The Poignant Photo Book with Caleb Cain Marcus
Photo Book Development with McNair Evans
© McNair Evans
From Project Conception to Marketing
The book is the primary format for photographers to present their narrative and ideas with complete autonomy. This class will discuss how to edit and sequence images, the relationship between page spreads and rhythm, how to think about text and titles, the book as an object, finding an audience, marketing, pricing and distribution, self-publishing vs publisher, what to look for in a publisher. Participants will gain insights into developing and publishing a photo book and the tools needed to create a book that is fluid, complex and conceptually sound. Participating photographers should have 20-30 images that will be shared with the group in the second class.
This two-day practical workshop is designed for photographers at all levels who are striving to make their work more intentional and personally driven. Award-winning photographer McNair Evans will use his sold-out monograph project published in 2014, Confessions for A Son, as a case study for participant exercises. Photographers will learn how to develop a long-term personal project and then build an audience for that project. Over two days, the workshop will discuss ways to identify a project purpose, write a project statement, understand points of audience engagement, and different strategies to share your work. The first session will focus on project development and the second session will focus on audience identification and engagement. This workshop is intended to be interactive and conversational. Group discussions will include personal feedback and helpful resources such as portfolio reviews, applying for grants, producing promotional materials, and more.
Caleb Cain Marcus (www.calebcainmarcus.com) runs the Brooklyn design studio Luminosity Lab (www.Luminositylab.com) in NYC. His photographs are in the collections of the Metropolitan Museum of Art and the Getty Museum among others. He has an MFA from Columbia University. Two Sessions
McNair Evans (www.mcnairevans.com) grew up in a small farming town in North Carolina. He discovered photography as an anthropology student at Davidson College (BA, 2001) while recording the oral history for an Appalachian family in Madison County, NC. His photographs are held in major public and private collections, including the San Francisco Museum of Modern Art, and his work has been featured in numerous exhibition settings and editorial publications including Harper’s Magazine, The New Yorker, and CA Sunday Magazine. McNair is a nationally exhibited artist, 2016 Guggenheim Fellow, an active guest lecturer at universities and institutions nationwide, and currently represented by galleries in San Francisco, CA and Asheville, NC.
Date: Saturdays, November 6-13, 9 am-12 pm PST Enrollment limit: 15 students Skill/Experience level: To gain most from the workshop, students should have a body of work that they are looking to translate to book form. Tuition: $295 Location: Online
Two Sessions Date: Saturday and Sunday, December 4-5, 9 am-12 pm PST Enrollment limit: 15 students Skill/Experience level: Open to all levels Tuition: $295 Location: Online
33 w w w.lacphoto.org
323.464.0909
PHOTO BOOK DESIGN & PUBLISHING
© Remember the South by Frank Frances, published by Monolith Editions, designed by Caleb Cain Marcus
