LBF FRAGRANCE PACKAGING DESIGN
Contents 1. Concept
3. Competition
2. Consumer
4. Bottle & Packaging
Colour palettes
Spring
For each of the four seasons a new colour palette will be incorporated and introduced into the design.
Summer
Fonts
Do - Use a capital letter at beginning of each word and sentence Don’t - Use capital letters for every new word
Autumn
Didot Gill Sans MT (Regular)
Winter
Concept Our concept is a quarterly subscription box where consumers recieve 3 small sized fragrances and a scented item to suit each of the four seasons. The 3 fragrances included in the box will have been specifically chosen for the individual after they have completed a short questionnaire on their preferred scents. This hint of personalisation will fill the consumer with faith and trust in our brand, as scent is such an important personal part of our sensory system. Recieving parcels in the post is an exciting occasion and even more so when the contents is a surprise. Our concept will fill the consumer with joy and excitment from the moment the box is despatched, delievered and delved into.
SPRING body mist
SUMMER tanning oil
AUTUMN room spray
WINTER candle
4 sensations each season
With the 3 fragrances there will be a product which has been carefully selected to suit the season. There will be 5 easily recognisable categories of scent, so no consumer feels alienated by perfumery jargon, and for each season there will be a slight variant of each to suit the consumer’s preference. LBF offers a subscription box that doesn’t include branded products, which no other fragrance subscription box offers. We see this USP as a platform where consumers will be surprised and excited to recieve our box in the post, yet have the reassurance that they will love what is included after filling out the questionnaire on their favoured scents.
Examples in other industries
Our idea is based on the concept of subscription boxes like Graze, Glossybox, Birchbox, Not Another Bill and Dolly Box.
Profile Age: 18-25 Hobbies: Gym, watching movies, reading, baking and vlogging.
Favourite restaurant: Wagamama,
Favourite place:
Gran Canaria, Greece and France.
Favourite make-up brand:
MAC, The Body Shop, Benefit, NARS and Urban Decay.
Favourite colours:
Our consumer is active and has a good understanding of cultural knowledge, technology and trends. They eat in big high street chains, not niche restaurants. They travel to Europe as it’s affordable, yet they can still have a luxurious holiday. They choose to buy make up brands that are big, well reviewed, have good quality products that are worth the price that they are paying.
18-25 Consumer Nandos, Pizza Express and Bella Italia.
Pink, orange, yellow and green.
The new young contemporary
WE ARE DIFFERENT Product: We have a concept of clearly defined product group which would suit consumer needs. Packaging: We have a vision of perfectly designed luxury packaging to atract our target group.
WE SELL Online: Our product is a montly subscription shipped directly to your home. Store : In a future prospect we are considering to sell in a luxury stores.
BEAUTY BOX “FEELUNIQUE”
GLOSSY BOX
FRAGRANCE SAMPLES “SEPHORA”
Competition
FRAGRANCE SAMPLES “BOOTS”
As our competitors we see companies who are selling mini size products in a boxes and sending to a consumer or they are buying directly from the store. For example “ Sephora” box contains fragrance mini samples and exchange voucher for a free full size featured fragrance. Another our competitor “Glossy Box” monthly subscription personaly tailored beauty box to suit costumer is slightly familiar with our concept for personal costumization. “Feelunique” is a website where you can order your box filled with full size samples from luxury brands. And finaly “Boots” is selling almost the concept products as mentioned “Sephora” - fragrance mini sizes and included vousher for full sie bottle. All mentioned competitors have a different concept strategies but all of them would compete with our concept.
and Packaging Bo Bottle What we want you to design: - 1 x Box - 3 x small fragrance (spray) (Spray) - 1 x spring Spring item Item -- Body Body Mist Mist (spray) (Spray) - 1 x Summer item Item - Tanning Oil (spray) (Spray) - 1 x Autumn item Item - Room Spray (spray) (Spray) - 1 x Winter Item - Candle
We would like the product packaging to be kept minimal yet luxurious. We preferebly like silver caps on would preferably spray products and silver then to be throughtoutall allelements elementsofof incorporated throughout packaging. On spray items we would like them to be long and cylinder, with the logo featured on them make of clear glass. glass. on them made of a clear Candle preferably in a glass shaped like image A. For the outer box we would like it to open like B, howvever the outside would openImage like Image B, however the outside be kepybesimple and opaque and theand inside would kept simple and opaque the to havetoa have pattern. inside a pattern.
A
B
exciting
surprise
personal
LBF
fragrance
18-25
JEMMA | TIFFANY | RUTA | CHLOE
seasons
new