Did you know? *In brief, one of these is a fib.
2. One of Joe Corré’s inspirations for founding AP was his discovery in another lingerie retailer of lagerflavoured nipple gel. ‘I thought, My God, is that the state of the nation?’ he later commented.
4. Both co-founders of the label were awarded MBEs in 2007. Serena Rees accepted hers, but Joe Corré turned his down, calling Tony Blair, ‘morally corrupt’ and signing off his letter with ‘Knickers Forever’.
3. Kylie Minogue’s 2001 appearance in AP lingerie astride a mechanical bull was voted the best viral ad of the decade in a poll compiled by online content distributor, Go Viral.
5. AP protested against the Iraq War through its Soho window featuring scantily clad mannequins bearing placards with the words, ‘Weapons of Mass Distraction.’
6. Working with Penelope Cruz and her younger sister, Monica, Agent Provocateur launched L’Agent, its first diffusion line in August. Penelope also directed the accompanying advertising campaign which featured a (fullyclothed) cameo from husband, Javier Bardem.
*Number one is lying by deceit of its pants.
1. In 2008, Joe Corré sent two models attired in AP lingerie and posing as nurses to take flowers to a man in a London hospital whose wife claimed he had suffered heart palpitations as a result of watching an Agent Provocateur ad.
111