ERP Statement of Intent - Spatium

Page 1

F S T A T E M E N T

M

P O F

I N T E N T


BRAND

SPATIAL spa·tial

Adjective Of or relating to space: “the spatial distribution of population”. Synonyms space

MAXIMUM max·i·mum

Adjective That is a maximum; greatest or highest possible or attained: maximum satisfaction; maximum temperature. Pertaining to a maximum or maximums.



GENDER MENSWEAR

SEASON AUTUMN/WINTER 2013


MARKET DESIGNER

HOSTEM

DOVER STREET MARKET


CUSTOMER Spatium

is

for

aimed

at

detail,

brand.

more

focused

trends. be

are The

side

magazine

brand.

produced

This

of

able

Spatium

in

will

than to

upon

of

season.

will

accompaniment

include

fashion

will

be

season

promotional

be

rather

will

used

defines will

design

range

by

what customer

on

Each

reflection

are

complemented

design

the

also

and

progression.

techniques

contemporary

eye appreciate

in

Traditional

A

an

who

design

interested

a

with

people

contemporary

The

men

include with

interviews,

the editorials,

shoots mini

pop-up

be

store

constructed. of

incorporate simplicity

the

etc. style

This

aesthetics the merged

will of

same with

space

the design geometric

will be

brand

a and principles shape.



CONCEPT

The inspiration for Spatium stems from geometric designs by artists such as Matthew Shilian and Peter Jellitsch.

Using a variety of mediums, both of these artists create work that is both sparse and strong. Simple shapes are used to create structure. Using this as a principle, the lines and silhouettes for each garment and product become the main feature. Form and outline are the defining factor.


Fabric is of great importance. Each garment uses a fabric which complements the pieces intention. The natural grain of a fabric mimicks the patterns of artists such as Samantha Bittman.

Each garment or product is designed with the customer in mind. Subtle nuances are added, much like a piece of work by Peter Jellitsch. When first looking at his art there appears to be one shape, a closer look reveals many indiviual arrangments within.


COLOUR

PALETTE

PANTONE 419C PANTONE NBC

PANTONE 418CP


PANTONE 4CP

PANTONE 423CP PANTONE 424CP


fabric

SPATIUM USES PREMIUM THE USE OF FABRICS IS INTERGRAL BRAND, AND ALSO IN PROVIDING LONGEVITY WITHIN THE

FABRICS. IN REPRESENTING THE THE CUSTOMER WITH GARMENTS.

WOOL

COTTON DRILL


LEATHER

LINING

COTTON


RANGE

TAILORED JACKET


LONG TAILORED COAT


TAILORED TROUSERS


TAILORED T-SHIRT


BACKPACK


WALLET






SPATIUM.COM


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