Characterstics of Explainer Video Company
Product Explainer Video An "explainer movie" is a short video that provides an introduction to a summary of a topic. An explainer movie is a short animated movie which focuses on explaining a business idea in a simple, engaging and persuasive manner, by using a clear and concise language; attractive and captivating visuals that instantly catch the viewer's attention. It is both educational and informational, generally it clarifies what the business offers, how it can help the consumers with their problem and why that product/service is the ideal choice on the industry. Characteristics What makes these videos distinct from any other marketing video? Check their attributes out! - Short: explainer videos are brief and very straightforward (no longer than 90 seconds on average). - Simple: they pass a very simple and clear message by following the classical story construction of "what", "how" and "why". - Focused on the target market and their issues: these kinds of videos are made to satisfy the target audience's needs, in order to make them feel recognized with the company's proposal. - High quality: to get the best marketing results, these videos need to have the highest quality to be able to make the business stand out from the competition. - Animated characters: explainer videos generally utilize animated characters to provide an enjoyable touch that generates a solid connection with the target market. - Branding colours: they generally use the appearance & feel of their brand's identity in order to spawn strong brand recognition. - Music: explainer movies have sound and music effects which set the mood to tell a particular story and help increase participation. - Expert voice-over: All these videos are also featured with a professional voiceover artist that reveal
what's being displayed on screen. Advantages Of An Explainer Video Now that we understand what an explainer video is and what their most important characteristics are, the question is: how can it help you market your company? We've compiled 4 excellent benefits they have for enhancing your marketing plan. Check these out! 1: Explain your business idea in just a matter of seconds - Explainer videos are excellent to spell out your business idea in just a few seconds, they function perfectly to quickly grab your audience's attention. By putting an explainer movie above the fold in your site, you could raise the average visit time by 2 minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer in your webpage, it's widely appreciated by Google (or some other search engine), considering it as of curiosity and will rank it higher. Also, video content provides you the chance to be on YouTube, the 2nd largest engine as well as the 3rd largest social networking site on the internet. 3: Increase conversions - Explainer videos are very catchy, appealing and compelling, and they invite people to keep on watching. People can realize exactly what you do in a fast, easy, informative and enjoyable manner. This is essential to begin growing your conversion prices. Only for you to have an idea, an explainer video can increase conversions by 20% on average! 4. Build brand awareness - If you use the colours of your new brand to the background and landscape of your video, the viewers will understand that your organization is your one behind this proposition. Additionally, if you customize the personalities of this movie based on your target audience's personality, look, era, etc. you'll create a strong emotional bond together. All of this really helps a lot to build brand awareness and drive confidence towards your company. Consequently, if you think about the main features of these videos, then you can see that they may help you through each stage of the sales funnel: consciousness, consideration and decision. It all depends on the message you want to transmit and what sort of "activity" you want to create from your target audience. Do not miss the chance to utilize such a fantastic cost-effective advertising tool! How To Use Video