Unraveling Social Channels
April 2021
Unraveling Social Channels
● ●
All participants will be muted throughout the duration of the presentation to ensure the best audio quality for all Please submit your questions anytime during the webinar. Click the Q&A button to do so (shown below)
Agenda 20 minutes - Issuu Insights 10 Minutes- Demo Open Q&A
●
Lastly, we’re recording today’s webinar, and we’ll share the link in our follow-up. That way you can listen to it again, and even share with others who may be interested
3
Meghan Cole Product Marketing Manager
Fan of all things Digital. Also, bikes.
4
What Level of Marketer are You? QUICK POLL
5
What is the main reason you’ve joined today? QUICK POLL
ABOUT ISSUU Issuu helps people transform static designs into high-performance content for every digital marketing channel.
PUBLISH to ISSUU
SHARE Anywhere
MEASURE Impact
7
Issuu Insights Unraveling Social Channels
8
Updating your Social Channel Strategy How to post on your Own Channel and grow your Brand Organically.
It’s easy to be overwhelmed with the amount of Social Channels, but it’s important to remember that not every social channel is for everyone. Each one is going to have different content for different demographics, it’s about finding the right one for you.
Common Primary Social Channels
Primary Vs Secondary Channels Where are you putting most of your focus and where are you making room for experimentation?
●
●
●
● ●
9
Twitter: Short, sweet, and to the point, creating content for twitter can be compared to crafting headlines for a blog. Trending hashtags/topics are great to start a conversation. Facebook: A space for friends to connect and share content online, Facebook is great to share opinions and grow brand affinity. Consumer-facing, B2C Instagram: More than just a photo-sharing app, Instagram is a strong visual channel to share polished, shorter content. Instagram for Business lets open shops, share videos, and post Stories LinkedIn: Business-Oriented social networking service, LinkedIn caters to professionals, B2B. YouTube: A video-sharing website, YouTube is a great repository for video content of varying lengths and intent
10
5 Questions to Ask Yourself for Choosing your Primary Social Channel
1. 2. 3. 4. 5.
Where is your target buyer? Where is your competition? Is there an untapped opportunity? How many channels can you do well, consistently? Are there geographic differences to take into consideration? Channels, Competitors, ETC.?
11
Secondary Channels and How to integrate them into your Strategy
The best practice for experimentation is the 80/20 strategy. ● ●
80% of your focus and budget on maintaining and growing your primary channels 20% going to secondary channels in search of possible opportunities for growth.
Remember as well that if a channel doesn’t end up working out for you, that’s not a failure, it was a test and you found the results.
12
Secondary Channels and How to integrate them into your Strategy
TikTok: More than 40% of TikTok’s 800 million users are age 16–24. Try and research accounts from brands that are similar to yours to see how they approached it. Authenticity and Gen-Z Culture are key to TikTok for growing brand affinity. Clubhouse: Clubhouse is a live streaming, audio only platform. The audience can interact and ask questions, creating more of a conversation. Clubhouse is a great way to highlight thought-leadership and generate a close relationship with your audience. Twitch: Twitch is a video livestreaming service typically associated with videogame streams. Brands sometimes build a Twitch audience to add relatiblity and personality to their content.
13
5 Questions to Update your Current Strategy
1. 2. 3. 4. 5.
Are our primary channels vital to hitting our primary goals? How will we grow our reach and audience on these channels? Which channels should we keep on our radar to grow next? Which features will we employ regularly to maximize our impact? How will we measure and ensure we’re reaching the right audience?
Ways to Enhance your Social Presence with Issuu
Repurpose Issuu Content for Social
Visual Stories for Social Channels
Create different versions of Issuu Content with Issuu Article Stories or our GIF maker for shareable assets that can be posted on channels such as Instagram, Twitter, and Facebook.
Issuu Visual Stories converts your Issuu assets into vertical video content that can be shared on social channels such as Instagram, Facebook, LinkedIn, TikTok, and more.
14
15
Demo
Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers?
Tuesdays Getting Started, Preparing PDF for Upload Wednesdays Mobile Optimization Thursdays Statistics and Integrations
17
Q&A