READERSHIP
Current Weekly Press Run: 105,000 LA Market Buy* The current readership of CityBeat stands at 868,000 in a total market area of 6,540,000 persons – that is 13.3% market reach, significantly better than most competing media. Total Cumulative Readership (Read at least 1 of last 4 editions) : 868,000 persons Male Female Average Reader Age Median Age (50% above, 50% below - rounded)
52.1 % 47.9 % 29.8 Years old 34 Years old
Average Household Income
$ 68,737
White/Caucasian African-American Other/Multi-Racial
31 % 11 % 11 %
Latino/Hispanic Asian/Pacific Islander
Have IRA/Pension Account Have 401(k) Liquid Assets over $100,000
50.0 % 54.0 % 37.1 %
Have CDs or Savings Certificates 44.0 % Have Car Loan 40.0 % Plan Real Estate Purchase/12 mos 17.5 %
Have Medical Coverage Have Children At Home
63.2 % 49.2 %
Voted During The Past Year Household Size is 3 or more
NOT exposed to Daily Newspaper NOT exposed to Average Daily Cable TV NOT exposed to Average Daily Radio
35 % 12 %
50.6 % 66.5 %
44.9 % - 389,732 CityBeat Readers 39.1 % - 339,388 CityBeat Readers 44.6 % - 387,128 CityBeat Readers
SOURCE: February-March 2008 Los Angeles DMA study of Los Angeles CityBeat Readers tabulated by McGladrey & Pullen, LLC, *LA Market buy includes LACB and PW
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