P O R T F O L I O
bio I am Joel Salonga, both a loving husband and a lover of
graphic design for over 12 years. My intimate relationship in graphics design have established myself as a highly
successful creative graphic designer build-up with extensive experience in design firms and marketing, prints, pre-press and web design. Creative, aesthetics and continuity, efficient, impeccable, diversity. These are just some of the words to describe the talented well versed graphic designer Salonga. Joel joined in the creative team (July 9, 2006) in Fortune Promoseven, Bahrain where he gives us a fresh idea and new looks with aesthetic visual approach in the market today. Today, I’ve found the loved of fusion in practical projects with the creative process. As my favorite quote is “Desire! That’s the one secret of every man’s career. Not education. Not being born with hidden talents. Desire”. – Bobby Unser
Mobile: +971 50 196 9758 Email: jsalonga@msn.com
SUMMARY 13+ years of progressive experience in the field of advertising agencies. I have established myself as a highly successful creative graphic designer with extensive experience in marketing, prints, pre-press and web design. PROFILE • Detail-oriented Graphics and Visual specialist with a keen eye for aesthetics and continuity. • Dynamic team player with well-developed written and verbal communication abilities. • Creative, definitive understanding and technical expertise in color correction and photo retouching. • Highly productive, combine a strong work ethic with precise, efficient techniques. • Accustomed to performing in deadlinedriven environments with an emphasis on working within budget requirements. • Organized, hard-working, resourceful and self-taught for quality of work and the ability to lead and teach others in a relaxed yet professional manner. • Excel in team collaboration and solution brainstorming. TECHNICAL KNOWLEDGE • Intrinsic creative talent and lifelong interest in photography; offer for keen eye quality design and document / web site layout. • Proficient and knowledgeable in using both flatforms, macintosh and windows operating systems and in-depth experience applying graphic design tools to produce innovative and tasteful created print documents and web sites including: SOFTWARE (Computer) • Adobe Photoshop, Illustrator, InDesign, Flash • CorelDRAW • Freehand • QuarkXpress • Artpro 4.5 rev D • HTML / DHTML Taggings
EXPERIENCE 09.09.10 to Present Flicker Show Productions, Dubai. SENIOR GRAPHIC DESIGNER Successfully manage and coordinate graphic design projects from concept though completion and consistently meet deadlines and requirements into concrete design for corporate identity such as logos, press ads, brochures, corporate stationery, corporate web sites, promotional campaigns and storyboardings. 14.06.09 to September 2010 Miracle Branding, Bahrain. SENIOR DESIGNER I worked on a broad range of projects including the Identity design, brand guidelines for finance company, packaging and new campaign brand opening of Pollo Campero restaurant in Bahrain. Often leading and managing projects from concept to production. Clients: Toyota, Kuwait Finance House, Bahrain Kuwait Insurance Corporation, Pollo Campero and other collateral. 09.07.06 to 30.04.09 (FP7) Fortune Promoseven, Bahrain. ART DIRECTOR / DESIGNER (Print and Web) Appointed to work within a large creative department in one of middle east largest advertising groups. Plays a key role in art direction, design and conceptualizing all phases of Bahrain International Circuit biggest motorsport event such as Formula One, V8 Supercars, International Drag Race and Bahrain National Race. Creatively designed visual for commercial graphics, logos, web design and vector flash animations. Other projects: Gulf Air, Bahrain Telecommunication Company (Batelco), Dadabhai Construction, Rashed Al Rashed (Saudi Arabia).
07.06.04 to 09.08.06 Jawad Business Group, Bahrain. ART DIRECTOR / GRAPHIC DESIGNER Plays a key role in executing art direction from creative strategies to planning marketing objectives. Responsible for visualizing and designing in-store print ad layouts, promotional product packaging, brochures, point of purchase, press ad layouts, indoor and outdoor advertisements, calligraphy, illustrations, display & signage’s, web layouts, pre-press, booth designs, as well as other collaterals. Worked closely with the different Brand Managers to give strategies and marketing planning of international brands. Fashion Accounts: Mango, Monsoon, Accessories, Staff, Celio, FcUK, Origem, Bendon Lingerie, Pixi, Brantano Shoecity, Puma, Aerosoles, Artikel Furniture, Jawad Home, Flamingo, White Company. Restaurant Accounts: Chili’s, Magic Wok, Burger King, Costa Coffee. Other; Jawad Supermarket. 20.05.03 to 20.05.04 DesktopStaff Incorporation, Manila. FLASH ANIMATOR / WEB GRAPHIC DESIGNER Create a graphics design and flash animations from initial concept by sketching each landing page thumbnails and transform each sequence through Graphics Interface User (GUI) and worked closely with web developers and administrator to develop each page presentation through the internet browser.
02.09.02 to 15.03.03 Creative FX Design Inc., Manila. ART DIRECTOR / DESIGNER Manage all phases of graphic design projects for a wide range of clients requiring. Creatively designed visual materials and created promotional graphics for client products. Conferred with customers and assisted in transforming intangible concepts by presenting design ideas using prototypes or mock-ups to finish products. Performed art direction and create thumbnail sketch for the initial concept design through collaboration with other artist visual and provide quality color correction of photographs and images for the final output. Worked closely with marketing specialists and copywriter. 17.01.00 to 31.08.02 Super Image Graphics, Inc., Manila. GRAPHIC DESIGNER Designing of logos, commercial arts, packaging and billboards. Applied all phases of graphic applications for color correction, digital photo editing and page-layouting. Reproduced artwork for clients. Outputting films by color separating through Hi-End on-line Heidelberg imagesetters, LinotypeHell and Purup. • Rapidly promoted in my first two weeks in the company and selected by the upper management to lead in operating the european packaging design tools, Artpro. • Consistently received for outstanding performance using all graphic design tools and earned a reputation for contributing a big role for teaching and sharing my techniques to other colleagues efficiently.
01.04.97 to 29.12.99 Everbest Graphic Sys., Inc., Manila. GRAPHIC DESIGNER Designed print ads and book covers. Performed photo-retouching, color editing and printing for films through different types of imagesetters. Coordinating with the scanner operator to give the proportional enlargement of photographs and transparencies using scaler projector machines and mathematical computation and worked closely to get the exact colors. Communication with customers in order to satisfy their needs and to improve quality of jobs. • Managed to handle multiple simultaneous jobs operating 4 computers alone yet schematically applied a complete high-impact graphic designs. • Completed 24 issues of print ads and earned a reputation for productive and dedicated employee. 11.09.96 to 01.04.97 Shopping Center Mgmt. Corp., Mnl. VISUAL ARTIST Designed indoor and outdoor display for mall’s sponsors and monthly features event. Selected to re-inforce for other mall branches and perfomed multiple tasks. • Create patterns and templates for props visual and design a backdrops for local and international sponsors to display inside for mall’s event. • Performed all around jobs that consists of styrofore cutting and curving, apply traditional freehand brush painting and airbrush styles and color mixing. • Recognized as well versed in freehand lettering. Performed carpentry and mechanical manipulation for heavy props.
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BRAND
ING B ra n d• i n g define who a company is to their customers, differentiate the company from competitors, and communicate the unique value the company provides.
BAHRAIN INTERNATIONAL CIRCUIT 2008 FORMULA ONE CASE STUDY STRATEGY Formula 1 is the highest class of motor racing
To reinforce the strength of the campaign I
in the world, the F1 World Championship
overhauled the brand and communication
season consists of a series of races and
strategy with a dynamic approach in visual and
Bahrain is one of the venue. The client Bahrain
a unique new style that helped secure a pitch
International Circuit is promoting their big
win for FP7 Bahrain. I worked closely on my
campaign for the upcoming 2008 Formula 1
main concept from all collateral and lead art
Bahrain. The new strategy of the campaign
direction with the team member. This project
was focused on educating the local and
achieved an overwhelming feedback from the
international audience about the race as well
client survey that the public interest has been
as promoting tourism in Bahrain.
increase.
2007
2008
FORMULA ONE GULF AIR BAHRAIN GRAND PRIX
COMMUNICATION STRATEGY The campaign start with a teaser poster that will be posted in all cinema board across the Kingdom of Bahrain. Since most of the people in the region used the mall as their hang-out place this is the best target audience to inform the fans that F1 is coming very soon!
TEASER POSTER | AD
PRESS
AD CAMPAIGN ADS DRIVERS ADVERT CARS ADVERT After a successful launched of the teaser, the campaign followed by the press ads that show the F1 drivers and cars.
TARGET AUDIENCE FANS ADVERT GLAMOUR ADVERT FAMILY ADVERT
ADVERTISMENT | CAMPAIGN MATERIALS These are the series of advertising campaign based on the theme developed in a different media across the event that support the marketing communication strategy.
OP ILL
OPT ILLU
OUTDOOR ST
PTICAL LUSION
TICAL USION
TICKER
COMMUNICATION STRATEGY
In this project I was given a tasked to create something different and unique outdoor
billboard. After reviewing the previous billboard they’ve had used I came up an idea that the giants in the motosport should be more catchy. I worked closely mainly in Adobe Photoshop to create all the details. A year after the campaign this concept was the key route to used by Bahrain International Circuit in Gulf Air Bahrain 2009 Formula 1 Grand Prix.
OUTDOOR BILLBOARD COMMUNICATION STRATEGY The outdoor billboard has a strong impact when it comes on communicating the public. All F1 billboards are scattered around the kingdom. Here are some of the best shot shown in the following pages.
BILLBOARD AND CUT-OUT BOARDS
VEHICLE | BRANDING A supporting advertisment designed exclusively for the staff to used the vehicle as a moving ads.
2008
2009
FORMULA ONE GULF AIR BAHRAIN GRAND PRIX
COMMUNICATION STRATEGY After the successful campaign in Bahrain 2008 Formula One. I was given a role to create the route and treatment based on my “OUR RACE” optical Illusion concept in the building (sticker) which get the client interest. All the advertisement campaign was treated in 3D effect and in an optical illusion developed in a different media.
BAHRAIN INTERNATIONAL CIRCUIT 2009 FORMULA ONE
An optical illusion (also called a visual illusion) is characterized by visually perceived images that differ from objective reality. The information gathered by the eye is processed in the brain to give a perception that does not tally with a physical measurement of the stimulus source.
COMMUNICATION STRATEGY A teaser advertisement which precede the major campagin. This moving ad was running accross the city by city to announce the upcoming of the Formula One.
ACTUAL IMAGE OF THE BUILDING
BEFORE
AFTER
BIC EVENT CAMPAIGN MATERIALS These are the best selection of all of my design for all BIC events and marketing campaign.
TS
LEO + SPRING
+ SYMBOLS Using stems and leafs to form the shape of a lion’s head, the aim of this logo is to portray the characteristics of a Leo such as encouraging, loyal but most important confident. Gold and silver has been used to compliment the season’s colors but they are also known to be associated with wealth.
TYPEFACE The typeface chosen, Holmen, was originally developed i the 1820’s but has been modified to fit a modern approach. The sharp edges mixed with its thick and thin body encourages stability and also makes it friendly to the reader’s eyes.
Applying GOLD foil on this logo gives the August company more elegant and sophisticated.
An artistic approached adding gold on a leaves to show growth and wealth of the company.
CORPORATE | WEBSITE The tasked given to this project focused on the business to business strategy of the Aii. In addition, client want to see all business capital in the whole part of the globe. I came up an idea of creating a full screen random images of all business capital and at the same showcasing what Aii can offer to your business. Please visit: www.aii.com
DADABHAI CONSTRUCTION In this project client want to focused on a simple, less and corporate for their identity. A “Building Blocks� concept was the main idea on this branding brochure exploring on the accomplishment and ingenuity of the firm and to keep it more minimal.
JAWAD HOME In this project Jawad Business Group launched a home decor shop in dubai in 2005. With a limited time frame the group assigned me to work on simple and elegant for the branding. From logo to print ad I came up an idea to make the identity less, balanced and symmetrical.
LOGO RE-BRANDING Pollo Campero launching in Bahrain was the first branch in the Middle East region. It was a brave move to alter and remove the “Rooster Icon� on the logo but it went well and give the logo more prominent.
MARKETING | PROMOTIONAL These are the series of marketing materials to support the sales promotion and to promote the products.
BILLBOARD | MUPIS This outdoor advertisements designed to catch a person’s attention and create a memorable impression very quickly to interpret the line...”Chicken meal with a smile appeal”
ad ve advertising ADS ads rt PRINT ADS PRESS ADS PRESS
ADVERTISING
PRESS
PRINT ADS PRINT ADVERTISING
PRINT ADS
C A M PA I G N ADVERTISING
ADS
PRINT ADS
ADVERTISING
ADS
ADS
advertising
ADVERTISING P R I N T A D S
Advertising is a form of communication used to encourage or persuade an audience (viewers, reade or listeners) to continue or take some new actio
ads
PRINT ADS advert PRINT ADS
advertising
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ers e on.
AD encapsulated the communication about a product, designed, concise, aesthetically appealing & content-wise accurate communiquĂŠ intended to effectively persuade the target audience
ARAB BANKING CORPORATION. | CORP. AD BRIEF Make an ad for to show solidity and strong of the firm for 30 years success in the business. CREATIVE The approach in this ad focused on the logo created in marble to illustrate firmess and stability in the financial services.
TY ALMOAYYED GROUP | CORPORATE ADVERT BRIEF Create an ad in eid celebration and the company 70 years in the business. CREATIVE The creative approach combined the star constellation to form “70” years of the group and the crescent moon to illustrate the eid celebration.
DURRAT MARINA | ADVERT BRIEF Create an advertisement that describe the lifestyle, elegant and relaxing of the island. CREATIVE The pattern approach on the visual illustrate a special treatment and uniqueness of the island services with the first class recreational facilities.
MEDCARE HOSPITAL | PRESS AD BRIEF A launch ad for the hospital expansion extending the branches and services offer. CREATIVE A thermometer instrument portray the full future embodiment of the movement, which illustrate a significant communication reaching the community for a better healthy life.
MEDCARE HOSPITAL | PRESS AD BRIEF To promote the professional expertise of the cosmetologist and the hospital services. CREATIVE The initial concept on this ad illustrate the unwanted skin diseases from the moist in the mirror and the hand of the doctor heal the skin problem.
MEDCARE HOSPITAL | PRESS AD BRIEF Create an ad for the new branch offering the quality of their services. CREATIVE The idea focused on a skin treatment and leading the hospital is the best solution to your skin problem. With the help of the copywriter giving it a very straightforward and easyt message.
MEDCARE HOSPITAL | PRESS AD BRIEF The task is to create an ad for the team expansion and the hospital services. CREATIVE The concept focused on the “size” to give the visual illustraete an increasing and expanding with the service of the experts.
FASHION ADS business to consumers
ARTIKEL GALLERIA SOPHIA | ADVERT In this projects Jawad Business Group asked me to create a monthly ads for their home decor furniture shop. I came up an idea to create a theme for each month to compliment the mood and feel of the seasonal product shots.
PROMOTIONAL | INDOOR POSTER The task in this projects is to create a promotional materials for Jawad Supermaket. The idea here is to approached more on visual to communicate easily with the consumers. The design are all based on each themes of their promotion.
RESTAURANT | MENUS In this projects I was asked to create a menu book for their restaurant. This is a collection of the best menu I’ve had created. With a different blend of taste and ambiance of the restaurant, I served a sizzling design of modern contemporary style that will reflect their fine dining restaurant as a casual.
COSTA COFFEE | MARKETING MATERIALS This projects focused on revitalizing the costa coffee in the kingdom of bahrain. I used to create a design which would engage costa coffee as your personal lounge coffee shop and emphasize as your social meeting place.
M A R K E T I N G C A M PA I G N business to business
CORPORATE | FLYERS The objective of this projects is to create a flyers to incorporate a form for bahrain kuwait insurance company. The design and the idea is very simple and straightforward to give a corporate look. I created a different icon and matched a photos that will create identity for each category.
CORPORATE | BROCHURE The objective of this projects is to promote business to business with RA International. The company services include logistic operation to provide relief goods in isolated places that cannot be reached. My key idea here is constructive, simple and corporate. The concept shows that RAI is building a new-world for better life.
CORPORATE | BROCHURE This projects for Durrat Al Bahrain gives the task to promote their villas and real estate. The main idea here is to showcase each section of the villas and their landscape architecture building in an arrangement both aesthetically pleasing and interactive.
CORPORATE | PRINTS & e-BANNER Menatelecom company launched a promotional upgrade on their services with a hi-tech new look on their branding. Underlining the existing projects I came up an idea of customizing the typeface and create a seamless speed and power to look more hi-tech and futiristic.
E V E N T S C A M PA I G N
EVENT | BAHRAIN INTERNATIONAL AIRSHOW The objective on this project focused on a seasonal event in kingdom of bahrain. The tasked is to developed a campaign that will attract international audience as well as promoting business trade venture and other services.
TOYOTA | SHOWROOM LAUNCHING The tasked on this project is to develop an overall new look of the showroom with the launching of their new products. The idea here is to create a hording with informative details of each products and to educate buyers with the back up tv screen to fully integrate the slideshow entertainment.
SPRING OF CULTURE| FESTIVAL EVENT This annual event in the kingdom of bahrain suport the objective to promote education & entertainment throughout the 3 months duration. The brief is to create a festive, cultural entertainment and modern. The creative approached on this project is to create an identity and themes of each category mixed by different tint of colors
LOGOS
(
O O L G o LGo
(LOH lo·go [loh-goh]
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
AL BUNDAKJI HOLDINGS | 2012 The client is originally based in saudi arabia and consider as one of the biggest company in the region with a branch in dubai as their hub.
AUGUST INTERNATIONAL INVESTMENTS | 2011
MEDCARE HOME CARE | 2011
AMERICAN SPINE CENTER | 2011
The client is based in dubai and locally owned by the sheikhs and the nature of their services is inviting the international investors to invest in dubai.
Another special service of Medcare –Medcare Home Care is a special social support services provided to patients at home.
Primarily center of excellence in birmingham, alabama in US. Now expanded in the homeland and established in Dubai Healthcare City UAE.
ARTISTS GROUP - BAHRAIN
POLLO CAMPERO | 2009 A fast food chain operating in Central America and expanded in the kingdom of bahrain and first in the middle east.
BAHRAIN INTERNATIONAL CIRCUIT - EXTREME | 2008
BAHRAIN INTERNATIONAL CIRCUIT - CHEVROLET SUPERCARS | 2008
The client is based in dubai and locally owned by the sheikhs and the nature of their services is inviting the international investors to invest in dubai.
The logo designed exclusively for middle east chevrolet v8 supercars racing competition
ISPEKTRUM | 2005 An organization of filipino artist group in bahrain bring the culture about arts and music to graphic design.
PHOTOSHOP
...As my life ebbs away; Days of suffering grip me. Night pierces my bones; My gnawing pain never rest My skin grows black and peels My body burns with fever. My eyes have grown dim with burden pain, I see nothing but the shadow of death. ...As the light vanishes and darkness terrify my visions. Silent surround me, as my pain echoed for the death. The fathomless tales of terror lies behind death. Let peace rest one me.
thank you