Are you feeling lost in the new media landscape?
Drive  Your  Success  With  Words  &  Images When you have a clear content strategy you have a road PDS WKDW GHÀQHV ZK\ ZKDW DQG ZKHUH \RX QHHG FRQWHQW
Janette  Lonsdale Content  Strategist
janette.lonsdale@yahoo.com (314) 223-0235 www.JanetteLonsdale.com
70% of buying decisions start with a web search Web surfers view 25 sites in 3 minutes In 2011, people viewed 10 online sources before making a decision
Analysis of up to 5 website pages
4 Phases of Content Strategy Audit
Plan ‡ Goals ‡ Audience ‡ Needs ‡ Budget
Develop ‡ Gaps, Opportunities & Platforms ‡ Project Goals
Publish
‡ Project Management ‡ Contributors ‡ Creation
‡ Management ‡ Editorial Calendars ‡ Successes
)XOO VHUYLFH VXSSRUW IRU RQ DQG RIĂ LQH GRFXPHQWV WKDW PDUNHW SURPRWH DQG VHOO Project management Editing, copywriting and proofreading Newsletters, case studies, press releases, ads, direct mail, brochures, e-marketing and more
Website development and blogs Marketing videos Business documents including correspondence, speeches and presentations
Executive bios
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