KISA
One name, many stories
KISA (means stories)
Currently, the stories of Kisa are embedded in Africaid
Currently, there is more than one identity
DONATE AFRICA DONATE AFRICAID AFRICAID
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TO BECOME A SPONSOR
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AFRICAID DONATE
AFRICAID
HOW TO BECOME A SPONSO
HOW TO BECOME A SPONSOR
DONATE AFRICAID
TO BECOME A SPONSOR
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AFRICAID
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KISA DONATE AFRICAID HOW TO BECOME A SPO DONATE AFRICAID AFRICAID DONATE AFRICA DONATE AFRICAID
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Within the current system there are two competing identities. What is the common problem trying to be addressed?
A cultural barrier to women’s education in Africa.
How do we fix the problem?
EDUCATION
A UNITED CAUSE
EMPOWERED ORGANIZATIONS
FINANCIAL BACKING
ACTION
Competing Organizations
Kisa/Africaid and the competitors are trying to reach the same personas
These are the personas we are trying to reach, know who they are
In order to make Africaid/Kisa more competitive and identifiable, we began the process of unifying an identity.
Mission Statement Kisa is an educational movement for fundamental cultural empowerment throughout Africa.
Educate Empower Leadership Relationships Teaching Transform Opportunity Structured Community Awareness Connect
Story Network Train Grow Lead Guide Teach Transition Complete Scholarship Aid
Assist Skill Immerse Develop Lend Improve Interact Engage Build Inspire Inform
Share Lead Communicate Volunteer Supply Support Organize Foundation Youth
Attributes
CONNECT EDUCATE TRANSFORM
Girls in Tanzania face a life without the chance for an education.
Without education, society will determine and limit them to subordinate roles.
With the financial support of dedicated sponsors the students will get the education they need.
Posters and brochures are the primary means of messaging for 80% of the world.
Posters become the visual aid for grass roots efforts.
5%
Haba Na Haba, Hujaza Kibaba Each added individual creates lasting change
The Kisa Project
Initiative Community Experience Empowering for change Stories for a Lifetime
INITIATIVE
I N I T I AT I V E .
KisaInitiative.org
Now that we unified the identity, we focused on how to connect with the sponsors.
We believe the stories about the students should be the first point of contact.
Kisa creates a connection on a personal level and emotionally invests the sponsors.
Here is an example of a story
My name is Mari Amu
I love my family
my school
my mother
All her life she has been gathering food
I am now 13 years old
I do not want to spend my life in a field
I do not want my family to starve
I want to be a teacher and be a leader
in Tanzania, this is close to impossible for a girl
only a scholarship will help achieve my dream
My name is Mari Amu
I am the future of Africa
Authentic Stories
We wanted to put flip cameras in the hands of students to tell their own stories. We created a few videos as examples
A physical compliment to the video stories
Story Books
Share the stories, share the experience, meet the needs of the students and create a lasting culture. Make the connection memorable.
WITH PRODUCTS
CONNECT WITH A WEBSITE
CONNECT WITH A PHONE APP
Dash Wall News Academics Scrapbook Store Rapid Donate Account
CONNECT WITH EVENTS
KISAINITIATIVE.ORG
KISA
One name, many possibilities