ID+ Desis lab. Case Study
Project
OyeIndia Handicraft
Universidade de Aveiro Analysis by Jo達o Jacinto Master Degree in Design Design for Social Innovation
ID+ Desis lab. Case Study
Project Promotion and Entities OyeIndia Handicraft
Team
Ramesh Raj Ravi Raj Terence Smith Bhavani Ganapathi
ID+ Desis lab. Case Study
Problem
India Problem 23 Million Artisans; Daily Income: 2 to 3 $ each; Child Labor; Poor Product Value. www.theepochtimes.com
ID+ Desis lab. Case Study
Goal
Objectives Increase value in handcrafted products; Create Online Sales Platform; Generate better income through world sales. http://upload.wikimedia.org/
ID+ Desis lab. Case Study
Client Looks for an unique product Buys the product
Online Platform Lets clients customize their choice Interface between client and artisans
Process
Artisans Receive info about the clients choice Produces the goods
ID+ Desis lab. Case Study Client takes part in the conception process. Creates the need for web and logistic teams. Partial loss of identity and freedom.
Policy Study
ID+ Desis lab. Case Study
Civic Activism Analysis
Potential Clients
Gives indian artisans a new chance. Provides them with potencial clients. Enhances the global image of their work.
Now
After
Artisan
ID+ Desis lab. Case Study Problem 1: How to filter 23 million people’s work into one online platform? Problem 2: Will this lower India turistic visits?
Social Interaction
ID+ Desis lab. Case Study
Impact bulletcourier.com
Requirements include a logistics strategy and ops. - Product storage - Distribution network - Fuel and Packaging Need to evaluate system implementation and sustainability.
ID+ Desis lab. Case Study
Job Creation
Education
Coding
Social Action
Design