Timeline 1878 Wilhelm Mast opened a vinegar production plant. It served the nearby mines, which used it to cool the rocks before extraction. Advertising, 1970s
1947 His son, Curt Mast, who had branched out into spirit-making in the 1930s, resumed production following a hiatus during World War II.
Sponsorship of Eintracht Braunschweig, 1973
1972 Jägermeister began sponsoring motor-racing, including teams in Formula One and the German Touring Car Masters. It continued until 2000.
Jägermeister flying bar
Jägermeister Porsche Turbo RSR
1973 The Jägermeister logo appeared on the shirts of players at Eintracht Braunschweig football club. A brief legal battle with the German Football Association led to the brand becoming the first to advertise on team shirts in the German football league.
2010 Jägermeister achieved record sales of 82.4 million bottles, despite the onset of the global economic crisis. The UK became the drink’s third-biggest market, following Germany and the US. ‘Live Loud’ campaign
2011 The drink once again achieved record sales, with 87.1 million bottles sold in more than 90 countries. Sales in the UK exceeded 5 million bottles for the first time.
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