By Jasmine Ransom
LOOP LOCATIONS 221 W Washington Street Chicago, IL 60606 (312) 265-0532
10 West Lake Street Chicago IL, 60601 (312) 629-3609
MISSION Provide active, on-the-go college students with healthier food options Make college students and faculty aware of Protein Bar two locations within walking distance of city colleges Increase daily foot traffic among students by using varies marketing strategies and sales promotions Increase student business by 10%
OBJECTIVE
14000 12000 10000 8000
Students
6000
Increase Student Customer by 10%
4000 2000 0 Columbia College
Robert Morris Roosevelt University University
PROMOTIONAL STRATEGY Provide students with on-going 10% discount Extend longer hours during finals for students Passing out mini “Protein Bars” to raise awareness of the restaurant two locations in The Loop Color coded coupons with each color representing a college to track students sales and success of the coupon. Each coupon will expired within a week of being passed out to track traffic and sales Social media discounts and free product for new and existing customers