Spring 2012, Vol. 4, Issue 2 Alum/Student Spotlight... 2 Student Organizations….. 2 SINC & Le Gourmet….... 3 Advising Information ….. 4
SHSRM Digest
KABL Service …………. 4 Practicums/Internships..... 5 In the Classroom…… …. 6-8
School of Hospitality, Sport, and Recreation Management Godwin Hall, Harrisonburg, VA 22807
Theme Dinners ………… 9 Faculty News & Notes … 10
Have you noticed the improvements?
Above: SRM Students Jake Ashton & Rocky Morris enjoy new benches outside of the SHSRM Office Suite.
The School of Hospitality, Sport & Recreation Management (SHSRM) is constantly striving to improve the student experience. One area worth highlighting includes the recent addition of student seating in the hallway outside of the SHSRM Office Suite. Previously, students were forced to sit on the floor and the new benches provide a more comfortable waiting area for them between classes. In addition, Above: New television outside you may have noticed a new 42’ flat screen televiof SHSRM Office Suite sion immediately outside of the SHSRM Office Suite. Students should consult the television for the latest news and announcements, including information such as upcoming guest speakers, special events, course-specific info, undergraduate and graduate deadlines along with study abroad information. SHSRM clubs are also welcome to advertise upcoming events, but must consult their SHSRM faculty liaison for assistance. The SHSRM faculty would also like to thank the donors listed on the plaques hanging outside of the SHSRM Conference Room. Left : Donor plaques outside of SHSRM Conference Room
The SHSRM faculty & staff would like to congratulate all of our students graduating this year!
We are very proud of you!
Spring 2012
Page 2
SRM Alumni Spotlight Meg Emery (SRM ‘11) is the Director of Community Relations for the New Jersey Outlaws Professional Hockey team in the Federal Hockey League. The Outlaws serve as the class “A” farm team for the Trenton Titans. Team Website www.newjerseyoutlaws.com A documentary about the New Jersey Outlaws of the FHL www.jerseyiceshow.com
Join a SHSRM student organization today! The National Society of Minorities in Hospitality
Contact: Jacquelyn Wheeler wheel2jm@dukes.jmu.edu Faculty Advisor: Miguel Baltazar Sport and Leisure Association of Madison
Contact: Chris Walker walkercw@dukes.jmu.edu Faculty Advisor: Ben Carr Professional Convention Management Association
Contact: Michelle Moulden mouldeme@dukes.jmu.edu Faculty Advisor: Tassie Pippert
Outstanding HTM Senior This year the award for outstanding senior in Hospitality and Tourism Management went to Emilee Haverkamp! Below we have provided a letter reflecting on her education experience at James Madison University. A different senior year educational experience… At the end of the of the Fall semester, I reflected on my educational experiences at JMU and realized there was a major creative aspect that I had not had the opportunity to pursue in my time here. As I came into my final semester at JMU, I was looking to further explore some of my marketing and communications interests in a way that could also be integrated into helping to build the creative media foundations of the new school of Hospitality, Sport & Recreation Management. Faculty member Reg FoucarSzocki supported my ideas and through collaboration with culinary faculty Tassie Pippert and interim director Michael O'Fallon, the skeletal components of my independent study were developed. Over the next four months I would complete three major projects that would bring an exciting modern representation of the school to the public eye, and I could not have been more thrilled to embark on this work-learning experience under the direction of my faculty advisors. The three major projects of the marketing platform that I focused on through the semester were: 1. establishing a sustainable social media presence; 2. developing promotional materials and media for prospective future students and their families; 3. utilizing graphic design programs to create an online magazine documenting the Spring 2012 semester in the Hospitality program. The goals of these projects were to promote and market the unique Hospitality Management program at JMU throughout the educational community, share the many successes of the students and faculty with friends, alumni, and supporters of the program, and connect all past, present, and future participating members of the program across both social and professional networks. Each project grew into so much more than I ever imagined and I feel honored to have had the opportunity to leave my 'Mark on Madison' in such a personal and dynamic way. Emilee Haverkamp JMU BA ‘12
Spring 2012
Page 3
SINC Conference 2012 More than twenty students from the SRM program attended the Sport Industry Networking Conference in Washington, DC from February 10-11. The conference is hosted by the Sport Management program at George Washington University in Washington, DC. Keynote speakers at the conference included Phil de Picciotto (President of Octagon), Lisa Baird (Chief Marketing Officer, USOC), Kevin Plan (CEO & Founder, Under Armour), and Rick Horrow (Bloomberg News). Breakout sessions at the conference included topics such as sport marketing, sport contracts & negotiations, events and facility management, social media, sport for social good, sport media and communication and collegiate athletics. Students had the opportunity to speak with industry professionals during the Lunch Networking Roundtables and a number of our students had job or internship interviews. Students also enjoyed meeting students from other sport management programs, a social time during evening receptions, and less formal times of interaction. One of the highlights of the conference was meeting ESPN Anchor and JMU alumnus Lindsay Czarniak. Students attending the conference included: Ben Baker, Brian Barlow, Lindsay Brauch, Kirsty Clark, Robert Clinage, Matt Curtis, James Hemphill, Ayrton Glasper, Erika Grimm, Brad Harner, Kelsey Hays, Ryan Hourigan, Dru Henderson, Sylvia Lee, Kelsey Melland, Alexandra Noel, Sean Petrizzi, Above: Brian Barlow & Ben Baker enjoy Steve Plante, Alyssa Truesdale some coffee en route to the SINC Conference. and Jordan Underwood. Dr. Shonk has attended the conference for the last five years and recommends that students consider attending the SINC Conference early in their career at JMU. In the past, many students waited until they were looking for internships and jobs, but it is easier to network early so that you are not desperately seeking employment as a senior. There are numerous sport management conferences which are excellent, but the SINC Conference is one of the most affordable and convenient for JMU students. Special thanks to Ben Baker from SLAM for promoting and organizing the trip for SRM students. Above: SRM students attending the SINC Conference pose for a photo with ESPN anchor and JMU alumnus Lindsay Czarniak (SMAD, ‘00).
Le Gourmet Le Gourmet is the single largest fundraiser in support of the JMU Hospitality and Tourism Management Program. The evening has always provided a lively way to support this distinguished program while experiencing the very best the hospitality industry has to offer. The event is held at the U.S. Chamber of Commerce to welcome students, faculty, alumni, and friends. This year will mark the 10th successful Le Gourmet event, and the money raised from it is vital for the faculty and students of the program. The proceeds raised from Le Gourmet are used in a variety of ways. For instance, this past year we were able to: • Provide an all expense paid experience for four of our students to attend the New York Hotel show • Recruit 2 new faculty members into our program • Present our research at our disciplines national conference, The Council on Hotel, Restaurant, and Institutional Education (CHRIE) • Attend the National Society of Minorities in Hospitality conference with 7 students • Provide two scholarships to our students • Send 5 students to the national Professional Convention Management Association conference • Send 8 students to the Club Managers Association of America Annual World Conference • Plus much more
Spring 2012
Page 4
Advising Information
KABL Opening Day Ceremonies
SARA’S CORNER
Twelve SRM students spent a beautiful Saturday morning and afternoon on April 14 volunteering their time to enhance youth sports in the valley. Students Allie Noel, Brian Barlow, Brittney Jacks, Chris Beaver, Dan Wright, Erika Yancey, Kirsty Clark, Maura Gunning, Mike Civiello, Nicole Crivellaro, Ryan Dunn and Steven Plante joined more than 150 children along with their coaches, parents, family members and friends in celebrating Opening Day for the Keezletown Area Baseball League (KABL). The KABL is dedicated to providing recreational and competitive baseball to the youth of Harrisonburg, Keezletown, Penn Laird and the surrounding areas. Many of the SRM students participating in the Opening Day Ceremonies were SLAM members and they volunteered by assisting in the areas of concession operations, grilling and raffle ticket sales. This gave SLAM members an opportunity to give back to the community and parents and KABL Board members were very appreciative of the help. According to Michael Poma, KABL President, “the volunteer work of the JMU students is invaluable because it provides parents and families the opportunity to enjoy the Opening Day ceremonies with their children, whereas they would normally be working during this time.” Nicole Crivellaro is the Treasurer for SLAM and has been a KABL volunteer for the last three years. She was responsible for organizing SLAM volunteers for the Opening Day ceremonies. Nicole says she enjoys working with the KABL because “it provides an opportunity to work with youth baseball players and to organize SLAM members into a team that gives back to the community.” She also recommends KABL to other SRM students because “it is a fun experience outside of the JMU campus.” As the faculty sponsor for the KABL service opportunity, Dr. Shonk would like to thank Nicole and other SLAM members for their hard work and assistance during Opening Day.
Advising updates from Sara Hodges, Academic Advisor and Practicum/Internship Assistant for SHSRM.
May 5
Graduation
May 30—July 22
E-Campus Closed for Freshman Registration
June 1
December Graduation Applications Due
August 27
Classes begin
Interested in financially supporting the School of Hospitality, Sport & Recreation Management? Your investment helps to develop programs & scholarships for our students. For more information, contact Dr. Michael O’Fallon (ofallomj@jmu.edu).
Follow the SRM program on Facebook and LinkedIn!
Stay up to date with the Hospitality blog at: www.dukesinhospitality.wordpress.com
Above: SLAM members Steven Plante, Allie Noel and Kirsty Clark in the KABL concession stand..
Spring 2012
Page 5
Spring 2012 Practicums & Internships Practicums: Blake Bagnell, Harrisonburg Parks and Recreation Miranda Brewer, Harrisonburg High School Adam Broughman, The First Tee of Harrisonburg Darrin Burdette, Alleghany High School Chad Byers, JMU Athletics Marketing Adam Carranza, Boys and Girls Club, Teen Center Saimir Collaku, Effective Fitness Training Cameron Coulson, JMU Athletic Facilities Lauren Curtis, JMU Athletic Department Lucas Dandrea, Men’s Soccer James Daniel, Boys and Girls Club of Harrisonburg and Rockingham County Chase Emerson, Shenandoah Valley Baseball Academy Michael Fedorowski, Spotswood High School Marc Fernandes, University Program Board Megan Fessler, JMU Strength and Conditioning Daniel Finn, Lakeview Golf Club Emily Friend, JMU Duke Club Courtney Gannon, JMU Athletic Department Coleman Gettis, JMU Athletic Department Wesley Goodman, JMU Athletics – Marketing Preston Hansen, UREC Ian Haynes, JMU Athletics Multimedia Communications James Hemphill, JMU Athletics Marketing Ryan Hourigan, Harrisonburg Turks Joanna Kirby, JMU Athletic Department Logan Klooster, First Tee of Harrisonburg Kevin McGough, Men’s Basketball Operations Sean McGough, JMU Athletics – Athletic Administration Rebecca McLouth, McMillin Center for Sport Psychology Rocky Morris, UREC Malcolm Mounteastle, JMU Athletics Communications Tommi Nissinen, Club GILTY John Regan, Lakeview Golf Club Ryan Richardson, Rockingham County Recreation Joshua Ruffner, Spotswood High School Sean O’Brien, Athletics Communications Sara Phelan, Special Olympics Nicole Sassaman, Shenandoah Valley United, Inc. Chelsea Savage, Turner Ashby High School Swim and Dive Michael Seibert, JMU Athletic Department Greg Snow, Lakeview Golf Club Jessica Staten, JMU Athletic Department Alise Svihla, East Rockingham High School Michael White, Birdwood Golf Course
Internships: Mills Babb, JMU Baseball Brian Barlow, JMU Duke Club Benjamin Baker, JMU Athletics Marketing/Promotions Evan Balaber, Disney World Wide Services, Inc.
Stephen Barraco, IMG Steven Bisaga, Blue Ridge Sports and Entertainment, Inc. Christopher Brooks, Upper 90 Soccer Solomon Brown, JMU Football Program Matthew Browning, Evolution Marketing, Inc. Benjamin Burns, JMU Men’s Soccer Eric Charbonnery, Wonder Billy Chong, Rockingham County Recreation Department Robert Colwell, Charlottesville Parks and Recreation Joseph Corcoran, Massanutten Resort Matthew Curtis, Annandale High School Edward Cushen, Full Circle Marketing Patrick Downey, Athletics Marketing Melissa Estepp, Charlotte Stone Crabs Alec Giraldi, Leading Authorities, Inc. Matthew Gibb, JMU Event Management Bradley Harner, The Washington Redskins Aaron Harper, Boys and Girls Club – Teen Center Scott Harris, Precision Sports Entertainment Madison Hawes, Mossy Creek Fly Fishing Brent Henchen, JMU Athletics – Business Office Zach Jackson, Limestone College Athletics Phillip Jaworski, Special Olympics, Virginia Ryan Kendro, JMU Athletics Marketing Megan Kerr, ProActive Travel Kerby Long, Boys and Girls Club Patrick Mabe, Staunton/Augusta YMCA Philip Marcus, JMU Athletics – Marketing Kevin Matsunaga, UREC Colleen McGurgan, JMU Student Athlete Services Sarah Menghetti, JMU Sports Marketing and Promotions Amanda Mershan, Packsaddle Ridge Golf Club Gregory Meyd, Howard County Recreation and Parks John Moran, JMU Athletics – Business Relations Ashley Musgrove, Winston-Salem Sports Complex Erin Parker, The Washington Redskins Mary Pate, JMU Student Athlete Services Patrick Pelletier, Salem Red Sox Jonathan Powell, JMU Athletic Administration Rachel Pulley, Spotswood High School Daniel Robertson, Massanutten Ski Area Matthew Robillard, MoeryLAI, LLC Thomas Sarro, Adelphi University Margaret Savage, The Washington Redskins Margo Savage, JMU Lacrosse Brandon Schroth, JMU Athletics Communications Matt Tucker, Shenandoah Valley United, Inc. Alexander Valadja, JMU Strength and Conditioning Emily Vance, JMU Student Athlete Services Conor Wadsworth, ProActive Travel Jeff Wilkins, James Madison Athletic Ticket Office Joseph Wirth, Spotswood Country Club Laura Youngman, JMU Student Athlete Services
Spring 2012
Page 6
In the Classroom Earth Day at Elkton Elementary School SRM students in KIN 333 hosted an "Earth Day" themed field event for Elkton Elementary School students on Friday April 20th from 11:30am-3pm at Stonewall Memorial Park in Elkton Virginia. The event was used as a tool to promote environmental sustainability awareness for the elementary school students. The students from the School of Hospitality, Sport and Recreation Management planned and organized the event to include relay races involving recycling or "Recycle Mania", scavenger hunt, live DJ with music, and much more. As a charitable event, the students also helped to organize a food drive with the elementary school to donate to Elkton Area United Services.
Educational Field Trip: HTM 330 Travels to Richmond & visits the HILTON Garden Inn & MARRIOTT downtown properties As students prepare for new careers in the hospitality and tourism industries, they need to learn all the ins and outs of a hotel, especially how the technology affects each department. The objective of this visit was to gain an understanding of the technologies used on a daily basis and to network. With this goal in mind, on April 20th, HTM 330 Hotel Operations and Hospitality Management students were hosted at the Hilton Garden Inn Richmond Downtown by GM Mr. John Cario ‘87, an alum of the James Madison University School of Hospitality Management Program. Subsequently, we all went into the Amethysta meeting room for refreshments and presentations from the Hotel Executive Committee reflecting on how technology impacts Sales & Marketing, HR, Rooms, Food & Beverage and Engineering. After being awarded this great business buffet lunch with the GM, we toured the hotel and then we walked across the street to the Richmond Marriott. During this time, Ms. Robinson (Richmond Marriott Senior Sales Manager) and her sales team surprised us with a nice JMU welcome slide on the lobby wall. We toured the hotel and meeting rooms and at 4:00pm the visit ended. We would like to thank Mr. John Cario and Ms. Leigh Robinson and their departmental staff to make these enlightening, informative and different in-loco visits.
Spring 2012
Page 7
In the Classroom Over the course of the semester we have had multiple professionals come into the classroom to speak with students. Below are a few pictures of each of the guest speakers!
Keith Bradshaw from Front Row Marketing
Clint Chamberlain (‘09) and Jerrine Lee (‘07) from the Richmond Flying Squirrels
Paul Gerlando from Crossmedia (NY)
Famous Quips & Quotes “It’s the little things that make the big things possible. Only close attention to the fine details of any operation makes the operation first class.” -J. Willard Marriott
Kyle Hendrick (‘10) from Sports Partnership Group
Todd (Parney) Parcell from the Richmond Flying Squirrels
Washington Redskins The SRM program currently has a number of former and current students working for the Washington Redskins. Pictured from left to right: Nick Daly, Whitney Harper, Erin Parker, Brad Harner, and Margo Savage.
Spring 2012
Page 8
In the Classroom Thank you HTM 400 Guest Speakers Students in the HTM400 Hospitality and Tourism Management Senior Seminar were very fortunate to have the following distinguished industry guest speakers in class during the Spring semester: • Ann Marie Coe & Sean Pugh, co-owners of the Joshua Wilton House • Gregg & Ashley Bellamy, owners of the Harrisonburg Chick-Fil-A • Luke O’Boyle, Chevy Chase Club Manager • Carol Simon, GM of the Stonewall Jackson Hotel • Allison Hannah, Sales Manager, Richmond CVB • Peter Faraone, VP & GM, The Homestead • Rick Casey, President & Entrepreneur, Capitol Representation, Inc. • Nicholas R. DiMeglio, GM, Ritz-Carlton • Brian O’Day, GM of Hotel Hershey & Lodge • Kelly Mitchell, Sales Development, Pepsi • Jason Sokoloff, JMU Libraries • Chris Campbell, JMU Academic & Career Advisor • Neil Marrin, Instructor, JMU SHSRM • Tassie Pippert, Instructor, JMU SHSRM • Michael O’Fallon, Director, JMU SHSRM This course was a discussion with hospitality industry leaders about their careers, their companies, the future of the industry, and the opportunities and challenges facing young managers. Students in the course presented a short bio and introduced each speaker. Many thanks to all of the guest speakers, professors and staff for supporting our HTM 400 seniors. Without you, this learning experience wouldn’t be possible. Go Dukes!
An Alumni Perspective At James Madison University, the Hospitality and Tourism program has changed and developed in a positive, exciting direction. As a HTM alumnus who graduated in 2008 from the program, I am proud to still be apart of its development. With a current role as Teaching Assistant for ARAMARK Dining Services, I am able to assist the Hospitality faculty in the HM Prowess 212 class.
Above: Ellen Callahan
As a senior in 2008, I gained my certification in ServSafe and remember memorizing the material, however not retaining it. I had not learned how to apply the material fully until my first career in the hospitality industry. The current HM Prowess 212 course has allowed students, at a sophomore level, to experience the food industry by gaining hands-on experience and classroom curriculum. By learning certifications such as ServSafe and TIPs, sophomores can better understand and apply food safety, sanitation and food preparation to better prepare themselves for internships and careers upon graduation.
Pictured above from left to right: Stacy Proctor (Aramark Dining Services Manager); Dr. Reg Foucar-Szocki (HM faculty member); Ellen Callahan; Michael O’Fallon (Director, SHSRM).
Not only is a hands-on experience important, a career portfolio is necessary in order to market yourself to future employers. With this course, students create and develop a career portfolio that includes certifications gained, a resume, cover letter, and pictures of the individual during working experiences. With the job market being aggressive it is important to JMU HM students to rise above the competition and stand out to employers. I am proud as a Teaching Assistant to help the students gain a competitive edge and look forward to helping in future semesters.
Ellen Callahan, Teaching Assistant
Rick Casey
Nicholas DiMeglio
Peter Faraone
Spring 2012
Page 9
Theme Dinners The walls of the kitchen in Bridgeforth Stadium were ready to burst on Monday, April 16th as nearly 120 students and guests joined together for a celebration of the culmination of the semester in Hospitality. The kitchen, which serves as the culinary laboratory for the current HTM 470 and future HM 350 classes, was filled with the sights, smells and tastes of the upcoming theme dinners for Fall 2012. The HTM 470 teams creating the fall theme dinners were charged with serving their hors d’oeuvres and reception beverages to the students of HTM 471 and HM 212. Also present were the faculty and all members of each of the three presenting teams. The team responsible for the first theme dinner of the season, the Shenandoah Harvest Festival, presented delightful bourbon mushrooms and a delicious beverage enjoyed by the crowd. The Wizard of Oz team created a fantastic pork barbeque slider and an avocado and bacon stuffed tomato for the group to sample. Additionally, they wowed the crowd with their rendition of the Wicked Witch of the West green punch and their Glenda the Good Witch soft pink pour. Guests enjoyed Kentucky hot browns by the last group, Triple Crown, who amused the guests with their delicious punch. Each team was responsible for creating a three-dimensional model of their proposed dinner theme. A quick overview presentation allowed the guests to better understand how the themes were derived and how they will be executed. Guests had the opportunity to give feedback that will allow the teams to further perfect their events.
Fall 2012 Theme Dinner Schedule “The Shenandoah Harvest Festival” September 15 “Wizard of Oz” September 22 “Triple Crown” September 1
\ James Madison University is an equal opportunity institution and does not discriminate against persons on the basis of race, color, sex, sexual orientation, religion, creed, national origin, age, veteran status, political affiliation, or disability.
Spring 2012
Page 10
Contact Us: Want to get in touch with SHSRM faculty? Miguel Baltazar baltazmb@jmu.edu Ben Carr carrbh@jmu.edu Stephen Flack, flackse@jmu.edu Reg Foucar-Szocki foucarrf@jmu.edu Alyssa Gerlando Bosley gerlanat@jmu.edu
Faculty News & Notes Congratulations to Dr. Michael O’Fallon, Dr. Julie Wallace Carr and Dr. David Shonk This past year, the School of Hospitality, Sport and Recreation Management celebrated many accomplishments. One notable accomplishment was promoting and/or granting tenure to Dr. Michael O’Fallon, Dr. Julie Wallace Carr and Dr. David Shonk (pictured below from left to right). In October, 2011, these three faculty members submitted supporting material and documents highlighting their accomplishments at JMU. After months of review, in April 2012, the James Madison University's Board of Visitors promoted Dr. O’Fallon and Dr. Shonk to Associate Professor and granted each of them along with Dr. Wallace Carr tenure. This is a tremendous honor for faculty across the nation. Congratulations to Michael, David and Julie on this great accomplishment.
Larry Ham hamll@jmu.edu Gary Juhan juhangw@jmu.edu Neil Marrin marrinnd@jmu.edu Cara McFadden mcfaddcw@jmu.edu Tassie Pippert pippertl@jmu.edu Dave Shonk shonkdj@jmu.edu Julie Wallace Carr wallacje@jmu.edu Newsletter Editors Miguel Baltazar Michelle Isabelle Dave Shonk Director, SHSRM Michael O’Fallon 540-568-5168 ofallomj@jmu.edu Erika Mabrey Sr. Support Staff 540-568-3051 mabreyel@jmu.edu
Mailing address: James Madison University 800 South Main Street MSC 2305, Godwin Hall Harrisonburg, VA 22807
Congratulations to Alyssa Gerlando Bosley Alyssa was nominated for the first ever Make Your Next Move Award, which is a student-nominated award from JMU’s Career and Academic Planning Center. She also celebrated her wedding over spring break and will now be referred to as Instructor Bosley!
The School of Hospitality, Sport and Recreation Management Presents
Where: Lakeview Golf Club When: September 7, 2012 Time: 9:00 AM Price: $100/golfer 4 golfers per team
The Inaugural Sport & Recreation Management Golf Tournament “Dukes Look After Dukes”
Prizes and Contests • 50/50 Raffle • Longest drive competition • Putting contest • Closest to the pin contest • Silent auction