Financial Closeout 20120910 Overview
1.
Sharethrough receives IO which defines initial line items as requested by advertisers.
IO Line Items
2.
Media Strategy and COps take the IO line items and creates publisher orders to fulfill them.
3.
Each publisher has their own rules on how they wish to do their counts (Sharethrough or third party) and how they wish to be paid. Consider showing discrepancy/variance by percentage.
Sharethrough magic happens.
Publisher Orders
4.
Once we have all the publisher numbers for a month, see if they fulfilled what the advertiser IO specified.
Advertiser IO line item cancellations and changes have their own Salesforce IO#. Need to roll these up into the original order.
5.
Create reports for finance. Publisher payout & Advertiser billing.
Finance minisite hierarchy.
Finance
Advertiser
By Advertiser/ Campaign
Copyright Š2012 Sharethrough | Confidential
By Month
Publisher
By Publisher
By Month
Modified: Mon Sep 10 2012 | Page 18/33
Financial Closeout 20120910 All Advertisers Advertisers By Month
All Advertisers
Publishers By Month
All Publishers
All Advertisers Advertiser Clorox Clif Bar Chivas Kraft
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 19/33
Financial Closeout 20120910 Advertiser Campaigns Advertisers By Month
All Advertisers
Publishers By Month
All Publishers
Kraft Campaign Mel The MilkBite Philly How-to Video Q2 2012
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 20/33
Financial Closeout 20120910 Advertiser Invoice By Month Advertisers By Month All Advertisers
May 2012
Publishers By Month
All Publishers
Choose Month
Salesforce IO#
Advertiser
Campaign
Line Item
Rate Type
Rate
Impressions Goal
Impressions Delivered
View Goal
Views Delivered
TOTAL Due
123890313
Clorox
Glad Black Bag
Organic
CPM
$0.85
50,000
52,000
-
-
$42,500.00
123890313
Clorox
Glad Black Bag
Value Exchange
CPV
$0.25
-
-
20,000
25,000
$5,000.00
123890314
Clif Bar
Cycling
Organic
CPM
$0.85
85,000
92,000
-
-
$72,250.00
123890314
Clif Bar
Cycling
Value Exchange
CPV
$0.25
-
-
40,000
42,000
$10,000.00
123890315
Chivas
Real Friends
Organic
CPM
$0.85
65,000
76,000
-
-
$55,250.00
123890315
Chivas
Real Friends
Value Exchange
CPV
$0.25
-
-
40,000
43,000
$10,000.00
Grand Total
$195,000.00
We could also display an Advertiser IO# Column. Not all advertisers have this.
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 21/33
Financial Closeout 20120910 Advertiser Invoice By Advertiser/Campaign Advertisers By Month
All Advertisers
Publishers By Month
All Publishers May 18, 2012 - July 27, 2012
Clorox - Glad Black Bag IO#: 123890313, 123890354 Multiple IO#s result when IO line items are canceled or changed.
Organic: 200,000 @ $0.85 Value Exchange: 100,000 views @ $0.25
Month
Line Item
Rate Type
Rate
Impressions Goal
Impressions Delivered
View Goal
Views Delivered
TOTAL Due
July-2012
Organic
CPM
$0.85
52,000
52,000
50,000
52,000
$42,500.00
July-2012
Value Exchange
CPV
$0.25
25,000
25,000
20,000
25,000
$5,000.00
77,000
77,000
70,000
77,000
$43,000.00
Monthly Total June-2012
Organic
CPM
$0.85
92,000
92,000
85,000
92,000
$72,250.00
June-2012
Value Exchange
CPV
$0.25
42,000
42,000
40,000
42,000
$10,000.00
134,000
134,000
125,000
134,000
$82,250.00
Monthly Total May-2012
Organic
CPM
$0.85
76,000
76,000
65,000
76,000
$55,250.00
May-2012
Value Exchange
CPV
$0.25
43,000
43,000
40,000
43,000
$10,000.00
Monthly Total
119,000
119,000
105,000
119,000
$65,250.00
Grand Total
330,000
330,000
300,000
330,000
$195,000.00
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 22/33
Financial Closeout 20120910 All Publishers Advertisers By Month
All Advertisers
Publishers By Month
All Publishers
Publisher Business Insider Wordpress MeetMe TrialPay King.com
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 23/33
Financial Closeout 20120910 Publisher Payout By Month Advertisers By Month
May 2012
All Advertisers
Publishers By Month
All Publishers
Choose Month
Publisher
Placement
Rate Type
Rate
Impressions Goal
Impressions Delivered
View Goal
Views Delivered
TOTAL Due
Business Insider
Below The Post
CPM
$0.154
2,765
2,765
2,765
2,765
$425.81
Business Insider
In Feed
CPV
$0.050
17,500
19,069
17,500
19,069
$875.00
20,265
24,834
20,265
24,834
$1300.81
Business Insider Total Wordpress
Below The Post
CPM
$0.192
1,275
1,275
1,275
1,275
$244.80
MeetMe
In Feed
CPV
$0.050
37,500
38,391
37,500
38,391
$1,875.00
Trialpay
Below The Post
CPM
$0.150
3,735
26,788
3,735
26,788
$560.25
King.com
In Feed
CPV
$0.070
2,565
2,259
2,565
2,259
$158.13
Grand Total
$4138.99
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 24/33
Financial Closeout 20120910 Publisher Payout By Publisher Advertisers By Month
All Advertisers
Publishers By Month
All Publishers
Business Insider Month
Placement
Rate Type
Rate
Impressions Goal
Impressions Delivered
View Goal
Views Delivered
TOTAL Due
July-2012
Below The Post
CPM
$3.00
50,000
52,000
50,000
52,000
$42,500.00
July-2012
In Feed
CPV
$3.50
20,000
25,000
20,000
25,000
$5,000.00
70,000
77,000
70,000
77,000
$43,000.00
Monthly Total June-2012
Below The Post
CPM
$3.00
85,000
92,000
85,000
92,000
$72,250.00
June-2012
In Feed
CPV
$3.50
40,000
42,000
40,000
42,000
$10,000.00
125,000
134,000
125,000
134,000
$82,250.00
Monthly Total May-2012
Below The Post
CPM
$3.00
65,000
76,000
65,000
76,000
$55,250.00
May-2012
In Feed
CPV
$3.50
40,000
43,000
40,000
43,000
$10,000.00
Monthly Total
105,000
119,000
105,000
119,000
$65,250.00
Grand Total
300,000
330,000
300,000
330,000
$195,000.00
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 25/33
Financial Closeout 20120910 Publisher Payout By Publisher - Flat Rate Advertisers By Month
All Advertisers
Publishers By Month
All Publishers
Devour Month
Placement
Rate Type
Rate
Impressions Goal
Impressions Delivered
View Goal
Views Delivered
TOTAL Due
July-2012
Below The Post
Flat Rate
$8000
-
-
-
-
$8,000.00 $8,000.00
Monthly Total June-2012
Below The Post
Flat Rate
$0
-
-
-
-
$0
Monthly Total May-2012
$0
Below The Post
Flat Rate
$2000
-
-
-
-
$2,000.00
Monthly Total
$2,000.00
Grand Total
$10,000.00
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 26/33
Financial Closeout 20120910 Publisher Payout By Publisher - Tiered CPM Advertisers By Month
All Advertisers
Publishers By Month
All Publishers
WordPress Month
Placement
Rate Type
Rate
Impressions Goal
Impressions Delivered
View Goal
Views Delivered
TOTAL Due
July-2012
Before 30,000
Tiered CPM
$4.25
30,000
30,000
-
-
$127,500.00
July-2012
After 30,000
Tiered CPM
$3.25
12,000
12,000
-
-
$39,000.00
42,000
42,000
Monthly Total
$166,500.00
June-2012
Before 30,000
Tiered CPM
$4.25
30,000
30,000
-
-
$127,500.00
June-2012
After 30,000
Tiered CPM
$3.25
12,000
12,000
-
-
$39,000.00
42,000
42,000
Monthly Total
$166,500.00
May-2012
Before 30,000
Tiered CPM
$4.25
30,000
30,000
-
-
$127,500.00
May-2012
After 30,000
Tiered CPM
$3.25
12,000
12,000
-
-
$39,000.00
Monthly Total
42,000
42,000
$166,500.00
Grand Total
126,000
126,000
$499,500.00
Copyright Š2012 Sharethrough | Confidential
Modified: Mon Sep 10 2012 | Page 27/33