out the cool contest we are currently featuring – What is your most memorable JUSTIN experience? Can you top The Sheth Family entry? It could get you a free night’s stay at The JUST Inn, private barrel/bottle tasting, dinner in Deborah’s Room with Justin & Deborah and more! JUSTIN will select our top 10 favorite entries and the winner will be chosen by YOU. See contest details at (link). How about video? Last Friday, I caught Debby & Justin pulling up to the winery and asked them if they had a couple of minutes to tape a short video about – The JUSTIN Wine Society. (See the action on YouTube). Justin Baldwin says “Our wine club is an extension of our family. We have enjoyed all the friendships...” Oh, by the way…we are looking into making a JUSTIN App for smart phones. What would you like it to feature? Post your JUSTIN App ideas on Facebook or tell us what JUSTIN wine you last enjoyed. Download a QR Code reader app to your smart Cheers! phone, scan the code, click the link, and check out our new April Sutton website PS: Look for 2D barcodes throughout the newsletter and try them out!
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